Monday, July 25, 2011
Bosco Milk Chocolate
Back in the roaring twenties there was a new innovation, it was chocolate syrup. Hershey’s led the way, but there were many other brands, such as Bosco, which not only had chocolate in it but also a touch of malt.
I remember Bosco pretty well, I think it was best known on the Eastern Seaboard. Hershey’s was probably the most popular of all, but I preferred Ovaltine since it had a stronger malt flavor and wasn’t so chalky at the bottom of the glass of milk.
I heard last year that Bosco Milk Chocolate Bars were coming out. This was an exciting development. I love how nostalgic brands are being revived and was looking forward to tasting a malted chocolate bar.
Here’s an old series of commercials for Bosco Syrup. The picture quality isn’t great, but the approach to the product and the unabashed joy still comes through.
I finally spotted the bars at Cost Plus World Market, which usually carries the nostalgic candies. The bar is the standard 3.5 ounce large bar. The package says Special Edition Collector’s Series. I don’t know who wants to collect chocolate bars, unless they’re just talking about the wrapper. The wrapper also says that it’s all natural (and Kosher).
The bar doesn’t actually look that good unwrapped. It’s poorly molded, there are lots of bubbles and voids, easily seen when I flipped over the bar when I took it out to photograph.
The ingredients are all natural, it’s true. The list is very short: sugar, whole milk, cocoa butter, chocolate liquor, soy lecithin, vanilla. Remember when I said that Bosco was a malted chocolate syrup? Well, this is not a malted chocolate bar.
So as a milk chocolate bar it’s quite ordinary. You’ll notice the ingredients listed sugar first, it is most definitely sweet. The milk flavors come next and are strong with a slight powdered milk note to them. The chocolate flavors are faint and evoke cardboard, musty and sawdust flavors for me. Frankly, the chocolate tasted no better than the R.M. Palmer stuff I eschew around Easter.
It’s such a disappointing bar. The price wasn’t bad, at $1.99, I’ve certainly spent more in the past. But if you’re buying this for nostalgia, make sure it’s for the package and not the flavor.
The bar is distributed by Praim Group, not a well known brand but you may recognize their other partner, Bloomsberry & Co, which also make ho-hum chocolate in clever packages.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.