Tuesday, July 26, 2011
In the world of trends in sweets, one of the biggest has been the rise of cupcakes. There are hundreds of blogs devoted to the various iterations of the small baked goods. Of course the trend is not limited to actual cupcakes, there are all sorts of merchandising opportunities as well as spin-off products like Cupcake Bites from Taste of Nature, the same company that makes Cookie Dough Bites.
The box is actively ugly with a mix of styles and cultural references that make little sense to me. First, the color yellow (background) with the pink “frosting” top with sprinkles is The Simpsons (see the movie poster) and the text style isn’t an exact copy but there are definite similarities. Other than that, the fonts are a mess, at least five different ones from different font families, a mix of serif, san serif and handwriting.
The description on the back (which is even uglier as they introduced green drop shadow text in yet another font) says: Bite sized cupcake morsels coated with sprinkles and white frosting. They’re egg free, kosher and made in the USA.
The concept is the same as the Cookie Dough Bites, a little moist nugget of some wheat based, sweet nodule is then covered in a confectionery coating. Here are the ingredients:
I’m just amazed that the White Kreemy Coating product doesn’t have a trademark notice associated with it. And no, that’s not a typo on my part with the listing of the first two ingredients for the white cake nor the lyrics to an Archies song.
The nuggets are unappealing. They look like white molding clay that’s been rolled around in other little bits ... it looks like the aftermath of a Mr. Bill clip.
The matte exterior is soft and has a light sweet scent, like inhaling a cake mix. The Kreemy Coating doesn’t even rise to the level of fake white chocolate, it’s just a stiff, sweet and slightly greasy coating. The cake center is a little doughy with a faint raw flour flavor to it. The whole effect is an absolute replication of bad grocery store sheet cake. Very sweet, mushy textures and no actual flavor to speak of.
The timing of the product is a little late for the trend, but I’m sure the company will still get some mileage out of it, as they’re the only product like it on the shelves. But if you get a chance, maybe try the cupcake bites on sticks that started this craze.
Like the other Cookie Dough Bites products, the theater box comes with a clear plastic bag inside that actually holds the candy (so eating it at the movies involves opening it before the show starts unless you want to make a lot of noise). Though the package notes that it’s egg free, it’s actually made in a shared processing environment so they have an allergen notice for soy, wheat, milk, peanuts and tree nuts.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.