Tuesday, July 26, 2011

Cupcake Bites

In the world of trends in sweets, one of the biggest has been the rise of cupcakes. There are hundreds of blogs devoted to the various iterations of the small baked goods. Of course the trend is not limited to actual cupcakes, there are all sorts of merchandising opportunities as well as spin-off products like Cupcake Bites from Taste of Nature, the same company that makes Cookie Dough Bites.

Cupcake Bites

The box is actively ugly with a mix of styles and cultural references that make little sense to me. First, the color yellow (background) with the pink “frosting” top with sprinkles is The Simpsons (see the movie poster) and the text style isn’t an exact copy but there are definite similarities. Other than that, the fonts are a mess, at least five different ones from different font families, a mix of serif, san serif and handwriting.

The description on the back (which is even uglier as they introduced green drop shadow text in yet another font) says: Bite sized cupcake morsels coated with sprinkles and white frosting. They’re egg free, kosher and made in the USA.

Cupcake Bites

The concept is the same as the Cookie Dough Bites, a little moist nugget of some wheat based, sweet nodule is then covered in a confectionery coating. Here are the ingredients:

White Birthday Cake (Sugar, Sugar, Wheat Flour, Partially Hydrogenated Palm Kernel Oil, Glycerine, High Fructose Corn Syrup, Palm Oil, Natural Flavors, Salt Soy Lecithin, Xanthan Gum, Sodium Bicarbonate), White Kreemy Coating (Sugar, Partially Hydrogenated Palm Kernel Oil, Nonfat Milk Powder, Soy Lecithin [Added as an Emulsifier], Monoglycerides, Artificial Color [Titanium Dioxide], Artificial Flavor), Rainbow Decorettes (Sugar, Corn Starch, Partially Hydrogenated Vegetable Oil [Cottonseed and/or Soybean], Soy Lecithin, Dextrin, Confectioner’s Glaze, Red 40 Lake, Yellow 5 Lake, Yellow 6 Lake, Natural and Artificial Flavor, Blue 1 Lake, Carnauba Wax, Red 3, Blue 1, Red 40).

I’m just amazed that the White Kreemy Coating product doesn’t have a trademark notice associated with it. And no, that’s not a typo on my part with the listing of the first two ingredients for the white cake nor the lyrics to an Archies song.

Cupcake BitesI should mention that I don’t like cupcakes. I don’t actually like cake much at all either. So a candy that emulates such things is already not as compelling to me as some others might find it.

The nuggets are unappealing. They look like white molding clay that’s been rolled around in other little bits ... it looks like the aftermath of a Mr. Bill clip.

The matte exterior is soft and has a light sweet scent, like inhaling a cake mix. The Kreemy Coating doesn’t even rise to the level of fake white chocolate, it’s just a stiff, sweet and slightly greasy coating. The cake center is a little doughy with a faint raw flour flavor to it. The whole effect is an absolute replication of bad grocery store sheet cake. Very sweet, mushy textures and no actual flavor to speak of.

The timing of the product is a little late for the trend, but I’m sure the company will still get some mileage out of it, as they’re the only product like it on the shelves. But if you get a chance, maybe try the cupcake bites on sticks that started this craze.

Like the other Cookie Dough Bites products, the theater box comes with a clear plastic bag inside that actually holds the candy (so eating it at the movies involves opening it before the show starts unless you want to make a lot of noise). Though the package notes that it’s egg free, it’s actually made in a shared processing environment so they have an allergen notice for soy, wheat, milk, peanuts and tree nuts.

Related Candies

  1. Hershey’s Drops: Milk Chocolate & Cookies n Creme
  2. Mint Chocolate Chip Cookie Dough Bites
  3. Topps Blue Razz Wazoo
  4. EveryBurger
  5. Cookie Dough Bites
  6. Candy Source: Chocolates a la Carte

Name: Cupcake Bites
Brand: Taste of Nature
Place Purchased: 99 Cent Only Store (Hollywood)
Price: $1.25 (on sale)
Size: 3.1 ounces
Calories per ounce: 142
Categories: Candy, Taste of Nature, Cookie, Kosher, 4-Benign, United States, Cost Plus

POSTED BY Cybele AT 12:55 pm Tracker Pixel for Entry     CandyReviewTaste of NatureCookieKosher4-BenignUnited StatesCost Plus

  1. They look just awful. Thanks for reviewing them, so I don’t need to search them out at the store. grin Why would anyone need cupcake bites? They’re sure not cakepops!

    Comment by Janet Rudolph on 7/26/11 at 1:19 pm #
  2. I’ve only seen these available AT the movies, oddly. We purchased a box a couple months ago (see my link). They definitely aren’t something I’d ever eat a whole box of in one setting, but they weren’t bad. VERY sweet, more like frosting than cake.

    To amuse myself, I actually baked some IN cupcakes, then garnished each cupcake with one on top. wink

    Comment by Heather on 7/26/11 at 4:34 pm #
  3. I got these at dollar general a little bit ago. I am OBSESSED with cupcakes so natch, I picked them up. Haven’t tried them yet, a little afraid to. Maybe now I’ll pop them open and see.

    Comment by Callie on 7/26/11 at 5:35 pm #
  4. i’m actually really surprised they didn’t push these out for SSE11… they had 8 zillion other varieties. unless i didn’t see them, which seems unlikely as i’m pretty sure these might glow in the dark.

    but like i said on twitter… i’d still eat them.  sometimes i shock even myself.

    Comment by the candy fan on 7/26/11 at 6:37 pm #
  5. I think I would still try them for curiosities sake. I like cake and cupcakes though as long as they’re good. One sad result of the trend is tasteless cupcakes with heaps of stiff unappealing frosting on top.

    Comment by Leigh on 7/26/11 at 7:08 pm #
  6. For all the promise of Cookie Dough Bites, I found them really disappointing.  I wouldn’t try these for that reason.

    And I still don’t understand the whole cupcake fetish everyone seems to have right now.

    Comment by Dave on 7/27/11 at 4:56 am #
  7. these look delcious! we don’t get many things like this over in the UK…


    Comment by Gobble Monkey on 7/27/11 at 6:42 am #
  8. Wow! Thanks for this frank review. What an interesting/bizarre product. And I love Heather’s idea to bake them IN cupcakes—hilarious!

    Comment by Carla Martin on 7/27/11 at 9:44 am #
  9. Have you tried the Cinnamon Roll bites by the same people?  Oh, man, gross.  I love the Cookie Dough Bites, and felt like Cinnamon Roll bites had the potential to be blissful…no, no, no.

    Comment by Kimberly on 7/27/11 at 10:49 am #
  10. Correction: Cinnamon BUN bites…there’s a butt/bun/yucky taste related joke in there somewhere, but I’ll leave it alone.

    Comment by Kimberly on 7/27/11 at 11:17 am #
  11. Kimberly - I have the Cinnamon Bun Bites - I was going to review them on Friday. My initial thoughts are that they’re not as bad as the Cupcake Bites. But that’s hardly an endorsement.

    Comment by cybele on 7/27/11 at 2:27 pm #
  12. @TheCandyFan, they did have these at SSE11 & I sampled them there. 

    They weren’t as scary as I expected, but still not a great product.

    Comment by Jay from The Sweet Spot Candy on 7/30/11 at 10:07 am #
  13. These were on sale for $1.25 at the 99 Cent store?

    Comment by The Dude of the House on 7/30/11 at 10:09 am #
  14. @Jay,
    how could i miss them?? disappointed.

    Comment by the candy fan on 7/30/11 at 10:30 am #
  15. they aren’t that great, honestly. In my opinion they are as gross as they look..

    Comment by Chelsea Lynn Dugas on 4/29/12 at 3:59 pm #
  16. I tried these last night and they are so awful! They taste literally like I threw up in my mouth.

    Comment by A on 6/02/12 at 11:27 am #
  17. My friend bought me a box of these as a bit of a novelty stocking-filler, as I’m an avid baker. We go the cinema a lot, so she suggested this was what she had bought them for. We’re going tonight, so I thought I best try one last night, just incase I didn’t like them so I wasn’t stuck with a whole box of them in the cinema. I’m glad I did; they are absolutely revolting! I must admit, I was worried when I saw the first listed ingredients was “white birthday cake”, and even more so when I saw that the coating was described as “white kreemy coating”; it seems like a bad sign when the makers deem the colour more important than the flavour! But I wasn’t expecting them to be SO bad! Strange hard sweet but flavourless coating, while the “cupcake” centre is more like a strange partially-cooked cookie dough, with a very odd texture and even odder flavour. And don’t get me started on how they look…

    Comment by Claire on 1/31/13 at 12:31 am #
  18. I think there the best candies ive ever tasted and that goes for all the bites every single one.and why do you do this candy was made for kids anyways and kids don’t come on here your only telling the moms and fathers and everything I’m saying is coming from my 11 year old and shes right If your child likes a certain candy let them eat it don’t take it away because some random lady on the Internet told you something we all have differing taste buds so only listen to what you think you should do your the mothers and fathers not here so if she says there not good they taste bad go with your gut and ill be doing it with you so your not alone so say. Good by to those online people and go with your gut and I’m telling you the truth 100%:)

    Comment by nala on 3/24/13 at 9:19 am #
  19. You don’t have to be a dick about it. Everyone’s entitled to their own opinion but stating that they’re disgusting and acting like they’re just the spawn of satan himself makes some people who might like them not want to try them. I personally LOVE them.

    Comment by Holly on 9/29/13 at 5:35 pm #
  20. I tried these once, thinking hey, they might be alright. The look of the ones I purchased weren’t this bad, they were white colored balls covered in solid round sprinkles. Boy, was I disappointed. The initial flavor was good, but the aftertaste was literally like vomit.

    Comment by Sarah on 3/22/14 at 12:51 pm #
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