Monday, April 20, 2009
Good & Fiery
I have been waiting nearly a year to find these! I first read about them last year on Candy Addict’s list of new products coming out from Hershey’s. The release date of December 2008 came and went and I kept my eyes open but still didn’t see them in the stores ... not even on the internet. I thought maybe Hershey’s decided not to put them out.
Then last week I wandered down to the 99 Cent Only Store about a mile from my office to see what was new. I found a box. One box. Just sitting there, mixed in with the Sugar Babies and Care Bears Gummi Bears. I would have bought more, but this was all they had (and this one was a little dinged).
The front of the package was no help. It describes these only as Sweet and Spicy chewy candy. The side of the package pushed me in the direction of Good & Fruity when I looked at the ingredients. The first three are dextrose, sugar & corn syrup. Good & Plenty has wheat flour as part of the licorice.
So now I knew that I was expecting: Lemon, Orange, Apple & Cinnamon jelly rods.
All that confusion aside ... the box design is fabulous. I love the bold colors & graphic style (which is why there are so many photos in this review).
Lemon (Yellow) - bright and translucent, I was more than curious what the combination of lemon and cinnamon would hold. The candy shells on these is rather thin & crunchy. Now, the flavor ... at first it’s a little bitter. The shell is sweet, but the little sweet veneer wears off and I got a slight bitter hit, an organic type of woodsy bitter. I got lemon zest too ... and then cinnamon. At the very end there was a little twang of tartness.
It’s downright bizarre. It’s like eating a candle. Not in a bad way.
Orange (orange) - also starts with a slight bitterness but that moved into a very strong sweetness quickly. The cinnamon here is like an actual cinnamon stick - woodsy with notes of cedar and pine and then a strong snap of tartness then some more bitter at the end. There’s a warm feeling from the cinnamon but not a strong lingering one.
Apple (red) - I had trouble telling the reds apart when I didn’t have another to compare it to (though usually the cinnamon ones were a bit fatter). This apple is sweet and tangy and has that nice combination of apple juice flavor mixed with that made-in-the-lab note of “green apple flavoring”. The cinnamon is a bit of a background here but makes it taste a bit like a McDonald’s Hot Apple Pie. (Without the “caution filling is hot” label.)
Cinnamon (dark red) - I was expecting the plain cinnamon to be like a Hot Tamale or Sizzling Cinnamon Jelly Belly. Instead this one went in a wholly different direction. The shell on these seemed crispier. The cinnamon flavor on the outside was soft. Then at the edge of the shell and the jelly center there was a burst of flavor - like an all cinnamon chai - it had a burning warmth and some really authentic notes of real cinnamon, not just the cinnamon oils.
This has to be one of the strangest ventures I’ve seen Hersheys’ take in quite a while. It’s like they subcontracted the folks who developed the Dots: Elements (Earth, Wind, Fire & Water) to come up with a brand extension for Good & Fruity. I’m completely puzzled by these though, because I think Hershey’s created a great new product with their Cinnamon Twizzlers Fire. Why couldn’t they have taken those and made a version of that like the true Good & Plenty?
Those who are disappointed by the soulless rebirth of Good & Fruity aren’t going to find any comfort here. Those who enjoy cinnamon with all the variations of the flavor might find some solace.
Joann from Sugar Hi reviewed them a few months ago, at least helping to disambiguate their candy category but didn’t dissuade me from trying them.
POSTED BY Cybele AT 7:29 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.