A faux chocolate product that contains some but not all the components necessary to be considered true chocolate. Mockolate is most often missing cocoa butter, which creates a frustrating illusion of chocolate but little of the taste or mouthfeel.
Monday, May 5, 2014
In the battle for marketshare in the confectionery sector, it seems that some candy companies are more interested in getting our business by eliminating competition than gaining brand loyalty with exemplary products.
The latest battle involves old rivals Hershey and Mars, this time over malted milk balls. Mars makes Maltesers and Hershey’s makes Whoppers. But Hershey’s is also trying to assert the exclusive right to also make something called Malteser in the United States.
I don’t have the figures, but I’m going to guess that Hershey’s holds more than 70% of the market in malted milk balls with their Whoppers brand, but not necessarily because they’re the best but because they’re ubiquitous. Though I don’t have current figures, I’d estimate the brand is worth about $40 to $50 million in sales a year.
Here’s a little history. Mars Maltesers were first sold in the United Kingdom in 1937. They were created as a diet candy; a chocolate candy with less chocolate and therefore less fat and calories. They’re also sold in Canada, New Zealand and Australia and exported to many other European countries. They can be purchased in shops that specialize in UK imports. Based on the number of brand extensions I’ve seen for Maltesers on my recent trip to London, I’d say that the candy is a much more important brand to Mars than Whoppers are to Hershey’s. Which may make them appear a threat.
In 1939 an American candy company called Overland, introduced a malted milk ball candy sold under the name Giants, as they were larger than earlier versions called Malt-ettes. In 1949, two years after the company was sold to Leaf Inc, they were renamed Whoppers. There were many other companies that came and went that sold malted milk balls, but Whoppers have been made continuously ever since, even if their corporate overlords have changed.
Leaf Inc was once a formidable sugar candy company, the fourth largest in the US. They acquired many favorite American candy brands, including Jolly Rancher, Hollywood Brands (maker of Payday bars), Heath Bar, and Now and Later. Sometime in the 1960s Leaf started making something called Malteser and even registered a trademark for the name in 1962. I doubt they were widely distributed or advertised, as I can’t find any record of them . In 1983 Leaf was bought out by Huhtamäki Oyj, a Finnish company, which maintained the trademark registration. Mars sued Leaf over this trademark in 1993 and later settled out of court (so we don’t know the details) but Leaf retained the trademark.
For reasons I don’t quite understand, Leaf Inc divested and sold off many of its best brands, most to Hershey’s: Whoppers, Payday, Jolly Rancher and Heath Bar.
Fast forward and lately Hershey’s has been releasing a product called Matleser: a malted milk ball that in all ways except packaging is identical to Whoppers. Though it’s a singular in the name, not Maltesers as the Mars product is, it’s also packaged in red.
The way trademarks work, not only do you need to register the trademark in all territories you plan to exercise it, you also need to use it. So if Hershey’s wanted to keep Mars from using Malteser in the US, by claiming it was an abandoned trademark, they had to demonstrate that Hershey’s wasn’t using it. I was able to find Hershey’s Malteser for sale on both the Hershey’s site and Amazon. I bought a box to confirm that they are just Whoppers in a different package. (They are.)
Mars contends that not only is Hershey’s squatting on the trademark in the United States, but that their packaging is intentionally confusing consumers to think that they’re purchasing the Mars version. I admit, they do look similar and even though I’m the candy blogger, I couldn’t remember of the top of my head if the Mars version was plural or singular until I started this research.
American trademark law is governed for the most part under the Lanham Act which covers trademark infringement and false advertising. The act was also revised in 1999 to encompass cybersquatting, the practice of registering domain names and then sitting on them or directing them to a competitor.
While Hershey’s practices up to the point where they created similar packaging were probably within the letter, though not the spirit of the law, my opinion after looking at the history, reading Mars’ brief on the case leads me to conclude that Hershey’s is just acting scummy. Whoppers are known by 300 million people in this country ... and if it’s not a favorable brand then Hershey’s should improve their quality, price point or packaging to the point where people are loyal to them.
I tried both again, just to check. Neither is great, but the do differ. Both have a mockolate coating, though the Mars version does have some cocoa butter in there. The centers, though both malty, have different textures. The Mars version is more honeycombed and has a easier crunch. The Hershey’s version is more milky tasting with a firm crunch that dissolves nicely. Both are excellent centers ... both have disappointing coatings. I prefer the Mars Maltesers.
I’m a extremely curious if Mars were to introduced Maltesers in the United States if they would change the coating to real chocolate, as they do not make any mockolate products for the American market. However, Mars does not have a good track record for introducing the European candies to the US when there is another similar candy already on the market. They tried this with the Bounty bars, which are similar to Mounds and Almond Joy and they never took hold. Twix was a European launch that was then introduced in the US, but is a unique candy construction, which is how it established itself in its niche.
This is not an isolated issue in the candy business. Many candy companies go head to head in the courts instead of on the store shelves.
- The UK the courts have been deciding whether Cadbury should have exclusive rights to their shade of purple. Currently, the answer is no.
For more reading on the issue, here are some other trade articles on the case:
Friday, May 2, 2014
The trend of making little poppable versions of popular candies extends to Europe, so when I saw these new Cadbury Dairy Milk Pebbles in London, I picked them up. Cadbury already makes several morsel versions of their popular Dairy Milk chocolate. They make Buttons, which are little disks and of course the Easter version, the Cadbury Mini Eggs which have a shell.
Now Cadbury has a shell candy for all year round consumption, completing their entry into the world of morselization. I’ve also seen that Cadbury’s parent company, Mondelez (once part of Kraft) has created bagged mixes that include the Pebbles, mini Oreos, and Maynard’s gummi candies. Kind of like the M&Ms Sweet & Salty Snack Mix that came out from Mars.
Like most Cadbury chocolate products in the United Kingdom, this is not real milk chocolate. It’s what’s commonly called “family chocolate” which is a nice way of saying, “We don’t need to waste expensive cocoa butter on children, we’ll substitute some oil in there.” So it’s a quasi-mockolate product that uses some cocoa butter and some vegetable oil. Still, it’s not like it’s R. M. Palmer mockolate, it’s made from 23% milk content and 20% cocoa content ... then, you know, some sugar and a few oils, natural colors and shellac.
Instead of going with the typical lentil shape, the pieces are like flattened Cadbury Mini Eggs. They’re kind of like guitar picks. The colors are plain, for the most part when I dumped them out of the bag they were a little chalky looking but polished up pretty easily with a paper towel. (I figured they deserved a little spa treatment after being carted partway around the world.)
The yellow ones are a bit odd though, because of the all natural colorings, the ingredients on this particular one is a little odd. It’s kind of like curry ...a little grassy. The chocolate center is smooth, a little malty but with a thin punch of chocolate flavor. The shell is wonderfully crunchy, outside of the odd yellow one. The whole combination is really a great candy, I enjoyed eating them, though it certainly didn’t satisfy my desire for chocolate. I would be interested in trying these in some sort of mixed bag with mini Oreos and perhaps a few nuts.
I doubt that Cadbury will attempt to license this to Hershey’s for production under their deal. So American’s will have to content themselves with imports or just stocking up in the Easter version.
They contain milk, corn and soy. There’s no statement about nuts or gluten. Though Cadbury has started certifying some candies with sourcing information, the Dairy Milk Pebbles did not have a the Fair Trade or Rainforest Alliance stamp.
Tuesday, April 15, 2014
One of the things that I’ve always been surprised about British confectionery is that they’re not terribly interested in malt. They do have one malted milk ball brand, called Maltesers made by Mars. But that’s it. No Easter varieties with pastel speckled candy shells, no snowballs, no jumbo double dipped. It’s just not in their list of classic candies. However, even though Mars hasn’t tried to extend their malted milk ball range, they have done some wonderful and unique things with their malted milk flavors. They make a hot cocoa mix and for Easter they make MaltEaster Bunnies.
There are two versions of the bunnies on the market. They come in the standard single serving size of 29 grams (1.02 ounces) and also in a mini version of 11.6 grams each (.41 ounces) that come in this bag of five. (I think I paid £1.50 for it, which is about $2.50 US.)
The little bunnies are, well, just the epitome of perfection. They’re about two inches high with tall ears and little round bellies with huge feet make them very attractive. The tiny size makes them about two bites each.
Though Mars prides itself on only using real chocolate in their candy in the United States, they’re not afraid to use “family chocolate” in the UK for their confections. Basically, it’s chocolate that contains fillers and cannot be called milk chocolate under the current USDA definitions of chocolate. In the case of MaltEaster Mini Bunnies, the ingredients include extra vegetable fat instead of cocoa butter and whey, which is a milk byproduct.
I’ve had Malteser malted milk balls before, and though I like the centers, I found the milk chocolate coating a little lackluster though certainly better than the Whoppers in the US (made by Hershey’s).
The center of the MaltEaster bunnies is actually a crunchy & creamy Maltesers center. I wouldn’t exactly call it creamy, it’s just a thick sort of malty fudge thing that holds the crispy bits together. The malty bits are crunchy and fresh and have a good malt note to them.
The chocolate is very sweet and matches the center. There’s a milky malt note to the whole thing and a sort of greasy aftertaste in my mouth. They’re a lot fattier than regular malted milk balls, as they do have about 152 calories per ounce compared to about 130 for regular chocolate malted milk balls.
Of the two versions I tried, the mini and the regular, I prefer the regular one. The mound of the bunny’s belly was a much larger reservoir of malt and cream, so the proportions change as you eat it. With the mini, there was a far greater proportion of chocolate, which would be great if I thought the chocolate was good enough to eat plain.
Even though I didn’t think these were as good as they could be if they were made with better ingredients, I’d still buy them again. They’re a unique item and suit my malt leanings very successfully. I’d be curious to see Mars bring this whole line to the United States, though I understand they’ve tried to compete before with existing brands. Back in the 80s they tried going head to head with Peter Paul with their Bounty Bars which are similar to Mounds and nutless Almond Joy.
Tuesday, March 11, 2014
The wrapper is pink and the launch of the product coincides with spring, so I’m going to call it an Easter candy even though there are no rabbits on the package, just a couple of pasty kids in chef’s hats making some sort of bowl of batter.
It weighs a quarter of a pound, which is giant compared to the mini foil wrapped peanut butter cups R.M. Palmer usually makes, but it’s not as large as the half pound peanut butter cups that Reese’s sells in pairs around Christmas. But this isn’t peanut butter, where most of us think more is better. This is cake batter, which is pretty much a room temperature cookie dough smoothie.
The cup is huge, at a quarter of a pound, it’s the size of a small saucer and weighs, well, four ounces. This is not R.M. Palmer’s first attempt at a quarter pound cup, they make a passable Peanut Butter Cup version. The package says that it’s two servings, but that’s a staggering thought when I looked at the ingredients:
The chocolate flavored coating looks like bad chocolate, but that’s about the only thing that it succeeds at. There are no chocolate notes in it, it has no chocolate texture, it’s filled with sugar, milk by-products and oils. The filling isn’t like the Russell Stover cake fillings, there’s no flour in there; it’s just more oil and sugar and fake vanilla.
I’ve never been much for eating cake batter, so the idea of a candy that re-creates this is not up my alley. Add to that, vanilla cake is the least interesting kind of cake. Why would I want to eat that batter? Spice cake, lemon pound cake, devil’s food ... these are interesting. Vanilla cake batter is not.
Monday, February 24, 2014
One of the favorite Easter candies is the Cadbury Milk Chocolate Mini Eggs. They’re unlike any other candy on the market, they’re not quite M&Ms, as the candy coating is soft and has a flavor of its own. A Dark Chocolate version came out a few years ago and though hard to find, returned again this year.
The big news is the new Target Exclusive version of Cadbury White Mini Eggs. Notice that they’re just called white, not white chocolate, just white. Though there is cocoa butter in the ingredients list (which is in real white chocolate), there are also other vegetable fats. I picked up a 9 ounce bag, which was helpfully on sale.
The eggs were not the shape I expected. The standard Cadbury Mini Egg is egg shaped, truly egg shaped, with a wider bottom and almost pointy top. The White Eggs are not, they’re symmetrical ovals. What occurred to me when I saw them was that they were actually a resurrection of last year’s Hershey’s White Chocolate Flavored Eggs.
So, I looked up the ingredients:
The difference, as far as I can tell is in the very last ingredients, that make up the shell. The white confection center is made of the same stuff. I didn’t care that much for the Hershey’s version, as I found them to be a bit too sweet and not creamy enough. Especially when compared to the pre-existing real white chocolate M&Ms.
I picked up a back of the M&Ms since I was already at Target for comparison. (And here’s the ingredients, as long as I’m transcribing.)
Ultimately, the coating on these really gives them a different dimension. The soft and matte shell that the Cadbury Milk Chocolate Mini Eggs and the Cadbury White Mini Eggs share is unique and holds a special place in the textural world of Easter. I like the soft scent and interesting slick dissolve on the tongue. The vanilla pudding flavor is also pleasant and goes well with the lightly salty white center.
The one thing that was missing was that sticky, fudgy melt that the Cadbury Milk Chocolate Mini Eggs have.
I liked them better than the Hershey’s version, which is weird, because I do actually like the shell a lot on the Hershey’s Milk Chocolate Eggs. However, they’re extremely sweet and I found that after five or six I had a raging headache ... so enjoy in moderation.
Thursday, December 19, 2013
To be honest, it sounds terrible, in part because I didn’t know there was something known as Gingerbread Flavor Cover in the confectionery world ... and then I probably wouldn’t have dreamed that the appropriate place to put that would be on top of pretzels. So curiosity trumped revulsion.
The DeMet’s copywriters don’t help the situation either, here’s the marketing passage from the back of the bag:
They’re standard mini pretzels with big salt crystals on them. Then they’re coated in this weird, artificially colored confection that’s supposed to look like chocolate. It’s made with sugar, palm oil and dried milk but natural flavors. The texture is pretty good - it’s creamy and kind of cool on the tongue without getting too grainy or greasy. It’s not chocolate-like, but still pleasant. The flavoring is interesting. If you gave it to me without the gingerbread description, I would have called this orange spice. I don’t know why, but I was getting a light and appealing orange zest note to it the whole time. There’s a gentle spice to it, maybe a bit of ginger but nothing too biting like cinnamon or clove. The salty crunch of the fresh pretzels keeps it all from getting too sweet.
I like them. I ate them. I wouldn’t have believed it if it didn’t happen to me.
Wednesday, December 18, 2013
Milka is a popular brand of chocolate confections that originated in Switzerland and is now run by Kraft under their Mondelez snack division. The bars are kid friendly, and marketing with attention to their high milk content. They also have a touch of hazelnut paste, too. The box says that Milka is Europe’s #1 brand of chocolate.
Milka comes in dozens and dozens of varieties. In Europe, they can take up six or eight feet of aisle space with their products (photo) and often retail for less than a Euro for a 100 gram bar (photo).
Milka Milkinis are a milk chocolate confection with creamy filling. The box holds eight slender, foil-wrapped bars and weighs 3.08 ounces.
I’ve seen these at Target for a while, usually for about $2.50 a box, but the 99 Cent Only Store also has them for only a buck.
Of course you get what you pay for. Though it says milk chocolate, that’s used as an adjective, not a noun. It’s a confection made from:
A serving is 4 bars, or about 1.5 ounces, which tallies to 260 calories - a whopping 173 calories per ounce ... a peek at the rest of the nutritional panel reveals that’s 17 grams of fat, 10 of which are saturated and account for 50% of your RDA of saturated fat. (I don’t usually mind as much if it’s cocoa butter, but I do mind palm oil).
The bars are about 3 inches long and about 2/3 of an inch wide. They’re rather flat and have four segments with the Milka cow icon on each.
The chocolate coating is quite thin, as you can see from the cross section. This candy is mostly filling. The filling does have a good milky flavor to it, there’s a light hint of malt or a mellow note of something more minerally (there’s 8% of your daily RDA of calcium). There’s also a bit of salt in there, about 75 mg per serving, which is odd because the ingredients don’t list it. It’s soft and kind of pasty. It’s not like a chocolate bar, not quite like fudge. More like a bar of frosting.
I didn’t love them. They were okay, I can see children enjoying them, they’re attractive and the small portion of the individual bars at least makes it easier to moderate intake. If I wanted this sort of creamy thing, I’d probably opt for the Lindt Lindor truffles, even though they’re more expensive.
Milka contains hazelnuts and dairy products, as well as soy. (It’s confusing that they use both soy and sunflower lecithin, maybe they’re in transition.) They’re made in a facility that also processes wheat and almonds. There’s no statement about peanuts at all. Mondelez is currently buys 50% of their palm oil from certified sustainable sources and should be 100% by the end of 2015 (source). They have no stated plans for their cacao sourcing, though some is sourced through Rainforest Alliance and noted as such on their packages.
Wednesday, December 4, 2013
Hershey’s has answered the call for a holiday candy bar. The bar is actually a candy they’ve been selling for quite a few years, just a new format. It’s a white confection flavored with peppermint and studded with crunchy nonpareils formed into the standard Hershey bar mold. It’s pretty simple and named that way, too, Hershey’s Candy Cane Bar.
The bar is available in two formats, the large 3.5 ounce king sized bar I picked up or a regular 1.5 ounce single serving bar. Both feature the simple packaging design of the white background with little striped fringes at the ends and the bold Hershey’s logo across the front.
Hershey’s is also offering their regular bars in this same 3.5 ounce size in Holiday packaging, so you can get the Hershey’s Milk Chocolate with a snowman on the front and Cookies n Creme bar with a nutcracker on it. I’ve seen these on sale quite widely in both versions at Target, KMart and other drug store chains, so it shouldn’t be hard to find. Hershey’s did a Mint Miniatures mix years back that included a version of this. (I always though it would be good as a Nugget.) It’s also available as the Hershey’s Candy Cane Kiss (with less food coloring) as well.
The bar is 4 sections by 4 sections, and the package suggests that 6 pieces is a portion. The white confection is a creamy color, a little on the yellow side with lots of red nonpareil crunchies evident. The ingredients show that this is a hybrid confection, not quite true white chocolate, though it does have some cocoa butter in it, it also has some other tropical oil. However, there are no other fillers like whey.
The snap shows the crunchies and the texture of the bar. It’s a little soft, no hard snap of a high-cacao chocolate bar here. There’s lots of sugar and that’s fine with me.
The flavor is like a Smooth n Melty mint. It’s peppermint with a clean dairy flavor to it, it’s rather like eating a room temperature ice cream. It’s quite sweet, but not quite as cloying as I’ve experienced with the Cookies n Creme bar or the lesser quality RM Palmer white confections. I don’t care for the flavoring the red food coloring of the nonpareils imparts, but it’s far less than I notice on the holiday Smooth n Melty Mints which are also out on store shelves right now. (A white confection drop with red and green nonpariels on the bottom.)
I like it. I had no trouble eating the whole bar. It’s different from the slick smoothness of the real white chocolate Dove Peppermint Bark. It’s more candy than chocolate.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.