Tuesday, May 12, 2009
M&Ms Memorable Moments (Disney)
For something as simple as a candy coated chocolate lentil, there sure is a wide variety of M&Ms products.
(IT’S SUGAR M&M wall at Universal City Walk)
This isn’t so much a review as a rundown of the products.
For the most part we buy M&Ms in single serve packages that hold an ounce or two of five different colors. Currently they come in Milk Chocolate, Dark Chocolate, Peanut, Dark Chocolate with Peanuts, Peanut Butter and Almond. (Then there are various limited editions like the upcoming Transformers: Strawberried Peanut Butter, last year’s Crispy Mint for Indiana Jones, Wild Cherry or Razzberry and the seasonal varieties like Milk Chocolate Mint and holiday color versions.)
Then M&Ms introduced Colorworks: the ability to buy individually colored or themed color mixes (circa 1996). Later they added in customized printing (2004). After that they allowed customers to not only add logos but now you can get your own picture on M&Ms.
Most recently M&Ms introduced their themed MyMMs.com tie-ins with Disney. These are called M&Ms Memorable Moments. (I got this bag as a sample from Mars’ PR folks.)
The theme on this assortment is Fairies. There are four colors & five imprints: Tinkerbell, Jasmine, Belle, “Believe in Magic!” and the M.
The candy itself isn’t very different (except for those of us who can taste artificial colors). I was a bit disappointed that there weren’t more images ... and the choice of the gals.
The colors are dark pink, green, yellow and teal. The printing was a little sloppy. The photo is of the best in the package, some were mottled with little splotches, that are all too familiar to me as a lefty. (The classic M&Ms are all imprinted in a creamy grey, not black.)
The other Disney assortments are:
The Disney themed are $12.99 for a 7 ounce bag and you have to buy at least 3. That’s over $29 per pound ... before you add the shipping. That’s some seriously pricey stuff - maybe dilute them with the plain colored ones ($6.99 for 7 ounces) to make the themed ones a little more precious.
Over the past few years I’ve been to a few parties & celebrations and have picked up some other customized M&Ms. Some were just text and some had logos on them.
Ordering from M&Ms there are a few options for pre-packaged favors. They can put them in little tins, clear boxes or tiny bags or you can just buy in large bags and put them in a buffet or bundle them up yourself.
Beyond the color mixes & pre-made icons, customized M&Ms are big. They’re a popular wedding and celebration item and of course the crazy internet kids like to go to mymms.com to probe the content filter of what they can put on their candies that won’t be censored.
Personally, I prefer a personalized container over the actual edible. After all, you want me to eat it.
On the whole, the Memorable Moments are passably unique and cute, but I think they’re really only for diehard fans of those characters. They’re extremely expensive for the actual product ... somehow I think just a properly themed box or other container would be a better deal.
If you have money to freely convert into perishable candy coated chocolate, well, this is pretty inventive.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.