Friday, September 29, 2006
Head to Head: Milky Way & Mars (Canada & UK)
I’m not quite sure what possessed me to do this array of bars, but here it is. Readers write in and ask what sorts of American candy they should take with them as hostess gifts or ship to friends overseas as quintessential American bars. The Milky Way is right up there, as one of the earliest bars that Mars developed (1923).
It’s a bar that I should love, after all, it’s supposed to be a malted milkshake in a bar.
There are several iterations of this bar both here and abroad. I got a hold of the American versions of both the milk chocolate and dark versions and the UK Mars (milk chocolate) and Canadian Mars Dark (dark chocolate).
The bar is called Milky Way in the United States but everywhere else on the planet it’s known as the Mars. (There was once an American Mars bar, but that’s since been renamed Snickers Almond ... there is a bar called Milky Way in the rest of the world too, but that’s like the American 3 Musketeers bar.)
I haven’t had a Milky Way bar in about 10 years. I’ve always thought they were too sweet, but after breaking one open the smell of malt was really compelling, making me doubt the wisdon of my embargo. The nougat here is the highlight, a medium color of fluffy, slightly grainy nougat covered with a stripe of caramel and covered in milk chocolate.
The flavors go nicely together and the caramel has a slight salty note to it that balances out the very sweet and only passably smooth chocolate. The malt is earthy and brings flavor to the bar.
The UK bar known as Mars has a similar cocoa colored and grainy, fluffed nougat covered with a stripe of glossy caramel and then milk chocolate. The caramel here was noticeably smoother, but the maltiness was much more subdued and replaced with a milky flavor.
The American bar is on the left and the British on the right. There was a difference in size, the British slightly larger at 62.5 grams over America’s 58.1 grams. The UK bar as slightly longer and a little taller.
Recently the standard bars started to appear in darker coats. Back in 1936, based on the success of the Milky Way bar, Mars introduced the Forever Yours bar. It remained in the Mars product line until 1979 when it was discontinued. Customers complained and the Milky Way Dark bar was introduced in 1989 and then the name changed to Milky Way Midnight in 2000.
Milky Way Midnight - beautiful dark bar with little folds of chocolate on the top. The dark chocolate has a little reddish tone to it. Inside is a fluffy white (with a yellow tone) nougat and a stripe of caramel. Smells slightly smoky and very sweet. The caramel dominates in this bar and its sweet stickiness isn’t completely offset by the smooth but otherwise flavorless dark chocolate.
Mars Dark - a stunning dark bar with glossy dark brown chocolate. Inside is a fluffy white nougat (with a slight yellow tone) and a stripe of caramel. The nougat on this one seemed slightly grainier but still sweet and only slightly less overwhelmed by the caramel. The chocolate, though pretty still doesn’t add much of a flavor counterbalance for the whole bar just a smooth texture.
The wrapper on the Mars Dark bar is a bit of a blunder, if you ask me, as it seems to indicate milk chocolate by its lighter, creamy color over the black package of the Mars bar.
So, you’re wondering what the difference is? The American one is on the left and the Canadian on the right. The Canadian bar is larger, by .1 grams. The ingredients list is virtually identical as well. The only difference on the labeling is that the Canadian one lists the true trans fat content at .1 grams (American food does not have to be labeled if it’s less than .5 grams).
The important thing to note is that the milk chocolate and dark chocolate versions differ in more than their coats. The nougat is markedly different. The dark bars are missing the malt component, and instead have the vanilla nougat (that’s found in the American Snickers Almond bar). The difference between the American and foreign bars isn’t that marked and I think that fans should be happy with either when they’re traveling. I give all bars a 6 out of 10.
Overall, I wish that the Milky Way Midnight or Mars Dark really was just a dark chocolate version of the Milky Way/Mars bar - I think the combo of dark chocolate and malted goodness would be great. But Mars must not believe that (I’m not sure if the Forever Yours had the malted nougat or not ... honestly I think it’s wrong to muck with too many ingredient variations and try to stick the same name on it). I might pick one of these out of a bowl of miniatures, but I’ll stick to the See’s Awesome Nut & Chew Bar as my favorite nougat candy bar for now.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.