Friday, July 3, 2009

M&Ms Premiums: Dark Chocolate

M&M Premiums Dark ChocolateWhen I reviewed the upcoming Hershey’s Special Dark Pieces, I didn’t realize how crowded the field of dark chocolate lentils was getting.

Mars has expanded their line of M&Ms Premiums (which is barely a year old) with a new variety: M&Ms Premium Dark Chocolate.

The package calls them deeply decadent, rich and intense dark chocolate. They do look deep and dark, the package is a stirring red and brown affair that really jumped off the shelf at me at Target last week.

Like many mass-marketed dark chocolates these days the semi-sweet chocolate is more than cocoa beans, sugar, emulsifiers and vanilla. Inside these little morsels are three different kinds of dairy: milkfat, skim milk and lactose.

M&M Premiums Dark Chocolate

The deep maroon/purple metallic coating looks like food (the blue almond ones don’t actually look like something you’re supposed to eat, they look like fingernail polish).

As a solid chocolate piece, they’re not terribly large like some of the other layered versions, most are about the same size as the Peanut Butter M&Ms.

The scent is a soft cocoa, sweet and woodsy. It’s a mellow chocolate with a decent soft melt, but a not-quite-smooth texture. It’s a little chalky and has a bit of a dry aftertaste. They’re pleasant and certainly attractive but don’t quite hit me with a strong premium taste or texture. (This is the hazard of eating stuff like this after an Amano bar and an Askinosie.)

They don’t taste that different from the Dark Chocolate M&Ms either, they just lack that crunchy shell, so they’re a bit less sweet. (There’s also salt in there.)

They’re a great candy to chose for aesthetics over taste, but I admit that the field of good chocolate in lentil form is pretty narrow. (If you’re really looking for great little morsels, go for the Valrhona, they’re not little tiny pieces but they are awesome.)

Related Candies

  1. Limited Edition M&Ms Coconut
  2. M&Ms Memorable Moments (Disney)
  3. Head to Head: M&Ms vs Koppers Milkies
  4. UK Smarties (no artificial colors)
  5. Peruvian Candies
  6. M&Ms Line
Name: M&Ms Premiums: Dark Chocolate
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Mars
Place Purchased: Target (Burbank)
Price: $3.99
Size: 6.0 ounces
Calories per ounce: 153
Categories: Chocolate, United States, Mars, Kosher

POSTED BY Cybele AT 5:51 am Tracker Pixel for Entry    

  1. The coating looks cool.
    Hey, Happy Fourth!

    Comment by jMo on 7/04/09 at 6:09 am #
  2. I love M&M’s and dark choco.. so this one’s definitely PERFECT!

    Comment by u8mypinkcookies on 7/19/09 at 3:23 am #
  3. These melted all over my steamy body. I am disappointed to know that M&M’s no longer melt only in your mouth.

    Comment by Hugh Jazz on 4/17/13 at 11:28 pm #
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