Friday, January 3, 2014

M&Ms Milk Chocolate Red Velvet

M&Ms Milk Chocolate Red VelvetM&Ms Milk Chocolate Red Velvet are a Valentine’s limited edition available only at Walmart this year. (I bought mine on eBay.)

Red Velvet cake is made with buttermilk and vinegar plus some cocoa. It’s not a rich chocolate cake, just a lightly chocolate cake with a tangy note to it. The fact that it’s red is really inconsequential to the flavor. The color can be created naturally or using artificial food coloring. The cake is usually frosted with a cream cheese icing or browned butter icing.

Ingredients:milk chocolate (sugar, chocolate, skim milk, cocoa butter, lactose, milkfat, soy lecithin, salt, artificial flavors) sugar, cornstarch, less than 1% - corn syrup, dextrin, coloring (red 40, blue 2, blue 1, blue2, yellow 6, yellow 5), gum acacia, artificial and natural flavors.

I’m not much of a cake fan in the first place and Red Velvet is so low on my list that I’d probably prefer not to eat anything at all. Just to be really diligent about this, I went to Sprinkles, a cupcake bakery, and picked up a Red Velvet Cupcake to remind myself what the heck this is supposed to taste like. The Sprinkles website says that they’ve added extra cocoa to theirs and chose a cream cheese frosting. 

Sprinkles Red Velvet Cupcake

The cake is moist and bouncy with a good crumb. The cream cheese frosting is what really prevails here. It’s wonderfully smooth and fresh, the only hint of sugary grain is in the crust, but the rest has a pleasant tangy note to the milky sweetness. The cake itself has a sort of corn meal flavor to it, it’s slightly floral, not terribly sweet and overall ... just nice. Not chocolatey, a little on the vanilla side. But nothing I’d get really excited about.

M&Ms Milk Chocolate Red Velvet

Now that I had something to compare it to, I figured I was prepared to complete my review.

The pieces come in three colors: maroon, red and white. They’re the larger, chunky M&Ms, which are inconsistent sizes. Some are the size of regular M&Ms, but most are super-sized.

The centers are milk chocolate with a light tangy note to them. They’re not more chocolatey, and as you can see from the ingredients above, they didn’t alter their milk chocolate recipe to include buttermilk. They seem like they have more of a vanilla note, like poundcake.

M&Ms Milk Chocolate Red Velvet

If someone just gave these to me without any clue about the special flavoring, I wouldn’t have picked Red Velvet. At this point I’m curious about how different this will taste from the upcoming Birthday Cake M&Ms. (I’ll set some aside for comparison when those come out in May 2014.) I think it’s a nice idea for Valentine’s Day, a little less run-of-the-mill, but if Russell Stover has had a Red Velvet seasonal piece on store shelves for two seasons, perhaps they’re not really on trend, just slightly behind it.

Red Velvet M&Ms contain milk and soy and may contain traces of peanuts, almond and wheat (in addition to listed artificial colors and unknown artificial flavors). Though Mars has a plan for certified sourcing of their cacao, M&Ms have not yet been added to that list.

M&Ms Store - Times Square - Wide

Since Mars’ M&Ms team seems to be running out of flavors, let me see if I can make some suggestions: Milk Chocolate Cappuccino, Milk Chocolate Cookies n’ Creme, Milk Chocolate German Chocolate Cake, Milk Chocolate S’mores, Milk Chocolate Banana, Milk Chocolate Chai Latte, Milk Chocolate Creme Brulee, Dark Chocolate Chili Pepper, Dark Chocolate Amaretto, White Chocolate Peanut Butter, White Chocolate Strawberry Cheesecake, White Chocolate Lemon Meringue, White Chocolate Key Lime. All of my previous reviews for M&Ms that actually exist are here.

Related Candies

  1. Peanut M&Ms Intense 65% Cacao
  2. Russell Stover Red Velvet Santa
  3. Godiva Cake Truffles
  4. Limited Edition Strawberried Peanut Butter M&Ms
  5. M&Ms Premiums
  6. 3 Musketeers Cherry & Raspberry
  7. M&Ms Razzberry - Limited Edition
  8. Cherry Almondine M&Ms


Name: M&Ms Milk Chocolate Red Velvet
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Mars
Place Purchased: eBay seller boorbin
Price: $7.99 including shipping
Size: 9.9 ounces
Calories per ounce: 140
Categories: Candy, Valentines, Mars, Chocolate, Kosher, M&Ms, 6-Tempting, United States

POSTED BY Cybele AT 2:24 pm Tracker Pixel for Entry     CandyReviewValentinesMarsChocolateKosherM&Ms6-TemptingUnited States

Comments
  1. I would eat the heck out of most of those flavors uou recommended, especially Dark Chocolate Chili Pepper. I hope someone is listening!

    Comment by Ellen on 1/03/14 at 2:59 pm #
  2. I could not wait for your review.  I tasted cherry the whole way through so I thought they named these wrong.  Unprofessional review but Black Forest would have been a better name.  Dark chocolate amaretto….I would be ALL over those!

    Comment by Sarah Domanski on 1/03/14 at 4:46 pm #
  3. Still waiting for marshmallow M&Ms;.

    Comment by Barbara on 1/03/14 at 7:04 pm #
  4. —Interested in trying these, are they at Wal-Mart yet? 
    —I’m still waiting for the return of M & Ms dulce de Leche.
    —I like your ideas in the last paragraph, German chocolate and s’mores sound good!

    Comment by Makai on 1/03/14 at 9:10 pm #
  5. Totally agree on the dark chocolate chile flavor, and dark chocolate amaretto! How about spumoni(pistachio-cherry-chocolate)? Those would be pretty together if 3 colors were used.

    Comment by Skye on 1/05/14 at 7:13 am #
  6. peanutbutter&jelly; flavor!

    Comment by Artemis on 1/05/14 at 10:19 am #
  7. do they have the red 40 aftertaste?

    Comment by laura on 1/05/14 at 9:04 pm #
  8. Sarah, we had the same experience here… I asked people to try to identify the flavor and two said cherry and one said strawberry!

    Comment by ruffy on 1/06/14 at 1:25 pm #
  9. I would eat the hell out of chocolate-banana M&M’s.

    Comment by Jess Watsky on 1/07/14 at 4:42 pm #
  10. Got 2 bags of these today at walmart. Really good, I like them. I also found some cherry M&M’s in the 9.9 oz bags. I don’t recall seeing these before, are they new for this year, I can’t find a review for them.

    Comment by Pauly on 1/08/14 at 8:41 pm #

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