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Marabou

Wednesday, March 09, 2011

Kraft Daim

DaimThe Daim bar is a popular crunchy toffee bar covered in chocolate that originated in Sweden.

According to Wikipedia, the development tale is rather curious. Marabou, the preeminent Swedish chocolate company, approached Heath Bar back in the early 1950s for permission to license the Heath name and recipe to be produced for the Swedish/Norwegian marketplace. Heath said they couldn’t but did furnish the basic recipe so Marabou created the Daim Bar. The Daim went on to become quite a sensation, so much so that Hershey’s decided it needed its own crunchy toffee bar and copied the Daim in the US and called it Skor (along with the tag line of “The Taste of Sweden” in their launch advertising). The funniest part of the whole thing about Hershey’s marketing a copy of a Swedish candy that was a copy of an American candy was that Hershey’s ended up buying Heath Bar when they acquired Leaf Candy Company in 1996.

Marabou, in turn, was bought out by Kraft back in 1993 which distributes the Marabou chocolate products around the world. The easiest place to find Daim bars is at IKEA.

Daim

The bar does look a lot like the American Skor. It’s a smallish bar, flat and with a crisp buttery toffee center with a few bits of almonds in there. The milk chocolate coating is a little thicker on top with some attractive swirls and waves.

At only 28 grams (about .99 ounces) it’s a small bar but provides a lot of crunch.

I’ve bought this bar at least three different times for review on Candy Blog and each time I’ve managed to eat it before reviewing. (The photos here are from a 2008 episode where at least the bar made it into the studio for documentation.)

Daim nuggetsWhile I was in Europe I was pleased to see Daim widely available. Not only does it come in the familiar bar format, the toffee chips are also used in other co-branded confections, like a version of the Milka Bar (Jim’s Chocolate Mission has a review)

Since I knew I could find another bar in the States if I wanted it, I picked up this 100 gram (3.5 ounce) bag of Daim. The package says nothing else on the front - no description, no brand name ... just Daim. Not even the fact that this is not a bar but little chocolate covered nuggets. I guess the picture on the front says it all. My guess is since Daim is available in so many countries, it’s just confusing to say things, why not show them? The back of the package features micro-printing to accommodate at least 8 different language versions of the ingredients and still no actual name of the product. So I’m going to call these Daim Nuggets.

Daim nuggets

The little pieces are actually better, in my opinion, than the bar. I loved them. The chocolate is certainly not of excellent quality but good enough for this purpose. It’s milky and sweet and just creamy enough. It seals in the crunchy pieces of toffee to keep them from getting sticky and syrupy.

The toffee has a light burnt taste to it, plenty of milk and a touch of salt. It’s crunchy and every once in a while I think I got a little bit of an almond. The toffee is cooked to perfection - it’s crunchy but not too hard (having small pieces helps) and also doesn’t get tacky or stick to my teeth in large clumps.

I bet this is great on ice cream or added to cookies, of course it would need to come in larger bags, because this one is empty.

Other Daim reviews: Chocablog, Jim’s Chocolate Mission and Candy Addict.

Related Candies

  1. Trader Joe’s Dark Chocolate Almond Toffee
  2. Godis Gula Snoren (Toffee Laces)
  3. Lindt Excellence Toffee Crunch
  4. Roca Buttercrunch Thins
  5. Valerie Toffees & Nougats
  6. See’s Peanut Brittle Bar


Name: Daim
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Kraft
Place Purchased: Rewe (Cologne, Germany)
Price: unknown
Size: 3.5 ounces
Calories per ounce: 156
Categories: Candy, Kraft, Chocolate, Toffee, 8-Tasty, Sweden

POSTED BY Cybele AT 3:07 pm     CandyReviewKraftMarabouChocolateNutsToffee8-TastySwedenComments (7)

Friday, September 22, 2006

Pigall & Brejk

A friend recently came back from Sweden, and you know that means I got some fun new European candy bars. The first one has the best name ever for a candy bar ... Pigall.

image

Frankly, a bar named Pigall is kind of scary. This bar actually had part of the label in English, so let me fill you in on the ingredients: sugar, hydrogenated vegatable oil, cocoa butter, rice crisps, dried partly skim milk, cocoa mass, milk, sugar, milk fat, buttermilk, hazelnuts, fat-reduced cocoa, emulsifier, salt, flavorings. The 40 gram (1.4 ounce) bar had 250 calories ... that’s 177 calories per ounce. (The label says it’s actually two servings) It might win an award for the highest caloric density product I’ve ever tried. Pigall is right!

The bar is long and kind of soft. The chocolate on the outside is very light in color and of course it smelled very sweet. On the inside there’s a “nut truffle” filling that I can only describe as a chocolate buttercream. It was seriously buttery though from what I could read on the ingredients, it’s some sort of whipped vegetable oil filling.

Mixed in with the buttercream filling are rice crispies.

I found the bar interesting, but too much like eating the frosting off of a piece of cake. The prospect of that much trans fat kept me from eating more than half the bar.

I didn’t know quite what to make of the second bar, Brejk. It’s hefty, clocking in at 56 grams.

image

It also came in two pieces, which I always like. Good for sharing, a little neater and you can save some for later. This one came on a little tray and I thought for a moment that they were Finnish 100 Grand bars.

The bar is built like this - a light chocolate cookie is covered with a stripe of dark caramel then the whole thing is covered in a light milk chocolate studded wtih crisped rice.

The chocolate is sweet and has that European milky taste and a kind of tang to it. The textures are interesting too, think of it as a cross between a Twix bar and a 100 Grand and you’d pretty much have this bar. The cookie center is crumbly and bland but maybe had a little hit of salt to it. The caramel is dark and chewy, but not too sweet. The milk chocolate covering it is sweet and creamy though there aren’t as many rice crispies as you’d get in a 100 Grand.

I thought it was a great bar and I wonder why we don’t have something like it here in the States. The only place that I reliably see Marabou products is at Ikea, so if you see this one there and you like

Trix

Twix or 100 Grand bars, pick it up for a try.

Name: Pigall & Brejk
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Marabou (Kraft)
Place Purchased: gift (thanks Russ)
Price: unknown
Size: 1.41 ounces & 1.98 ounces
Calories per ounce: 141 & 177
Categories: Chocolate, Caramel, Cookie, Finland, Kraft, Marabou

POSTED BY Cybele AT 6:18 am     Comments (18)

Wednesday, August 17, 2005

Frugal Swedish Sweets

Thanks goodness Ikea’s proclivity for sassy names does not extend to their treats at the food section. I have enough trouble buying candy shaped like rats that looks like the felt pulled out from a highlighter pen that I don’t need it to be further called Bjarf, Puke or Funkis.

Name: Licorice Boats
Brand: Aroma
Place Purchased: Ikea (Burbank, CA)
Price: $1.69
Size: 5.2 oz
Calories per ounce: 94
Type: Licorice

 

I gave these to Russ to try the other night and he agreed that, “The licorice in my licorice boat had already set sail.” These are definitely sweet - you just open the bag and the sugary smell permeates the air. But there’s no there there. The jelly center has a bit of a licorice perfume to it, but no bite. I think I’ve come to expect molasses with my licorice as it’s a good anchor for the flavor.

Name: Jelly Rats
Brand: Aroma
Place Purchased: Ikea (Burbank, CA)
Price: $1.69
Size: 5.2 oz
Calories per ounce: 94
Type: Jelly

 

They’re rather scary looking, and I’m telling you that’s the actual color - some sort of slightly translucent-neon hazard color. They also have a strong sweet smell infused with violet which didn’t thrill me, but biting into them I found a nice, tart and fruity jelly candy. The flavors aren’t complex or strong, but just nice. If I am planning on having a Swedish jelly candy though, I really want some Swedish fish.

Name: Marabou Milk Chocolate with Nuts
Brand: Marabou (a Kraft Foods division)
Place Purchased: Ikea
Price: $.99
Size: 2.4 oz
Calories per ounce: 128
Type: Chocolate/Nuts

 

This was the positive find in the whole experience. They’re little chunks of milk chocolate with crushed hazelnuts. Really creamy, very sweet with good nuts. The chocolate is smooth and the toasty taste of the nuts infuses it well.

It’s simple and satisfying. The roll is easy to share and I might make a point to pick these up at the start of my shopping experience at Ikea as a little boost. I ate them all before I finished typing this review.

Ratings: Licorice Boats - 4 out of 10
Jelly Rats - 5 out of 10
Marabou Milk Chocolate and Nuts - 7 out of 10

POSTED BY Cybele AT 7:37 am     CandyReviewKraftMarabouChocolateJelly CandyLicorice CandyNuts4-Benign5-Pleasant7-Worth ItSwedenComments (5)

Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.

 

 

 

 



COUNTDOWN

Sweets & Snacks Expo begins

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Best Spicy Candy Flavor

Choose one or more:

  •   Cinnamon
  •   Clove
  •   Cayenne
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  •   Curry
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ON DECK

These candies will be reviewed shortly:

• Valor Milk Chocolate with Almonds

• HiCHEW Fanta: Grape & Orange plus Cola

• HEMA UTZ Certified Chocolate Bars: Milk, Dark & Butterscotch

• Hachez Chocolate Bars

• European Candy Bites

 

 

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