ABOUT

FEEDS

CONTACT

  • .(JavaScript must be enabled to view this email address)
  • Here are some frequently asked questions emailed to me you might want to read first.

EMAIL DIGEST

    For a daily update of Candy Blog reviews, enter your email address:

    Delivered by FeedBurner

CANDY RATINGS

TYPE

BRAND

COUNTRY

ARCHIVES

M&Ms

Wednesday, March 30, 2016

M&Ms “Vote For Your Favorite Peanut”

Late last year I got these preview versions of the new Vote For Your Favorite Peanut varieties. The idea is that during the US Presidential Primary season, Mars would introduce a trio of flavors to choose from, and the public would vote. The three versions are Chili Nut, Honey Nut, Coffee Nut.

DSC_9923rb

The Honey Nut M&Ms are a milk chocolate coating with a whole peanut in the center and a crisp shell. Somewhere in there is also a honey flavor ... in the shell, is it a honey roasted nut? I have no idea.

I pulled a few apart and didn’t find any evidence of honey roasting, but they do smell a little bit like maple syrup and vanilla. The shell on this variety also seems crisper. The whole effect is a rather clean, sweet flavor but basically a regular old Peanut M&M.

(Note that the packages I got were not final and the M&Ms were all the same color in each bag, in the final versions released to the public there are actually three colors for each variety.)

DSC_9925rb

The Chili Nut M&Ms are probably the most daring of the bunch. Sure, spicy things are trendy, but the major candy companies have stayed far away from the chili heat, sticking to the pumpkin, ginger and cinnamon spices.

The combination of the peanuts, milky chocolate and mild cayenne pepper is very nice. The heat varies from time to time, but generally has a throat warming appeal that builds the more you eat. But it never gets too hot, which makes for a different experience without alienating folks who can’t tolerate a lot of pepper. (I’m afraid I’m one of those, I’m not great with capsaicin, the heat in red peppers, but I love all other spices like mustards, curries, black pepper and ginger).

DSC_9916rb

Coffee Nut M&Ms is such a promising flavor. The roasted flavors of peanuts, coffee and chocolate should be an ideal combination. Added to that, I absolutely loved the winter 2015 Cafe Mocha M&Ms.

The shell is great, the peanuts are large and crunchy ... but the overwhelming flavor isn’t necessarily coffee, but it’s more of a buttery, woodsy flavor. I wanted to give the candy the benefit of doubt, so I bought a full 10.2 ounce bag at CVS just to be sure. Still, I’m getting this weird buttery coconut note.

I think it’s fantastic that Mars is paying a little more attention to the Peanut M&Ms, since most of the flavors we see are for the Milk Chocolate or white varieties. None of these varieties is something I plan to buy again before they disappear.

Related Candies

  1. M&Ms Cafe Mocha
  2. Il Morso Coffee Bars
  3. Theo Red Hot Cinnamon Love Crunch
  4. Tcho Mokaccino
  5. Peanut M&Ms Intense 65% Cacao
  6. M&Ms Sweet & Salty Snack Mix
  7. Dark Chocolate Peanut M&Ms
  8. Xocoatl 73.5%


Name: Peanut M&Ms: Chili Nut, Honey Nut, Coffee Nut
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: samples from Mars
Price: 1.19 retail
Size: 1.74 ounces
Calories per ounce: 147
Categories: Candy, Mars, Chocolate, Coffee, Kosher, M&Ms, Peanuts, United States

POSTED BY Cybele AT 3:48 pm     CandyReviewMarsChocolateCoffeeKosherLimited EditionM&MsPeanuts7-Worth ItUnited StatesComments (5)

Tuesday, March 15, 2016

Malt M&Ms Mini Eggs

DSC_0473rbMars has a few seasonal varieties of M&Ms available this year, including the White Strawberry Shortcake and Easter Sundae M&Ms (which are Target and Walmart exclusives, respectively). For the masses who can’t shop at those stores or don’t want a which chocolate product, there’s one other Easter version that’s new this year: Malt M&Ms Mini Eggs.

I was very excited about these by the name, since Mars already has a great line of malt products available in Europe under the Malteser name. This is not that, in any way.

The new Malt M&Ms Mini Eggs are Crispy M&Ms in their format and ingredients. The only difference is not the addition of malt in the center, but butter flavor.

DSC_0480rb

I picked up both the regular M&Ms Crispy in their Easter colors and the Malt M&Ms Mini Eggs for comparison, when a reader alerted me that they were no different.

There are some small format differences. As noted in the name, the Malts are mini, and they are slightly smaller than the regular Crispy M&Ms, but not something that you’d notice right away. But then again, the Malts aren’t really egg shaped at all, they’re just inconsistent so that some of them are kind of egg shaped and others are spherical.

DSC_0483rb

The candies on the left are the Easter colors for the regular Crispy M&Ms and the handful on the right are the new Malt M&Ms Mini Eggs. Slightly different colors, but similar irregular shapes.

DSC_0487rb

The difference isn’t inside, either. The ingredients and the structure are the same. The crispy rice center is light and airy, but basically flavorless, it’s a little like cereal, a little malty. Outside there’s a little hint of chocolate, not much but with a bit of a milky note. The candy shell is crisp. But as I mentioned earlier, this Malt version is not malty, the outside has a butter flavor to it, and I have to emphasize that it’s just a flavor.

I’ve had these two bags for almost a month, I’ve finished the regular Easter crispy M&Ms but I can’t bear to even have the Malt bag open near me. The smell is disgustingly artificial. It’s not malt at all. I don’t know what Mars was thinking with this product version, but they should definitely consult with other parts of the company that actually make malted items in the future.

Related Candies

  1. M&Ms Cafe Mocha
  2. The Recent History of Brach’s Fiesta Malted Milk Eggs
  3. Crispy M&Ms (Returning 2015)
  4. Mars MaltEaster Bunnies
  5. Trader Joe’s Milk Chocolate Malted Milk Eggs (Plus a Bonus)
  6. Malted Crisped Rice Squares


Name: Malt M&Ms Mini Eggs
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: CVS (Park LaBrea)
Price: $3.00
Size: 9.9 ounces
Calories per ounce: 133
Categories: Candy, Easter, Mars, Chocolate, Cookie, Kosher, M&Ms, 4-Benign, United States, Sav-On/CVS

POSTED BY Cybele AT 3:30 pm     CandyReviewEasterMarsChocolateCookieKosherM&MsMalt4-BenignUnited StatesSav-On/CVSComments (2)

Monday, December 7, 2015

M&Ms Cafe Mocha

M&Ms MochaTarget’s newest seasonal edition of M&Ms is a rather nonseasonal but welcome classic: M&Ms Milk Chocolate Cafe Mocha.

They’re far more expensive than regular M&Ms. At Target they were on sale 2 bags for $6, but the regular varieties were larger bags. Milk Chocolate M&Ms come in an 11.4 ounce bags. For Halloween picked up the Pumpkin Spice Latte in a 9.9 ounce bag. The same is true for the returning Peppermint White Chocolate M&Ms, they’re now in an 8 ounce bag.

M&Ms Mocha

They’re larger than standard M&Ms, basically puffier. If you eat them carefully by cleaving them in half you can tell that the milk chocolate center is created in two layers. It’s like they took a regular M&M and then gave it another chocolate coating and then a candy shell. I’m not sure why the Limited Edition flavors are all this shape, but they are. It’s interesting to note that the Walmart exclusive flavor of Hot Chocolate M&Ms does have a different center. I have to wonder if this is because the manufacturing process is re-purposed from the failed M&Ms Premiums line from 2008.

The shells are green or red. My bag contained mostly green, it was tough to find reds to populate the photos, they’re less than a third of the package. There’s no actual coffee listed in the ingredients.

M&Ms Mocha

They don’t smell like much in the bag, a little less like chocolate but not fully like coffee. The bite is not at all soft, the chocolate is a little chalky and fudgy. The melt gives off a lot of sweetness and a little note of bitterness at first as well as a good whiff of coffee. The chocolate is okay, not great but the bitterness of the coffee notes, the roasted and woodsy aspects kind of cover for the milk flavors. It’s not really a latte flavor, its more of a coffee with milk and cocoa. It might have been fun to see them try this with a dark chocolate, but I’m patient. This is their first try at coffee M&Ms since the Premiums line. (And there will be another version of coffee and peanuts next spring.)

Mars does a great job with their coffee flavors, it’s well rounded without too much of a fake flavor note to it (like some other buttery things they’ve done). I’d love to see these come back as a seasonal tradition, but at all stores. I’ll pick up more bags soon, just in case they don’t.

Related Candies

  1. Milk Chocolate M&Ms Pumpkin Spice Latte
  2. Russell Stover Big Bite Coffee
  3. Dove Mocha Latte & Dark Chocolate Swirl Promises
  4. Ritter Sport Coffee and Hazelnuts (Winter Edition)
  5. Lindt Hello Coffee Blast (Limited Edition)
  6. Meiji Corot & CoffeeBeat
  7. Javaz - Milk & Dark Chocolate Covered Coffee Beans
  8. M&Ms Premiums
  9. KitKat Mocha


Name: M&Ms Cafe Mocha
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: Target (Eagle Rock)
Price: $3.00
Size: 8 ounces
Calories per ounce: 142
Categories: Candy, Christmas, Mars, Chocolate, Coffee, M&Ms, 8-Tasty, United States, Target

POSTED BY Cybele AT 5:13 pm     CandyReviewChristmasMarsChocolateCoffeeM&Ms8-TastyUnited StatesTargetComments (6)

Thursday, September 3, 2015

Milk Chocolate M&Ms Pumpkin Spice Latte

DSC_9743rbThere are two new flavors of M&Ms out for fall this year. M&Ms Milk Chocolate Pumpkin Spice Latte is a Target exclusive and M&Ms Milk Chocolate Pecan Pie is a Walmart exclusive.

I picked up the Pumpkin Spice Latte, though I admit I was a little confused about how different this was from the Pumpkin Spice Milk Chocolate M&Ms from 2013.

It’s always a little odd to pick up “seasonal” items when I live in Los Angeles. The package here shows the brown M&M all bundled up with steamy drink. It was 96 degrees in the shade when I got back to my car with the purchase (it’s also hot in a lot of other places around the country, it was still August when these hit the shelves).

DSC_9747rb

The pieces are large, as all of the specialty flavors lately have turned out to be. They come in orange, cream and dark brown. (The earlier 2013 Pumpkin Spice were orange, green and dark brown.)

The ingredients list no specifics about the flavors, there are no lists of spices and definitely no actual pumpkin or coffee. What I expected to be different about this variety is more of the latte beverage experience. So, I’m hoping for creamy milk notes, maybe some espresso and of course the spice mix known as pumpkin.

DSC_9749rb

The flavor combination here is immediately cinnamon with a touch of coffee and chocolate. The spices are warm, but not very evenly balanced, it’s almost all cinnamon and not much in the way of nutmeg or ginger. The coffee notes keep it from being as sweet as some others, though it’s a little inconsistent. The chocolate itself is grainy and not terribly creamy. In general the chocolate quality on M&Ms is disappointing as a chocolate item, but fine as a candy.

I’m a little confused how this whole coffee craze can come about and there are no coffee M&Ms, but some how a beverage that includes coffee can actually get the M&M treatment.

Related Candies

  1. Birthday Cake M&Ms
  2. M&Ms Milk Chocolate Gingerbread
  3. Limited Edition M&Ms Cinnamon Milk Chocolate
  4. M&Ms White Chocolate Candy Corn
  5. Bosco Milk Chocolate
  6. Limited Edition Strawberried Peanut Butter M&Ms
  7. Mint Crisp M&Ms (Indiana Jones)
  8. M&Ms Razzberry - Limited Edition


Name: M&Ms Milk Chocolate Pumpkin Spice Latte
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: Target (Eagle Rock)
Price: $2.50 (on sale)
Size: 9.9 ounces
Calories per ounce: 142
Categories: Candy, Halloween, Mars, Chocolate, Cinnamon, Coffee, Kosher, M&Ms, 7-Worth It, United States, Target

POSTED BY Cybele AT 2:35 pm     CandyReviewHalloweenMarsChocolateCinnamonCoffeeKosherM&Ms7-Worth ItUnited StatesTargetComments (0)

Wednesday, November 12, 2014

Crispy M&Ms (Returning 2015)

Crispy M&MsMars made an exciting announcement earlier this fall that they’re bringing M&Ms Crispy back to American stores starting January 2015.

Some folks at Mars were good enough to send me some samples (though not in the final packaging, so I included the press release version of the package design for reference).

You can read more on Crispy M&Ms in this write up I did a few years ago when I reviewed the European version. Basically, the American version of Crispy M&Ms came out in 1998 and were discontinued in 2005. They had their fans, and current social media allowed them to speak directly with Mars to voice their enthusiasm for the return of the candy.

M&Ms Crispy

The Crispy M&M, if you’ve never heard of them, are described as feature a unique, crispy center covered in creamy milk chocolate, enclosed in a colorful candy shell. The center is like a little cereal puff.

The new package will hold only 1.35 ounces, which is more than the Pretzel M&Ms which are only 1.14 ounces but less than the standard Milk Chocolate M&Ms which is 1.69 ounces.

M&Ms Crispy

The new version comes in the same color array as regular M&Ms: red, orange, yellow, blue, green and brown.

The pieces are much smaller than I expected, since I’ve had the European versions, which are closer to the size of a Peanut M&M. These are a similar diameter to a Milk Chocolate M&M, but puffy. But they’re also quite irregular. They’re lumpy and sometimes close to spherical, while others are long or pointy in spots.

They’re easy to bite and crunch, and extremely light. The center crunch is kind of like the flavor of a corn flake ... very mild with only a hint of salt and malt. But for the most part they’re neutral. The chocolate is sweet, but otherwise generic. The crunchy shell provides a different sweetness compared to the chocolate and a different more brittle crunchy compared to the centers.

Overall, it’s a pleasant snack that I have no trouble scooping by the handful. But it made me wish for something else ... I wanted a Malted Milk M&M. This is not so hard for Mars to manage, they’d just take the Maltesers they make in the UK and give them a colorful candy shell.

Crispy M&Ms
Canadian Crispy M&Ms circa 2006

The earlier versions of Crispy M&Ms used a blue wrapper, but that has since been usurped by the Pretzel M&Ms, so the 2015 version will be in lime green packages. I can’t say for certain that these are better or similar to the originals, as it’s been a long time since I’ve had them. They definitely fit into a niche that’s not well served in the chocolate market right now, which is the crossover with snacks. Here’s what the Crispy M&Ms announcement said about it:

Consumers’ desire for new textures has resulted in the creation of a new Crispy Crunchy Segment within the Chocolate Category. This segment is growing 1.8x the rate of the Chocolate Category and 1.7x the rate of the Non-Chocolate Snack Category with an average of 9.2 percent per year increase in category sales.3 Approximately 40 percent of the Crispy Crunchy Segment growth has been driven by the bite-sized format, of which M&M’S® Brand is the market leader.

M&Ms briefly had Mint Crispy M&Ms as a limited edition.

Yes, Crispy M&Ms
Crispy M&Ms made in France and purchased in Germany circa 2012

The European Crispy M&Ms featured mostly natural colors for the shells, which meant a slightly muted palette. Natural colors can sometimes bring their own flavors, though, so some folks can tell the difference between the colors (I can usually pick out the yellows and oranges by taste). It would have been interesting, though, for Mars to make this revival of Crispy M&Ms with the European colors, just to see if that would catch in the US.

I’m curious to see how Crispy M&Ms do this time around. The survival rate for revived candies isn’t great, but the success rates for completely new candies aren’t any better. I have no stats for that, just personal experience paging through the blog at home many candies I’ve reviewed over the past 9 years that don’t exist any longer. Maybe read about M&Ms Premiums or compare the early Mega M&Ms that were discontinued, and the new version

crispymmsUPDATE December 19, 2014: Yesterday I was in CVS and found the Crispy M&Ms at the checkout stand.

They are far more consistent (less bumpy) than the samples I used for this review. Though they weren’t any smaller than the smallest from my sample, they were all small pieces. This could just be the way that they were packaged, that the weight difference means that the like sized pieces end up on the bagging platform together. I would need to buy more bags to be sure, but it’s something I’ll keep my eye out for in other reviews. I did eat a whole bag and though it’s not very much at 1.35 ounces, it was filling enough.

Related Candies

  1. Trader Joe’s Crispy Rice Milk Chocolate
  2. Peanut M&Ms Intense 65% Cacao
  3. Ghirardelli Milk & Crisp Chocolate Eggs
  4. Crispy M&Ms
  5. Pretzel M&Ms
  6. M&Ms Premiums
  7. Mint Crisp M&Ms (Indiana Jones)
  8. M&Ms Line


Name: M&Ms Crispy
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: samples from Mars
Price: $1.09 retail
Size: 1.35 ounces
Calories per ounce: 130
Categories: Candy, Mars, Chocolate, Cookie, Kosher, M&Ms, 6-Tempting, United States

POSTED BY Cybele AT 11:09 am     CandyReviewMarsChocolateCookieKosherM&Ms6-TemptingUnited StatesComments (4)

Tuesday, February 25, 2014

Mega Peanut M&Ms

DSC_5287rbLast week I showed off the new Milk Chocolate Mega M&Ms, this week I have the Mega Peanut M&Ms. I picked both bags up at CVS on sale at two bags for $5.00. Since the bag is 11.4 ounces, that’s a pretty good deal.

The bag makes use of the familiar yellow of the Peanut M&Ms franchise and a blue Mega logo similar to the one on the Milk Chocolate M&Ms bag (which has a brown background).

The Milk Chocolate Mega M&Ms boasted 3 times more chocolate, but the Peanut Mega M&Ms only say that there’s more chocolate and bigger peanuts.

Mega Peanut M&Ms & Regular

While the Mega Milk Chocolate M&Ms were obviously bigger, I didn’t see much of a difference when I dumped a handful of these out. So, that meant that I had to go back out and pick up some regular Peanut M&Ms for comparison. The Mega are on the left and the regular are on the right. Some are identically sized, but many of the Mega are obviously bigger than the standard.

Mega Peanut M&Ms & Regular

Oddly enough I didn’t find the Megas were different for me, they tasted and behaved like the Peanut M&Ms I might want to eat. That said, I feel like Peanut M&Ms have gotten smaller over the years and these may just be what I used to find ordinary. The chocolate ratio is good, there’s plenty of chocolate there’s a good crunch from the shell and a good crunch from the peanuts. I just don’t see that big of a difference to warrant another slot on the store shelves for this when they could make room for Coffee M&Ms or Crispy M&Ms.

Related Candies

  1. Milk Chocolate Mega M&Ms
  2. Peanut M&Ms Intense 65% Cacao
  3. Brach’s Maple Nut Goodies
  4. Snickers Nougabot Bar & Transformer M&Ms
  5. Boston Baked Beans
  6. Dark Chocolate Peanut M&Ms
  7. M&Ms Line
  8. Mega Smarties


Name: Peanut Mega M&Ms
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: CVS (Park LaBrea)
Price: $2.50
Size: 11.4 ounces
Calories per ounce: 147
Categories: Candy, Mars, Chocolate, M&Ms, Peanuts, 7-Worth It, United States, Sav-On/CVS

POSTED BY Cybele AT 3:58 pm     CandyReviewMarsChocolateKosherM&MsPeanuts7-Worth ItUnited StatesSav-On/CVSComments (2)

Friday, February 21, 2014

Milk Chocolate Mega M&Ms

Milk Chocolate Mega M&MsLate last year Mars announced some new products coming including Mega M&Ms.

At first I thought these were just the return of the Mega M&Ms circa 2005, but instead Mars has instead imported the specs for their Galaxy Minstrels and Americanized them with bright colors.

They’re sold in familiar packaging, the large laydown bags and the individual serving size. I lucked into a sale at CVS and got two bags for $5, which I think is a fair price for fair quality chocolate.

Milk Chocolate Mega M&Ms

I scrounged up all the M&Ms I had, and you can see them here from small to large, from left to right: Milk Chocolate Mini, Milk Chocolate Classic, Birthday Cake, and Milk Chocolate Mega. The individual Megas are about .75 inches across. (About the same diameter as an American nickel.) What I also noticed is that they’re extremely similar to the Mars Galaxy Minstrels. I’ve been trying to find a package of those but have had no luck. However, I’ll be in London next month and will try to pick up a package for later comparison.

The original Mega M&Ms were fat, more rounded. They’re basically the same as the current special flavor M&Ms, such as the Birthday Cake or Coconut. I’m a little unclear why they even used the same name, when it’s been only about 8 years since they were last on the shelves.

Milk Chocolate Mega M&Ms

The Mega M&Ms boast three times the chocolate of a regular M&M. The Mega M&Ms weigh about 2.73 grams each while a regular M&M is about .85 grams. The color assortment is identical to the 21st century Milk Chocolate M&Ms: red, green, yellow, brown, orange and blue. 

Milk Chocolate Mega M&Ms

The flatness makes them easy to pick up and bite. The shell has a very satisfying crunch and there’s a large density of chocolate at the center that’s easy to distinguish. The chocolate itself isn’t extraordinary. It’s sweet and milky, though not entirely smooth in its melt. I found it a bit chalky overall, a bit on the sweet side. That said, they were wonderfully munchable and I did find myself reaching for them while they sat on my desk. I’d like to say that M&Ms would be better with better chocolate, but they tried that with Premium M&Ms and it didn’t spark with the public. Candy companies make the candy we buy. I can wish all I want, but I’m probably not M&Ms ultimate target market.

Mars Galaxy MinstrelsUPDATE: One of the first things I picked up when I went to London earlier this month was a package of Mars Galaxy Minstrels.

Since they’re also made by Mars, it was a natural item to compare to the new Milk Chocolate Mega M&Ms.

Unlike M&Ms, Minstrels come in only one color, dark brown.

Galaxy Minstrels & Mega M&Ms

It’s pretty easy to see why I was interested in comparing them, they’re extremely similar in size and shape.

What I did notice, though, is that the brown is much darker and more consistent. The M&Ms version is a little less deep.

Galaxy Minstrels & Mega M&Ms

In essence, the Brown Mega M&Ms and Galaxy Minstrels look the same, but the similarities end with the shell. The chocolate inside of the Minstrels is smooth, creamy, slightly malty and quite good. There’s a definite European flavor to it, a sort of dairy note that American chocolate rarely has. The M&Ms have a grainy, fudgy quality that is still absolutely tasty, but has more of a candy quality than a chocolate one.

Of the two, I was much more interested in eating the Galaxy Minstrels, and ended up eating my small bag before finishing the handful of Mega M&Ms I saved for this purpose.

Related Candies

  1. Candy Tease: Mars 2014
  2. Milk Chocolate M&Ms Chocolate Bar
  3. Snickers Slice n’ Share (1 Pound)
  4. Crispy M&Ms
  5. Hershey-ets
  6. M&Ms Premiums
  7. Head to Head: M&Ms vs Koppers Milkies
  8. M&Ms Line
  9. Mega Smarties


Name: Milk Chocolate Mega M&Ms
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: CVS (Park LaBrea)
Price: $2.50 (on sale)
Size: 11.4 ounces
Calories per ounce: 138
Categories: Candy, Mars, Chocolate, Kosher, M&Ms, 7-Worth It, United States, Sav-On/CVS

POSTED BY Cybele AT 2:27 pm     CandyReviewMarsChocolateKosherM&Ms7-Worth ItUnited StatesSav-On/CVSComments (4)

Tuesday, February 11, 2014

Birthday Cake M&Ms

Birthday Cake M&MsBirthday Cake Milk Chocolate M&Ms are out on shelves even though Mars announced that they would be released in May 2014. The new cake flavor comes right on the heels of the Walmart-exclusive Red Velvet M&Ms that also came out this year.

The description is rather vague: Delicious milk chocolate infused with birthday cake flavor creates an exciting new treat worth celebrating. Part of my confusion comes from an actual non-standardization of birthday cake as a singular flavor. Is it yellow cake with vanilla icing? Is it devil’s food with chocolate frosting? Is it an ice cream cake with candle wax? I’m going to go with chocolate cake and white (vanilla) icing, since that’s what the red M is holding on the package.

It’s unclear if this is a new permanent addition to the M&Ms varieties, which currently include: Milk Chocolate, Peanut, Dark Chocolate, Dark Peanut, Peanut Butter, Almond, Dark Mint, Raspberry, and Pretzel plus other seasonal varieties. They currently come in two package sizes, the stand up bag holding 8 ounces shown here and the single serve version.

Birthday Cake M&Ms

The candy coated chocolates are quite big and very bright in primary red, yellow and blue. I noticed that they had the same cracking and dusting problem I experienced with my Red Velvet M&Ms earlier this year. I don’t know if it’s because they’re bigger or that the specialty versions just get treated more roughly than regular versions. I polished them individually for their photo shoot. (Really.)

Birthday Cake M&Ms

They do smell sweeter, with a little more of a vanilla note than regular M&Ms. They’re not that different from regular Milk Chocolate M&Ms, except that they’re bigger. They’re not that good though, the novelty of the flavor wears off after about five of them. They just seemed sweeter ... the chocolate certainly isn’t great. I’ve noticed that the quality of the chocolate is one item that Mars has not been focusing on over the years, instead it’s been the added flavors, colors or special printing you can get on the shell.

I did try them compared to the Red Velvet M&Ms, since they’re both based on cakes. What I noticed is that the Red Velvet tasted more like buttered popcorn but also had a bit more of a tangy note. The Birthday Cake, on the other hand, has an Angel Food Cake note of baked sugar and vanilla.

I’ll stick to the Almond M&Ms, just in case anyone was wondering which M&Ms to have at my birthday party.

Related Candies

  1. M&Ms Milk Chocolate Red Velvet
  2. Godiva Cake Truffles
  3. Dove Cookies and Creme + Ghirardelli Cookies Jubilee
  4. M&Ms White Chocolate Candy Corn
  5. Cupcake Bites
  6. Crispy M&Ms
  7. Recipe: Peppermint Stick Layer Cake


Name: Birthday Cake Milk Chocolate M&Ms
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: CVS (Park LaBrea)
Price: $3.99
Size: 8 ounces
Calories per ounce: 140
Categories: Candy, Mars, Chocolate, Kosher, M&Ms, 5-Pleasant, United States, Sav-On/CVS

POSTED BY Cybele AT 9:50 am     CandyReviewMarsChocolateKosherM&Ms5-PleasantUnited StatesSav-On/CVSComments (9)

Page 1 of 6 pages  1 2 3 >  Last ›

Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.

 

 

 

 

Facebook IconTwitter IconTumblr IconRSS Feed IconEmail Icon

COUNTDOWN.

Candy Season Ends

-506 days

Read previous coverage

 

 

Which seasonal candy selection do you prefer?

Choose one or more:

  •   Halloween
  •   Christmas
  •   Valentine's Day
  •   Easter

 

image

ON DECK

These candies will be reviewed shortly:

• Crispy M&Ms S’mores

• HiCHEW Sours

 

 

image