Wednesday, December 16, 2009
One of the crazier purchases I made in San Francisco last month was this tube of Pralus Chocolatier Creme de Noisette. If you’re thinking that I’ve started reviewing beauty products, it’s okay, this is candy.
The only other tube candy I’ve reviewed before were some Wonka (Nestle) items that simply couldn’t be much more different. (And they probably don’t have a single ingredient in common.)
First, Pralus is known by experts as one of the best chocolate makers in the world, right up there with Amadei, Michel Cluizel, Domori and Guittard (see a rankings list here at SeventyPercent). The company is one of only three remaining French chocolate masters to make chocolate from bean to bar. Their line of single origin bars are highly prized (I’ve tried many of them, but for some reason I’ve never reviewed them) and their Patisseries in France are known for their wide variety of sweet delights including their Pralulines.
The tube is quite heavy, clocking in at 8.8 ounces (250 grams). I spent a pretty penny on it, $14.99 at Bi-Rite Market. But I rationalized that it’s over a half a pound, which is a lot of confection for 15 bucks, especially for something imported from France.
The ingredients are dead simple: Grilled Hazelnuts and Almonds, Sugar, Chocolate and Vanilla. It’s basically a decadent Nutella. Now I must admit that I had a long affair with Nutella once. I was introduced to the stuff in Toronto in 1986 and though I had little money, I took home two jars (well, I started with three only two made it to the border). Whenever I was able to find it, I certainly bought it. I didn’t spread it on toast or use it in recipes, I simply ate it by the spoonful.
As years went by Nutella became more accessible in the big city (Los Angeles), but I found I didn’t like it as much. It seemed sweeter and greasier than I remembered. I’m told the stuff in Italy is actually better, but I kind of gave up on it and switched to straight gianduia by then. (The ingredients in Nutella sold in the USA go like this: sugar, palm oil, hazelnuts, cocoa, skim milk, soy lecithin and vanillin.) I’ve actually seen commercials for Nutella on TV now, highlighting its nutritiousness but for something that’s mostly sugar and palm oil, I have trouble believing it’s anything other than nutty frosting.
I can say this, Pralus Creme de Noisette is nutty and it can be used as frosting but it’s oh so much better.
The texture at room temperature is like brownie batter, in fact, it looks rather like brownie batter. It’s much darker out of the tube than in it. It smells like toasted hazelnuts, quite dark and caramelized. The flavor is immediately hazelnut as well, quite deep and slightly bitter. The cocoa notes are rich and on the smoky and coffee side. I’m not getting anything out of the almonds but that’s fine with me if they’re just filler.
The texture is also a little like a batter, it’s mostly smooth but every once in a while there’s a little sugar grain or nutty grain to it. Sometimes the sugar is quite a toasted flavor, like the whole thing was roasted together. It’s decadent and great for just squeezing onto a spoon or finger as a treat.
I also tried it a few other ways:
I fully plan to repeat the last two (with some variations) until the tube is gone. So far it’s been lasting quite a long time. It’s easy to keep in my desk drawer as well and is rather easy to keep neat.
My only other issue, besides price and availability, is spreadability. I can’t really blame the product but in the winter I have a bit of trouble squeezing it out of the tube. My house isn’t completely heated, so at anything below about 70F the tube becomes rather stiff and hard to squeeze the stuff out. (Something to keep in mind if you’re thinking of taking it camping - but the solution is just stick it under your arm for a while.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.