Healthy Food Brands
Friday, November 8, 2013
The initial offerings for the Candy Crush line are: Candy Crush Sour Fruit Gummies, Fruit Mix Gummies, Jelly Fish and Color Bombs.
Like the other candies, the boxes are big but they contain very little. They’re 7” x 4.25” - which is bigger than the more typical theater box that you’d see from Mike and Ike, Hot Tamales or Starburst, which are about 6” x 3.25” and holds 4-6 ounces. The Candy Crush line gives you between 3 ounces and 3.5 ounces in each box. I can’t fault the graphic design though. They’re bold and easy to tell apart but also easy to spot from a distance. The happy mermaid character on the front and depiction of the candy is great. At first I didn’t like package artwork but they grew on me this week.
Here’s the weird thing that you might notice right away. The flavor set listed on the box for the Jelly Fish is exactly the same as the Gummies: Blue Raspberry, Lemon, Lime, Cherry, Orange, Grape. I thought this was a great selling point, because Swedish Fish only come in four flavors. So this would be a similar candy with a different flavor variety. However, it’s pretty clear that the colors are Orange, Yellow, Green and Red. I thought maybe I didn’t get a full variety, but checking the Dylan’s Candy Bar website (which says it’s selling them exclusively in the first few weeks of the roll-out), I saw that they had the exact same description but still only showed the four colors.
The fish are soft with a matte finish to them. They didn’t stick together, but tended to tear and break when bent instead of just, well, bending. My assortment was in perfect ratios - four of each.
Red is Swedish Fish (Lingonberry) - lovely, sweet, floral and jammy. They’re soft and chewy and maybe stick a bit to my teeth.
Green is Lime - this is a dying flavor, so it’s rather strange to get it in a box (especially one that says that it’s going to be green apple). Tangy, zesty. Done.
Yellow is Lemon - a well rounded lemon flavor, a little on the zesty side without much of a tangy note.
Orange is Orange - this was good. Zesty, sweet with a hint of juicy tartness.
Even though the candies were purchased four days after their announced release, came in a sealed pouch inside a sealed box, they seemed a bit stale. Three of my fish were broken. Yes, jelly fish that were broken. They weren’t different from Swedish Fish. I love Swedish Fish, but there’s really no reason for me to buy these instead of Swedish Fish.
They’re expensive. Only 16 fish in the box. This is a sugar candy, not made with organic ingredients or all natural flavorings, yet it’s more than $22 per pound. It’s not even a unique set of flavors like it promised on the front of the box ... there’s no grape! (Which is missed by many in the Assorted Swedish Fish world.) The Mixed Fruit Gummies and Sour Gummies were at least in themed shapes that matched the game. These Jelly Fish had nothing about them that indicated they were anything other than a repacked existing product. Swedish Fish have either Swedish or Malaaco on them. Albanese Gummi Bears have a little A on their bellies. These have nothing that says anything other than generic. (Okay, I do recognize that in the game they don’t actually have a name on them either. But Jelly Bellies and M&Ms have little brands on them as well.)
For the entire Candy Crush line I can only say I’m disappointed. There’s really nothing here that’s new or innovative and since they’re more expensive than many other candies of similar quality, I can only surmise that the premium goes to the licensing fee.
Thursday, November 7, 2013
Candy Crush Saga is one of the popular tablet/phone games on the market right now. The concept is simple, you just move one “candy” match three or more of the same “candies” in a row to eliminate them from the board.
Since the game is candy-themed, it’s only natural that someone would get a license to develop a line of candy to go along with it. King.com granted its license to Healthy Food Brands, who already makes the Angry Birds gummies in stores now. The initial offerings for the Candy Crush line are: Candy Crush Sour Fruit Gummies, Fruit Mix Gummies, Jelly Fish and Color Bombs. Yesterday I reviewed the two gummies, today I have the Candy Crush Color Bombs.
The box for the Color Bombs features some sort of a horse creature (or maybe that’s a dinosaur), the package describes them as Chocolaty Drops with Rainbow Sprinkles. Note that it doesn’t say that they’re chocolate, which is disappointing. The box was $4.00 (though the retail price on the press release says they’re supposed to be $1.99) and it only holds 3 ounces. It’s a really big box for such as small amount of candy. It’s 7 inches long and 4.25 inches wide. I compared it to the more standard Mike and Ike box which was 6 inches by 3.25 and holds 5 ounces. The candies in this line are also inside a white plastic pouch inside the box. For freshness. But it highlights the fact that the candy only takes up one third of the volume of the box.
For a company that’s making Better for You Confections, that’s a lot of stuff that’s not chocolate in a chocolate confection.
The drops are about 3/4 of an inch across. They’re covered in nonpareils in orange, white, yellow, blue and purple. It’s a festive look, though you can imagine that some come off in transit so the bottom of the bag is a rather substantial puddle of maddeningly rolly sprinkles.
They’re sweet and have a comforting cocoa flavor to them. It’s like eating a paste made from hot cocoa mix. There’s a cardboard note to it and the crunchies add even more sweetness. The melt isn’t much, it becomes fudgy but never smooth. They’re passable for decorations, but not something I would ever spend my own money on for actual eating.
So, they’re chocolate flavored disks with colorful nonpareils ... that cost over $21.00 for a pound. There are some excellent, beautiful chocolates available at that price that taste terrific, are sourced well and have exceptional ingredients. They might not come in a box that references a game, but they’re probably more satisfying. (If you must, buy this box and then refill it with something good, heck, I bought some Ghirardelli 60% cacao chocolate chips for $2.49 for 12 ounces at Target over the weekend, they’d fit well in here. Or if you must go colorful, Nuts.com has some semi-sweet buttons with colorful crunchies for only $6.00 a pound.)
In short, a dismal disappointment. Bad ingredients, deceptive package size and just regrettable candy. Probably not unlike the feeling of accomplishment when you finish a level of one of these video games ...sure, you finished it, but how satisfying was it really?
Wednesday, November 6, 2013
One of the most popular tablet and phone games is Candy Crush Saga, which is a variation on the “match 3 on a grid” style of timed puzzle games. (I was a fan of Bejeweled when it first came out.) The overriding theme, of course, with Candy Crush is the fact that it’s candy-themed. Why didn’t they come out with this a year ago?
The game has finally been licensed for actual eating instead of just virtual play by King.com to Healthy Food Brands. The launch of the candy line includes four varieties: Candy Crush Sour Fruit Gummies, Fruit Mix Gummies, Jelly Fish and Color Bombs. They come packaged in boxes, with between 3 and 3.5 ounces in each. I picked mine up at Dylan’s Candy Bar where they’re priced at $4.00 a box.
The design of the box is trippy and colorful, matching the design elements of the game very well along with more animated characters on each box. Today I’ll review the Gummies together (the others later this week).
The Candy Crush Mixed Fruit Gummies box features a colorful unicorn on the front. There gummi flavors are: Blue Raspberry, Green Apple, Lemon, Cherry, Orange and Grape. Each of the candies, as you’d imagine, relates to a candy piece within the game.
The gummis are soft with a bit of a matte finish to them. Most are about 1/2 an inch in diameter, with the red ones clocking in at almost one inch.
I don’t know what the pieces are supposed to be in the game, if they have names or represent some sort of real world candy.
Orange Oval is orange. It’s mild and ordinary. It’s a soft chew with a nice balance of zest, juice and tartness.
Green Cube is green apple and it’s completely weird. It tastes rather ... grassy. There are the apple juice notes and less of the fake Jolly Rancher flavor to it, but mostly it was weird. It was also inconsistently sized. Some were cubist, some were flat.
Purple Berry is grape. The shape indicates it should be raspberry, but the flavor is definitely grape, as in grape soda. Nice, not too dense and artificial but a note of the colorings does taint it with a bit of a metallic note.
Yellow Drops are lemon. These are nice, well rounded with a lot of zest, a zing of tartness and just a little sweet lemon poundcake note.
Red Stripes are cherry. Well done black cherry. It’s much more intense than the orange or purple flavors, a better gummi version of Life Savers than the Life Savers gummis.
Blue Dots are blue raspberry. This is quite nice, they’re understated and rich. There’s a floral note to begin with, then a sort of black-tea seediness that really sells the berry flavors. They’re a little tart, so it’s kind of jammy. I’m not usually a fan of the blue varieties of raspberry, but this one is good.
The gummis are good, the flavor variety is different from the standard Haribo or Life Savers gummi combination, so there’s that going for it. The pieces are quite small, so you can get quite a few flavor combinations in a single handful if you’re into that.
The Candy Crush Sour Fruit Gummies are just a sour sanded version of the fruit mix. The flavor variety is the same: Blue Raspberry, Green Apple, Lemon, Cherry, Orange and Grape. This box has a green theme and a friendly alligator on the front.
(Nope, there are no plays on this game board.)
Orange Oval is orange. Sour orange is actually less flavorful than the regular one. It seems less about the zest flavors are more about Tang.
Green Cube is green apple. It’s hard to say much about these since I only had two of them in my bag. They have the same weird grassy flavor combined with apple juice but this time it’s quite sour to start then too sweet at the finish.
Purple Berry is grape. Shazaam! These are a curious little, poppable version of grape soda.
Yellow Drops are lemon. These retain all of their zest but get the extra zing of the sour sand. Very well done without being too acidic.
Red Stripes are cherry. These are quite tart, which brings out more of the wild cherry flavors and less of the dark berry notes of the black cherry. (As if there’s much of a difference.)
Blue Dots are blue raspberry. The seed flavor that’s kind of like iced tea doesn’t quite work in the super sour version. It’s still floral and tart, but towards the end it gets into something that’s trying to be sincere but just feels sarcastic. It’s too sweet with a sort of vanilla note to balance with the earlier tartness.
Of the two candies, I preferred the Mixed Fruit. The sours just weren’t as good as many other sour gummis I’ve had. As far as whether or not they meet my expectations of what the candy from the game should be, I kind of though the candy pieces were different kinds of candy - that some were like Runts, others hard candies and some might be jelly beans.
According to their website, Healthy Food Brands is the international marketer of “better for you” confections and chocolate products. The Candy Crush Fruit Gummis are made with white grape juice from concentrate, along with sugar and corn syrup, a touch of sorbitol (a sugar alcohol that bulks up the product but adds less sweetness than sugar) and a bunch of artificial colors and flavors. They’re made in Mexico.
This isn’t the first game-app-themed gummi I’ve tried from Healthy Food Brands, as they also make the officially licensed Angry Birds Gummis. Those packages were also made in Mexico but marked as peanut free and gluten free. I don’t know why this product couldn’t also qualify for that notification. There’s actually no allergen statement at all on the package. If you have questions, they list only a mailing address… no email, no website. Not exactly what I’d say fulfills something called a healthy brand.
Monday, January 9, 2012
Angry Birds Fruit Gummies were introduced late last year to tie into the popular video game of the same name. They’re made by a company called Healthy Food Brands which says on the front of the box that these are made with Real Fruit Juice, in addition to Natural and Artificial Flavors (plus a heaping helping of artificial colors).
They come in a theater style box. There are four “collector editions” of the box, each themed for a different main character of the game: Red, Yellow, Green and the Blue, which I chose.
The box is 7 inches long, 4.25 inches wide and .75 inches deep. The interior white packet is 5.5” long, 4 inches wide and the .33 inch thickness is that of the gummis themselves when they’re spread out (and don’t even fill the bag). So, it’s what I’d call a big box for a small amount of candy. There are 3.5 ounces in the box and I paid $1.69. Of course I bought them at 7-11, which is very expensive for candy. But still, it’s a poor value for sugar candy. Other sugar candy movie theater boxes give you at least 6 ounces for the same price (Dots, Mike and Ike, Hot Tamales, etc.). Chocolate candy is the only exception to that, but I expect there to be a price difference for nuts or chocolate, not licensed shapes.
Each flavor is a different color and a different character. They’re bright and soft and bouncy. They’re not terribly greasy, but do have a little waxy coating to keep them from sticking. They’re rather small and mostly round - a little less than 3/4 of an inch in diameter.
Cherry (red): The Red Bird - it’s cherry. It’s soft and has a strong chemical flavor to it, not very well rounded and has a slight apple juice note to it (but the fruit juice concentrate used is white grape).
Basically, these are serviceable but hardly improve upon other gummies out there. They’re expensive with the only thing to really recommend them, aside from the nicely designed box is the fact that they’re gluten free and nut free (if those are things you’re interested in). They’re made in Mexico.
My suggestion? Buy one box, you know, for the box, and then keep refilling it with something better. I suggest Albanese Gummi Bears, or any of the cute shapes they also come in like butterflies, army men, worms or flowers. Those are made in the USA, come in really great flavors and cost half as much.
Check out Jess’ review on Foodette Reviews.
Monday, July 14, 2008
I feel like I’ve been doing a lot of reviews for candies with health claims lately. I blame it on there actually being a lot of new candy introductions that make health claims. Some tout being fat free, others have beneficial natural ingredients pumped up others are fortified with nutrients not normally found in candies.
Part of this is because of the perception that candy is to blame for the current obesity crisis. Vending machines are being removed from schools and where they still exists, the snacks must pass a rigorous test to be deemed healthy enough to be included. (Some ban high-calorie portions, others put limits on the fat ratio and/or the sugar content. More here.)
In order to maintain their marketshare many confectionery companies are tweaking their candies to stay in the diets of kids everywhere. Sunkist is pretty much synonymous with fruit so it’s a pretty good guess they’d want any candy with their name on it to be regarded as healthy. So they’ve launched some Better For You! gummi.
Not only do they have 100% of the RDA of vitamin C and are made with fruit juice but they also state that they contain 35% less sugar than average leading gummi.
The ingredients go like this:
What’s nice is that Sunkist went with a combination of sugar alcohols (sorbitol and maltitol) instead of artificial sweeteners but still kept sugar and corn syrup as the primary sweeteners here. Sugar alcohols can cause intestinal distress in some people, so I took it very slow with these.
They look gorgeous. No kid is going to look at these and not think that they’re soft and fruity gummi. As a whole they smell like fruit punch.
Each piece is formed like the fruit it’s flavored for.
Cherry - rather medicine-like. Tart and sweet, very soft.
Strawberry - looks more like a shoe tread than a fruit, but still nicely fragrant and fruity, only slightly tangy but basically tasty. There’s a slight throat burn towards the end. These were redder than the cherries so I blame my personal nemesis Red 40, your mileage may vary.
Lemon - I expect great things from a lemon product from Sunkist, which made its name on citrus. This doesn’t disappoint. The shape is perfect, the chew is soft and the flavor is a blend of tartness, sweetness and zestiness. It could be a little more intense, but overall a great middle of the road lemon gummi.
Orange - the little translucent orange slices are just lovely. They smell like orange zest and are surprisingly complex with lots of zest to back up the light tart bite.
So they make a believable candy. And nutritionally? Well the sparing use of the sugar substitutes means that these clock in at a mere 78 calories per ounce. 31 grams are carbohydrates but 11 of them are from the sugar alcohols per 40 gram serving (which amounts to 110 calories). There are no other fortifications ... no crazy fish oil or Zinc or anything to give the gummi a crazy aftertaste. Just 100% of the RDA of vitamin C in every serving.
Though the package says 35% less sugar, it’s not that significant in the whole scheme of things. Regular gummi have about 100 calories per ounce ... but really, how many are you eating? I suppose if you’re eating gummi every day you can save yourself 150 or so calories per week. (Every bit helps!) As long as you’re not sensitive to the use of sorbitol or maltitol.
On the whole only half of the flavors were of interest to me and the very soft texture and threat of an evening in the bathroom isn’t enough for me to buy them again. But they might be right for some folks.
As with all true gummi, these are made with gelatin and are unsuitable for vegetarians. (Note: while Sunkist Fruit Gems are made by Jelly Belly here in the USA, these are made under license from Sunkist by Healthy Food Brands in China.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.