Morselization is when a known product gets a new version where the pieces are ready to eat and without individual wrappers.
Wednesday, February 19, 2014
Mars has been morselizing its candy bar line over the past couple of years. The new Milky Way Simply Caramel Unwrapped Bites are in the latest in the introduction cycle. They’re just little unwrapped cube versions of the Milky Way Simply Caramel bar, served up in a bag for easy dispensing.
I picked mine up at 7-11, which had a sale on their Mars Bites, the Sharing Size were 2 packages for $3.00. (I bought a Powerball for the Wednesday $400M drawing as well, bringing my tally to an exact $5. Yes, I’m aware that my odds are 1 in 175,223,510 of winning.)
The bag holds 15 little cubes. That’s two servings, as this is a Sharing Size. So each serving is 7 or 8 cubes which comes to 190 calories. If you’re trying to moderate yourself, four would be 100 calories but trip up and eat the whole bag by accident, you’re looking at 380.
Mars has always made beautiful candy bars. (See this photo for evidence.) The new bites line, though, suffers from the packaging style. The little candies are not sealed like panned candies so they get scuffed and dented in the bag together.
The pieces are well formed, they’re cubes but most have little “feet” where the chocolate pooled. They’re rather milky smelling, it’s a sort of cereal and milk note. The chew is soft, the caramel is very smooth though it doesn’t have the taffy-like toughness that I enjoy in my caramel, it does have good toffee and toasted sugar notes. The chocolate is passable, it’s sweet and has a lot of dairy flavors, but it’s not exceptionally chocolatey. (A dark version of these someday might be nice, but if I want that, I’ll probably just have some Marich.)
Overall, I was very pleased with these. They’re easily poppable, satisfying in the sense that the textures and flavors were better than I expected. I didn’t want to eat the whole bag in one sitting, but I did finish it in three days. I can imagine that the packaging won’t do well in the summer months, and forget it if these get smashed a bit, because you’d be in for a huge mess inside the bag. They’d be easy to mix in with other things (like a Chex Mix for a really sweet & salty combo) or as an ice cream topper.
Thursday, December 26, 2013
Morinaga’s has created a morsel version of their popular HiCHEW candies. They’re called HiCHEW Mini and feature four flavors to the cute little 1.4 ounce box.
There are four flavors: pineapple, green apple, grape and strawberry. The box is a great design, it’s overwrapped with cellophane to keep the contents fresh, once opened there’s a little perforated tab that opens a dispenser to get one candy at a time. The pieces are chunky, a little larger than Skittles, and kind of drum shaped.
The green apple is like most of the apple candies from Japan. It’s more about the flavor of apple juice than the artificial thing typified by Jolly Ranchers in the United States. These are sweet and tangy, the chew lasts a long time and doesn’t descend into a grainy mess.
The pineapple is the star, partly because there are no regularly found pineapple Skittles. It’s immediately floral and tangy with that deep honey note. It’s quite intense.
The candy shell, though, is lacking something. There’s no crunch, there’s no boost of texture from the shell. Instead the shell becomes tacky and kind of waxy, like it’s just shellac (though it is a little tangy and does seem to have the same flavor as the chew).
The grape is lovely and reminiscent of concord grapes. It has those skin flavors of a concord grape and the green fruity note of the juice.
The strawberry was the least impressive of the set. It’s not floral or jammy, just kind of tangy but lacking any different levels.
I wanted to love these. I wanted them to be everything that Skittles aren’t: naturally flavored, more intense chew with great packaging. Instead they’re expensive and leave a weird waxy residue in my molars. I still might buy them again if I see them in another flavor assortment. I like the assortment notion, as most HiCHEW are single flavor packages (unless you get the bagged candies) and the fact that there’s less packaging overall.
Note: I ordered these from JBox.com (or JList.com, as they’re also known) and found the experience to be unsatisfactory in enough different ways (payment is taken immediately even if the items aren’t shipped for a month, lack of communication via email and their twitter account, slow & conflicting information and unilateral cancellation of one of the items I’d ordered) that I do not plan on shopping with them again.
Tuesday, October 1, 2013
Bonomo Turkish Taffy is one of those great comeback stories in the candy world. The company is now bringing back one of its more obscure products, Bonomo Taffy Nibbles which were made briefly from 1966 to 1972, when the equipment used to make it was damaged in a flood and never repaired.
The revived version comes in two varieties, Vanilla and Banana. They are small bites of soft taffy covered in milk chocolate. Though they are an old product, the timing of their reintroduction coincides with the current trend of morselization, that is, making candy bite sized.
I heard they were coming back and had some samples earlier this summer, but found the packages I’m reviewing while on vacation last week in Pennsylvania. They’re a nicely sized portion of 1.5 ounces.
The Vanilla Taffy Nibbles are nicely formed and coated. They’re a bit like Milk Duds, except they’re made with real chocolate and instead of caramel, it’s a nougat-style taffy.
The chew is soft and a bit airier than the crack & chew bars. The flavor is mild, not quite the soft vanilla notes that I get from the taffy bars, but still a pleasant chew. There’s a faint whiff of amaretto or some other flavor in it. The chocolate is sweet and creamy without being too waxy or sticky. Overall, I found them fun to eat, though I’d probably prefer to mix them in with something else.
The Bonomo Banana Taffy Nibbles are pretty much everything I want in a banana candy. The chew is soft, the banana is light and though artificial it’s still satisfying and not too caustic. The chocolate is decent and the pieces are a great size with good proportions.
Bonomo’s Taffy Nibbles are what I always felt Charleston Chews should be. They reminded me of the Swedish candy called Polly, which is a little nugget of rum nougat covered in chocolate. Now that they’re back, I hope they become easier to find, because they do fit a wonderful niche in the candy world. They’re a great movie candy and I’d like to see more flavored centers and maybe some dark chocolate if they become popular.
The candies contain milk, eggs and soy as well as confectioners glaze (shellac) and are made on equipment that also processes peanuts, tree nuts and wheat.
Friday, June 28, 2013
It’s as if I’ve got a theme going with all these new products that are bite versions of the established candies. Today it’s a nibble from American Licorice’s popular Sour Punch line. These are Sour Punch Punchies and are described, simply as: soft,chewy, sour candy.
The two ounce bag has nuggets of candy coated wheat-based sour chews in five flavors: lemon, strawberry, tangerine, blue raspberry and green apple. They’re similar to the Chewy Sour Extinguisher that they released a few years ago, which had sour nuggets along with a magic one that would neutralize your ability to taste sour temporarily.
Sour Punch Straws and the later Sour Punch Bits are sour chews with a wheat flour base, like Red Vines. They usually have a sour sanding on the outside and a more intense flavor than a regular Red Vine. They’re devilishly messy, as the sanding tends to get everywhere. I also found that one straw was often more than I wanted as a portion. I like sours, but not in large quantities as age has finally taught me that too much sour is bad for my tongue if I’d like to use it for the following days.
The Sour Punch Punchies are have a core of Sour Punch Bits and then a candy coating similar to a jelly bean - it’s smooth on the outside but a little grainy and not crunchy. The colors are bold and very vivid.
Tangerine was the flavor I tried first, because it was bound to be good. The sourness was great but also had a nice hit of zest right away. The grain of the coating reminded me of Lemonheads, since there’s a bit of a “peel” effect with a sourness at the margin between the shell and center. The center is a little gummy and pasty and has a slight wheat flour note to it, as most of the Sour Punch products do.
Blue Raspberry is floral and seedy and sour. It’s very artificial at times, but an overall winner.
Lemon was right up there, again, bringing a lot of the qualities that I love about Lemonheads, but with more flavor in the center.
Strawberry was milder and like a smoothie in a way, not quite as sour but with a creamy note that the chew at the center brought in.
Green Apple was pure artificial in all the right ways. It tasted nothing like actual apples (as some candies will straddle the line) but more like Jolly Ranchers amped up. The sourness was not as strong as the lemon, which was by far the most intense.
There’s enough acid in there to burn my tongue before I finished the bag, I was able to eat less then half before I got a stomach ache. They’re really pretty to look at and I loved the flavor variety in the package better than the Airheads Bites (mostly because I like citrus and strawberry better than cherry and watermelon).
Wheat flour is a major ingredient, so they’re not gluten free. But there’s no gelatin but they do use confectioners glaze, so they’re not vegan. There’s also a lot more sodium in there, 170 mg, than I would have expected in a candy like this. They’re made in the USA and Kosher.
Wednesday, June 26, 2013
It seems like most of the new products I’ve been reviewing are new morsel versions of existing items. (I’m still trying to get the trademark of Morselization.) Today I have Airheads Bites from Perfetti Van Melle.
The category of candy known as Airheads has always been a bit of a curiosity for me. If you’ve never had them, they’re small, flat bars of tangy chew. They’re not taffy or a chew in the same sense as Starburst or Mentos. One of the main constituents is dextrose, which is the same stuff you find in SweeTarts. They really are just soft, chewy SweeTarts.
They come in watermelon, blue raspberry, cherry, orange, and lemon.
The ingredients are interesting:
I had to wonder, after looking at them, what makes them different from Skittles or Starburst? Well, they just are.
The pieces are rounded and rather flat, so they don’t roll around. The coating is shiny but more like a jelly bean’s grainy sugar coating that’s polished than the crunchy sugar shell of a Skittle. The real difference here is the center. It’s pure Airhead. The chew is stiff and grainy but immediately flavorful.
Orange is sweet at first then very tangy and descends into a pleasant and consistent grain before dissolving quickly.
Watermelon is green and quite vibrant. Again, it starts sweet and then gets tart and slightly more artificial. They all dissolve away very quickly.
Blue Raspberry starts very floral and doesn’t get as sour as they others, but is more like a bubble gum flavor.
Lemon is yellow and is weird at first, with a strong household cleaner note that then becomes a rather standard lemonade mix flavor.
Cherry is quite normal and reminded me a lot of Life Savers. It reminded me that I’m getting to like cherry more than I did 10 years ago.
Overall, they are tasty little bits and far easier to eat than the ordinary Airheads bars. I liked the flavor diversity in the single package. I found mine at 7-11, so they’re out in stores now. They come in another version called Airheads Bites Berry.
I was sorry to see that these were not for vegetarians (gelatin). I was also a little surprised to see that they’re made in China, as the factory for Airheads is in Kentucky. Maybe they’re just trying out the product and will make them locally if they’re a hit. There was also no mention of allergens on the label, so I don’t know about gluten for those concerned.
Friday, June 21, 2013
As you would expect from the name, they’re mini versions of the regular Starburst chews. They’re also unwrapped. (Some folks who make chains from the wrappers will not find this to be a selling point.) The flavors are the same as the Original packages: orange, lemon, cherry and strawberry.
A wrapped Starburst is .75 inches square and approximately .33 inches high. Each is approximately 5 grams. The new Minis are slightly more than .5 inches square, though the sides are not straight, they’re pinched and are .25 inches high. So my calculations show that they’re about one third the size.
What’s more interesting is the ingredients list. Starburst contain gelatin. So, they’re off limits to vegetarians and have never been Kosher/Halal to my knowledge.
Starburst Minis do not contain gelatin. They use pectin, which is derived from vegetable/fruit sources. In addition to the artificial colors, the other ingredient of concern to some folks would be the use of confectioners glaze, which has shellac in it. Shellac is derived from insects,so it is not a vegan product. It is gluten free. Also, oddly, this is made in Mexico. (I checked my other recent Starburst purchase of Starburst Very Berry but confirmed that they were made in the USA.)
Aside from the size and the enhanced ability to combine flavors, the other difference is texture. I found that the pieces were slightly aerated. They weren’t as dense as a regular wrapped Starburst, and also not quite as intensely flavored. But they’re softer and easier to chew. The chew had the same long-lasting flavor and lack of grain ... but a lighter dissolve on the tongue (I think because of the aeration).
They don’t do well in humid climates. Humidity in Los Angeles, lately, has been around 40% and they’ve done well, but one damp morning and they were rather stuck together. I left them in the office overnight where it’s air condition and they separated again. So if you’re in a humid area, you might want to stick with the wrapped version or keep these sealed in a zipper bag when you’re not busy consuming them.
The key feature to recommend the Starburst Minis is not their size, it’s the fact that they’re unwrapped. But I’m sure there are a lot of folks who will hone in on the fact that they don’t have gelatin in them. I don’t like the texture as much, but I can see the appeal of these, especially in circumstances where the wrappers are a hindrance, such as snacking on a plane or in a movie theater. But mostly I figure Skittles are mini Starburst - not quite the same flavor array, but a good approximation and they don’t stick together.
Monday, June 10, 2013
KitKat Minis are unwrapped versions that are only 1 inch long. They’re also solo. Instead of “fingers” of KitKats served up in quads, these are like “pinky toes,” if you have those kind of pinkies that never quite fit in regular sandals and just hang out by themselves.
This isn’t the first time KitKat has attempted a bite sized version, there were KitKat Bites on the market about eight years ago. Those were smaller and more spherical as they were a panned chocolate (the centers were tumbled in a pan and then sealed with a little glaze).
The issue I found with the earlier KitKat Bites violating the interactivity I’d come to love about the KitKat bar is not an issue here. The miniature bars do have all the layers. This means that my process of eating them is the same. I cleave off the chocolate on each, making a melt-free spot to hold the bar while I peel off each layer of the cookie wafers with my teeth.
I enjoyed these, but not quite as much as I would have liked. The ratio of chocolate to wafers is higher now. I wouldn’t mind if it was good chocolate, but it’s not. It’s overly sweet, a little grainy and because it contains PGPR, I always think it has a rancid note to it.
I’m hoping these will come in the dark variety at some point. But the reality is that the Japanese Adult Taste Dark Chocolate KitKat (called Otonano Amaso) version is so untouchably superior, and actually comes in a nugget version, I don’t plan on buying Hershey’s again after this bag is gone.
The price is okay, I got mine on sale for $3.50 for the bag, which is a half of a pound. The wrapped candies can often be less expensive, but these may come down in price over the coming months as the economies of scale kick in. The stand up bag does have a zipper on it so they do store well. I can also see these being a good addition to ice cream or used as an ingredient in baking projects.
Though KitKat bars in the rest of the world, made by Nestle, are becoming fair trade certified, the American made KitKats from Hershey’s are not quite there yet. (Even when they do make it, that doesn’t mean they’ll taste better.)
Tuesday, May 28, 2013
Small and plentiful is the trend these days. Most of the top candy makers are creating unwrapped bites of your favorite candies if they don’t already exist. This isn’t new, they’ve come and gone as brand extensions through the years, but that doesn’t mean that they’re not a good idea.
The Mars Milky Way Unwrapped Bites are similar to the Snickers Unwrapped Bites I already reviewed. They’re little cubes, super tiny versions of the popular Milky Way bar. The base is a fluffy nougat, topped with caramel and coated in milk chocolate.
The little nuggets are 2/3 of an inch cubed. A serving is eight pieces, which comes to about 1.34 ounces. They clock in a bit lighter on the calories than the Snickers, mostly because they don’t contain peanuts, which are a bit fattier (but also contain 50% more protein).
They’re easy to eat, sweet smelling and have a soft bite and easy, aerated chew. There was a bit of a cereal note to the smell, but overall they were just sweet and tasty.
This is another interesting example of how ratios of different element can change a candy. I know that some die hard Milky Way fans will probably detest this, but I happen to like it much more than the bar. The bar was always too big, too filling and too sweet but also lacking in any distinct flavor element. In this version the malt of the fluffed nougat is the most forward; it also combines well with the slightly salty caramel to create a great balance.
My only complaint with the bites is that the thinner chocolate shell makes them more delicate. There were several clumps in my bag where one spilled its caramel and they got stuck together. I don’t see myself buying these regularly, but I can see them being great for recipes, especially as an ice cream topper perhaps inside cookies.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.