Thursday, May 21, 2009

Candy Tease: All Candy Expo 2009 - Mars

Mars has recently become one of the kings of limited editions. But that doesn’t mean that they’re not innovating new candies, too. On Tuesday at All Candy Expo they held a press conference and announced their slate of new products and releases.

imageName: M&Ms Premiums Chocolate Candies
Brand: Mars
Description: Who says good chocolate has to be serious? Mars Snackfood US is redefining the premium chocolate category again by introducing its popular M&M’S(r) Premiums Chocolate Candies in a new stylish petite reclosable carton that lets consumers savor and save as little or as many as they want. Now consumers can share a premium chocolate experience with friends, while showing off their sense of style and fun on-the-go! They promise to satisfy consumers’ chocolate cravings with two delectable flavors—Triple Chocolate and Dark Chocolate. Delicious gems of carefully slow blended chocolate in a shimmering soft shell will melt in your mouth. Find M&M’S(r) Premiums Chocolate Candies with other premium chocolates.

Notes: I mentioned these yesterday and already have a sample in hand of the Triple Chocolate variety. However, I’ve not tried nor seen the Dark Chocolate version before. I’m wondering if they’ll be like Dark Chocolate M&Ms or more like Dove dark chocolate. The retail price will be $1.29 for a 1.2 ounce box. The press release says they’ll be on shelves this spring. Anyone spotted them in the wild?

UPDATE: Review of M&Ms Premiums Dark Chocolate

imageName: Snickers Transformers
Brand: Mars
Description: Based on the “Transformers: Revenge of the Fallen” hero Bumblebee, SNICKERS introduces the limited-edition SNICKERS Nougabot Bar. This distinctive bar combines dark colored caramel and bright yellow nougat for the same great flavor of original SNICKERS but with the look reminiscent of Bumblebee

Notes: This is pretty much the same as the Shrek Snickers which had a green nougat. I didn’t care for how I though the food coloring changed the flavor of the bar. On another note, Nougatbot is a trademarked name for Mars.

UPDATE: Review of Transformers Nougabot & M&Ms

imageName: Limited Edition Snickers Fudge
Brand: Mars
Description: The new SNICKERS(r) Brand Fudge Bar (Limited Edition) boasts a peanut-packed chocolate fudge layer atop chewy peanut butter nougat wrapped in delicious milk chocolate. The result is an irresistible taste that will have consumers running to the candy aisle.

Retail customers who join the fudge craze will be a part of a $215 million growing fudge market (according to 2007 Mars Sensory RGT Research). Consumers are sure to love the combination of their favorite SNICKERS(r) brand and the nostalgic taste of rich fudge.

Notes: They should be hitting the shelves in August. I have a sample (though it’s kind of smashed) and will post a review closer to the release date.

UPDATE: Review of Snickers Fudge bar is here.

imageName: Limited Edition Coconut M&Ms
Brand: Mars
Description: Catch the M&M’S(r) wave during Summer 2009! New M&M’S(r) Coconut Chocolate Candies will bring an island feel to retail displays and excite consumers to try this fun limited edition flavor from their favorite M&M’S(r) brand.

Notes: On the list of M&Ms flavor variations they should come out with, this wasn’t even on my radar. Not that I’m not happy to hear it. I have a sample and will post about them soon. Early thoughts are that they’re not bad, but I think they might have been better in dark chocolate. They should be hitting the shelves in August.

UPDATE: Review of Coconut M&Ms is here.

Other new products announced I’ve covered previously. They include: Dove Silky Smooth Milk Chocolate with Peanut Butter, Fling Chocolate Fingers, M&Ms Strawberried Peanut Butter Chocolate Candies, M&Ms Disney Memorable Moments.

Then there’s the Real Chocolate Relief Act ... I haven’t blogged about it and I probably won’t do anything beyond this mention of it. Basically, you can go to their website on Fridays until 9/25/09. They’re giving away a quarter of a million coupons for a free candy bar each week. It seems like a lot of work for 75 cents that you don’t get it for 6 weeks. I can’t decide what they can or will do with your info besides get an awesome cross section of the American population and who will fill out a form for less than a dollar. If that’s not a demonstration of America’s capability to delay gratification, I don’t know what is. (Kind of makes you think we’re gonna be okay.)

Related Candies

  1. Candy Tease: All Candy Expo 2009 - Hershey
  2. Candy Tease: All Candy Expo 2009 # 1
  3. Candy Tease: February 2009
  4. Candy Tease: Autumn 2008

POSTED BY Cybele AT 9:00 am Tracker Pixel for Entry     All Candy ExpoCandyNew Product AnnouncementMarsFeatured News

Comments
  1. bettyfelon's avatar

    Looking forward to the Fudge Snickers

    Comment by bettyfelon on 5/21/09 at 11:10 am #
  2. Thanks for posting these! I love the sneak peak into what’s coming and what to start looking for.

    Comment by Cocoazilla on 5/22/09 at 5:36 am #
  3. I look forward to the M&Ms;.  Do they taste anything like a Mounds bar?

    Comment by Melonie on 5/22/09 at 9:16 pm #
  4. What stores have the Coconut M&M’s?

    Comment by Sandra on 7/09/09 at 7:28 am #
  5. They are fantastic but hard to find.  stock up when you see them

    Comment by Mosher on 7/14/09 at 4:35 pm #
  6. Your new Coconut M&M’s are GREAT just got some on my lunch break everyone in the office loved them to We will be getting more

    Comment by Danielle Morales on 7/23/09 at 8:22 am #
  7. So…tried the coconut m&m’s they taste like little bite sized mounds… i agree they would be better as dark chocolate smile

    Comment by Jeska on 8/03/09 at 9:41 am #
  8. Are you going to distribute more coconut M&M’s? in Portland, Oregon?
    If so, when?
    Please do!

    Comment by Terry on 8/13/09 at 4:33 pm #
  9. I would like to know where I can purchase Cocoinut m&ms;. I cant find them anywhere

    Comment by Pam Jeffery on 9/11/09 at 6:54 am #
  10. HELP!!! We can’t find the coconuts anywhere!!!

    Comment by chasi james on 1/23/10 at 12:27 pm #
  11. Looking for coconut M&M’s

    Comment by Susan Steemken on 1/28/10 at 6:01 am #
  12. Cybele's avatar

    Susan & Jeffrey - coconut M&Ms; just became a permanent item in December 2009. You should be able to find them in drug stores and discounters soon. I saw them at Dollar Tree, Target, Walgreen’s and CVS so far.

    Comment by Cybele on 1/28/10 at 7:07 am #
  13. I would like to buy a large quantity of coconut M&Ms; from you.

    Comment by David B. Tyler on 1/29/10 at 12:33 pm #
  14. please sendd me some info on purchasing the MM w/coconut I can’t seem to find any
    laura rego

    Comment by laura rego on 1/31/10 at 2:16 pm #
  15. IT IS THE SUMMER OF 2010. YOUR COCONUT M AND M’S ARE THE BEST YOU’VE COME OUT WITH YET. PLEASE MANUFACTURE THEM IN LARGER BAGS. THEY ARE OUT OF THIS WORLD GOOD..DONT TEASE US ANYMORE..THEY NEED TO BE OUT ON STORE SHELVES NOW!

    Comment by cessie on 7/04/10 at 2:13 pm #

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