Thursday, May 21, 2009
Candy Tease: All Candy Expo 2009 - Mars
Mars has recently become one of the kings of limited editions. But that doesn’t mean that they’re not innovating new candies, too. On Tuesday at All Candy Expo they held a press conference and announced their slate of new products and releases.
Name: M&Ms Premiums Chocolate Candies
Notes: I mentioned these yesterday and already have a sample in hand of the Triple Chocolate variety. However, I’ve not tried nor seen the Dark Chocolate version before. I’m wondering if they’ll be like Dark Chocolate M&Ms or more like Dove dark chocolate. The retail price will be $1.29 for a 1.2 ounce box. The press release says they’ll be on shelves this spring. Anyone spotted them in the wild?
Name: Snickers Transformers
Notes: This is pretty much the same as the Shrek Snickers which had a green nougat. I didn’t care for how I though the food coloring changed the flavor of the bar. On another note, Nougatbot is a trademarked name for Mars.
Name: Limited Edition Snickers Fudge
Retail customers who join the fudge craze will be a part of a $215 million growing fudge market (according to 2007 Mars Sensory RGT Research). Consumers are sure to love the combination of their favorite SNICKERS(r) brand and the nostalgic taste of rich fudge.
Notes: They should be hitting the shelves in August. I have a sample (though it’s kind of smashed) and will post a review closer to the release date.
UPDATE: Review of Snickers Fudge bar is here.
Name: Limited Edition Coconut M&Ms
Notes: On the list of M&Ms flavor variations they should come out with, this wasn’t even on my radar. Not that I’m not happy to hear it. I have a sample and will post about them soon. Early thoughts are that they’re not bad, but I think they might have been better in dark chocolate. They should be hitting the shelves in August.
UPDATE: Review of Coconut M&Ms is here.
Other new products announced I’ve covered previously. They include: Dove Silky Smooth Milk Chocolate with Peanut Butter, Fling Chocolate Fingers, M&Ms Strawberried Peanut Butter Chocolate Candies, M&Ms Disney Memorable Moments.
Then there’s the Real Chocolate Relief Act ... I haven’t blogged about it and I probably won’t do anything beyond this mention of it. Basically, you can go to their website on Fridays until 9/25/09. They’re giving away a quarter of a million coupons for a free candy bar each week. It seems like a lot of work for 75 cents that you don’t get it for 6 weeks. I can’t decide what they can or will do with your info besides get an awesome cross section of the American population and who will fill out a form for less than a dollar. If that’s not a demonstration of America’s capability to delay gratification, I don’t know what is. (Kind of makes you think we’re gonna be okay.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.