Friday, January 3, 2014
M&Ms Milk Chocolate Red Velvet
Red Velvet cake is made with buttermilk and vinegar plus some cocoa. It’s not a rich chocolate cake, just a lightly chocolate cake with a tangy note to it. The fact that it’s red is really inconsequential to the flavor. The color can be created naturally or using artificial food coloring. The cake is usually frosted with a cream cheese icing or browned butter icing.
I’m not much of a cake fan in the first place and Red Velvet is so low on my list that I’d probably prefer not to eat anything at all. Just to be really diligent about this, I went to Sprinkles, a cupcake bakery, and picked up a Red Velvet Cupcake to remind myself what the heck this is supposed to taste like. The Sprinkles website says that they’ve added extra cocoa to theirs and chose a cream cheese frosting.
The cake is moist and bouncy with a good crumb. The cream cheese frosting is what really prevails here. It’s wonderfully smooth and fresh, the only hint of sugary grain is in the crust, but the rest has a pleasant tangy note to the milky sweetness. The cake itself has a sort of corn meal flavor to it, it’s slightly floral, not terribly sweet and overall ... just nice. Not chocolatey, a little on the vanilla side. But nothing I’d get really excited about.
Now that I had something to compare it to, I figured I was prepared to complete my review.
The pieces come in three colors: maroon, red and white. They’re the larger, chunky M&Ms, which are inconsistent sizes. Some are the size of regular M&Ms, but most are super-sized.
The centers are milk chocolate with a light tangy note to them. They’re not more chocolatey, and as you can see from the ingredients above, they didn’t alter their milk chocolate recipe to include buttermilk. They seem like they have more of a vanilla note, like poundcake.
If someone just gave these to me without any clue about the special flavoring, I wouldn’t have picked Red Velvet. At this point I’m curious about how different this will taste from the upcoming Birthday Cake M&Ms. (I’ll set some aside for comparison when those come out in May 2014.) I think it’s a nice idea for Valentine’s Day, a little less run-of-the-mill, but if Russell Stover has had a Red Velvet seasonal piece on store shelves for two seasons, perhaps they’re not really on trend, just slightly behind it.
Red Velvet M&Ms contain milk and soy and may contain traces of peanuts, almond and wheat (in addition to listed artificial colors and unknown artificial flavors). Though Mars has a plan for certified sourcing of their cacao, M&Ms have not yet been added to that list.
Since Mars’ M&Ms team seems to be running out of flavors, let me see if I can make some suggestions: Milk Chocolate Cappuccino, Milk Chocolate Cookies n’ Creme, Milk Chocolate German Chocolate Cake, Milk Chocolate S’mores, Milk Chocolate Banana, Milk Chocolate Chai Latte, Milk Chocolate Creme Brulee, Dark Chocolate Chili Pepper, Dark Chocolate Amaretto, White Chocolate Peanut Butter, White Chocolate Strawberry Cheesecake, White Chocolate Lemon Meringue, White Chocolate Key Lime. All of my previous reviews for M&Ms that actually exist are here.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.