Wednesday, May 12, 2010
Mike and Ike Fruit Flavored Bubblegum
You’ve probably noticed by now that I’m not a big gum chewer. But I’ve had to do a lot of thinking at work lately, and there have been studies that show that chewing gum enhances learning and reduces stress.
I found this bag of 75 pieces of Mike and Ike Fruit Flavored Bubblegum in my package of samples from the National Confectioners Association that arrived in advance of the Sweets & Snacks Expo later this month. I’ve seen these on store shelves already. They’re little bubble gum pieces in the same five flavors as Mike and Ike: strawberry, lime, lemon, orange and cherry.
The bag is an odd portion, it’s 4.25 ounces but a serving size is 2 pieces. Of course that’s just a recommendation. My mode of gum consumption is to chew it quickly until it loses its flavor, toss and start with a new piece/pieces. A portion for me is about 20 pieces for a session. (There are 5 calories per rod.)
The gum itself is made by Ford Gum under license from Just Born, makers of Mike and Ike, Hot Tamales and Marshmallow Peeps.
The rods are just about the same size as the classic Mike and Ike. The only differences are that they’re opaque and more regularly shaped. The outer coating was a light candy shell, not completely crunchy but it had a satisfying grain that created a good texture at the start of the chew and it also released a lot of flavor into the mix.
Orange was better than I expected. I was afraid it would be too tangy and reminiscent of Aspergum. It is a nice citrus flavor, tart at first but then a sweet orange flavor. It hangs onto the zest notes the longest, though it’s not as though it’s a long time at all.
Lemon started out sweet, then got a nice tangy lemonade vibe going on, then all the flavor just up and left.
Lime is all the things I love and hate about lime. It’s metallic and bitter but also zesty and tangy. The lime flavor is rather realistic but part of me is wondering why I’d want to chew lime gum.
Strawberry is fun because it’s sweet and a little like lemon with its tart bite. It seemed to be the one with the best bubble blowing, but that might have been because I chewed it the longest.
Cherry looked a lot like Strawberry much of the time, just a smidge darker. It was like a LifeSavers Wild Cherry gum rod. I liked it, even though it was medicinal, syrupy and rather bitter towards the end. It was also thin and soupy in parts and never really made good bubbles.
I liked chewing mine in pairs. Two pieces made a perfect portion for later bubble blowing. I was mostly a purist, but occasionally mixed the flavors together. Of course all citrus go together and strawberry with lemon is good.
I’d say I liked these better than actual Mike and Ike, but that’s not saying much as a I find the jelly rods a bit bland. Fruit flavored gum made with actual sugar isn’t that easy to find.
They also make a Hot Tamales version of the gum, but it’s made with artificial sweeteners, so I gave it away for a cinnamon gum fan.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.