Wednesday, May 14, 2014
There was a time, a few years back, when Target used to have its own brand of chocolate called Choxie. They used a variety of companies to create their custom branded confections, so it turned out a little uneven.
Some of it was good, some of it wasn’t quite as well made. I miss the adventure of such a large new product line, but I think Target does a much better job of curating top brands than creating something from scratch like a whole line of chocolate products.
Wednesday, April 30, 2008
After Valentine’s Day I picked up some discounted items from Target. I haven’t re-visited much of the Choxie line since my initial tastes on their launch, so I figured it was time to see what else they had.
The box they came in was a goofy flat affair, I think just this stack with a red ribbon is a fine gift (and I threw out that box pretty much as soon as I got home). The assortment contains two milk chocolate bars and two dark chocolate bars.
The one that interested me the most was the Milk Chocolate with Roasted Almonds & Sea Salt. True to its name, it was a nice dark milk chocolate with big almond pieces (they tasted buttery like Marcona almonds) and there were some pretty intense large pieces of sea salt in there (the picture on the box makes them look like little pieces of popcorn).
The milk chocolate is a very dark and smooth version, it goes really well with the crisp crunch of the almonds. The sea salt was quite apparent, but the mixing of it was a little off. Sometimes I’d arrive at whole reservoirs of the stuff, it’s a little offputting to get more than a few grains at once. But still, an addictive bar. Though I shared it, I ate most of it in a day and a half.
The second bar was the Milk Chocolate Cashew Almond Cherry Bar which I thought sounded terrible at first, especially when I saw that it also had salt in it.
However, it won me over. The cashews & almonds aren’t as plentiful in this bar and the salt is only a slight glimmer now and then. The cherries are soft and chewy with a bright tangy note that infuses those bites.
I was grateful to try my first Choxie single origin bar with the 62% Ghana Cocoa. I recently had another Ghana bar from Tcho, which I found to be a little too gritty for my tastes. This bar is smooth. The flavors are spot on “chocolatey” with some vanilla notes and a little cedar & tobacco. It’s a tasty bar, though not quite buttery enough for me if it’s going to be on the low end of the cacao percentage. But it’s also pretty sweet, so a nice started bar for those who don’t like the intensity of some of the higher cacao.
The box for the Dark Chocolate Espresso Bar showed the bar, like the one above, surrounded by coffee beans. I didn’t know if that meant whole coffee beans or fine grounds when I bought the assortment (I could only see the fronts of the boxes). The ingredients say “ground coffee” but I was still afraid that I was going to get coffee grounds in my chocolate.
The package smelled like the coffee aisle at the A&P where we used to grind our own 8 O’Clock coffee when I was a teen. Mostly coffee but also slight wafts of tea, cocoa and sweet sugary General Foods International Coffee flavors.
The grounds are palpable as the chocolate melts. The coffee flavor is mellow, not burnt or caramelized tasting, just a medium roasted vibe. And of course all those coffee beans integrated in. The chocolate has a good melt to it, is pretty smooth otherwise and stands up rather well to the otherwise overwhelming coffee. (Nicole at Baking Bites has a nice review of this bar, too.)
At the reduced price (expiration isn’t anywhere to be found on the packages, maybe I shouldn’t have thrown out the box), these were a great deal. I’m not sure if I would pay $4-5 for one of these in the future (well, maybe the almond & sea salt bar), but keep an eye out for their assortments (perhaps after Mother’s day?). The ingredients are all-natural and the dark chocolates have no added butterfat. They are not, however, Kosher.
Other recent reviews: The Girl Tastes has a lot of more recent Choxie introductions, Rosa tried the Key Lime Truffle Bar, Candy Snob tried the Espresso Truffle Bar, Secret Hideout thinks Choxie is better than Godiva (and I don’t disagree) and OffBeatEating tried the Coconut Truffle Bar.
Thursday, August 24, 2006
I picked up a couple of little Choxie items at Target over the weekend while I was getting my new bike tuned up.
The first one was an impulse buy, the lines were very long and I was scouring all the checkout areas for limited edition items when my husband pointed out this bar. It doesn’t have a very sexy name: Choxie Peanut Butter Pretzel Bar, but the package was certainly cute and all the elements were compelling.
It’s like a combination of a peanut butter meltaway and a chocolate covered pretzel.
The bar is thick and has an ultrasmooth peanut butter filling. Mixed into that are pretzel bits and peanuts. The whole thing is cloaked in milk chocolate.
The pretzels and nuts are unevely mixed and the first two squares I ate didn’t have anything in them but peanut butter. The peanut butter filling is nice and as far as I can tell from reading the ingredients label it’s so freakin’ smooth and sweet because it’s blended with white chocolate.
The real distraction here are the pretzels. They’re stale. They’re not crispy, they don’t add a satisfying crunch. Color me disappointed.
I don’t have much to say about these Choxie Caramel Pecan Nesters. They’re basically milk chocolate turtles: pecans, caramel and chocolate. They came in a little box and there were only two of them, each individually wrapped.
I took the photo and I gobbled both of them up!
High praise, I’m usually the model of restraint. It’s not that they were so divinely delicious, but they smelled awesome, that sweet pecan smell and chocolate, I wish I could bottle it. Though the caramel wasn’t anything more than sweet and the chocolate was just ordinary, the pecans were fresh and tasty.
Even on clearance (are they discontinuing them?) they were $1.40 for this wee box that had only two in them (one ounce). If you’re looking to torture yourself with a very small portion, this might be the way to go. At the regular price of $2 a box, pass this up and go straight to See’s.
Tuesday, February 7, 2006
I get a lot of questions about Choxie here at CandyBlog.net. And with good reason ... there aren’t that many places to find out about Choxie. There’s certainly no info on the Target website. I haven’t spent much time with Choxie, but I have to say that the products I’ve tried are always good quality, nicely packaged and feature interesting flavor combinations.
I picked up a few things last week, including the highly rated Champagne-Flavored Truffles. (I actually hadn’t seen them before.) They’re stunning looking little baubles of chocolate. Shiny and dark, the package highlights their gorgeous sheen. They smell rather spicy - of chocolate and a hint of wine. The truffles are about the size of a hazelnut in the shell (smaller than a malted milk ball).
These truffles are panned chocolate. Panning is when you take a solid nugget and tumble it, adding layers of coating on it. Panned candies can range from jelly beans to Gobstoppers to chocolate coated nuts to Lemonheads. Panning is usually done in large turning pans that look like cement mixers and can hold hundreds of pounds of candy. The coating can double the weight of each candy as each successive layer is added and then the final “polish coat” to seal them and give them the high gloss shine. In this case it’s called “confectioners glaze.”
The centers are made of white chocolate (made with real cocoa butter, not hydrogenated oils). The chocolate outside is sweet and smooth, a little on the sweet side but it’s definitely buttery and has a good smoky quality to it. The center is smooth as well and has a raisiny hint to it. Not really a champagne flavor in my mind, just a nice “boosted” vanilla flavor. The small size of them and their glossy appearance makes them easy to pop and of course easy to share.
As Valentine’s gifts go, the Choxie line has some really nice, inexpensive options. At less than $10 a pound for many of their offerings, they’re a really good way of expressing yourself without breaking the bank. The “shareable” nature of them is also a bonus. They also make nice hostess gifts or just a nice treat for yourself. Choxie has done a good job of bringing upscale into the realm of affordable. Their variety is also pretty stunning and it always seems like there’s something new when I check out the Choxie section. The ingredients also appear to be top notch, using real vanilla instead of vanillin and cocoa butter instead of palm oils.
Interesting note from the box: confections made in the USA, packaged in Mexico.
Friday, November 4, 2005
Everyone’s talking about Choxie. Probably half of you reading this right now are here because of a Google search for Choxie. Under a huge marketing blitz, Target is running national commercials that feature go-go dancers extolling “Cha-cha-cha Choxie. Chocolate with Moxie!” They’re having free tastings this weekend (Sunday, November 6th from 1-5 PM at all locations).
A couple of weeks ago my husband picked up some new candy at Trader Joe’s called “Slate of Bliss.” Very cool, I thought. Then I went to Target and saw the SAME thing under their Choxie label called simply “Thin.” As Trader Joe’s is well known for their repackaging of food under its own label, it doesn’t surprise me in the slightest. The Choxie is $2.50 a package, the Trader Joe’s is $1.99 ... a 20% savings. The biggest question is who makes the candy for both Target and Trader Joe’s? Actually, the biggest question is ... is it any good?
Since the packaging is identical (a clear cellophane inner wrapper and a matte cardboard box) and the sizes (2.5 ounces) and flavors are similar (Trader Joe’s carries only two flavors, both are included in the Choxie line, but Target has added selection on top of that) I’m going to treat them all the same.
Slate of Bliss - Espresso and Milk Chocolate: I’m not sure why I’m starting with this one, because I was most disappointed with it. The milk chocolate base is sweet (32% cocoa solids) and has that European milk chocolate taste. On top are crushed Arabica espresso beans. The beans are crunchy and of course taste like coffee. They’re not bitter, but definitely have a lingering taste to them and oodles of caffeine. 7 out of 10.
Choxie - Toffee Ginger Thin: I’m a ginger nut, and I love toffee too, so I had high hopes for this. I was a little leery of the milk chocolate base though from the description, as I thought the sweet toffee and crystallized ginger would be set off better by semi-sweet chocolate. The label does not say how much cocoa solids are in the chocolate, and it’s definitely a different chocolate blend than the espresso Slate of Bliss. The milk chocolate is not as dairy smooth, but very sweet and lacks a chocolate punch. The toffee is nice, but I didn’t think there were enough bits on it and the ginger chunks were few and far between (when breaking the whole thing into 8 pieces, two ended up without ginger). 7 out of 10.
Slate of Bliss - Cacao Nibs and Dark Chocolate: I’ve had a few premium bars this year that have cacao nibs in them, and I really enjoy them. They’re like nuts, only chocolate! This bar has a wonderful cocoa aroma to it. Smoky and roasted with a slightly fruity fragrance. The chocolate here is only 54% cocoa solids, but instead of being overly sweet, it has a wonderful creamy cocoa butter melt. The chocolate is smooth with no hints of grainyness and the nibs give it a punch to highlight the nice apricot and cherry notes to the chocolate. 9 out of 10.
Choxie - Peppermint Marbled Crunch Thin: The sassiest of all the packages, this one is exactly what you’d expect from looking at it. A rich semi-sweet chocolate with a little marbling of white chocolate on top and some crushed peppermint candies. There’s no indication of the cocoa solids on this one, but with Sugar as the first ingredient of the chocolate, I suspect it’s less than 50%. The chocolate is slightly more astringent than the chocolate in the Slate of Bliss Cacao Nib one, but the light bitter/dry finish helps to buoy the lighter note of the mint. Though the bar smells mostly minty, it’s definitely chocolatey on the tongue. 9 out of 10.
Now, there’s been some talk in the comments section of this blog about BruCo being one of the company’s that’s making Choxie (I suspect that Choxie is made by several different candy manufacturers to Target’s standards). I don’t know BruCo well enough to comment on that. The two BruCo bars I’ve tried were not at all similar to anything that I’ve seen as part of the Choxie line. I’ve also heard that Vosges is making some of the candy (specifically the chocolate bars and some of the truffles - especially since the flavor of Vosges’ Red Fire Bar is similar to the Choxie Hot Chocolate Bar), but again, I have no confirmation on that. No matter who makes the stuff and my opinions on the flavor combinations, it’s all good quality with fresh and real ingredients.
UPDATE (11/15/05): I got an email from a very helpful reader that pointed me to Veritas Chocolatier who makes something called True Flats which looks EXACTLY like the Trader Joe’s Slate of Bliss packaging shape and of course the flavors.
Wednesday, October 26, 2005
Name: Choxie Chocolates
I was planning on making jokes about what Choxie meant, but then I saw a commercial for it and they said it was “Chocolate with Moxie.” Not to be confused with Mockolate. And it’s not Chalk that’s Toxic or as my neighbor pronounces it ... Choke-see. The other weird thing besides the name is that it’s not on the Target website. You search for Choxie and you get some CDs.
At the urging of several readers I went there this past weekend and bought a variety of the new chocolates. A little tub of Warm Spiced Caramels (9.45 oz for $5), a Hot Chocolate Bar (2.5 oz for $1.80) and a small box of the Artisan Truffle Tiles (3.5 oz for $5). There’s lots more variety there with round truffles and other chocolate covered goodies
Warm Spiced Caramels: I’m in love with these little buggers. They’re smooth caramel with a little spicy flavor. No heat to them, just a little bit like a spiced rum or mulled cider. Very fall-like. The chocolate is smooth and not the slightest bit waxy and not to sticky sweet or milky. I think I’d like them with semi-sweet as well.
Artisan Truffle Tiles: The tiles are all the rage, as far as I can tell. They have that retro styling to them, with the painted tops. The flavors in the 3.5 ounce box are: chili limon, jasmine tea, orange mango, key lime, lemon rose, apple pie, cafe latte and cinnamon praline.
I didn't try the truffles, but I can see the truffles having the advantage of a better ratio of chocolate to filling. Here the filling is about 1/4 of the total of the candy. The chocolate is smooth, but because all the flavors are in the same box, there's a weird sort of jumbled infusion in the chocolate shell ... chocolate is an excellent flavor absorber, and in this case it's absorbed all of them. Perhaps the wrapped truffles don't have this issue. The centers are pretty divine though. The flavors aren't quite as robust as I think I've had at some places like Boule, but for a pre-packaged candy it’s rather nice to have the option of something like Lemon Rose or Chili Limon. Some of the other flavors like apple pie and latte were a little ordinary, but the creaminess of the centers is really the star.
If I were decorating a cake or something, these could be a great, edible addition.
Hot Chocolate Bar: The last, and probably most cost effective pure chocolate candy I found were the bars (the caramels are cheaper by the ounce but not all chocolate). At 2.5 ounces, it’s not a bad deal as candy bars go. If you’ve ever had a Frango, the “truffle” center of this is very similar. Rather firm, but a good instant melt. The flavor is rich with a lot of cinnamon with a little heat from both ginger and chipotle. I wish there were more fire to it and less spice graininess.
Overall, as a hostess gift the packaging is super cute and the quality is good. As fine candy goes, I think I’d still stick with See’s Candies, as they’re quite a bit cheaper though lack those trendy flavors (but their key lime truffle is pretty awesome).
Rating: 7 out of 10
Note: I have a sneaking suspicion that Trader Joe’s ‘Slate of Bliss’ is made by the same people who make Choxie, so I’m digging for more info on that ... maybe I’ll have something later this week.
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