Monday, February 2, 2009
Topps Blue Razz Wazoo
I could talk about the fact that this candy bar is unlike any other that I’ve ever tried.
I could talk about how it is the antithesis of most new candy bar launches: it has no extra fortification of vitamins or caffeine or omega3 fatty acids. There are no marketing tie ins, it’s barely even branded with the name of the company that puts it out. It’s not low in calories, it’s not made from 100% recycled plastic it’s not biodegradable.
I could talk about what I think a wazoo is (and dictionaries agree).
I could talk about the cultural references it brought to mind. Like Woody Allen’s Sleeper, in which his character finds out when he wakes up 200 years in the future that all the organic rice, wheat germ and tiger’s milk are inferior to steak, hot fudge and cream pies.
Mostly it made me think about the late George Carlin had a bit in his stand-up back in the 70s about blue food:
Instead of all that, I’ll try to stay clinical.
The Blue Razz Wazoo is similar in format to a bar like 3 Musketeers, though a bit smaller. It clocks in at only 1.6 ounces and is about 4.5 inches long.
The structure is pretty easy to understand. Two layers of flavored chewy filling covered in a blue version of a white confectionery coating and then sprinkled with festive colored crunchies.
The bar smells like raspberry. It smells a lot. If you are looking for a way to freshen up your house and don’t want to splurge for an air freshener, pop down to 7-11 and pick up one of these. Put slices of the bar on saucers in every room in the house. The scent is actually rather nice, it has booth the floral perfume and the woodsy seed notes down pretty well.
The assortment of crunchies are fun, and they’re actually flavored too, a little tangy berry flavor to them. (The package says they’re made in Thailand, the rest of the bar is made in the USA.)
Biting into the bar, it’s a soft nougat texture with a tangy raspberry flavor to it. One layer is sweet and the other has the tart bite to it. It’s a little grainy towards the end of the chew, kind of like a fluffy AirHead. The blue confectionery coating is also flavored (or if it wasn’t when it was put on there, but the time it gets to the consumer, it’s been infiltrated by the plethora of raspberry).
Frankly, it’s not a bad bar. It’s funky looking and I can see that being a huge appeal to kids. The package design does portray the bar accurately. It’s certainly different, so I didn’t feel like it was a retread of other bars that have been around for ages.
So kudos for Topps for coming up with something original. I think the name is unfortunate. (Do they not have an internet connection at the Topps research and development facility? Or participate in English-speaking culture?) But then again, I never would have thought the Baby Bottle Pops would be such a huge sensation. I can’t see myself buying this again ... though I’ll be curious to see if other flavor variations come out.
Topps finally included the Wazoo on the website. They’ve also launched an advertising campaign. Here’s a commercial:
If you enjoyed that, or were freaked out by it, you might really like these outtakes from the commercial shoot.
For those having difficulty getting a hold of the candy, they may be a little hard to come by. According to one of my industry insiders, there have been some manufacturing difficulties that may interrupt shipping.
POSTED BY Cybele AT 9:24 am