Friday, October 16, 2009
Mike and Ike Autumn Medley
Just Born announced some new mixes of their classic Mike and Ike jelly rods for different seasons. The first one on the calendar is the Autumn Medley which features four flavors in a fall color array.
The package, at first glance, looks like the Tangy Twister, but on closer inspection has some pumpkins on it and a little scarecrow. It also has a little pile of fruit to represent the flavors inside. They’re Strawberry, Orange, Lemon and Cherry. If you picked up a regular bag of Mike and Ike you’d get five flavors, four of which are in this mix. The only one missing is Lime. So if you’ve always wanted a lime-free Mike and Ike mix, this is your product.
Instead of a box that can let the jelly rods get stale, this sealed plastic wrapper keeps them fresh. If you’ve never had Mike and Ike, they’re basically jelly beans. Rod shaped jelly beans that are available year round in mixes of fruit flavors (except for Jolly Joes which are all grape).
My positive experiences with Mike and Ike up to this point have been with their more intensely flavored products like the Tangy Twister and the spice-flavored Hot Tamales and Jelly Beans. I know I’ve had the regular Mike and Ike before, but never thought much of them so I’ve kind of ignored them.
Cherry - It’s easy to spot the dark red rods in the batch. They taste pretty much like they look, a jelly version of a Black Cherry LifeSaver but without the satisfying tangy counterpoint to the woodsy medicinal flavors. So they come off as non-medicated Sucrets to me.
Strawberry - The lighter red rods are supposed to be Strawberry, but there’s very little here. There’s absolutely no tartness, just a sweet and slightly floral flavor. All I can say is it didn’t taste artificial to me ... it just lacked any taste at all. Not that I didn’t enjoy the blandness.
Orange - This one has a little sour note at the start in the grainy shell, but the flavor dissipates to just sweet jelly with a touch of orange oil. They’re actually quite nice, the zest is not too strong and the texture is rather like the classic Orange Slice jellies.
Lemon - I’m always up for a lemon candy, it’s hard for me to name a yellow candy I don’t like. Oddly enough, the lemon was not as tart a the orange, which is disappointing, because I know Mike and Ike can do a nice lemon because they made a whole product called Alex’s Lemonade Stand.
What I think would be a fun are real harvest inspired flavors: things like Mulled Apple Cider, Baked Caramel Pear, Cranberry Orange and White Grape. But as a simple repackage based on colors, I guess they’re fine for folks who like the classic Mike and Ike.
There will be a version for Christmas that will be styled in green & red and a version for Valentine’s Day in pinks & purples.
POSTED BY Cybele AT 7:25 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.