Tuesday, July 28, 2009

Storck Toffifay

ToffifayIn 1973 Toffifee was introduced in [then West] Germany. The candy was unlike anything else on the mass-produced market and capitalized on Germany’s fondness for hazelnut and chocolate. The candy was such a huge success in Europe, it was introduced in North America as Toffifay in the late 1970s with a large marketing campaign that still sticks in my head.

The tagline “Toffifay, it’s too good for kids” is gone but the rest of their description of the candy and marketing line of All Your Favorites in One are still used.

Though I doubt this is actually how they make them, this is what they say: We spin chewy caramel into a little cup, drop in a whole hazelnut, cover it in chocolate hazelnut filling and top it with a drop of delicious chocolate.

The international Toffifee website lists the components with precision:

  • 41% Caramel
  • 37% Nougat
  • 12% Chocolate
  • 10% Hazelnut
  • I loved Toffifay when it was first introduced, though in my penny pinching days of college/grad school I could scarcely afford oatmeal & eggs and wasn’t about to pay candy bar prices for something half the weight.

    Then when I did start working regularly I found the partially hydrogenated oil content to be a little disturbing. So I was happy to see that the ingredients have now shifted to naturally bad for you tropical oils like palm. The individual serving four-pack is pretty hard to find, but I picked up the 15 piece tray at the local KMart. Even though the expiry was nigh (August 31, 2009) they looked pristine & glossy.


    There are a few ways to eat the candy: I usually bite it in half, as I have a well-documented fascination with what bisected confections look like and of course my own tooth prints.

    But sometimes I like to scrape the chocolate disk off and then attempt to peel the caramel cup apart to have a really intense hazelnut & buttery choco experience.

    ToffifayThey smell quite divine - a little buttery and a lot hazelnutty. The little chocolate disc is mediocre chocolate. It’s very sweet and a little grainy, but holds its own against the even sweeter hazelnut paste inside the cup. Of course what gives the candy its true punch is the whole hazelnut at the core. The caramel cup is a cross between the flavor of a good caramel (nice salty mix of toasted sugar and butter) and the soft & yielding chew of a Kraft caramel.

    The combination of textures, sugar & fat work extremely well for me. I think the packaging is excessive (a plastic tray inside a paperboard tray sealed in cellophane inside a paperboard sleeve) but then again it was fresh and unmarred. Sometimes the little cups satisfy me in a way that few other candies can. But I’m always hesitant to pick them up simply because they’re over $25 a pound and when I think about what sort of candy I can get for that price, I usually hold out for the higher quality stuff.

    I’ve always found it a bit odd that no other versions of Toffifay ever emerged. No Marzipan, no Peanut Butter, No Caramel Macchiato, no Rum Raisin.

    Lance at Candy Addict declared them Awesomely Addictive and Esquire magazine actually gives them an endorsement (though the text indicates it’s against their better judgment), Candy Monster pronounces them Freakin’ Adorable and Rosa of ZOMG Candy eats hers by placing the chocolate side on her tongue.

    Related Candies

    1. Werther’s Original Caramel Dreams
    2. Fling: Milk Chocolate, Dark Chocolate & Hazelnut
    3. Reese Hazelnut Creme
    4. Werther’s Original Chewy Caramels
    5. Storck Chocolate Riesen
    6. Lake Champlain Hazelnut Eggs
    7. Kinder Bueno
    Name: Toffifay (Toffifee)http://www.storck.us
    • 10 SUPERB
    • 9 YUMMY
    • 8 TASTY
    • 7 WORTH IT
    • 6 TEMPTING
    • 5 PLEASANT
    • 4 BENIGN
    • 1 INEDIBLE
    Brand: Storck
    Place Purchased: KMart (Park LaBrea)
    Price: $2.49
    Size: 4.3 ounces
    Calories per ounce: 145
    Categories: Chocolate, Caramel, Nuts, Germany, Storck

    POSTED BY Cybele AT 9:12 am Tracker Pixel for Entry    

    1. “I have a well-documented fascination with what bisected confections look like”

      No, really?  smile

      Comment by Cat Skyfire on 7/28/09 at 10:45 am #
    2. That actually look better then the picture on the box.  I will give it a try next time.

      Comment by (( SKY )) on 7/28/09 at 11:49 am #
    3. Adult Stewie Griffin is known to like them.

      Comment by Dave on 7/28/09 at 12:46 pm #
    4. I love Toffifay, it’s one of my favorite candies. In 1995 I moved to Las Vegas. Couldn’t find Toffifay ANYWHERE out there, though they were in abundance in Wisconsin. I did manage to get the gas station near me to order them and they still sell them now as far as I know. I’m back home in WI now and they are widely available, in four packs. smile

      Comment by Amanda on 7/28/09 at 2:12 pm #
    5. I have loved Toffifay for years and I always buy if for myself when I see it.  I wasn’t able to find it for quite a few years - but I am so haapy to see it making a come-back. 

      I usually eat them by peeling off the caramel shell with my teeth and eating that - and then just popping the inner part in my mouth and just letting it melt until I find the hazelnnut.  And then I eat that!  I love that it’s chewy, then melty sweet, and then crunchy!

      Comment by Amy on 7/28/09 at 6:00 pm #
    6. gracecarriveau's avatar

      In response to Dave’s comment, I was watching the Stewie Griffin movie last summer for the first time, and wondered what Toffifay was. The next week I went to Hy-Vee and lo and behold, there it was! And on sale as well. (I think it was on sale for $1.25) I finally got to try it and I can’t believe I’ve wasted all these years not eating it before now. SO GOOD…!!! And it is definitely highly addictive. BTW Dave, I had never seen Family Guy, (being a die-hard Simpson fan) until my brother forced me to watch all of dvd seasons that he had last summer. Now I’m a bigger fan then he is. grin

      Comment by gracecarriveau on 7/28/09 at 6:59 pm #
    7. Have you reviewed the new citrus skittles mix yet? I haven’t seen it on here yet. Was wondering if it’s anygood before I buy a giant bag of them (why are new flavours always only in the giant bags?)

      Comment by Leigh on 7/28/09 at 10:40 pm #
    8. I love toffifee! Yum. I’m from the UK and the only place you could normally find it was in the duty free shops on a ferry going to france, but now they sell in in poundland(the equivalent of a dollar store) for, you guessed it, a pound! It’s only a single tray, but even so that is extremely good value compared to the ?4 or ?5 you used to pay on the ferry for 2 trays.

      Comment by Georgina on 7/29/09 at 3:00 am #
    9. I love Toffifay.  I’ve been eating them since I was a kid growing up in Hong Kong. When I was little, I would stick three tooth picks at the chocolate disk so it looked like tripods an 80’s British sci-fi show.  They look like buttons, mushroom caps or flying saucers.  smile

      Comment by ian on 7/29/09 at 5:48 am #
    10. Oh, I have loved Toffifay since the late 70’s.  I used to save my spending money to buy them.  Then, they were hard to find for a really long time.

      Now, whenever I see them, I snap them up.

      Comment by Maggi on 7/29/09 at 6:08 am #
    11. YUM! Toffifay was my favorite candy when I was a kid. I was just looking for these in Wal Mart just a few weeks ago. Unfortunately Ihaven;t been able to find them in my neck of the woods in California : (

      Comment by Felicia on 7/29/09 at 8:47 am #
    12. i just finished off a box of these this morning! love the toffifay, but i can’t help but notice the store i buy them at prices this same package about 70 cents cheaper than what you paid. ow.

      btw… marzipan toffifay? dear lord, that would be irresistable.

      Comment by marc on 7/29/09 at 11:51 am #
    13. Ooooh, how I love Toffifay. I haven’t had any in a year or so, and now I have to go look for them. Thanks.

      Comment by unclemike on 7/29/09 at 3:05 pm #
    14. It’s sold here in the Philippines as Toffifee.  My late grandmother used to love them, even though they stuck to her false teeth.

      Comment by Mira on 7/29/09 at 9:44 pm #
    15. gracecarriveau's avatar

      I forgot to mention in my previous post that I have seen Toffifay in Walgreens more often than not. Usually Walgreens keeps it in stock more than Hy-Vee does.

      Comment by gracecarriveau on 7/30/09 at 1:36 am #
    16. I usually get a box of these at Christmas. I love these little candies because it’s so much fun tearing them apart as you eat them. They taste so good! I buy them under Toffifee, as well. I really only buy them on sale, but I get them for about $2.50-3.00 at Shopper’s Drugmart.

      Comment by Wyndigo on 7/31/09 at 4:31 pm #
    17. Mmmm, I love these. I wait until the local grocery store discounts them to a dollar or 1.25, and even close to expiration they’re great.

      Comment by dan on 8/03/09 at 8:26 am #
    18. oh, i’ve seen Toffifee in stores all my life and i’ve never tried it! might be the image on the box really! you make them sound delicious though, so i might try them next time :D

      Comment by Claudia on 8/06/09 at 9:24 pm #
    19. Thank you so much for this review! I’ve seen this in the store so many times but have never taken the time to see what they were. I picked some up today and have fallen in love! Such an indulgent treat!

      Comment by Katie on 8/11/09 at 7:59 am #
    20. Ok, I tried these for the first time tonight.  I knew they’d be fine, as Storck is consistent in producing pretty tasty candies.

      Also in the Storck tradition, I found Toffifay too sweet.  I hate to put it this way, but it struck me as sort of an old people’s candy.  That’s not exactly what their ad campaign was meant to convey, but it’s sort of appropriate.  It was rich and satisfying, but I’m not likely to buy it often as it’s expensive and hard to find here.

      Comment by Dave on 9/30/09 at 4:49 pm #
    21. OMG my mom loved loved loved those candies! I remember them tasting great (as a child) too! xoxo.

      Comment by joni baloney on 10/26/09 at 9:40 am #
    22. hello i live in ohio and i have been looking for them. i used to be able to buy them at krogers and walmart but now i cant find them any! if anyone knows can they please tell me what store they’ve seen them in thanks

      Comment by Tammy on 11/28/09 at 3:36 pm #
    23. gracecarriveau's avatar

      Tammy, I don’t know if they have a Walgreens in Ohio, but you might try other drugstore/pharmacy candy aisles. Like if you have a CVS or Rite-Aid, I think they’re similar to Walgreens.

      Comment by gracecarriveau on 11/30/09 at 3:00 am #
    24. I love them too, if you like toffefay then you may love nutella.  The candy surrounding the hazelnut is nutella or tastes like it.  Just give it a try it is nutritionally the same as peanut butter. Happy Eating!

      Comment by Robin Chipman on 1/11/10 at 6:02 am #
    25. One of my favorite candies from childhood.  I love Toffifay!  In the Chicago area you can purchase @ Walgreens (15 pack) and at Casey’s Gas Stations (the small 4 pack I think).  At Casey’s it’s pretty spendy but Walgreens has it for $2.49 for the 15 pack.

      Comment by marmalade on 1/21/10 at 11:20 am #
    26. The 4-pack can be found in Wawa convenience stores in Pennsylvania and Delaware. I cannot remember a time in my life when these haven’t been available!

      Comment by Josh on 2/22/10 at 2:18 am #
    27. If your looking for Toffifay and can’t find it I used the Storck retailer locator on their website—very helpful!

      Comment by littlemisscupcake on 2/22/10 at 12:24 pm #
    28. I picked up some Toffifee on Saturday at a European specialty store, and it was brand new to me as Toffifee or Toffifay. I’m obsessive-compulsive about packaging items, and the packaging on the Toffifee drives me nuts when making it look the same again after removing a piece. The candy is quite tasty, which must be why I endure the packaging. Well, that and the cute box.

      Comment by Sushi on 3/22/10 at 7:25 pm #
    29. $25 for a pound?!?!?!  I just bought that much for a little more than $6, but then again I am in Canada, don’t know why it would be cheaper here though, usually it is the other way around.  We also call them Toffiffee too. Mmm, I’m chewing one as I type

      Comment by Jenn on 12/14/10 at 3:43 pm #
    30. Sweet Sparkina's avatar

      Oh, Toffifay is divine! I bought some not too long ago and it was all I could do not to polish off the whole pack at once

      Comment by Sweet Sparkina on 4/09/11 at 4:44 am #
    31. I loved Toffifay!  As kids, my sister and I would buy them sometimes but they were more expensive than regular candy.  We ALL hated the commercial though.  I can only find ONE from the 70’s where the parent’s sing it’s too good for kids but in the end the Dad says “But not too good for you” and hands the daughter one.  Where’s the one where the old man says the It’s too good for kids part and the little boy snatches one out of his hand and yells “But not too good for me”!  MAN we hated that kid!  LOL Maybe it was a Saturday Night Live skit and we’re mixing it up thinking it was a real commercial?

      Comment by Gina on 6/16/11 at 9:22 pm #
    32. Lol, that was the commercial!  I remember it as the Dad said “its not for kids, only for grown ups” THAT MADE ME WANT IT! LOL

      Comment by omofmom on 6/16/11 at 9:41 pm #
    33. A caramel Macchiato would be nice - they could put a whole coffee bean in the cup.

      Comment by Kelly Ruf on 8/23/12 at 7:33 am #
    34. I love these since I was a kid, for some reason, sometimes it’s easy to find them, sometimes not, I once asked for them at Loblaws and was told that they were a seasonal item.  I just brought these from Shopper’s Drugmart: 400g a box for $3.99 - they were half prize off after Christmas (original prize $7.99).  The sales clerk told me they have these year round though.  This is in Toronto, Ontario, Canada.  I think their availability might vary with the import company?  Right now, on my box, it says on the side:

      Made in Germany
      for Storck Canada Inc
      P.O. Box 2103
      100 City Centre Drive
      Ontario L5B 3C6
      copyright August Storck KG

      sugar, modified palm and sheanut oil, hazelnuts, glucose syrup, whey powder, sorbitol syrup, sweetened condensed skim milk, cocoa mass, condensed whey, lactose, cocoa, cocoa butter, butter fat, skim milk powder, cane sugar syrup, soy lecithin, salt, natural and artificial flavours


      I found this webpage by googling for Toffifee and palm oil.  I’ve been very displeased at how palm oil have replaced cocoa butter on many chocolates I grew up with, such as Cadbury’s.  I haven’t eaten Toffifee in a long time and I couldn’t remember if there was this much palm oil before.  I would really like to get my hands on the ingredient list from years ago!  The box I’m eating now is the same old delicious blend of texture, but seem sweeter than I remembered.

      Comment by Georgie on 12/30/13 at 7:20 pm #
    35. Cybele's avatar

      Georgie - You’re not wrong about the prevalence of the oils above the nuts on the ingredients. Check out this page that shows the wrappers through the years.


      Comment by Cybele on 12/30/13 at 7:29 pm #
    36. Thank you for the link!

      Hmmmm, I just noticed that my box no longer says “whole hazelnut”!  It’s just “a hazelnut”:

      ‘Toffifee A Hazelnut in Caramel with Creamy Nougat and Chocolate / Une noisette enrobee de caramel et de nougat cremeux recouverte de chocolat’

      My earliest memory of eating this was in the early 90s, during Christmas.  Don’t remember if the box have leaves yet, but it was already the colour of this “Storck - Toffifay - 15-piece box wrap - 2012”.  I almost always buy the large box with two trays, which is 400 g now - but I think it used to be bigger?

      Since this thing is served in a wrapped tray, the exterior box is clean and I’ve used it to box up small things - let me dig around and see if I can find an old box!

      I definitely remember reading “whole hazelnut” when I first started buying this!

      OMG, the older box have “chocolate liqueur” listed!  That’s the ingredient missing from my present box!  :(  I’m almost certain I’ve tasted chocolate liqueor Toffifee, chocolate with chocolate liqueor is the best, ‘intoxicatingly’ good, it makes you close your eyes when it melts in your mouth.  This has the chewy and nutty texture, but the chocolate doesn’t seem to be melting.  :(

      I wish they wouldn’t cheap out, chocolates is a luxury item, I rather pay more money and eat it less frequently at the same price than eat something different - I have already given up so many sweets because they changed the formula!

      When I was a kid, a special treat treat would be chocolate fingers from Garden, a Hong Kong company that usually makes cream wafers sold in rectangular packs.  They were individually wrapped like candy with twists at both ends, dark brown with the golden outline of the Garden logo, a smiling face beneath a chef hat ,spotted all over.  I was happy to find ‘it’ again at a T&T Supermarket, till I put it in my mouth and it didn’t even melt!  It was gross.  The original version had to be individually wrapped because the chocolate coating was soft and I remember it smudging in my hands.  Now it’s stiff like plastic! ;_;

      Comment by Georgie on 12/31/13 at 1:25 pm #
    37. I just received this box of yum!!! as a thinking of you and I eat the whole box throughout the day…sorry just couldn’t stop myself.


      Comment by carla on 9/02/15 at 4:46 pm #
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