Tuesday, June 24, 2008
With a smidge of fanfare last month, M&Ms/Mars introduced their new M&Ms Premiums line. The inaugural product launch includes five flavor variations that are a delightful chocolate gem with a colorful outside and a rich scrumptious inside.
These are not to be confused with the Special Edition offerings M&Ms had last year which featured such combinations as Cherry Almondine, Vanilla Crisp, Orange Creme and a few others I can’t remember. Those sold for $6.00 in a bag that held less than 6 ounces. (That bag was also unremarkable, similar to packaging for the regular M&Ms.)
Instead the new Premiums have radically different packaging, jewel tone boxes and most of all, a new type of colored coating in iridescent and speckled shading.
The packages are narrow and tall, with curved waists. They look rather modern, but more like they have some sort of grooming product in them or perhaps even feminine hygiene products. (All joking aside, it’s rather cute how the boxes have little feet at the back that keep them standing up.)
The flavor variety is at once classic and adventurous. They use white, milk and dark chocolate in the line, often in combination with a layered effect and the only nut present in their initial offerings is the almond.
But the radical departure here for M&Ms is the loss of the crisp, candy shell. Instead these morsels have no sugar shell. They have a wash of mottled colors and then a confectionery glaze to seal it all in and give it a shine.
As comparison I picked up some regular M&Ms to contrast this. The standard Milk Chocolate M&M has a clearly delineated shell, created by coating the tumbling lentil several times with the sugar syrup which dries in layers and builds up the familiar crunch.
So what is this new covering? It can’t be described as a shell, instead it’s more like a skin. It’s made from colorings, a little dash of oil and confectionery glaze (which contains shellac, a natural product but probably not vegetarian) - so it’s rather like a coat of latex paint. It’s not exactly flavored, but dissolves quickly, but into rather unappealing waxy flakes.
Chocolate Almond M&Ms Premiums
This cobalt blue and dark blue speckled egg shaped candies are milk chocolate around an almond.
They’re really not that different from the M&Ms Almond or if the shell thing is a bother, then compare them to the Dove Chocolate Covered Almonds, because other than the coloring, that’s exactly what they are.
It’s milk chocolate and to be honest, I would have preferred dark, but I have to review what’s in front of me.
The almonds are rather puny, some are smaller than peanuts. But they’re fresh and the milk chocolate is sweet and consistent and the right proportion. I can do better for the price. (Trader Joe’s.)
Raspberry Almond M&Ms Premiums
If I was disappointed with the classic milk chocolate covered almond, I should have kept my mouth shut. Because the twist on that is the over-engineered and under-tasty combination of raspberry flavored white chocolate over almonds covered in dark chocolate.
They smell like lipgloss and look like fake fingernails.
The texture is quite smooth and creamy, the white and dark chocolate a velvety. The almonds are fresh and crunchy, but the raspberry flavor just goes and spoils it all. It’s that fragrant raspberry essence - all flash and no real depth. I had a bunch of these mixed together in a bowl and they just polluted all the other ones. (That’s a tip if you were planning on using these for an event ... do not mix the raspberry.)
Mocha M&Ms Premiums
This amber and bronze little beads are a milk chocolate base lightly flavored with coffee.
The milk chocolate is moderately smooth, a bit milky and tastes rather like a mocha with a light fudgy grain to it. They’re even slightly bitter.
I’ve always wanted coffee M&Ms. These are pretty good. Pretty pricey and probably much harder to find but a nice change of pace from plain chocolate.
Triple Chocolate M&Ms Premiums
This is where things get exciting for this new line.
The triple chocolate is not triple the size of the others, instead if offers the three different kinds of chocolate: milk, white an dark.
The dark outer layer is buttery smooth, only a slight bitter tinge. It’s pretty thin and gives way to the slightly salty and very sweet white coating. Then the center is the milk chocolate. Kind of typical milk, a little more on the dairy side that I recall regular M&Ms tasting.
I liked chewing them up, but they’re fun to let melt through the layers.
Mint Chocolate M&Ms Premiums
As a twist on the ordinary minted chocolate M&Ms that are available around the holidays, the Mint Chocolate Premiums have layers as well.
Here the center is white chocolate (and it’s real white chocolate with actual cocoa butter) and then a thinner dark chocolate coating, all in the crazy mottled green.
They’re fresh tasting, smooth and really enjoyable.
I have to say that after I got over the no-shell shock, I really liked the Mocha and Mint (and the Triple Chocolate were also nice). The pricing is far better than I expected for a product called Premiums. I picked up this set at Target for $3.99 per package. They’re six ounces inside a little reclosable cellophane pouch. They’re far less expensive than the 7 ounce packages of single color M&Ms that are sold on the M&Ms website for $7.99 a package.
These are likely to be popular with brides and other folks planning large parties. I can only hope that M&Ms will provide more efficient packaging for that purpose.
M&Ms are by no means the first to create this sort of product. Koppers Chocolates has been selling jewel-toned chocolate covered almonds (and these are huge almonds) for at least 18 months and little flavored unshelled chocolates called Savouries (I tried the cayenne one here) for years. Koppers has also been making Mocha Lentils & Mint Lentils at least since I was a kid. Madelaine’s Chocolate has also been marketing jewel looking Malted Milk Balls for a couple of years.
POSTED BY Cybele AT 6:58 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.