Wednesday, October 26, 2016
Five years ago Mars introduced White Chocolate Candy Corn M&Ms for Halloween. It was probably one of their most successful seasonal flavors to date, with my evidence amounting to the fact that it’s been five years and they keep returning. Other flavors come and go, but these just keep coming back, like candy corn itself.
This year there’s a new Halloween flavor at Target called M&Ms Boo-tterscotch which are rather similar. They’re also a white chocolate center, but instead of bland note of candy corn these have a strong flavor of butterscotch. These are a Target exclusive, but like other flavors, if they go well, we might see them released to other stores in future seasons.
While Candy Corn is absolutely a fall flavor, this Boo-ttercotch, aside from the pun, doesn’t really have much in common with Halloween.
The pieces come in three creamy butterscotchy colors: an eggshell white, a burnt yellow and a creamy brown.
The smell when opening the bag is overwhelmingly buttery sweet, but not the buttered popcorn smell that I got from the Candy Corn Peeps. It’s pleasant and comforting, if you’re the type of person who likes butterscotch pudding. I’m one of those people.
The smell is a bit woodsy, a bit like pecan pie but also a little more fake like Brach’s Butterscotch Buttons. They’re absolutely just flavored, not a sublime scorched sugar flavor like Valrhona created for their dark white chocolate called Blond Dulcey. The authentic toffee notes and deep creaminess of a good Budino are thin here ... but they’re M&Ms.
I bought some Candy Corn M&Ms to compare, just to be sure that they weren’t the same thing, but after I opened the Boo-tterscotch I realized that really wasn’t necessary. The Candy Corn M&Ms are unflavored compared to these.
I liked them, but I’m a white chocolate lover. They’re sweet and sticky and fake. They’re pretty to look at, a bit expensive (the special flavors are in 8 ounce packages while the regular are mostly 9.9 ounces) and of course in limited supply and sold only at Target.
They’re probably good to mix in with other snack items, especially things like salty peanuts, pretzels or popcorn. I could also see them going with regular M&Ms, just as a little bolt of extra sweet.
Friday, September 2, 2016
Since Labor Day is here, it’s the last opportunity to review a few summer candies. Mars introduced a new version of their revived Crispy M&Ms with their Crispy M&Ms S’mores.
This version comes, as far as I can tell, only in the larger bags, no single servings. The bag itself is green, just like the regular Crispy M&Ms, though a large part of the front is shaded in a toasty marshmallow brown.
The object of the flavor, as far as I can tell from the illustration, is to add the flavors and maybe textures of S’mores to the M&Ms. The chocolate is already there in a regular M&M,and of course Crispy M&Ms already have a cookie center, so this is all a good start conceptually.
The pieces come in three colors, a nice choice to evoke the marshmallows, chocolate and graham crackers that go into a S’more. Upon opening the bag though, I found that they smelled ... a lot. The scent definitely has elements of graham crackers - a sort of maple and fake butter note. Then there’s a more buttery toffee note that I think is supposed to be the toasted marshmallow. But it all comes off overwhelmingly like a seasonal Yankee Candle.
The pieces are lumpy and inconsistently formed ... not like the smooth and regular Milk Chocolate M&Ms I’ve come to rely upon. Even though some are moderately spherical, they are still too lumpy to roll around on a flat surface ... so that’s a plus.
The flavor seems much sweeter than the regular Crispy M&Ms, though it could just be that there’s far more vanilla flavoring in there, which always makes me think things are sweet. It’s a soft sweetness, not too throat searing. The graham flavor is pleasant ... they’re not terrible, but I was really turned off my the smell. Once I let the package sit open over a weekend, it wasn’t too bad.
The odd thing was that I expected the crispy center to actually have something “graham” to it, but it looks the same and when I pulled some pieces apart, the center really tasted no different from the airy, ricey and slightly malty version in the regular Crispy M&Ms.
S’more are really about a whole immersion into the process of making them and then eating them hot. Reducing them to the neat and tidy candy coated morsels takes most of the risk away (no one gets burned, no one messes up any clothes) and also all the challenge. I have the ability to make S’mores in my home at any time, but I don’t, because they’re really about the environment that you create them in.
I’ll stick to the standard Peanut M&Ms for now ... or Almond M&Ms if I’m lucky enough to find them in stores.
Wednesday, March 30, 2016
Late last year I got these preview versions of the new Vote For Your Favorite Peanut varieties. The idea is that during the US Presidential Primary season, Mars would introduce a trio of flavors to choose from, and the public would vote. The three versions are Chili Nut, Honey Nut, Coffee Nut.
The Honey Nut M&Ms are a milk chocolate coating with a whole peanut in the center and a crisp shell. Somewhere in there is also a honey flavor ... in the shell, is it a honey roasted nut? I have no idea.
I pulled a few apart and didn’t find any evidence of honey roasting, but they do smell a little bit like maple syrup and vanilla. The shell on this variety also seems crisper. The whole effect is a rather clean, sweet flavor but basically a regular old Peanut M&M.
(Note that the packages I got were not final and the M&Ms were all the same color in each bag, in the final versions released to the public there are actually three colors for each variety.)
The Chili Nut M&Ms are probably the most daring of the bunch. Sure, spicy things are trendy, but the major candy companies have stayed far away from the chili heat, sticking to the pumpkin, ginger and cinnamon spices.
The combination of the peanuts, milky chocolate and mild cayenne pepper is very nice. The heat varies from time to time, but generally has a throat warming appeal that builds the more you eat. But it never gets too hot, which makes for a different experience without alienating folks who can’t tolerate a lot of pepper. (I’m afraid I’m one of those, I’m not great with capsaicin, the heat in red peppers, but I love all other spices like mustards, curries, black pepper and ginger).
Coffee Nut M&Ms is such a promising flavor. The roasted flavors of peanuts, coffee and chocolate should be an ideal combination. Added to that, I absolutely loved the winter 2015 Cafe Mocha M&Ms.
The shell is great, the peanuts are large and crunchy ... but the overwhelming flavor isn’t necessarily coffee, but it’s more of a buttery, woodsy flavor. I wanted to give the candy the benefit of doubt, so I bought a full 10.2 ounce bag at CVS just to be sure. Still, I’m getting this weird buttery coconut note.
I think it’s fantastic that Mars is paying a little more attention to the Peanut M&Ms, since most of the flavors we see are for the Milk Chocolate or white varieties. None of these varieties is something I plan to buy again before they disappear.
Tuesday, March 15, 2016
Mars has a few seasonal varieties of M&Ms available this year, including the White Strawberry Shortcake and Easter Sundae M&Ms (which are Target and Walmart exclusives, respectively). For the masses who can’t shop at those stores or don’t want a which chocolate product, there’s one other Easter version that’s new this year: Malt M&Ms Mini Eggs.
I was very excited about these by the name, since Mars already has a great line of malt products available in Europe under the Malteser name. This is not that, in any way.
The new Malt M&Ms Mini Eggs are Crispy M&Ms in their format and ingredients. The only difference is not the addition of malt in the center, but butter flavor.
I picked up both the regular M&Ms Crispy in their Easter colors and the Malt M&Ms Mini Eggs for comparison, when a reader alerted me that they were no different.
There are some small format differences. As noted in the name, the Malts are mini, and they are slightly smaller than the regular Crispy M&Ms, but not something that you’d notice right away. But then again, the Malts aren’t really egg shaped at all, they’re just inconsistent so that some of them are kind of egg shaped and others are spherical.
The candies on the left are the Easter colors for the regular Crispy M&Ms and the handful on the right are the new Malt M&Ms Mini Eggs. Slightly different colors, but similar irregular shapes.
The difference isn’t inside, either. The ingredients and the structure are the same. The crispy rice center is light and airy, but basically flavorless, it’s a little like cereal, a little malty. Outside there’s a little hint of chocolate, not much but with a bit of a milky note. The candy shell is crisp. But as I mentioned earlier, this Malt version is not malty, the outside has a butter flavor to it, and I have to emphasize that it’s just a flavor.
I’ve had these two bags for almost a month, I’ve finished the regular Easter crispy M&Ms but I can’t bear to even have the Malt bag open near me. The smell is disgustingly artificial. It’s not malt at all. I don’t know what Mars was thinking with this product version, but they should definitely consult with other parts of the company that actually make malted items in the future.
Monday, February 22, 2016
Easter is a special time in the candy cycle, because it’s really the only time of year that white chocolate is embraced. Fortunately there are some products that are actually good, not just a white confection but actually made with real cocoa butter and lots of milk. (Many white confections are just sugar and tropical oils.)
The new White Strawberry Shortcake M&Ms are a Target exclusive this year, and if you’re a fan of the other white chocolate holiday versions like the Candy Corn M&Ms and the White Peppermint M&Ms, these may be just for you.
The pieces are larger than standard M&Ms, they’re puffier and a little less regular. They’re delicate pastel colors in pleasing creamy pink, eggshell and white, kind of like a strawberry shortcake with a whipped cream dollop. That’s about as far as the shortcake theme goes, which is fine with me. (The Dove Strawberry Shortcake Crisp things were weird.)
The package this year holds 8 ounces. Years ago the limited edition flavors came in a 9.9 ounce bag, they’re reliably shrinking over time.
The pieces are uncolored in the center and not layered like some. The white chocolate is creamy and sweet and has the floral flavor of fresh strawberries. There are no dried strawberry bits in there, like some previous products have included.
The shell is crunchy and the center is sweet but balanced with the more milky flavors. There’s a lot of fat in there, from the cocoa butter, but they didn’t have a greasy texture. (But that could be that it’s kind of chilly, the Candy Corn version they make in the fall comes along when things are still warm in my area, and the cocoa butter can migrate through the shell in the heat. The flavor in this case reminds me quite a bit of the old Nestle Qwik strawberry milk.
I’m keen on these, but they push all my buttons. They’re pretty and not overly colored, they have a good flavor that’s not too artificial and the ingredients (though there are artificial colors and flavors) are petty decent. I hope they return next year with a wider release.
Monday, January 25, 2016
The new Dove Milk Chocolate Strawberry Shortcake Crisp Promises are for Valentine’s Day. I picked mine up at Target (and they may be a Target-Exclusive item).
The shortcake part is a little odd, conceptually. For a real strawberry shortcake, berries (often in a sweetened syrup) are ladled over a biscuit type baked good. Some folks prefer a spongecake or poundcake but the key here is that they’re all soft and cakey. The cookie pieces in this case are made from tapioca starch, rice flour, sugar, palm oil, baking soda and some salt.
The other odd part of this is that there’s milk chocolate ... so if anything, this is an imitation of a chocolate covered strawberry with a few gluten free cookie bits (this is not, however, a gluten free product as it’s made in a facility that also uses wheat and peanuts and tree nuts).
The pieces are not a swirl of milk & white chocolate, like some other recent versions. Instead this is a solid milk chocolate piece, flavored with some strawberry and dotted with little cookie inclusions.
The strawberry flavor is very strong, but the milk chocolate holds its own with a creamy dairy note and a little toasty cocoa flavor. The strawberry is floral sweetness, no dried berry bits in this version. The cookie bits are odd, since they’re made with starch and not actual wheat flour, they are actually rather starchy, though they don’t get sticky-pasty like some gluten free cookies I’ve had. The overall effect of the crunchy cookie bit is really nice, it aerates the experience because you kind of have to chew it instead of just letting the chocolate melt away, which I think boosts the strawberry notes.
They’re pleasant. The strawberry isn’t too artificial or plastic (it does say natural flavor on the package, though it’s kind of vague). I don’t know if I would buy these again, but I appreciated the effort and novelty.
Friday, December 18, 2015
I have a soft spot for Girl Scout Thin Mint Cookies. Mostly the soft spot is in my memory, because I don’t find the current day item meets my pickier standards. It shouldn’t be that hard to make a chocolate cookie with a minted chocolate coating.
So, if I can’t get my itch scratched with Thin Mints, perhaps I should turn it on its end and have something chocolate with cookies, instead of cookies with chocolate. Mars’ new Target-exclusive Promises for Christmas are just that: Dove Milk Chocolate Holiday Mint Cookie Promises.
The idea is simple, and certainly not original. They’re milk chocolate, lightly flavored with peppermint along with some crunched up chocolate cookie pieces.
The milk chocolate is fudgy and sweet, but definitely smoother than many other brands like Hershey’s and Nestle that are on the shelves at the moment. The little cookie bits are sandy and crunchy with a bitter note of charcoal and cocoa. Mostly they just sit in the crevices of my molars. The effect is a nice textural change from the smooth melt of the chocolate and a slight note of salt.
The ratio of chocolate to cookie is very good, definitely more chocolate, but they weren’t stingy with the cookie bits, they were in every bite. They were a little on the sweet side, which is really the profile of the Dove Milk Chocolate. Still, I’d love it if someone would do these in dark chocolate.
I hope Target brings these back next year and hopefully they’ll get wider distribution so everyone can enjoy them. But now I’d like someone to explain why I can’t have them all year, like the long gone Hershey’s Cookies ‘n’ Mint bar.
Monday, December 7, 2015
Target’s newest seasonal edition of M&Ms is a rather nonseasonal but welcome classic: M&Ms Milk Chocolate Cafe Mocha.
They’re far more expensive than regular M&Ms. At Target they were on sale 2 bags for $6, but the regular varieties were larger bags. Milk Chocolate M&Ms come in an 11.4 ounce bags. For Halloween picked up the Pumpkin Spice Latte in a 9.9 ounce bag. The same is true for the returning Peppermint White Chocolate M&Ms, they’re now in an 8 ounce bag.
They’re larger than standard M&Ms, basically puffier. If you eat them carefully by cleaving them in half you can tell that the milk chocolate center is created in two layers. It’s like they took a regular M&M and then gave it another chocolate coating and then a candy shell. I’m not sure why the Limited Edition flavors are all this shape, but they are. It’s interesting to note that the Walmart exclusive flavor of Hot Chocolate M&Ms does have a different center. I have to wonder if this is because the manufacturing process is re-purposed from the failed M&Ms Premiums line from 2008.
The shells are green or red. My bag contained mostly green, it was tough to find reds to populate the photos, they’re less than a third of the package. There’s no actual coffee listed in the ingredients.
They don’t smell like much in the bag, a little less like chocolate but not fully like coffee. The bite is not at all soft, the chocolate is a little chalky and fudgy. The melt gives off a lot of sweetness and a little note of bitterness at first as well as a good whiff of coffee. The chocolate is okay, not great but the bitterness of the coffee notes, the roasted and woodsy aspects kind of cover for the milk flavors. It’s not really a latte flavor, its more of a coffee with milk and cocoa. It might have been fun to see them try this with a dark chocolate, but I’m patient. This is their first try at coffee M&Ms since the Premiums line. (And there will be another version of coffee and peanuts next spring.)
Mars does a great job with their coffee flavors, it’s well rounded without too much of a fake flavor note to it (like some other buttery things they’ve done). I’d love to see these come back as a seasonal tradition, but at all stores. I’ll pick up more bags soon, just in case they don’t.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.