Monday, June 17, 2013
Mike and Ike Strawberry Reunion
I’m on a bit of a kick with Just Born products, not just because they sent me a package of Peeps last month, but because they’ve got a lot going on with their other product lines. (Once I start, I feel like I have to explore all the versions of a product.)
Mike and Ike have been around for some 70+ years. They’re pretty much jelly beans, sold in boxes in a limited assortment of 2 to five flavors.
The newest Limited Edition version is Mike and Ike Strawberry Reunion. Recently Just Born did a big advertising push for Mike and Ike, including a whole narrative about the characters of Mike and Ike breaking up ... and (spoiler!) getting back together. This version has a strawberry theme, including: Strawberry, Strawberry Banana Smoothie, Strawberry Watermelon, Strawberry Tangerine and Strawberry Pineapple.
If you want to read more about the marketing, AdWeek had a nice summation of it.
Strawberry Watermelon is a light pink color with darker spots and completely believable in its flavor. It’s a floral and tart and ends with the watermelon flavor notes without tasting like chemicals.
Strawberry was red rather ordinary, but still a good piece.
Strawberry Banana Smoothie is yellow. It’s tangy at first with an artificial note of banana and none of the creamy component that makes strawberry banana smoothies so great. As an artificial creation though, it’s nice candy.
Strawberry Tangerine is orange and fantastic. Tangy and citrusy and floral all at once. It has a zesty finish to it, instead of being purely sweet.
Strawberry Pineapple is speckled and more peachy. There weren’t as many of these in my box, which is too bad because they were also wonderful. Tart and zippy with more pineapple than strawberry.
Overall, a nice mix, each of them were distinct but could also be combined ... the only one that didn’t like to play with others was watermelon.
Just Born also recently started releasing their candies in classic packaging. To go along with that, they brought back a few of their old flavor varieties. I found the Mike and Ike Lem and Mel and the Mike and Ike Cherri and Bubb at the Dollar Tree.
These are full variety mixes though, each box only contains a pair of flavors ... and odd pairs at that. The packaging has a fifties feel, a little more muted and simplified, but a quick check online shows that the Lem and Mel variety was introduced in 1991 and the Cherri and Bubb was out in 1989 ... back when we had another obsession with nostalgia.
The Mike and Ike - Lem and Mel is yellow and green, featuring Lemon and Watermelon flavored jelly bean rods. The lemon is already found in the classic Mike and Ike fruits box and a pink version of the watermelon is in the RedRageous package.
Lemon is not as sparkly as the Lemonade Blends. It’s sweet and zesty, but not tangy. Watermelon is sweet as well, with only a tart hint and then a sort of cotton candy finish.
Cherri and Bubb is Cherry and Bubble Gum. I bought this variety because of the Bubble Gum Peeps and though maybe I’d review them together, but ended up separating the products this way instead.
The cherry is an odd sort of flavor. It’s very bold, it starts out with a strong wild cherry flavor that reminds me of Sucrets throat drops. Then it gets very sweet and has a little bit of a raspberry note. They’re not for me.
Bubble gum is pink. They seemed a little bit stiffer, not quite as soft and jelly-like as the cherry. This make them seem more bubble gum-like as well. It’s a good bubble gum flavor, a bit on the sweet strawberry side with only the lightest note of wintergreen. It’s fresh and veers off into juicyfruit. There’s no weird aftertaste from the artificial colors, which was my problem with the Peeps.
About 9 years ago I remember a Root Beer Float version of Mike and Ike, I’d like to see those come back ... or maybe a whole soda pop flavor mix.
They’re a really good value, for a buck a box which holds 5 ounces. It’s the kind of price that I don’t feel bad if I throw out the flavors I don’t like. I’d opt for the Strawberry Reunion or the Lemonade Blends out of all the Mike and Ike varieties.
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