Wednesday, April 9, 2008
Mike and Ike Alex’s Lemonade Stand
Last year Mike and Ike let us vote for a new flavor blend and when the winner was clear, they announced the new Mike and Ike Lemonade Blends. But it wasn’t just a new flavor set, this one has a tie in with the foundation called Alex’s Lemonade Stand, which supports research into pediatric cancers.
There was also a stunning candy buffet, as you can see, that featured all the Mike and Ike flavors and little bags where you could design your own mix. (Mine was mostly pineapple from the Tangy Twister mix and some strawberry-banana from Tropical Twister and a strong dose of the new Lemonade Blends.)
I went to a press reveal at All Candy Expo last September where Alexandra Scott’s father told the story of his little girl who started a lemonade stand to raise money for cancer research, all while she was battling the cancer that would ultimately take her life at the age of eight. (There wasn’t a dry eye in the house, it’s an amazing story of a selfless kid.)
Just Born will be making a minimum donation of $100,000 a year for three years. (And this mix will return each spring/summer as well.)
Finally the candies are hitting stores and I can post my review!
I was pleased with the quality of the Mike and Ike Tangy Twister, but didn’t care much for the set of flavors. Since citrus is one of my favorite flavor sets, I had a much better feeling about the new Lemonade Mix.
The new assortment has the following flavors: Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lime Lemonade, and Tangerine Lemonade flavors. The odd part is that these flavors aren’t mentioned on the package, or even on the website, unless you dig deep into the Just Born press release archive. But there are little images of five different fruits on the package, so I guess folks need to make the jump themselves.
Yellow - Lemonade - a good zesty and really sour lemon. After chewing, as with most Mike and Ike, the flavor fades and it’s just pleasant and bland jelly candy.
Green - Lime Lemonade - not as tart as the lemonade, but has a good rounded lime flavor.
Orange - Tangerine Lemonade - I was hoping this one would be really tart but it didn’t quite rise to that. It’s definitely tangerine and not orange though.
Light Pink - Strawberry Lemonade - I enjoy real strawberry lemonade and this has a nice mix of the fragrant berry and the tangy lemon-ness.
Purplish Pink - Raspberry Lemonade - not as tart as the strawberry, this has a more floral berry essence to it.
They’re all tasty and all have that lemony zazz to them. It’s easy to eat them together or separate your colors. I liked all the flavors ... I wish they were just a little more flavorful, but that would be wishing away one of the essential parts of Mike and Ike, which is the mellow jelly center. (Which is made with pear juice.)
Mariko at Candy Addict also had a preview of these and found them so good she’ll be happy to hear that they’re on shelves so she can get more now. For more fun Mike and Ike adoration, check out Jason Liebig’s photo set of his collection of boxes.
The package says that these are Gluten Free. The colors are all artificial, so I guess these are also Vegan.
POSTED BY Cybele AT 7:36 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.