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Frey

Tuesday, June 28, 2011

Frey Chocobloc AIR

imageI mentioned this bar a couple of months ago in a candy tease. It’s called Frey Chocobloc AIR and as you might guess from the name, it’s an aerated chocolate bar. Frey is a large Swiss chocolate company (I used to see their bars at Target and often at airport duty free shops) but they’re not as well known in North America as some others.

Now that I’ve had the Hershey’s Air Delight Kisses, I thought it was a good time to compare it to another newly introduced product.

Frey makes a line of bars called Chocobloc which have a similar format to the Kraft Toblerone bar. They’re a long, chunky block that has little divided, angular sections. The regular Chocobloc bars are 100 grams, the aerated AIR bar is only 70 grams. But what’s really different about this bar from all the other aerated chocolate out there right now is that this is a milk chocolate bar with honey nougat and almonds. The milk chocolate does have a lot of cocoa content, 34% according to the label.

Frey Aerated Bar

I know it seems odd to note it, but there are a lot of bubbles in the bar. I’m not calling your attention in this case to the ones in the center, but the edges of the bar, the peaks and corners have a lot of voids. A well molded bar, even one with inclusions will have an even surface.

The bar does feel light and the color is also on the creamy milky side of things. The pieces cleave off easily, much better than some other blocky bars (like the Toblerone). It smells quite milky and a little like malt and honey. There are little hard nougat bits in there, just tiny chips.

The bar melts quickly and has a very strong, sweet flavor to it. There are caramel and honey notes and quite a bit of the powdered dairy taste that Swiss chocolate often has. It’s not very chocolatey but still the melt is velvety enough.

As far as its performance as an aerated bar, it was light and did have a bit of a foamy melt with all the air included. About 30% of the mass of an ordinary bar was missing because of the air bubbles. But it also tasted a lot sweeter. Perhaps a dark chocolate version of this would be more to my liking.

The comparison to the other bars I’ve tried to so far is similar. The texture of this one in particular felt a bit smoother and I liked the notes of honey. But aerated still isn’t a trend I’m hopping on. There’s really nothing here that’s perceptibly better than solid chocolate. If you’re looking for something that gives the appearance of more to trick yourself that you’re eating lots, well, maybe this will do the trick for you but be warned that ounce for ounce, this is some pretty high calorie stuff. But the sugary flavor couldn’t match the satisfaction of slightly bitter, very dark chocolate for me.

(I used a photo from Frey for the package image. In the case of the review bar I received, it was in the Swiss packaging, which is sold there as Mahony Sweet Air - photo.)

Related Candies

  1. PUR Gum: Xylitol Sweetened
  2. Aldi Chocolate Swiss Assorted Chocolate Squares
  3. Ferrara Belgian Milk Chocolate
  4. Swiss Army Energy Bar Chocolate
  5. Toblerone Single Peaks
  6. Frey Supreme: White, Lemon & Lime and Citron & Poivre


Name: Chocobloc AIR
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Frey
Place Purchased: samples from Frey at ISM Cologne
Price: $3.25
Size: 2.47 ounces
Calories per ounce: 156
Categories: All Natural, Candy, Frey, Aerated, Chocolate, Nougat, Nuts, 7-Worth It, Switzerland

POSTED BY Cybele AT 3:04 pm     All NaturalCandyReviewFreyAeratedChocolateNougatNuts7-Worth ItSwitzerlandComments (1)

Wednesday, September 12, 2007

Frey Supreme: White, Lemon & Lime and Citron & Poivre

White, Lemon & LimeIf you haven’t been in a Target store and browsed their candy aisles, you’re missing a price-conscious chocoholic’s dream. There are shelves and shelves of high end bars at reasonable prices these days. They’ve started carrying more European bars and even some lines of organic and fair trade bars.

I noticed a series of bars in smart paperboard wrappers called Frey from Switzerland and thought I should give them a try. All the bars were flavored (I kind of wanted to just try their “chocolate” first) so I ended up choosing two of the lemon flavored bars.

Frey Supreme White Lemon & Lime is a pretty bar made with, as you can guess, white chocolate as a base.

White, Lemon & LimeThe white chocolate is more off-white (that’s real cocoa butter in there), and has a nicely sweet, milky scent mixed with citrus zest.

The little flecks in the bar looked promising too. I didn’t read the ingredients until after I opened the bar, so I was a little confused when I finally had a bite.

It was crunchy! There were little tangy, citrusy, crunchy bits, like someone had mixed some pulverized lemon drops in my chocolate!

Here I was thinking I was going to get bits of zest. But why was I thinking that? Pure assumption. Mostly because that’s what I wanted. After I got over that initial shock, it wasn’t bad. The tartness of the candy bits set off the chocolate nicely, but interfered with the overall creamy texture because it had a dry aspect to it. There was a very small note of black pepper in this as well, which did give the ordinarily bland white chocolate a little kick.

Frey Citron & PoivreThe second bar I picked was also on the lemon theme, Citron & Poivre. Mmmm, lemon and pepper. Lemon and pepper go so well together, they’ve bottled it and called it Lemon Pepper. And if it’s good on fish, it ought to be great in chocolate. (If they had a milk chocolate and lemon bar, I would have bought that, too.)

The package says that this is extra fine dark chocolate with a fruity touch of lemon and black pepper. The bar is lovely, large and thin with a good snap. It’s 55% cocoa solids ... which isn’t terribly dark, so I was expecting a sweet and creamy bar.

A couple of things bugged me about this bar before I even started eating it. One, it’s very thin. While some folks like that, I kind of like a little depth to my chocolate when I bite it. It also makes the bar a bit more compact. This 3.5 ounce bar was packaged to look big (at least an inch longer than a regular 3.5 ounce bar from Green & Black’s or Endangered Species which are featured nearby on the shelf), but was really no different in mass.

Frey Citron & PoivreThe scent of the bar immediately gave off woodsy notes and the black pepper.

Biting into it I found the same bitty, crunchy candy crumbles in it as the white chocolate bar. They had a nice tart bite to the, though some had a different bite: the black pepper.

The dark chocolate was largely overshadowed by these strong flavors. The texture was nice, not as buttery as the Lake Champlain I had yesterday which was a similar cocoa content. Instead it was sweet and then had tangy bits that just made the sweetness more apparent.

The dark bar contains no milk products so is suitable for vegans. (However it is processed in a facility that also uses milk and nuts, so is not for those who are allergic or very strict.)

I have to say that I wanted to like these more. The flavor combinations are certainly ones that I’m predisposed to like, but I wanted a smooth, creamy, Swiss chocolate experience. They have a huge selection of bars and I might have to try the Caf? & Cacao, which is extra fine milk chocolate with coffee and crispy cocoa nibs. At $1.99 I certainly don’t feel cheated, they were a fun experience. The White chocolate bar has a slight edge if I had to pick from these two again. The packaging is nice, the box folds back together well and I was able to put a piece of tape on it to keep the leftovers until I finished them. I’m certainly thinking about trying other bars in the line, so stay tuned for what I hope are rave reviews.

SugarHog has a review of the Frey Japonais, which sounds like a winner ... a combo of hazelnut and milk chocolate. Nicole of Slashfood (now of Baking Bites) liked the Citron & Poivre bar a bit more than I.

Related Candies

  1. Terry’s Chocolate Orange Confection
  2. Chuao ChocoPods
  3. Green & Black’s Ginger Chocolate
  4. Dolfin: Anise and Red Pepper
  5. Dagoba Dark Bars
Name: White, Lemon & Lime and Citron & Poivre Bars
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Frey Supreme
Place Purchased: Target (Eagle Rock)
Price: $1.99
Size: 3.5 ounces
Calories per ounce: 171 & 150
Categories: Chocolate, White Chocolate, Switzerland

POSTED BY Cybele AT 6:29 am     Comments (13)

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