Mars has introduced White Chocolate M&Ms a couple of times in the past, most notably the M&Ms Pirate Pearls tie in with the Pirates of the Caribbean movies.

This new Easter version of M&Ms White Chocolate is a little different in all the right ways.

The first thing is the appropriateness. White Chocolate is inextricably tied to my memories of Easter. The white confection works so well with pastel colors, it’s milky sweetness just embodies the sugary overload of the season.

I picked up this bag at Target, it’s over a half a pound but still a little pricey at $3.19 for the bag at regular price. Though they’re Easter themed, with the Red M&M wearing a furry white rabbit suit on the package, it’s just the colors. There are no little icons on them like M&Ms has done in the past with the holiday versions.

The morsels are larger than regular M&Ms. I’ve come to expect this with the limited edition M&Ms. The Dark Chocolate Mint M&Ms are also oversized and part of me wonders if they’re just using the former Mega M&Ms production line or the M&Ms Premium.

The large size and thick shell means that there are a lot of textures going on, and each gets to shine. The shell is crunchy and crisp. The light coloring means that there’s no perceptible off flavoring from the colors for me. The centers are smooth and creamy. When I say cream, it’s like it’s real dairy cream. Instead of tasting like frosting, these taste more like vanilla pudding. The white chocolate has both a lot of cocoa butter and milk solids in it. Cocoa butter is the second ingredient, so it’s quite light without being overly sweet or greasy.

While I wasn’t blown away by the earlier Pirate Pearls, this larger size and less sweet flavor is really quite good. Granted, you have to like white chocolate in the first place, but for a mass-marketed white chocolate product, Mars has addressed a lot of the confections shortcomings quite well.

The package lists possible allergens as peanuts, almonds and wheat and it’s definitely made with dairy and soy. Mars has not released any information about going fair trade or ethically sourcing their current American cocoa products, though they’re planning release of ethically trade chocolate products in Europe. (More on that here at Change.org.)

Related Candies

1. Dove Promises White Chocolate
2. M&Ms White Chocolate Candy Corn
3. Cookies ‘n’ Creme Showdown
4. M&Ms Premiums
5. See’s Hollow Eggs with Novelty
6. M&Ms Line
7. Green and Black’s White Chocolate

Mint and Chocolate is a classic combination and one that M&Ms has brought back seasonally with their Milk Chocolate Mint M&Ms in the winter for the past few years.

This year they’ve introduced a new item with a little twist, Mint Dark Chocolate M&Ms. Like other Mars dark chocolate products, it’s not a true dark chocolate, just a semi-sweet chocolate with a bit of dairy fats thrown in.

I found them in this stand up bag, which was a bit pricey at $3.39 per 8 ounce bag at Target. I expect they go on sale often, so keep an eye out. But I’ve heard tale that they’re also available in single serve packages.

They come in two colors. Green and Green. Maybe there are three shades, it’s hard to tell. But they’re green, and they’re beefy. They’re much larger than regular M&Ms.

Because they’re bigger, there seems to be more chocolate than shell, so it felt like there was more chocolate flavor.

They’re lightly peppermint, not so much that it completely overpowers the chocolate. The chocolate is smooth and buttery, though a little grainy ... kind of hard to tell if you chew up the sugar shell though. Overall, a very nice rendition of minted chocolate in candy. It does remind me quite a bit of Peppermint Bark. It’s much less sticky tasting than the milk chocolate variety. I’d definitely chose the Dark Chocolate over Milk Chocolate. So much that I’d kind of like to downgrade the Milk Chocolate variety.

They’re also satisfying. M&Ms, by design, are engineered to be unsatisfying. You eat some, and then you want some more. Otherwise folks wouldn’t keep eating a whole bag and then buying more. The dark chocolate variety has a lot going for it with the textures, but the mint is light and reminds me (because I still taste it in my mouth) that I just had some and that I enjoyed them. So no need to keep shoveling them into my maw.

Mars made Premium M&Ms for a while, they were M&Ms without the shell, instead something more like a thick layer of latex paint (okay, it was really just food coloring and edible wax). The flavor that seemed to make it the longest on store shelves was their mint version, and this hard shell variety does emulate that flavor profile quite well.

Last week Mars introduced a new M&Ms character, Ms. Brown. She’s voiced in the current campaign by Vanessa Williams (Ms. Green is voiced by Cree Summer) and characterized as a bit brainy (because she has glasses) and chic. It seems odd that all the M&Ms are “candies of color” in name only, their arms and legs are actually rather pale and lead me to believe they’re Caucasians. None of this has anything to do with Mint Dark Chocolate M&Ms, I was just thinking about it over the weekend.

Related Candies

1. Trader Joe’s Dark Chocolate Mints
2. Marich All Natural Holland Mints & Chocolate Jordan Almonds
3. Dove Peppermint Bark
4. Hershey’s York Pieces
5. Mint Chocolate M&Ms
6. M&Ms Premiums
7. 3 Musketeers Mint with Dark Chocolate

Crispy M&Ms are made by Mars and are considered an extirpated variety of the popular candy. I know, it’s Friday, and here I am comparing species conservation with candy. But I find it interesting ... so here’s a brief digression after a tantalizing photo.

In Northern California there used to be a small sub-species of Elk called Tule Elk. They were exterminated, either hunted for their meat & hides or simply killed by ranchers to keep them from competing for food with the newly introduced domesticated grazers. Eventually they were all gone ... or so folks thought. Except a local rancher back in the late 19th century took a liking to the slightly smaller elk and took a small herd to a ranch in southern, inland California where they survived quite nicely. In 1978 a small breeding group was reintroduced to the area, thus ending their local extinction.

Perhaps North American Crispy M&Ms (shown above in their Canadian version circa 2006) were a flash in the pan, a evolutionary dead end. They were introduced in 1998 and had pretty much disappeared in the wild by 2005. But they’re still around in Australia, the Southeast Asia and Europe. In fact, in my visit earlier this year I saw them in both Amsterdam and Cologne and bought them in both locations. All the packages were identical and list France as their origin.

If you remember the Limited Edition Mint Crispy M&Ms that were released in conjunction with the last Indiana Jones movie, you might recall that they were larger than regular M&Ms, larger than Peanut M&Ms even.

The European version is about the same diameter as a regular Milk Chocolate M&M, but puffier, closer to being spherical.

The package is more square, just like bed pillows in Europe are more square than pillows in the United States, it’s just the way they do things. The packet holds only 1.27 ounces (36 grams) instead of the more calorically imbued 1.69 ounces of the American Milk Chocolate.

The colors are a little more muted than the American version and I expected this was because these were all natural. Well, some of them are, such as carmine (sorry vegetarians) and tumeric, but they also use Blue #1.

They’re sweet and crunchy and oddly nutty. I had to read over the ingredients (translating as I went, as it was in French) twice to reassure myself that there were no hazelnuts. There was something about the crispy center, it’s like a brown rice nuttiness. It’s lovely. Though there’s less chocolate than the old Crispy M&Ms, it’s still quite a cocoa punch. There is no malt flavor, but a light touch of salt.

They’re still more of a sweet snack than a chocolate candy for me. The crunch is great but there’s not quite enough chocolate satisfaction if I was looking for chocolate. It really is too bad that Mars doesn’t still make these in the United States because they do fill a certain void that the Pretzel just can’t quite touch.

But it’s still possible, that a small breeding population of Crispy M&Ms could be reintroduced to the United States, say only at M&Ms Stores or online. Just to see if the conditions are right for them to thrive.

Strangely enough, when I was traveling, I saw the Pretzel M&Ms rather often as well as the Peanut M&Ms, but less of the plain Milk Chocolate variety. In a vending machine in Amsterdam and at the grocery store.

Related Candies

1. Mars Delight
2. Cracker Corn Choco
3. Limited Edition M&Ms Coconut
4. Limited Edition Strawberried Peanut Butter M&Ms
5. Wheat Chocolate
6. M&Ms Line
7. Head-to-Head: Smarties vs. M&Ms

The newest variety of M&Ms is just hitting the stores. Pretzel M&Ms were introduced at last year’s NACS (National Association of Convenience Stores) show. I love the fact that they brought back the skittish and paranoid Orange M&M character for these, he used to be the mascot for the discontinued Crispy M&Ms (which also came in a blue package).

The new product is just what it sounds like: a salty pretzel sphere covered in milk chocolate then the colored M&M candy shell.

The little X-ray of the M&M shows the pretzel inside him. Well, it shows a twisted pretzel, what’s inside here is pretzel nugget.

Though the bulk of the package is similar to the Peanut ones, the weight is not. There were 16 candies in my package but it weighs only 1.14 ounces. (Milk Chocolate M&Ms are 1.69 ounces.) The front of the package has the new “what’s inside” nutritional info: 150 calories. That’s a great tally - a respectable and filling snack but not so many calories to displace a nutritionally balanced diet. The back of the package says that there’s 30% less fat than the average of the leading chocolate brands. This appears true, there are 132 calories per ounce, where most of the chocolate candies I review are between 142 and 160 calories per ounce. The pretzels are a lot of air and of course made of flour, a carbohydrate.

The candies vary in size; they’re about 2/3 to 3/4 of an inch in diameter. They come in five colors: Red, Green, Blue, Brown and Orange. (Milk Chocolate and Peanut M&Ms also come in Yellow.) As near-spheres they’re vexing for snacking at my desk. When I tried to line them up and separate by color they just rolled around ... the Milk Chocolate obloid spheres definitely have the advantage there.

They’re crunchy, a little salty and sweet. The crunches are different - there’s the candy shell which is light and sweet, then the malty and salty pretzel center. The milk chocolate gives a little cocoa and milk flavor along with a creamy note.

I didn’t love them completely, I don’t know what was missing for me, maybe it was that there wasn’t enough chocolate for me. I also prefer dark chocolate on my pretzels to milk chocolate. Still, they’re a great addition to the line and more snack than dessert. They’re an excellent movie candy since they’re not too filling, have a savory and sweet mix and of course the are easy to share. They should be placed in every movie concession stand for the summer season.

Pretzel M&Ms are available at WalMart now, they’ll be in wider distribution starting in June 2010.

Related Candies

1. Limited Edition M&Ms Coconut
2. Candy Tease: All Candy Expo 2009 - Mars
3. Trader Joe’s Dark Chocolate Covered Pretzel Bites
4. Revisit: Take 5, Sunkist Fruit Gems & Snickers Almond
5. M&Ms Premiums
6. Disneyland Candy Palace - Candy Case Chocolates
7. M&Ms Line

Check out the first “from the wild” review I’ve seen so far from Sugar Pressure.

When I reviewed the upcoming Hershey’s Special Dark Pieces, I didn’t realize how crowded the field of dark chocolate lentils was getting.

Mars has expanded their line of M&Ms Premiums (which is barely a year old) with a new variety: M&Ms Premium Dark Chocolate.

The package calls them deeply decadent, rich and intense dark chocolate. They do look deep and dark, the package is a stirring red and brown affair that really jumped off the shelf at me at Target last week.

Like many mass-marketed dark chocolates these days the semi-sweet chocolate is more than cocoa beans, sugar, emulsifiers and vanilla. Inside these little morsels are three different kinds of dairy: milkfat, skim milk and lactose.

The deep maroon/purple metallic coating looks like food (the blue almond ones don’t actually look like something you’re supposed to eat, they look like fingernail polish).

As a solid chocolate piece, they’re not terribly large like some of the other layered versions, most are about the same size as the Peanut Butter M&Ms.

The scent is a soft cocoa, sweet and woodsy. It’s a mellow chocolate with a decent soft melt, but a not-quite-smooth texture. It’s a little chalky and has a bit of a dry aftertaste. They’re pleasant and certainly attractive but don’t quite hit me with a strong premium taste or texture. (This is the hazard of eating stuff like this after an Amano bar and an Askinosie.)

They don’t taste that different from the Dark Chocolate M&Ms either, they just lack that crunchy shell, so they’re a bit less sweet. (There’s also salt in there.)

They’re a great candy to chose for aesthetics over taste, but I admit that the field of good chocolate in lentil form is pretty narrow. (If you’re really looking for great little morsels, go for the Valrhona, they’re not little tiny pieces but they are awesome.)

Related Candies

1. Limited Edition M&Ms Coconut
2. M&Ms Memorable Moments (Disney)
3. Head to Head: M&Ms vs Koppers Milkies
4. UK Smarties (no artificial colors)
5. Peruvian Candies
6. M&Ms Line

If there’s one thing I think that’s might pull our government out of the red, it might Mars excessive registration of trademarks for their limited edition & marketing tie in candies.

For the new Transformers: Revenge of the Fallen movie this summer, Mars has created a line of collectible M&Ms packages that feature different characters from the Transformers pantheon plus M&Ms in Transformers-styled outfits.

The seven packages:

(Yeah, I’m missing some package images, but that’s all that came with the press kit Mars gave me ... how odd.)

What I think is most interesting about this is that the package is the only thing that’s different (besides, of course the Strawberried Peanut Butter M&Ms). Open up the packet of the M&Ms (mine was Bumblebee 2 of 7) and there’s no fun new design of the M imprint with a twist on the Transformers like they did with Pirates of the Caribbean Pirate Pearls, Indiana Jones and the Crystal Skull and Shrek II (basically Mega M&Ms).  The Star Wars ones, though introducing Dark Chocolate M&Ms, did not have fancy imprints.

What is good news is that the packages are no smaller. With many of the limited editions what you get in addition to “specialness” is less. The Milk Chocolate Chocl-O-Bots packages have the same 1.69 ounces as the standard Milk Chocolate M&Ms.

The only truly transformed product for the movie tie-in is the Snickers Nougabot (tm). Due to physical laws of the conservation of matter, the energy required for the transformations, the bar is smaller than an unTransformerized one. *

From the outside the packages look rather similar. (Click to enlarge to read the ingredients if you wish.)

This isn’t the first time Mars has mucked with the nougat for a movie. Back in 2007 they turned it green for Shrek but left it the same size, because really, how could a Shrek-ified candy be smaller? The traditional bar is 2.07 ounces and the Nougabot is 1.83 ounces.

The difference, otherwise, is really just the addition of Yellow #5. Considering how much some parents hate Yellow #5 (hint: enough to get it banned in Europe), it’s hard to understand why a candy which was formerly artificial coloring free would add it. Further, the Snickers website doesn’t list the Yellow 5 on the page for the Nougabot bar (sorry, can’t link directly to the page because of stupid flash & beware of annoying sounds).

So how does it taste? About the same. The flavor seemed a little “darker” but I don’t know if that was the caramel batch ... sometimes even big factory candies like Snickers can vary from day to day.

The only thing I liked about it is the same thing that I prefer about the Snickers Dark, that there’s one less bite in it. Because honestly I think that 1.83 ounces is the perfect size for a Snickers bar.

* My theory of this kind of violates the whole world of Transformers and many other fantasy, action & sci-fi movies where small things turn into big things without the perceivable addition of extreme amounts of energy. Anyway, in order to turn back and forth without loss of mass, you’d need lots of energy to turn into matter ... conversely to shrink you’d need to have a way to store a huge reservoir of energy (if you wanted to grow again) or release it. I’ve always wondered if Alice became super-dense when she shrank and puffy, aerated & light when she grew.

Related Candies

1. Reese’s Chocolate Peanut Butter Bats (Dark Knight)
2. Snickers Adventure Bar (Indiana Jones)
3. Snickers Rockin’ Nut Road Bar
4. Snickers Nut ‘n Butter Crunch
5. Elvis Reese’s Peanut Butter and Banana Cup
6. M&Ms Line
7. Snickers Xtreme

Hot on the tails of the Limited Edition Strawberried Peanut Butter M&Ms will be the release of Limited Edition Coconut M&Ms in August. (More here)

The cream colored packet holds 1.5 ounces of green, white and brown milk chocolate morsels flavored with coconut.

As with most limited editions, the package is a bit slighter than the regular products. This one clocks in at 1.5 ounces instead of the normal 1.69 in a Milk Chocolate M&Ms pack.

The package is cute and playful, featuring Ms. Green reclining in the sand, leaning against a coconut filled with coconut M&Ms. In the background the Yellow Peanut M&M is falling out of a coconut palm laden with more coconuts.

The contents smell much like most M&Ms, sweet and slightly woodsy but only the slightest whiff of coconut.

The individual lentils are a bit puffier than regular M&Ms, though not as big as the Peanut Butter variety.

Inside they’re just milk chocolate but with an added touch of coconut flavoring (but no actual coconut to be found in the ingredients).

The chocolate is fudgy, the flavor is a little salty and tropical but with a strange yogurty tang (kind of like Hershey’s) ... the crunch of the shell is crisp.

On the whole, it’s a nice change-up, very appealing. It’s not something that I think deserves to be made part of the regular repertoire. But see the review on Hershey’s Almond Joy Pieces.

UPDATE 9/29/2009: Mars has announced that M&MS Coconut will become part of their permanent line of candies. You can expect them in stores starting in December 2009.

Related Candies

1. Hershey’s Almond Joy Pieces
2. M&Ms Premiums
3. M&Ms Razzberry - Limited Edition
4. Cherry Almondine M&Ms
5. Kisses Coconut Creme
6. Russell Stover Coconut Wreath
7. M&Ms Line