Morselization is when a known product gets a new version where the pieces are ready to eat and without individual wrappers.
Wednesday, June 26, 2013
It seems like most of the new products I’ve been reviewing are new morsel versions of existing items. (I’m still trying to get the trademark of Morselization.) Today I have Airheads Bites from Perfetti Van Melle.
The category of candy known as Airheads has always been a bit of a curiosity for me. If you’ve never had them, they’re small, flat bars of tangy chew. They’re not taffy or a chew in the same sense as Starburst or Mentos. One of the main constituents is dextrose, which is the same stuff you find in SweeTarts. They really are just soft, chewy SweeTarts.
They come in watermelon, blue raspberry, cherry, orange, and lemon.
The ingredients are interesting:
I had to wonder, after looking at them, what makes them different from Skittles or Starburst? Well, they just are.
The pieces are rounded and rather flat, so they don’t roll around. The coating is shiny but more like a jelly bean’s grainy sugar coating that’s polished than the crunchy sugar shell of a Skittle. The real difference here is the center. It’s pure Airhead. The chew is stiff and grainy but immediately flavorful.
Orange is sweet at first then very tangy and descends into a pleasant and consistent grain before dissolving quickly.
Watermelon is green and quite vibrant. Again, it starts sweet and then gets tart and slightly more artificial. They all dissolve away very quickly.
Blue Raspberry starts very floral and doesn’t get as sour as they others, but is more like a bubble gum flavor.
Lemon is yellow and is weird at first, with a strong household cleaner note that then becomes a rather standard lemonade mix flavor.
Cherry is quite normal and reminded me a lot of Life Savers. It reminded me that I’m getting to like cherry more than I did 10 years ago.
Overall, they are tasty little bits and far easier to eat than the ordinary Airheads bars. I liked the flavor diversity in the single package. I found mine at 7-11, so they’re out in stores now. They come in another version called Airheads Bites Berry.
I was sorry to see that these were not for vegetarians (gelatin). I was also a little surprised to see that they’re made in China, as the factory for Airheads is in Kentucky. Maybe they’re just trying out the product and will make them locally if they’re a hit. There was also no mention of allergens on the label, so I don’t know about gluten for those concerned.
Friday, June 21, 2013
As you would expect from the name, they’re mini versions of the regular Starburst chews. They’re also unwrapped. (Some folks who make chains from the wrappers will not find this to be a selling point.) The flavors are the same as the Original packages: orange, lemon, cherry and strawberry.
A wrapped Starburst is .75 inches square and approximately .33 inches high. Each is approximately 5 grams. The new Minis are slightly more than .5 inches square, though the sides are not straight, they’re pinched and are .25 inches high. So my calculations show that they’re about one third the size.
What’s more interesting is the ingredients list. Starburst contain gelatin. So, they’re off limits to vegetarians and have never been Kosher/Halal to my knowledge.
Starburst Minis do not contain gelatin. They use pectin, which is derived from vegetable/fruit sources. In addition to the artificial colors, the other ingredient of concern to some folks would be the use of confectioners glaze, which has shellac in it. Shellac is derived from insects,so it is not a vegan product. It is gluten free. Also, oddly, this is made in Mexico. (I checked my other recent Starburst purchase of Starburst Very Berry but confirmed that they were made in the USA.)
Aside from the size and the enhanced ability to combine flavors, the other difference is texture. I found that the pieces were slightly aerated. They weren’t as dense as a regular wrapped Starburst, and also not quite as intensely flavored. But they’re softer and easier to chew. The chew had the same long-lasting flavor and lack of grain ... but a lighter dissolve on the tongue (I think because of the aeration).
They don’t do well in humid climates. Humidity in Los Angeles, lately, has been around 40% and they’ve done well, but one damp morning and they were rather stuck together. I left them in the office overnight where it’s air condition and they separated again. So if you’re in a humid area, you might want to stick with the wrapped version or keep these sealed in a zipper bag when you’re not busy consuming them.
The key feature to recommend the Starburst Minis is not their size, it’s the fact that they’re unwrapped. But I’m sure there are a lot of folks who will hone in on the fact that they don’t have gelatin in them. I don’t like the texture as much, but I can see the appeal of these, especially in circumstances where the wrappers are a hindrance, such as snacking on a plane or in a movie theater. But mostly I figure Skittles are mini Starburst - not quite the same flavor array, but a good approximation and they don’t stick together.
UPDATE 9/3/2014: I picked up another package, because I’ve noticed some comments about the flavor and texture that were inconsistent with my initial review. Since that was a year ago and the candy has been in production for a while, I thought perhaps there were differences when the candy sits around on shelves for a few months or if they’d tweaked anything.
I found them to be quite firm, tough even. It’s workable, but not a feature I find comforting. The flavor is also off, especially on the citrus flavors ... I definitely got a little note of something metallic with the lemon and orange. If this is the way everyone else is tasting them, I’d downgrade them to a 6 out of 10. I’m sticking with regular wrapped Starburst.
Monday, June 10, 2013
KitKat Minis are unwrapped versions that are only 1 inch long. They’re also solo. Instead of “fingers” of KitKats served up in quads, these are like “pinky toes,” if you have those kind of pinkies that never quite fit in regular sandals and just hang out by themselves.
This isn’t the first time KitKat has attempted a bite sized version, there were KitKat Bites on the market about eight years ago. Those were smaller and more spherical as they were a panned chocolate (the centers were tumbled in a pan and then sealed with a little glaze).
The issue I found with the earlier KitKat Bites violating the interactivity I’d come to love about the KitKat bar is not an issue here. The miniature bars do have all the layers. This means that my process of eating them is the same. I cleave off the chocolate on each, making a melt-free spot to hold the bar while I peel off each layer of the cookie wafers with my teeth.
I enjoyed these, but not quite as much as I would have liked. The ratio of chocolate to wafers is higher now. I wouldn’t mind if it was good chocolate, but it’s not. It’s overly sweet, a little grainy and because it contains PGPR, I always think it has a rancid note to it.
I’m hoping these will come in the dark variety at some point. But the reality is that the Japanese Adult Taste Dark Chocolate KitKat (called Otonano Amaso) version is so untouchably superior, and actually comes in a nugget version, I don’t plan on buying Hershey’s again after this bag is gone.
The price is okay, I got mine on sale for $3.50 for the bag, which is a half of a pound. The wrapped candies can often be less expensive, but these may come down in price over the coming months as the economies of scale kick in. The stand up bag does have a zipper on it so they do store well. I can also see these being a good addition to ice cream or used as an ingredient in baking projects.
Though KitKat bars in the rest of the world, made by Nestle, are becoming fair trade certified, the American made KitKats from Hershey’s are not quite there yet. (Even when they do make it, that doesn’t mean they’ll taste better.)
Tuesday, May 28, 2013
Small and plentiful is the trend these days. Most of the top candy makers are creating unwrapped bites of your favorite candies if they don’t already exist. This isn’t new, they’ve come and gone as brand extensions through the years, but that doesn’t mean that they’re not a good idea.
The Mars Milky Way Unwrapped Bites are similar to the Snickers Unwrapped Bites I already reviewed. They’re little cubes, super tiny versions of the popular Milky Way bar. The base is a fluffy nougat, topped with caramel and coated in milk chocolate.
The little nuggets are 2/3 of an inch cubed. A serving is eight pieces, which comes to about 1.34 ounces. They clock in a bit lighter on the calories than the Snickers, mostly because they don’t contain peanuts, which are a bit fattier (but also contain 50% more protein).
They’re easy to eat, sweet smelling and have a soft bite and easy, aerated chew. There was a bit of a cereal note to the smell, but overall they were just sweet and tasty.
This is another interesting example of how ratios of different element can change a candy. I know that some die hard Milky Way fans will probably detest this, but I happen to like it much more than the bar. The bar was always too big, too filling and too sweet but also lacking in any distinct flavor element. In this version the malt of the fluffed nougat is the most forward; it also combines well with the slightly salty caramel to create a great balance.
My only complaint with the bites is that the thinner chocolate shell makes them more delicate. There were several clumps in my bag where one spilled its caramel and they got stuck together. I don’t see myself buying these regularly, but I can see them being great for recipes, especially as an ice cream topper perhaps inside cookies.
Wednesday, May 15, 2013
The new trend is reducing packaging. Well, maybe that’s what the food companies want you to believe. The new line of Unwrapped Bites from Mars means you get lots of little miniature minis without all the wrappers that become evidence of how much you’ve eaten.
Hershey’s launched something similar a couple of years ago, so it’s no wonder that Mars is in on it as well.
The package, with a zipper closure, holds a half pound of teensy Snickers cubes. Easy to dump into a bowl, or just eat out of the bag. They’ll also be available in smaller single serving bags.
Mars is utilizing this new icon system on the front of the package for serving size and calorie counts. The serving here is 8 bites or 41 grams, which comes to 190 calories. (3 grams of protein from the peanuts.) Stacked up, the little cubes are cute and hold their shape pretty well. They do get scuffed up in the bag, so they’re not that glossy, swirled perfection found in the individual wrappers.
I can see these being very useful for recipes ... though kind of expensive at 2.99 for 8 ounces, but no worse than premium chocolate chips.
What they got right here is the ratios. Even though they’re not perfect large Snickers ratios, these strike an extremely pleasing balance of nougat, nuts and chocolate. By far the nuts take center stage. Instead of omitting the nuts or putting teensy crushed ones in there, they’re still big peanut pieces. (Though I did get on that had no nuts.) There’s a hint of salt in the nougat which balances the sweet chocolate and caramel. The caramel really doesn’t do much here, maybe it adds a little chew.
What I really enjoy though is the portioning. I like that I can eat only three or four at a time, then maybe three or four later. A full portion is eight pieces, which is less than a regular Snickers, but feels like a lot. Of course the bag is 8 ounces ... nothing keeping you from eating the whole thing in one sitting. These are pretty much the antithesis of the Snickers Slice n’ Share 1 Pound bar ... and actually a better value since a full pound of the Bites retails for $6 instead of $10.
Snickers are made with peanuts, dairy, soy and eggs. They’re also processed in a facility with almonds and I cannot find anything that says that they’re gluten free. Mars has not rolled over to sustainable, ethical sourcing for their ingredients, though they’re on track for 2020.
Monday, November 5, 2012
The Clark Bar is one of the oldest still existing combination candy bars in the United States. It was introduced in 1917 and is now made by Necco. (You can read lots more here.) The bar is a simple layered peanut butter crunch center similar to Butterfinger & 5th Avenue (head to head review) or Reese’s Crispy Crunchy and the Chick-o-Stick.
To expand the line, Necco recently introduced Clark Bites, which as the name would imply, are bite sized, unwrapped pieces instead of a full bar. There’s a strange campaign going on to promote them, called Where’s Zipper, which uses a cartoon character called Zipper the Squirrel based on the Squirrel Nut Zippers candy also made by Necco. There’s a website and a poorly attended Facebook page for it. But there’s lots of info there about the new Clark Bites, the fact that they come in stand up snack bags, individual bags plus these theater boxes.
A while back I reviewed the re-introduced Butterfinger Bites, which I thought were terrible. The coating was greasy and waxy and overly sweet with no chocolate notes whatsoever. The center was too stiff or dense and lacked an easy crunch. Since I prefer the new Real Chocolate Clark Bars already, I had high hopes for these.
The box is interesting, it feels masculine and utilitarian. All the info is there. They’re made with real chocolate, the image on the front shows what the candy looks like and they’re made in the United Sates. The box is a bit big for the contents, there are only 3.5 ounces in there, but I’d say it’s a good value for a buck for an all natural product. Inside the box, the candy is inside an unmarked cellophane pouch.
There are no preservatives in the candy, so it’s all natural. It’s a milk chocolate coating and there’s a confectioners glaze on it, so it’s not appropriate for vegans or even strict vegetarians. (There’s also soy, peanuts and milk in it for those with allergies and processed in a plant that also has tree nuts, egg and wheat.)
The nuggets are well proportioned. They vary in size, some are sort of square shapes, other are more rectangular versions. They’re between three quarters to almost an inch long.
The center is light and crispy with lots of layers. The flavor isn’t strongly peanutty and the chocolate coating is rather thick. So the whole thing is pretty sweet though there is a small touch of salt in the center. The flaky crunch has a little bit of rustic peanut butter in it, but mostly notes of molasses.
One the whole, they’re quite poppable. They’re a lot lighter and crunchier than the Butterfinger version and of course the chocolate is real. There’s no partially or fully hydrogenated oils in here, but plenty of real chocolate, milk products, sugar and peanuts. A serving is a half of the package (1.75 ounces) which comes in at 240 calories but does have 4 grams of protein and even 4% of your calcium and 2% of your iron.
I really hope these become more widely available. I was so optimistic after reading the label when I bought them that I picked up three boxes and I’m glad I did.
Friday, August 3, 2012
Butterfinger Bites made by Nestle come in a few sizes, but I picked up their theater box. It was a helpful box with a little image of the candy with the words “actual bite size” pointing to one of them that is actually far smaller than anything inside the box.
The box also says that they’re new, though I’m pretty sure Nestle has made these before, or something amazingly similar. Then the box also says that they’re Easy To Eat! which is a huge relief, because Butterfingers are menacingly difficult what with all that wrapper and ... largeness.
The box actually had 3.5 ounces of candy bites in it, which is a pretty decent deal for a buck. Of course it’s also filled with Butterfinger Bites, so maybe I’d be happier with less than 3.5 ounces considering what dismal tasting candy it actually is.
There are so many things wrong with this, like the fact that there’s more hydrogenated palm kernel oil in it than cocoa (and no chocolate), artificial colors, artificial flavors and preservatives.
The pieces are about an inch long and are, in fact, easy to eat. If you don’t have a sense of smell. I found the odor simply offputting. It’s overly sweet, artificial and reminds me of a combination of birthday cake and fake butter topping. They are not even vaguely peanutty or chocolatey.
The pieces are lighter and crunchier than a regular Butterfinger. The mockolate coating is chalky looking, very light in color and not the slightest bit chocolatey. The crispy layers of the center are wonderfully crispy and do have a lovely proportion of salt. But that’s about it, the level of peanut butter is so far below what I love in candies like Chick-O-Stick or Clark Bars that it’s more like a butter flavored center.
The mockolate coating really ruins it, it tastes about as good as sucking on the cardboard box. These can’t be stale (they were plenty crispy and they expiry is more than 6 months away), they’re just poor excuses for candy. What’s sad is that I would absolutely love to buy little nuggets of real chocolate covered peanut butter crisp, even at twice the price.
I have a little poll running over there on the sidebar about what companies should do when they need to cut costs. Maybe we should let them know that making bad candy really isn’t a way to increase sales.
Tuesday, April 17, 2012
Rolos were introduced in the United Kingdom back in 1937 by Mackintosh’s, which was a well known toffee company. (Toffee in the UK is generally more like caramel is in the United States, soft and chewy or actually a flowing syrup.) Mackintosh later merged with Rowntree (creator of the KitKat) in 1969 and that company was then bought up by Nestle in 1987. Though Nestle and Hershey’s are huge rivals in the United States, Hershey’s maintains their license for Rolos and KitKats here.
Rolos are available in two formats currently, the rolls with an individual serving and foil wrapped versions which are usually sold in mixes in bags along with other Hershey’s favorites. (Here’s an early Candy Blog review of Rolos.)
Rolo Minis are new from Hershey’s, to go with the other items in the new Hershey’s minis line like Hershey’s Drops and Reese’s Peanut Butter Cup Minis. They’re a smaller version of the popular candy, though might not have the precise ratios of elements. The point, I guess, is to provide candies that don’t have all that messy packaging:
Why is it called a Rolo? One of the key features wasn’t what the candy was, but how it was packaged, it was a roll. That’s it. But here it is in a bag. They kind of roll, but just in small circles. They’re just little knobs of milk chocolate with a chewy caramel filling. That could be called anything.
Geometrically speaking, the form of a Rolo is called frustum-shaped. That is, a cone that has had its pointy end lopped off. So the base is wider than the top. In the case of Rolos, there’s also a little rim around the top, which has no purpose as far as I know. There is no logo or any other branding on the candy itself.
The pieces are rather scuffed up from rolling around in that bag. In fact, they’ve come all the way from England, where they were made. Seemed a little odd to me, but these are imported from England and made by, well, I’m guessing Nestle.
Though the chocolate is a bit dry looking, it’s actually pretty good. It’s smooth enough to melt well, the caramel center is stiff enough to provide a good chew but not so hard to pull out any teeth. They remind me of a softer version of Milk Duds back when they were made with real milk chocolate.
Overall, they’re much better, less sweet and smoother than the large version of Rolos. I found myself munching on these a lot more readily than the regular Rolos. They go well in a mix, too, with some nuts and pretzels.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.