Wednesday, November 12, 2014
Mars made an exciting announcement earlier this fall that they’re bringing M&Ms Crispy back to American stores starting January 2015.
Some folks at Mars were good enough to send me some samples (though not in the final packaging, so I included the press release version of the package design for reference).
You can read more on Crispy M&Ms in this write up I did a few years ago when I reviewed the European version. Basically, the American version of Crispy M&Ms came out in 1998 and were discontinued in 2005. They had their fans, and current social media allowed them to speak directly with Mars to voice their enthusiasm for the return of the candy.
The Crispy M&M, if you’ve never heard of them, are described as feature a unique, crispy center covered in creamy milk chocolate, enclosed in a colorful candy shell. The center is like a little cereal puff.
The new package will hold only 1.35 ounces, which is more than the Pretzel M&Ms which are only 1.14 ounces but less than the standard Milk Chocolate M&Ms which is 1.69 ounces.
The new version comes in the same color array as regular M&Ms: red, orange, yellow, blue, green and brown.
The pieces are much smaller than I expected, since I’ve had the European versions, which are closer to the size of a Peanut M&M. These are a similar diameter to a Milk Chocolate M&M, but puffy. But they’re also quite irregular. They’re lumpy and sometimes close to spherical, while others are long or pointy in spots.
They’re easy to bite and crunch, and extremely light. The center crunch is kind of like the flavor of a corn flake ... very mild with only a hint of salt and malt. But for the most part they’re neutral. The chocolate is sweet, but otherwise generic. The crunchy shell provides a different sweetness compared to the chocolate and a different more brittle crunchy compared to the centers.
Overall, it’s a pleasant snack that I have no trouble scooping by the handful. But it made me wish for something else ... I wanted a Malted Milk M&M. This is not so hard for Mars to manage, they’d just take the Maltesers they make in the UK and give them a colorful candy shell.
The earlier versions of Crispy M&Ms used a blue wrapper, but that has since been usurped by the Pretzel M&Ms, so the 2015 version will be in lime green packages. I can’t say for certain that these are better or similar to the originals, as it’s been a long time since I’ve had them. They definitely fit into a niche that’s not well served in the chocolate market right now, which is the crossover with snacks. Here’s what the Crispy M&Ms announcement said about it:
M&Ms briefly had Mint Crispy M&Ms as a limited edition.
The European Crispy M&Ms featured mostly natural colors for the shells, which meant a slightly muted palette. Natural colors can sometimes bring their own flavors, though, so some folks can tell the difference between the colors (I can usually pick out the yellows and oranges by taste). It would have been interesting, though, for Mars to make this revival of Crispy M&Ms with the European colors, just to see if that would catch in the US.
I’m curious to see how Crispy M&Ms do this time around. The survival rate for revived candies isn’t great, but the success rates for completely new candies aren’t any better. I have no stats for that, just personal experience paging through the blog at home many candies I’ve reviewed over the past 9 years that don’t exist any longer. Maybe read about M&Ms Premiums or compare the early Mega M&Ms that were discontinued, and the new version.
Tuesday, February 25, 2014
Last week I showed off the new Milk Chocolate Mega M&Ms, this week I have the Mega Peanut M&Ms. I picked both bags up at CVS on sale at two bags for $5.00. Since the bag is 11.4 ounces, that’s a pretty good deal.
The bag makes use of the familiar yellow of the Peanut M&Ms franchise and a blue Mega logo similar to the one on the Milk Chocolate M&Ms bag (which has a brown background).
The Milk Chocolate Mega M&Ms boasted 3 times more chocolate, but the Peanut Mega M&Ms only say that there’s more chocolate and bigger peanuts.
While the Mega Milk Chocolate M&Ms were obviously bigger, I didn’t see much of a difference when I dumped a handful of these out. So, that meant that I had to go back out and pick up some regular Peanut M&Ms for comparison. The Mega are on the left and the regular are on the right. Some are identically sized, but many of the Mega are obviously bigger than the standard.
Oddly enough I didn’t find the Megas were different for me, they tasted and behaved like the Peanut M&Ms I might want to eat. That said, I feel like Peanut M&Ms have gotten smaller over the years and these may just be what I used to find ordinary. The chocolate ratio is good, there’s plenty of chocolate there’s a good crunch from the shell and a good crunch from the peanuts. I just don’t see that big of a difference to warrant another slot on the store shelves for this when they could make room for Coffee M&Ms or Crispy M&Ms.
Friday, February 21, 2014
They’re sold in familiar packaging, the large laydown bags and the individual serving size. I lucked into a sale at CVS and got two bags for $5, which I think is a fair price for fair quality chocolate.
I scrounged up all the M&Ms I had, and you can see them here from small to large, from left to right: Milk Chocolate Mini, Milk Chocolate Classic, Birthday Cake, and Milk Chocolate Mega. The individual Megas are about .75 inches across. (About the same diameter as an American nickel.) What I also noticed is that they’re extremely similar to the Mars Galaxy Minstrels. I’ve been trying to find a package of those but have had no luck. However, I’ll be in London next month and will try to pick up a package for later comparison.
The original Mega M&Ms were fat, more rounded. They’re basically the same as the current special flavor M&Ms, such as the Birthday Cake or Coconut. I’m a little unclear why they even used the same name, when it’s been only about 8 years since they were last on the shelves.
The Mega M&Ms boast three times the chocolate of a regular M&M. The Mega M&Ms weigh about 2.73 grams each while a regular M&M is about .85 grams. The color assortment is identical to the 21st century Milk Chocolate M&Ms: red, green, yellow, brown, orange and blue.
The flatness makes them easy to pick up and bite. The shell has a very satisfying crunch and there’s a large density of chocolate at the center that’s easy to distinguish. The chocolate itself isn’t extraordinary. It’s sweet and milky, though not entirely smooth in its melt. I found it a bit chalky overall, a bit on the sweet side. That said, they were wonderfully munchable and I did find myself reaching for them while they sat on my desk. I’d like to say that M&Ms would be better with better chocolate, but they tried that with Premium M&Ms and it didn’t spark with the public. Candy companies make the candy we buy. I can wish all I want, but I’m probably not M&Ms ultimate target market.
Since they’re also made by Mars, it was a natural item to compare to the new Milk Chocolate Mega M&Ms.
Unlike M&Ms, Minstrels come in only one color, dark brown.
It’s pretty easy to see why I was interested in comparing them, they’re extremely similar in size and shape.
What I did notice, though, is that the brown is much darker and more consistent. The M&Ms version is a little less deep.
In essence, the Brown Mega M&Ms and Galaxy Minstrels look the same, but the similarities end with the shell. The chocolate inside of the Minstrels is smooth, creamy, slightly malty and quite good. There’s a definite European flavor to it, a sort of dairy note that American chocolate rarely has. The M&Ms have a grainy, fudgy quality that is still absolutely tasty, but has more of a candy quality than a chocolate one.
Of the two, I was much more interested in eating the Galaxy Minstrels, and ended up eating my small bag before finishing the handful of Mega M&Ms I saved for this purpose.
Tuesday, February 11, 2014
Birthday Cake Milk Chocolate M&Ms are out on shelves even though Mars announced that they would be released in May 2014. The new cake flavor comes right on the heels of the Walmart-exclusive Red Velvet M&Ms that also came out this year.
The description is rather vague: Delicious milk chocolate infused with birthday cake flavor creates an exciting new treat worth celebrating. Part of my confusion comes from an actual non-standardization of birthday cake as a singular flavor. Is it yellow cake with vanilla icing? Is it devil’s food with chocolate frosting? Is it an ice cream cake with candle wax? I’m going to go with chocolate cake and white (vanilla) icing, since that’s what the red M is holding on the package.
It’s unclear if this is a new permanent addition to the M&Ms varieties, which currently include: Milk Chocolate, Peanut, Dark Chocolate, Dark Peanut, Peanut Butter, Almond, Dark Mint, Raspberry, and Pretzel plus other seasonal varieties. They currently come in two package sizes, the stand up bag holding 8 ounces shown here and the single serve version.
The candy coated chocolates are quite big and very bright in primary red, yellow and blue. I noticed that they had the same cracking and dusting problem I experienced with my Red Velvet M&Ms earlier this year. I don’t know if it’s because they’re bigger or that the specialty versions just get treated more roughly than regular versions. I polished them individually for their photo shoot. (Really.)
They do smell sweeter, with a little more of a vanilla note than regular M&Ms. They’re not that different from regular Milk Chocolate M&Ms, except that they’re bigger. They’re not that good though, the novelty of the flavor wears off after about five of them. They just seemed sweeter ... the chocolate certainly isn’t great. I’ve noticed that the quality of the chocolate is one item that Mars has not been focusing on over the years, instead it’s been the added flavors, colors or special printing you can get on the shell.
I did try them compared to the Red Velvet M&Ms, since they’re both based on cakes. What I noticed is that the Red Velvet tasted more like buttered popcorn but also had a bit more of a tangy note. The Birthday Cake, on the other hand, has an Angel Food Cake note of baked sugar and vanilla.
I’ll stick to the Almond M&Ms, just in case anyone was wondering which M&Ms to have at my birthday party.
Monday, January 6, 2014
Every once in a while candies get a revamp, so I like to revisit them. Here are a few that caught my eye.
Pretzel M&Ms were introduced in 2010 (original review) and have done well enough for Mars that they have continued as part of their regular repertoire, even getting seasonal color varieties for the holidays. I noticed a new version on shelves that advertised “now more pretzel taste.” Since I was able to find the previous version, I thought I’d taste them side-by-side. They have similar “best before” dates.
They look identical. The originals are on the left and the new version are on the right. Same colors, same shape, same size.
It is striking how much better the new ones are. The new ones are crunchier, taste lighter and airier yet have more of that malty, pretzel toasted coating. There was no difference I could see in the ingredients or in the new nutrition panel. They’re still a pretty low calorie candy treat, at only 150 calories per package, they’re pretty satisfying without being too fatty. (Of course the portion is only 1.14 ounces, but there’s a lot going on with the textures.)
The original rating stands at 7 out of 10. They’re not perfect and I still don’t think I’ve bought them since the first introduction (though I eat them when given a sample package, which happens once or twice a year). I still go for the Almond M&Ms when given the chance.
Hershey’s Rally Bar is a strange sort of candy bar in that it appears and disappears on store shelves with little notice. It’s a Hershey’s candy bar, first test marketed in the late 1960s, it was in wide distribution by 1970 across the country. The advertising theme was: Reach Me a Rally Bar, the Milk Chocolate Covered Nut Roll for the Man-Sized Appetite as well as the more gender-neutral The Crowded Candy Bar. This was one of the Hershey Corporation’s earliest attempts at advertising, before this they stood with the founder’s position that a quality product would sell itself. More about the Rally Bar on Collecting Candy.
The candy bar has no real package identity to adhere to in this reissue. This is what it looked like back in 2008 and this is what it looked like in 2004. The new one doesn’t even mention the name Hershey on the front. I picked it up at Walgreen’s as an exclusive item.
Though it was probably a chocolate candy bar when it was introduced, by the 2004 wrapper it was evident that this was a mockolate item. (Here’s my original review.)
This is smaller than the 2.2 ounce bar I tried back in 2008. This is 1.66 ounces (which is actually a good size for me). It smells like peanuts. The fudgy center is like a nougat, it’s soft and chewy with little flavor of its own. The peanuts are Payday-like, they’re crunchy, though not quite as salty. The chocolatey coating actually has a hint of salt, keeping it from being sickly sweet. Overall, it’s an okay bar but I don’t see it as that different from a Baby Ruth.
I stand by my previous rating of 6 out of 10.
There was a time when there were oodles of limited edition candies - not a month went by in the late Aughts that the major candy companies didn’t present a flavor twist on one of their tried and true candies. Snickers alone went through many iterations including: Shrek (green nougat), Indiana Jones (spiced nougat), Charged (caffeinated), 3X (chocolate nougat, chocolate caramel), Fudge (chocolate fudge instead of nougat), Xtreme (no nougat) and Nut n Butter Crunch (peanut buttery nougat).
The Snickers Rockin’ Nut Road changed up a few items in the standard Snickers Bar. First, they replaced the milk chocolate coating with dark chocolate. I approve. Second, they replaced the peanuts with almonds. I find this to be a good substitution. Third, they changed the lightly peanut butter nougat with a smoother marshmallow nougat. Definitively goes with the other two items. The structure is the same - nutty nougat on the bottom, caramel on the top and covered in chocolate.
I gave these an 8 out of 10 rating last time (full review) and I fully endorse them again this time. The nougat is smoother than the 3 Musketeers style and the crunch of the almonds is great. It’s more of a variation on the classic Mars Bar, but I won’t quibble with Mars if they want to bring this back. (In fact, I prefer it to the standard Snickers Almond, which replaced the Mars bar).
Friday, January 3, 2014
Red Velvet cake is made with buttermilk and vinegar plus some cocoa. It’s not a rich chocolate cake, just a lightly chocolate cake with a tangy note to it. The fact that it’s red is really inconsequential to the flavor. The color can be created naturally or using artificial food coloring. The cake is usually frosted with a cream cheese icing or browned butter icing.
I’m not much of a cake fan in the first place and Red Velvet is so low on my list that I’d probably prefer not to eat anything at all. Just to be really diligent about this, I went to Sprinkles, a cupcake bakery, and picked up a Red Velvet Cupcake to remind myself what the heck this is supposed to taste like. The Sprinkles website says that they’ve added extra cocoa to theirs and chose a cream cheese frosting.
The cake is moist and bouncy with a good crumb. The cream cheese frosting is what really prevails here. It’s wonderfully smooth and fresh, the only hint of sugary grain is in the crust, but the rest has a pleasant tangy note to the milky sweetness. The cake itself has a sort of corn meal flavor to it, it’s slightly floral, not terribly sweet and overall ... just nice. Not chocolatey, a little on the vanilla side. But nothing I’d get really excited about.
Now that I had something to compare it to, I figured I was prepared to complete my review.
The pieces come in three colors: maroon, red and white. They’re the larger, chunky M&Ms, which are inconsistent sizes. Some are the size of regular M&Ms, but most are super-sized.
The centers are milk chocolate with a light tangy note to them. They’re not more chocolatey, and as you can see from the ingredients above, they didn’t alter their milk chocolate recipe to include buttermilk. They seem like they have more of a vanilla note, like poundcake.
If someone just gave these to me without any clue about the special flavoring, I wouldn’t have picked Red Velvet. At this point I’m curious about how different this will taste from the upcoming Birthday Cake M&Ms. (I’ll set some aside for comparison when those come out in May 2014.) I think it’s a nice idea for Valentine’s Day, a little less run-of-the-mill, but if Russell Stover has had a Red Velvet seasonal piece on store shelves for two seasons, perhaps they’re not really on trend, just slightly behind it.
Red Velvet M&Ms contain milk and soy and may contain traces of peanuts, almond and wheat (in addition to listed artificial colors and unknown artificial flavors). Though Mars has a plan for certified sourcing of their cacao, M&Ms have not yet been added to that list.
Since Mars’ M&Ms team seems to be running out of flavors, let me see if I can make some suggestions: Milk Chocolate Cappuccino, Milk Chocolate Cookies n’ Creme, Milk Chocolate German Chocolate Cake, Milk Chocolate S’mores, Milk Chocolate Banana, Milk Chocolate Chai Latte, Milk Chocolate Creme Brulee, Dark Chocolate Chili Pepper, Dark Chocolate Amaretto, White Chocolate Peanut Butter, White Chocolate Strawberry Cheesecake, White Chocolate Lemon Meringue, White Chocolate Key Lime. All of my previous reviews for M&Ms that actually exist are here.
Monday, December 2, 2013
The hot flavor trend this season is gingerbread. Well, not as hot as pumpkin spice, which spans Halloween and Christmas holidays. There’s little difference between the spices in pumpkin pie and gingerbread, though the proportions of the actual spices are often different and gingerbread has a background of molasses or brown sugar.
The M&Ms Milk Chocolate Gingerbread are sold only at Walmart this season, though their companion Twix Gingerbread are sold at most stores stocking seasonal bagged candy.
The design on the front of the package looks like most of the other holiday M&Ms. In this instance the Red M&M is just holding a plate with a gingerbread cookie and pointing at it. Kind of lazy.
The Gingerbread M&Ms are a milk chocolate base with some spices added in. They come in three colors, red, green and brown. Not terribly exciting. The milk chocolate is the normal sweet stuff, creamy but on the fudgy and sugary side. The added spices give it a warm flavor but nothing distinct. Maybe there’s ginger, maybe some cinnamon, allspice and nutmeg. They add a light chalky note to the texture but I didn’t specifically get any ginger or black pepper in there.
What would have been extraordinary would have been a real piece of gingerbread, in the format of the Pretzel M&Ms. Or Sugar Cookie, or Snickerdoodle. There are so many exciting seasonal variations on the cookie center that could be accomplished. Even just the Pretzel M&M with this flavored chocolate on the outside would have propelled this to another level of specialness.
Intellectually, I know they’re not the same as the Pumpkin Spice M&Ms from earlier this year, but they don’t feel that different - just swap out the orange ones for red and tone down the cinnamon. No, Mars still hasn’t come out with the Egg Nog White Chocolate M&Ms I’ve been longing for. I guess they’re just not into nutmeg.
Today is the day many blogs decided to review the new M&Ms Milk Chocolate Gingerbread. The Impulsive Buy and ZOMG, Candy! would be the two that I’ve seen so far and previously Junk Food Guy and Serious Sweets. I think most of us are agreed, it’s a nice idea but not really a great M&M.
Tuesday, November 12, 2013
My European candy blogging friends latched onto a new product last year, the Peanut M&Ms Intense 65% Cacao which are made in France but sold in quite a few European countries. When I had the opportunity to do a candy swap with Kristian at CandyBrain.de, this was on my wishlist of items.
I have to admit that the United States has the most diverse selection of M&MS, and we’ve even had Dark Chocolate Peanut M&Ms in stores before. So, I was mightily surprised to see that France got 65% cacao M&Ms before we did.
The bag is pretty big, with 9 ounces in a stand up gusset package. Instead of the zip top that many snack sized packages are getting the US, this on has a little sticker on the back you can peel off to use to hold it closed after you roll the top down.
The color variety for these is interesting. I looked at the ingredient panel to check if these were all natural, and it appears that it’s nearly so. I looked up all the colorings and found the following listed:
e100 is Turmeric, a yellow-orange dye (derived from plants)
Here’s the weird thing about the coloring used on the shells. I could tell what some of the colors were without looking by the taste. The red one had a banana note and the orange one had a hint of curry.
The shell is quite the same as in the US version. It’s crunchy and not too thick but doesn’t crack easily. They smell nicely of cocoa and a hint of roasted peanuts. The chocolate inside is quite dark, with an immediate bitter note and a little bit of a dry undertone. It’s creamy and a little chalky but not in a grainy way. The peanuts however, were weird. I found most of mine were over-roasted, too dark, bitter and just plain ... well, not right. Maybe they’re not American peanuts, which I admit I’m quite acclimated to.
I wanted to like these more than I did, though I had no trouble eating them all. Of course the fact that they’re not available in the United States solves any issues I’d have if I did love them a little too much. Now ... maybe if they started putting Marcona almonds or Hazelnuts in there along with the dark chocolate ... then we might have something that would drive me to order from eBay regularly. I would be even better if the M&Ms World Stores would stock these international versions.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.