Wednesday, September 18, 2013

Candy Tease: Mars 2014

I usually wait until a trade show rolls around to introduce new candy product notes, but I was really excited about the new products set to be presented at the The Association for Convenience & Fuel Retailing show (NACS) in Atlanta from 12-15 October by Mars. So, I decided to roll out the announcement for these a little early. Sadly, nothing comes out this year, the earliest new release is January:

MMs Birthday CakeName: M&Ms Birthday Cake
Brand: Mars
Description: Delicious milk chocolate infused with birthday cake flavor creates an exciting new treat worth celebrating. Available in single serve bags and 8 ounce packages.
Introduction Date: May 2014
Notes: There’s no word whether this is a limited edition or if it’s a permanent addition to the M&M varieties. Also, no indication what birthday cake flavor is, I think it’s something like vanilla poundcake. (Personally, my birthday cake has usually been chocolate devil’s food with peppermint whipped cream.)

UPDATE: Here’s the review of Milk Chocolate flavored Birthday Cake M&Ms which started showing up in CVS stores in February.

Mega MMsName: Mega M&Ms Milk Chocolate & Peanut
Brand: Mars
Description: Featuring 3x the chocolate of regular M&Ms. The peanut variety uses larger peanuts in the center. Available in single serve bags and 11 ounce packages.
Introduction Date: May 2014
Notes: This is at least the third time Mega M&Ms have been introduced, if you include the Shrek version. The limited edition and flavored varieties, such as Coconut and Pumpkin Spice are already using this larger format, so it seems like Mars already has the equipment in place for this new/rebooted line.

Dove Sea Salt CaramelName: Dove Promises Dark Chocolate Sea Salt Caramel
Brand: Dove
Description: offers a decadent blend of creamy caramel mixed with savory sea salt and wrapped in silky smooth dark chocolate. Will retail for $3.49 for a 8.5 ounce bag.
Introduction Date: January 2014
Notes: These have been a Target exclusive for over a year now, and I can attest that they are quite good. With their upcoming sustainable sourcing certification, these might just be the best mass-produced dark chocolate caramel in the big box stores.

Twix BitesName: Twix Bites
Brand: Mars
Description: Unwrapped, bite-sized cubes that are a miniature version of the iconic bar brand, ideal for consumers looking for the full taste experience of a TWIX Bar in a smaller portion. Available in 2.83 ounce king size and stand up, resealable pouches.
Introduction Date: April 2014
Notes: Twix is strange for me. Conceptually, I should love it, but I never like them when I try them, they’re not ideal for the ratios I prefer. So this version, which I suspect will have more chocolate, might hit that perfectly. I’m quite excited about this, especially if they decide to make the Triple Chocolate or Java version.

Milky Way Caramel BitesName: Milky Way Simply Caramel Bites
Brand: Mars
Description: Gives consumers more of what they love in the MILKY WAY Simply Caramel Bar – rich, creamy caramel coated in irresistible MILKY WAY chocolate – in sharable bite-size pieces. Available in 2.83 ounce king size and stand up, resealable pouches.
Introduction Date: January 2014
Notes: I’d be curious to try these head to head with the Rolo Minis, as they’re a similar product. (Rolo are molded, Milky Way Caramel are enrobed.) The Milky Way Simply Caramel has become far more popular than I would have thought, and I think the brand is ripe now for its own new versions, such as new flavors.

3 Musketeers BitesName: 3 Musketeers Bites
Brand: Mars
Description: Offers the same taste experience as the full-size bar—light and fluffy nougat covered in delicious chocolate – in unwrapped, bite-sized cubes. Available in 2.83 ounce king size and stand up, resealable pouches.
Introduction Date: January 2014
Notes: I was surprised at how much I enjoyed the Milky Way Bites, as they seemed to have more malt flavor and a fresher overall taste. So, now I’m looking forward to the 3 Musketeers, which is a brand that has slipped away from me as something I might eat. These sound like they would be great with those flavor extensions they do for the different holidays (though I wonder how you’d be able to tell if they did mixes).

Snickers Rockin Nut RoadName: Snickers Rockin Nut Road
Brand: Mars
Description: Packed with marshmallow flavored nougat covered with crunchy almonds and smothered in dark chocolate.
Introduction Date: January 2014
Notes: This bar also came out back in 2008 (original review) during a time when Snickers was trying out a lot of different limited editions. I liked this one the best, as it seemed less sweet and the marshmallow-cream style nougat was smoother. I’m looking forward to this return.

Related Candies

  1. Candy Tease: Mars 2012 Announcements
  2. Candy Tease: Mars 2011 Announcements
  3. Candy Tease: Mars 2010
  4. Candy Tease: All Candy Expo 2009 - Mars

POSTED BY Cybele AT 9:36 am Tracker Pixel for Entry     CandyNew Product AnnouncementMarsM&MsHighlightFeatured News

Comments
  1. Is the Rocking Nut Road Snickers going to be a permanent thing?  (I hope, I hope!)

    Comment by Johnny Carruthers on 9/19/13 at 2:24 pm #
  2. Your M&M review got picked up by Yahoo.  There is a link to it on the front page this morning.

    http://shine.yahoo.com/shine-food/m-38-ms-newest-flavor-141100628.html

    Comment by Freesia on 9/24/13 at 8:50 am #
  3. I just wanted to say I recently found your blog and LOVE it!  I love candy and eat it all the time, but I’m allergic to chocolate so that limits my choices.  Hope to see some non-chocolate reviews too smile

    Comment by Laura Dembowski on 10/07/13 at 12:31 pm #
  4. FYI, Simple Caramel Milky Way King Size, #x Chocolate Snickers KS & Snickers Dark are discontinued.

    Comment by sdswcu on 10/11/13 at 6:55 am #

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