Standard Candy Co
Thursday, January 6, 2011
There are some candies that sound like fantastic concepts. Even new readers to Candy Blog know that I would favor any confection made of caramel, pecans and cinnamon. About five years ago Cinnabon, the little bakers of fresh cinnamon buns in malls, licensed their flavor and name for a line of candies made by Standard Confectionery Company. Standard is known for their GooGoo Clusters, so it’s no surprise that this line features various iterations of the ingredients all in the plopped cluster shape.
Back in 2006 I went to my first candy trade show, the All Candy Expo in Chicago. This was my first experience with “tasting everything”. This was an amazing time where I could keep an open mind and take small bites or samples of items that I probably wouldn’t consider buying for whatever reason. Most was exactly what I expected, but there were some surprises (both good and bad). I learned quickly that even in small bites there were things that demanded to be spit out. While there I spit three things out. The first was the Cinnabon Cinnamon Pecan Caramel Cluster.
What I didn’t know when I ate that sample was the actual description of this item: Rich Makara Cinnamon Caramel Topped with Crunch Glazed Pecans and Toffee Bits, Drenched in Milk Chocolatey Goodness. You already know where this description went awry ... in fact this might have been the item that mobilized me for the fight against anything that referred to mockolate “goodness”. I’d go so far as to call it “evilness.”
Years went by and I tried them again and had a similar reaction to the overly sweet, strangely grainy and waxy confection. Yes, the cinnamon notes were fantastic, but air freshener smells fantastic, that doesn’t make me want to eat it.
The Cinnabon Cinnamon Mousse Pecan Cluster says it’s Rich Makara cinnamon mousse topped with crunchy glazed pecans and toffee bits, drenched in dark chocolatey goodness. My spell checker knows that chocolatey isn’t a word, and I know that it isn’t chocolate.
The packaging is nice, it has an accurate image on the front and I actually liked the little swirly bun designs on the edges of the wrapper. The pieces are 1.5 ounces (about 2.5 inches in diameter), which I think is a nice portion for candy, in this case it clocks in at 180 calories.
My candy had a slight bloom on the top, not bad, just a light haze in some spots. The lumpy shape gave me hope that there were plenty of these glazed pecans.
I don’t know what Makara Cinnamon is. I’ve looked it up and can’t actually find that there is a real thing, it’s just like the Colonel’s 11 Herbs & Spices, a proprietary blend of some sort. Its mystery aside, the cinnamon does smell good. It’s a tantalizing blend of woodsy notes, a sort of heady volatile oil similar to menthol and a warm resin. The patties have a nice bite and texture. The mockolate coating is marginally flavorful, it’s overpowered by the cinnamon but the texture is smooth enough once it melts. The center of the patty is a sort of soft fudge that tastes kind of like the sweet center of a pecan pie, but a little more grainy. The pecans are nicely glazed with a sugary coating that gives them a salty crunch. Other than that hit of salt though, the whole thing is sickly sweet and quickly made my throat sore.
This version comes in a white wrapper and is easy to distinguish from the other versions. It also reminds me that Cinnabon has the flavor that warms the soul.
The description on this one is Rich Makara cinnamon cream topped with crunchy glazed pecans and toffee bits, drenched in white chocolatey goodness. Now, I get how the dark one can claim some sort of “chocolatey goodness” since it does have some cocoa solids in it. This product has not one gram of cocoa content whatsoever. It can’t be like chocolate because there’s nothing that’s even chocolate adjacent about it.
Even the color of the white confection coating is odd, it’s not at all like white chocolate, which has a yellow cast and a translucent quality. It’s opaque, like a primer coat.
It does smell smooth and buttery though, and I loved the way the fake butter smell combined with the Makara cinnamon, in that way that actual Cinnabon kiosks can draw you in.
Again I liked the glazed pecans - they were small but had a salty crunch. The white coating was sweet and had a less convincing melt than the truly chocolatey one. There are toffee bits advertised in both of these, but I noticed that they’re more like corn flakes (rice flour is listed as an ingredient)
Sweet, strange and unreal. I don’t mind candy that becomes fantasy - but this was just a poor imitation of real things that could be fantastic. Call it the uncanny valley of candy.
If you’re a fan of candles instead of candy, well this is the stuff for you. If you’re looking for something that emulates the fresh baked Cinnabon experience, I’d say stick to your memories of that and wait for the real thing.
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