Tuesday, April 15, 2014

Mars MaltEaster Bunnies

Malteaster Mini BunniesOne of the things that I’ve always been surprised about British confectionery is that they’re not terribly interested in malt. They do have one malted milk ball brand, called Maltesers made by Mars. But that’s it. No Easter varieties with pastel speckled candy shells, no snowballs, no jumbo double dipped. It’s just not in their list of classic candies. However, even though Mars hasn’t tried to extend their malted milk ball range, they have done some wonderful and unique things with their malted milk flavors. They make a hot cocoa mix and for Easter they make MaltEaster Bunnies.

MaltEaster Mini BunnyThere are two versions of the bunnies on the market. They come in the standard single serving size of 29 grams (1.02 ounces) and also in a mini version of 11.6 grams each (.41 ounces) that come in this bag of five. (I think I paid £1.50 for it, which is about $2.50 US.)

The little bunnies are, well, just the epitome of perfection. They’re about two inches high with tall ears and little round bellies with huge feet make them very attractive. The tiny size makes them about two bites each.

Though Mars prides itself on only using real chocolate in their candy in the United States, they’re not afraid to use “family chocolate” in the UK for their confections. Basically, it’s chocolate that contains fillers and cannot be called milk chocolate under the current USDA definitions of chocolate. In the case of MaltEaster Mini Bunnies, the ingredients include extra vegetable fat instead of cocoa butter and whey, which is a milk byproduct.

MaltEaster Bunny

I’ve had Malteser malted milk balls before, and though I like the centers, I found the milk chocolate coating a little lackluster though certainly better than the Whoppers in the US (made by Hershey’s).

The center of the MaltEaster bunnies is actually a crunchy & creamy Maltesers center. I wouldn’t exactly call it creamy, it’s just a thick sort of malty fudge thing that holds the crispy bits together. The malty bits are crunchy and fresh and have a good malt note to them.

MaltEaster BunnyThe chocolate is very sweet and matches the center. There’s a milky malt note to the whole thing and a sort of greasy aftertaste in my mouth. They’re a lot fattier than regular malted milk balls, as they do have about 152 calories per ounce compared to about 130 for regular chocolate malted milk balls.

Of the two versions I tried, the mini and the regular, I prefer the regular one. The mound of the bunny’s belly was a much larger reservoir of malt and cream, so the proportions change as you eat it. With the mini, there was a far greater proportion of chocolate, which would be great if I thought the chocolate was good enough to eat plain.

Even though I didn’t think these were as good as they could be if they were made with better ingredients, I’d still buy them again. They’re a unique item and suit my malt leanings very successfully. I’d be curious to see Mars bring this whole line to the United States, though I understand they’ve tried to compete before with existing brands. Back in the 80s they tried going head to head with Peter Paul with their Bounty Bars which are similar to Mounds and nutless Almond Joy.

Related Candies

  1. Ghirardelli Milk & Crisp Chocolate Eggs
  2. Ovomaltine Chocolate Bar
  3. Ferrero Eggs: Hazelnut & Cocoa
  4. Brach’s Fiesta Malted Milk Eggs (2012)
  5. Target’s Market Pantry Malted Milk Balls
  6. Trader Joe’s Milk Chocolate Malted Milk Eggs (Plus a Bonus)
  7. Mighty Malts
  8. Jelly Belly Chocolate Malt Balls
  9. Mars Maltesers

Name: MaltEaster Mini Bunnies
Brand: Mars
Place Purchased: Marks & Spencer (London)
Price: £1.50 ($2.50)
Size: 2.05 (.41 ounces per bunny)
Calories per ounce: 152
Categories: Candy, Easter, Mars, Malt, Mockolate, 7-Worth It, United Kingdom

POSTED BY Cybele AT 3:03 pm Tracker Pixel for Entry     CandyReviewEasterMarsMaltMockolate7-Worth ItUnited Kingdom

  1. Bounty bars are way better imo than Almond Joy/Mounds today.

    Comment by Yurei on 4/16/14 at 4:02 am #
  2. Your Milky Way is so much nicer than our Mars Bar. They took most of the malt out of it years ago as apparently “that’s what the customer wants”.
    As a result it is just a sickly sweet candy bar.

    I have to stock up on Milky Ways when I take trips over.

    Comment by Groaver on 4/16/14 at 11:10 am #
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