Friday, September 22, 2006

Pigall & Brejk

A friend recently came back from Sweden, and you know that means I got some fun new European candy bars. The first one has the best name ever for a candy bar ... Pigall.


Frankly, a bar named Pigall is kind of scary. This bar actually had part of the label in English, so let me fill you in on the ingredients: sugar, hydrogenated vegatable oil, cocoa butter, rice crisps, dried partly skim milk, cocoa mass, milk, sugar, milk fat, buttermilk, hazelnuts, fat-reduced cocoa, emulsifier, salt, flavorings. The 40 gram (1.4 ounce) bar had 250 calories ... that’s 177 calories per ounce. (The label says it’s actually two servings) It might win an award for the highest caloric density product I’ve ever tried. Pigall is right!

The bar is long and kind of soft. The chocolate on the outside is very light in color and of course it smelled very sweet. On the inside there’s a “nut truffle” filling that I can only describe as a chocolate buttercream. It was seriously buttery though from what I could read on the ingredients, it’s some sort of whipped vegetable oil filling.

Mixed in with the buttercream filling are rice crispies.

I found the bar interesting, but too much like eating the frosting off of a piece of cake. The prospect of that much trans fat kept me from eating more than half the bar.

I didn’t know quite what to make of the second bar, Brejk. It’s hefty, clocking in at 56 grams.


It also came in two pieces, which I always like. Good for sharing, a little neater and you can save some for later. This one came on a little tray and I thought for a moment that they were Finnish 100 Grand bars.

The bar is built like this - a light chocolate cookie is covered with a stripe of dark caramel then the whole thing is covered in a light milk chocolate studded wtih crisped rice.

The chocolate is sweet and has that European milky taste and a kind of tang to it. The textures are interesting too, think of it as a cross between a Twix bar and a 100 Grand and you’d pretty much have this bar. The cookie center is crumbly and bland but maybe had a little hit of salt to it. The caramel is dark and chewy, but not too sweet. The milk chocolate covering it is sweet and creamy though there aren’t as many rice crispies as you’d get in a 100 Grand.

I thought it was a great bar and I wonder why we don’t have something like it here in the States. The only place that I reliably see Marabou products is at Ikea, so if you see this one there and you like


Twix or 100 Grand bars, pick it up for a try.

Name: Pigall & Brejk
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Marabou (Kraft)
Place Purchased: gift (thanks Russ)
Price: unknown
Size: 1.41 ounces & 1.98 ounces
Calories per ounce: 141 & 177
Categories: Chocolate, Caramel, Cookie, Finland, Kraft, Marabou

POSTED BY Cybele AT 7:18 am Tracker Pixel for Entry    

  1. The first thing I thought of was “Le Pigalle”, the naughty district of Paris.  Ahem.  But it tastes like buttercream frosting, and even naughty people *love* buttercream frosting, so it fits… wink

    Comment by Julilla on 9/22/06 at 8:46 am #
  2. are you kidding?! pigall is my favourite candy bar in the whole world. frosting! oh, my! i mean, reese’s doesn’t stand a chance.

    Comment by jojo on 9/22/06 at 8:53 am #
  3. Thought you should know for a review, just got a new Reese’s Crispy Crunchy Bar, really good.  Its a 5th Avenue combined with a nut rageous (with the caramel).

    Comment by Mike on 9/22/06 at 8:59 am #
  4. I’d be too scared to try the Pigall.

    Comment by :: jozjozjoz :: on 9/22/06 at 9:06 am #
  5. Sounds much richer and tastier than the Baby Ruth I had today.

    Comment by claudia on 9/22/06 at 4:19 pm #
  6. Is Pigall the sequel to Doogal?

    Comment by Dave on 9/22/06 at 11:32 pm #
  7. minor point, in the last sentence you’ve typo’ed Twix as Trix - I was trying to figure out what breakfast cereal had to do with it before I remembered you mentioned Twix earlier.

    Comment by Tricia on 9/24/06 at 10:47 am #
  8. I am Swedish and the first comment was right on the money, Pigall is a “Swedification” of the French Pigalle. I suspect the creator might have had something similar in France and wanted to give it a French sounding name.

    Comment by Per on 10/16/06 at 4:25 pm #
  9. Late comment:
    I don’t know why you have these filed under “Finland” as these are most definately Swedish sweets (but available in Finland too, at least intermittently).
    The name “Pigall” is indeed a bastardisation of “Pigalle” - I’m pretty certain it was previously named “Pigalle”, when it changed I have no idea, but not later than around 1980-1985 or so.

    Comment by Aspsusa on 1/02/07 at 7:28 am #
  10. Cybele's avatar

    Aspsusa - you’re correct that they’re Swedish sweets (my friend go them there) but the label says they’re made in Finland (so that’s what I go by).

    Comment by Cybele on 1/02/07 at 7:33 am #
  11. I love Pigall already! Mmmm…mmmm…mmmm

    Comment by Sketchingcastles on 1/06/07 at 2:29 pm #
  12. I entreat you to try out Fazerina and Geisha chocolate bars from Finland. Fazer make some mighty delicious confections, but these two are definitely my favourite chocolate bars of all time. (Dark chocolate snobs are likely to disagree, since both are milk chocolate with sweet fillings.)

    Tyrkisk Peber is also a favourite, in the licorice/salmiac category - a sweet jet black hard candy with burny-hot sweet candy powder inside. Great for flavoring cheap vodka with to make it delicious, too.

    You can get all these from various import delicacy shops around the world - is the one I order from when pushing local treats on foreign friends.

    Comment by Miko on 1/27/07 at 11:37 am #
  13. AHHHHH!!! i thought brejk was discontinued. certainly none of my swedish friends have been able to find it or send it over in the past few years…where can i get my chocolate covered hands on it? (haven’t seen it in the ikeas neither here nor in the us, and they don’t seem to appreciate my suggesting they stock them)cheers!

    Comment by rai on 5/24/07 at 9:27 pm #
  14. I am holding a Pigall in my hand right now eating it. I eat it cold (just took it out from the freezer) and eaten that way it’s my favourite bar all categories.

    It contains trans fat. But what doeasn’t contain trans fat these days? I won’t eat only Pigall, I’ll mainly survive on ordinary food.

    Comment by Jens Persson on 6/14/08 at 7:08 am #
  15. Forgot to mention Marabou is owned by Kraft Foods, so this is actually American candy and neither Swedish nor Finnish. Marabou was originally founded by a Norwegian guy in Southern Sweden (Scania), formerly part (or even the core) of Denmark. This makes it even less Swedish and Finnish.

    Comment by Jens Persson on 6/14/08 at 7:13 am #
  16. ?h, alla vet att Pigall och Brejk ?r svenskt!

    [Admin Edited to Add Translation - “Oh, everyone knows that Pigalle and Brejk is Swedish!”]

    Comment by Evelina on 11/25/08 at 8:45 am #
  17. did Pigall bars used to be called delight bars around 1988-90
    they were really good and i would love to have one again mmmmmmmmmmmmmmmmmmmm

    Comment by denise on 1/25/09 at 1:07 am #
  18. I’m a Finn and I’ve never thought Marabou would or could be Finnish. It’s got a Swedish origin and therefore it’s Swedish to me, regardless of the current ownership. Fazer is Finnish, though some of their products are manufactured in Sweden and the company emerged with the Swedish Cloetta in 2000.

    I strongly oppose labeling this as Finnish (although I have nothing against Sweden or Swedish products but I think it’s just not fair and not giving the right image).

    Another thing of the Finnish liquorice, I - unlike Johanna who commented on this before - actually do like Brunbergs “lakritsi” a lot, especially eaten with chocolate. So try yourself before judging too fast.

    Comment by Kip on 1/29/09 at 3:10 pm #
  19. Brejk is discontinued. I found this website because I was searching for it. I really liked your review, it gave this great chocolate justice. RIP

    Comment by Erik on 3/27/14 at 11:16 am #
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