Monday, August 25, 2014
There are a few ways to approach it. They could just continue making different shapes and colors like they do for the holidays. Perhaps a tech themed array like the Facebook like button, the Twitter bird and the loading animation you get when trying to stream videos most of the time. Or perhaps transportation, like cars, boats and airplanes. Some pets, like cats and rabbits and birds (wait, those are already shapes they make). Maybe happy faces or embrace emoji and go with an array of different symbols.
Instead, Peeps have gone a different way with their marketing plans. They’ve taken Peeps out of the tray, made them smaller and singular. Well, not completely singular. They’re still called Peeps even though they’re no longer conjoined. They’re sold in a stand up bag that reseals with a zip. There are 24 in the bag, even though it only holds 3.4 ounces. (A similar sized bag of chocolate candy holds about 6-8 ounces.)
They don’t look chocolatey, and they don’t look marshmallow. They’re slumped little fellows, they look a little tired and deflated. I understand that they haven’t been coddled inside a tray with a sunroof like most other Peeps, so I’ll have to consider that these Peeps aren’t supposed to be admired for their good looks ... you must buy them for their other qualities.
The bag smells like a cake mix, a little like cocoa, and fake vanilla, and sugar of course. There’s a lot of sugar. It seems like there’s more sugar coating, more grainy sugar in proportion to the marshmallow than a regular tray Peep. I didn’t care for the heavy dose of sweetness here, especially since the marshmallow part was so lacking cocoa. It was like weak chocolate milk.
They’re far too sweet for me, even when combined with other treats as a sort of condiment for nuts or very dark chocolate.
Peeps are gluten free but may contain milk, even though here’s none in the ingredients. They’re made in the USA.
Monday, June 16, 2014
Just Born has introduced a new year-round version of marshmallow Peeps. The new Peeps Minis are different in a few ways. First, they’re not packaged a tray, they’re tossed together into a stand up, reasealable bag. Second, they’re mini versions of individual Peeps, each Peeps is not a single bite.
They’re available in several different flavors, but the only one I can find here in Los Angeles right now is the Vanilla Creme Peeps Minis. The package holds on 3.4 ounces and cost $2.79 at Target. They’re part of this whole hand-to-mouth snacking trend, as they analysts call it, that I refer to as morselization.
The surprising thing about Peeps Minis is that they do fulfill a big hole in the candy aisle. There are no sugar crusted marshmallows. If you meander over to the ingredient aisle in grocery stores you’ll find starch coated Jet-Puffed and Campfire marshmallows, but they’re only rarely found in the candy aisle (usually in special displays for S’mores along with graham crackers and chocolate bars).
They do smell a lot like cake. A sort of butter flavored cake, maybe pound cake and strongly of vanilla extract.
Each Peep is pretty small. They’re about half the weight of a regular Peep (which is usually about 8.5 grams) at about 4 grams each. There are only 14 calories per Peep, mostly because they don’t weight much and are made from sugar and a little protein.
I like white Peeps because they have no artificial colors to get in the way of the flavors. They do taste rather cakey, like an Angel Food Cake in both flavor profile and actual texture. I liked them much more than I thought, though I still doubt I’d pick these up as a go-to candy, even in the summer. My biggest issue is the eyes, I can’t stand the little wax eyes on Peeps, I have to pull them off, which means that I can’t just eat them. They are an ideal version of Peeps to take to the movies, as the package is very quiet and of course they’re easy to share ... and would probably pair very well with popcorn.
It seemed like there was less sugar sanding on the, and because the package does a better job of containing the leftover sugar than the trays, they were far less messy. I don’t know how good of a job the zipper-top package does at keeping them fresh, I only had them for a few days, did not seal them and they’re still fresh. (But it’s a bit more humid in Southern California as were in our June Gloom weather pattern of low clouds in the morning.)
They’re gluten free and fat free (as if people have allergies to fat). They’re made in the USA, and may contain milk but have no other notations about allergens such as nuts. Since they’re marshmallows, they’re also made with gelatin and are not for vegetarians. There’s no specification as to the source of the gelatin, so I would guess it’s porcine.
Monday, April 21, 2014
While the classic Hot Tamales get their warm heat from the active ingredient in cinnamon, cinnamaldehyde, the twist with this new version features hot peppers. The active hotness in chili peppers is caused by capsaicin.
Hot Tamales Tropical Heat come in a mix of three flavors in the bag: Limon Fever, Mango Tango, and Pineapple Picante.
I bought this half pound peg at Cost Plus World Market for $2.99 ... I found that a bit steep for what are basically jelly beans, but I was very interested in Just Born’s entry into this segment. I’m quite fond of the original and keep them on hand in my candy jars in my office.
The pieces are beautiful and easy to differentiate from the regular Hot Tamales or Milk and Ike, if you happened to mix them together.
The Limon Fever is light green with a few green speckles on it. Though limón is lemon in Spanish, this has a distinct lime note to it. There’s a bitterness at the front, a nice zesty note of citrus peel, then a tart juicy flavor (which could be lemon) and a note of jalapeno. Though I get the spicy burst and the warmth, it’s not too much, not throat searing, just warm. Then after a while it’s just sweet and a little grainy.
Mango Tango is medium orange with red speckles. This seemed to be the dominant flavor in my package, which is too bad. As much as I love mangos, they’re rarely good in candy format. The flavor starts out with a mild tangy bite and the heat from the chili, then it gets sweet and taste like peaches. That’s pretty much it. It’s not terrible, but it’s not quite mango.
Pineapple Picante begins with a good mix of floral and lightly tart. The chili warmth comes in just as the whole thing descends into sweetness though the floral pineapple remains. It’s the freshest tasting of the three, though I liked the enduing zest of the Limon as well.
Though I found these a little strange, I actually liked them, and I don’t actually like chili peppers. They’re warm but not painfully hot. But if you’re someone who likes their spicy spices to burn, these will not do it for you.
Hot Tamales are gluten free, contain no gelatin but do have confectioners glaze so wouldn’t be appropriate for vegans.
Thursday, March 20, 2014
Peeps were originally an Easter treat, a small dollop of marshmallow sanded with colored sugar to look like a chick. Now they come in many shapes and are released for all the major holidays. The new Party Cake Peeps are a year round Peep item from Just Born where you get to select the celebration.
I noticed they’re not birthday cake themed, just party, so they could be used for engagements, housewarmings, baby showers, retirement parties, graduations ... the list is endless.
The package describes them as a way to bring home the best part of the celebration—without the cleanup! Enjoy the delicious flavor of the party in each yummy marshmallow bite!
They’re not just turquoise blue, they’re covered in flecks of candy confetti. The confetti is just little bit of transparent, different-colored candy shavings. They come in a set of two trays with five conjoined Peeps in a set. They’re not individually sealed, so once you open the package, the clock is ticking for staleness (which may be good, depending on how you prefer your Peeps).
They smell like a cross between microwave popcorn and coconut tanning lotion. It’s not overpowering, but definitely noticeably different from regular Peeps.
They’re Peep textured, soft and bouncy, easy to bite. The sugary grain was not too much, so it didn’t make a big mess. The inside of the Peep is just lightly creamy colored, like a cake. The flavor is marshmallowy, more vanilla than butter but with that toasted sugar flavor like an Angel Food Cake.
Overall, I liked them, perhaps better than a traditional Peep, except that the blue coloring had a bitter aftertaste.
It’s nice to see a sort of generic, all year Peep on the rotation. I’d like them more if they had that little dip of chocolate on the base like some others, but I haven’t tried the Vanilla Creme to compare. As for its simulation of cake ... there’s nothing baked about this, nothing that tastes like cake at all. They’re not even shaped like little cupcakes. It’s just a fun name.
The next flavor craze they should do: Frozen Yogurt Peeps ... each Peep would be shaped like a twisted dollop of FroYo and you can sprinkle chocolate chips, Cap’n Crunch or crushed Butterfingers on them.
Or Whoopie Pie Peeps: You’d have a two chocolate Peep disks with another vanilla Peep disk in the center.
Monday, June 17, 2013
I’m on a bit of a kick with Just Born products, not just because they sent me a package of Peeps last month, but because they’ve got a lot going on with their other product lines. (Once I start, I feel like I have to explore all the versions of a product.)
Mike and Ike have been around for some 70+ years. They’re pretty much jelly beans, sold in boxes in a limited assortment of 2 to five flavors.
The newest Limited Edition version is Mike and Ike Strawberry Reunion. Recently Just Born did a big advertising push for Mike and Ike, including a whole narrative about the characters of Mike and Ike breaking up ... and (spoiler!) getting back together. This version has a strawberry theme, including: Strawberry, Strawberry Banana Smoothie, Strawberry Watermelon, Strawberry Tangerine and Strawberry Pineapple.
If you want to read more about the marketing, AdWeek had a nice summation of it.
Strawberry Watermelon is a light pink color with darker spots and completely believable in its flavor. It’s a floral and tart and ends with the watermelon flavor notes without tasting like chemicals.
Strawberry was red rather ordinary, but still a good piece.
Strawberry Banana Smoothie is yellow. It’s tangy at first with an artificial note of banana and none of the creamy component that makes strawberry banana smoothies so great. As an artificial creation though, it’s nice candy.
Strawberry Tangerine is orange and fantastic. Tangy and citrusy and floral all at once. It has a zesty finish to it, instead of being purely sweet.
Strawberry Pineapple is speckled and more peachy. There weren’t as many of these in my box, which is too bad because they were also wonderful. Tart and zippy with more pineapple than strawberry.
Overall, a nice mix, each of them were distinct but could also be combined ... the only one that didn’t like to play with others was watermelon.
Just Born also recently started releasing their candies in classic packaging. To go along with that, they brought back a few of their old flavor varieties. I found the Mike and Ike Lem and Mel and the Mike and Ike Cherri and Bubb at the Dollar Tree.
These are full variety mixes though, each box only contains a pair of flavors ... and odd pairs at that. The packaging has a fifties feel, a little more muted and simplified, but a quick check online shows that the Lem and Mel variety was introduced in 1991 and the Cherri and Bubb was out in 1989 ... back when we had another obsession with nostalgia.
The Mike and Ike - Lem and Mel is yellow and green, featuring Lemon and Watermelon flavored jelly bean rods. The lemon is already found in the classic Mike and Ike fruits box and a pink version of the watermelon is in the RedRageous package.
Lemon is not as sparkly as the Lemonade Blends. It’s sweet and zesty, but not tangy. Watermelon is sweet as well, with only a tart hint and then a sort of cotton candy finish.
Cherri and Bubb is Cherry and Bubble Gum. I bought this variety because of the Bubble Gum Peeps and though maybe I’d review them together, but ended up separating the products this way instead.
The cherry is an odd sort of flavor. It’s very bold, it starts out with a strong wild cherry flavor that reminds me of Sucrets throat drops. Then it gets very sweet and has a little bit of a raspberry note. They’re not for me.
Bubble gum is pink. They seemed a little bit stiffer, not quite as soft and jelly-like as the cherry. This make them seem more bubble gum-like as well. It’s a good bubble gum flavor, a bit on the sweet strawberry side with only the lightest note of wintergreen. It’s fresh and veers off into juicyfruit. There’s no weird aftertaste from the artificial colors, which was my problem with the Peeps.
About 9 years ago I remember a Root Beer Float version of Mike and Ike, I’d like to see those come back ... or maybe a whole soda pop flavor mix.
They’re a really good value, for a buck a box which holds 5 ounces. It’s the kind of price that I don’t feel bad if I throw out the flavors I don’t like. I’d opt for the Strawberry Reunion or the Lemonade Blends out of all the Mike and Ike varieties.
Friday, June 14, 2013
Instead of a row of conjoined Peeps, these are the individual chicks, the packages I have have trays with a pair that come out to only .75 ounces. If you’re looking for a low calorie summer treat, this might be the thing, as they’re only 75 calories for the package.
They smell like Country Time Lemonade Drink Mix. A soft lemon with a little hint of vanilla and anti-caking agents. The Peeps are, well, rather like a lemon meringue.
The marshmallow itself is soft, fluffy and has a mellow sweet lemon flavor, the sugary coating has a little tartness to it now and then, like someone mixed lemon Pixy Stix in with the granulated coating. Overall, it’s actually a pretty successful iteration of the ordinarily bland Peeps.
I didn’t try them toasted, but I bet that would really add to the lemon meringue note.
The PR folks also sent along some boxes of the Mike and Ike Lemonade Blends. I’ve already reviewed them, though I admit they’re my favorite variety of the Mike and Ike, so I was happy to have them.
The reason I mention it is that both candies are part of Just Born’s partnership with Alex’s Lemonade Stand Foundation for Childhood Cancer, which raises money for families dealing the a child with cancer as well as research for cures. Since 2007 they’ve donated over $500,000 to the group through their Mike and Ike packages.
The candies are just regular old Mike and Ike jelly bean rods in five flavors: Lemonade, Tangerine Lemonade, Strawberry Lemonade, Raspberry Lemonade and Lime Lemonade.
The seem to be a lot easier to find now than when they first came out, which I’m guessing is because it’s a good mix of flavors. They’re a bit more tart than the standard Fruit Mike and Ike and the variety is good because the lemon flavor holds it all together so you can combine. I gave them a 7 out of 10 when they first came out, and think they’ve held up well.
Wednesday, June 5, 2013
The newest flavor addition, which I mentioned in a roundup last month, is Bubble Gum Flavored Peeps. As you might expect, they’re pink. They’re also Peep shaped, not bunny shaped or bubble shaped. Even though they’re little baby chicks, they’re considered a year-round flavor.
Just Born bills them as having that “classic bubble gum taste.” Which of course leads me to examine what that flavor actually is. Well, since there’s no natural item, like a vanilla bean to consult, the recipe varies, but generally bubble gum is very mild wintergreen, sometimes with a little fruity banana and vanilla flavors thrown in.
The Peeps come in a row of five conjoined chicks. They’re pink, which isn’t surprising at all, except for the fact that they’re colored all the way through. This ruins it completely for me.
The flavor is mild and actually goes really well with the sweet, aerated gelatin. But the artificial coloring (Red 40) has a bitter, metallic aftertaste for me. So the first bite is great, but shortly after it begins to dissolve, I have a bunch of bitter goo in my mouth.
I’m really disappointed they had to use so much coloring for these, most of the other Peeps they sell are uncolored in the middle (except for the chocolate coated ones). I’m sure that folks who don’t react poorly to Red 40 and also enjoy the slightly medicinal flavor of bubble gum will go wild for these.
Tuesday, April 2, 2013
Name: Bubble Gum Flavored Peeps Marshmallow
Name: Smarties Gummies
Name: Cinnamon Lovers
Name: ALERT™ Energy Caffeine Gum
Name: Cinnamo Sticks
All images are courtesy of the respective manufacturers.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.