Friday, September 2, 2016
Since Labor Day is here, it’s the last opportunity to review a few summer candies. Mars introduced a new version of their revived Crispy M&Ms with their Crispy M&Ms S’mores.
This version comes, as far as I can tell, only in the larger bags, no single servings. The bag itself is green, just like the regular Crispy M&Ms, though a large part of the front is shaded in a toasty marshmallow brown.
The object of the flavor, as far as I can tell from the illustration, is to add the flavors and maybe textures of S’mores to the M&Ms. The chocolate is already there in a regular M&M,and of course Crispy M&Ms already have a cookie center, so this is all a good start conceptually.
The pieces come in three colors, a nice choice to evoke the marshmallows, chocolate and graham crackers that go into a S’more. Upon opening the bag though, I found that they smelled ... a lot. The scent definitely has elements of graham crackers - a sort of maple and fake butter note. Then there’s a more buttery toffee note that I think is supposed to be the toasted marshmallow. But it all comes off overwhelmingly like a seasonal Yankee Candle.
The pieces are lumpy and inconsistently formed ... not like the smooth and regular Milk Chocolate M&Ms I’ve come to rely upon. Even though some are moderately spherical, they are still too lumpy to roll around on a flat surface ... so that’s a plus.
The flavor seems much sweeter than the regular Crispy M&Ms, though it could just be that there’s far more vanilla flavoring in there, which always makes me think things are sweet. It’s a soft sweetness, not too throat searing. The graham flavor is pleasant ... they’re not terrible, but I was really turned off my the smell. Once I let the package sit open over a weekend, it wasn’t too bad.
The odd thing was that I expected the crispy center to actually have something “graham” to it, but it looks the same and when I pulled some pieces apart, the center really tasted no different from the airy, ricey and slightly malty version in the regular Crispy M&Ms.
S’more are really about a whole immersion into the process of making them and then eating them hot. Reducing them to the neat and tidy candy coated morsels takes most of the risk away (no one gets burned, no one messes up any clothes) and also all the challenge. I have the ability to make S’mores in my home at any time, but I don’t, because they’re really about the environment that you create them in.
I’ll stick to the standard Peanut M&Ms for now ... or Almond M&Ms if I’m lucky enough to find them in stores.
Wednesday, March 30, 2016
Late last year I got these preview versions of the new Vote For Your Favorite Peanut varieties. The idea is that during the US Presidential Primary season, Mars would introduce a trio of flavors to choose from, and the public would vote. The three versions are Chili Nut, Honey Nut, Coffee Nut.
The Honey Nut M&Ms are a milk chocolate coating with a whole peanut in the center and a crisp shell. Somewhere in there is also a honey flavor ... in the shell, is it a honey roasted nut? I have no idea.
I pulled a few apart and didn’t find any evidence of honey roasting, but they do smell a little bit like maple syrup and vanilla. The shell on this variety also seems crisper. The whole effect is a rather clean, sweet flavor but basically a regular old Peanut M&M.
(Note that the packages I got were not final and the M&Ms were all the same color in each bag, in the final versions released to the public there are actually three colors for each variety.)
The Chili Nut M&Ms are probably the most daring of the bunch. Sure, spicy things are trendy, but the major candy companies have stayed far away from the chili heat, sticking to the pumpkin, ginger and cinnamon spices.
The combination of the peanuts, milky chocolate and mild cayenne pepper is very nice. The heat varies from time to time, but generally has a throat warming appeal that builds the more you eat. But it never gets too hot, which makes for a different experience without alienating folks who can’t tolerate a lot of pepper. (I’m afraid I’m one of those, I’m not great with capsaicin, the heat in red peppers, but I love all other spices like mustards, curries, black pepper and ginger).
Coffee Nut M&Ms is such a promising flavor. The roasted flavors of peanuts, coffee and chocolate should be an ideal combination. Added to that, I absolutely loved the winter 2015 Cafe Mocha M&Ms.
The shell is great, the peanuts are large and crunchy ... but the overwhelming flavor isn’t necessarily coffee, but it’s more of a buttery, woodsy flavor. I wanted to give the candy the benefit of doubt, so I bought a full 10.2 ounce bag at CVS just to be sure. Still, I’m getting this weird buttery coconut note.
I think it’s fantastic that Mars is paying a little more attention to the Peanut M&Ms, since most of the flavors we see are for the Milk Chocolate or white varieties. None of these varieties is something I plan to buy again before they disappear.
Tuesday, March 15, 2016
Mars has a few seasonal varieties of M&Ms available this year, including the White Strawberry Shortcake and Easter Sundae M&Ms (which are Target and Walmart exclusives, respectively). For the masses who can’t shop at those stores or don’t want a which chocolate product, there’s one other Easter version that’s new this year: Malt M&Ms Mini Eggs.
I was very excited about these by the name, since Mars already has a great line of malt products available in Europe under the Malteser name. This is not that, in any way.
The new Malt M&Ms Mini Eggs are Crispy M&Ms in their format and ingredients. The only difference is not the addition of malt in the center, but butter flavor.
I picked up both the regular M&Ms Crispy in their Easter colors and the Malt M&Ms Mini Eggs for comparison, when a reader alerted me that they were no different.
There are some small format differences. As noted in the name, the Malts are mini, and they are slightly smaller than the regular Crispy M&Ms, but not something that you’d notice right away. But then again, the Malts aren’t really egg shaped at all, they’re just inconsistent so that some of them are kind of egg shaped and others are spherical.
The candies on the left are the Easter colors for the regular Crispy M&Ms and the handful on the right are the new Malt M&Ms Mini Eggs. Slightly different colors, but similar irregular shapes.
The difference isn’t inside, either. The ingredients and the structure are the same. The crispy rice center is light and airy, but basically flavorless, it’s a little like cereal, a little malty. Outside there’s a little hint of chocolate, not much but with a bit of a milky note. The candy shell is crisp. But as I mentioned earlier, this Malt version is not malty, the outside has a butter flavor to it, and I have to emphasize that it’s just a flavor.
I’ve had these two bags for almost a month, I’ve finished the regular Easter crispy M&Ms but I can’t bear to even have the Malt bag open near me. The smell is disgustingly artificial. It’s not malt at all. I don’t know what Mars was thinking with this product version, but they should definitely consult with other parts of the company that actually make malted items in the future.
Monday, December 7, 2015
Target’s newest seasonal edition of M&Ms is a rather nonseasonal but welcome classic: M&Ms Milk Chocolate Cafe Mocha.
They’re far more expensive than regular M&Ms. At Target they were on sale 2 bags for $6, but the regular varieties were larger bags. Milk Chocolate M&Ms come in an 11.4 ounce bags. For Halloween picked up the Pumpkin Spice Latte in a 9.9 ounce bag. The same is true for the returning Peppermint White Chocolate M&Ms, they’re now in an 8 ounce bag.
They’re larger than standard M&Ms, basically puffier. If you eat them carefully by cleaving them in half you can tell that the milk chocolate center is created in two layers. It’s like they took a regular M&M and then gave it another chocolate coating and then a candy shell. I’m not sure why the Limited Edition flavors are all this shape, but they are. It’s interesting to note that the Walmart exclusive flavor of Hot Chocolate M&Ms does have a different center. I have to wonder if this is because the manufacturing process is re-purposed from the failed M&Ms Premiums line from 2008.
The shells are green or red. My bag contained mostly green, it was tough to find reds to populate the photos, they’re less than a third of the package. There’s no actual coffee listed in the ingredients.
They don’t smell like much in the bag, a little less like chocolate but not fully like coffee. The bite is not at all soft, the chocolate is a little chalky and fudgy. The melt gives off a lot of sweetness and a little note of bitterness at first as well as a good whiff of coffee. The chocolate is okay, not great but the bitterness of the coffee notes, the roasted and woodsy aspects kind of cover for the milk flavors. It’s not really a latte flavor, its more of a coffee with milk and cocoa. It might have been fun to see them try this with a dark chocolate, but I’m patient. This is their first try at coffee M&Ms since the Premiums line. (And there will be another version of coffee and peanuts next spring.)
Mars does a great job with their coffee flavors, it’s well rounded without too much of a fake flavor note to it (like some other buttery things they’ve done). I’d love to see these come back as a seasonal tradition, but at all stores. I’ll pick up more bags soon, just in case they don’t.
Thursday, September 3, 2015
I picked up the Pumpkin Spice Latte, though I admit I was a little confused about how different this was from the Pumpkin Spice Milk Chocolate M&Ms from 2013.
It’s always a little odd to pick up “seasonal” items when I live in Los Angeles. The package here shows the brown M&M all bundled up with steamy drink. It was 96 degrees in the shade when I got back to my car with the purchase (it’s also hot in a lot of other places around the country, it was still August when these hit the shelves).
The pieces are large, as all of the specialty flavors lately have turned out to be. They come in orange, cream and dark brown. (The earlier 2013 Pumpkin Spice were orange, green and dark brown.)
The ingredients list no specifics about the flavors, there are no lists of spices and definitely no actual pumpkin or coffee. What I expected to be different about this variety is more of the latte beverage experience. So, I’m hoping for creamy milk notes, maybe some espresso and of course the spice mix known as pumpkin.
The flavor combination here is immediately cinnamon with a touch of coffee and chocolate. The spices are warm, but not very evenly balanced, it’s almost all cinnamon and not much in the way of nutmeg or ginger. The coffee notes keep it from being as sweet as some others, though it’s a little inconsistent. The chocolate itself is grainy and not terribly creamy. In general the chocolate quality on M&Ms is disappointing as a chocolate item, but fine as a candy.
I’m a little confused how this whole coffee craze can come about and there are no coffee M&Ms, but some how a beverage that includes coffee can actually get the M&M treatment.
Wednesday, November 12, 2014
Mars made an exciting announcement earlier this fall that they’re bringing M&Ms Crispy back to American stores starting January 2015.
Some folks at Mars were good enough to send me some samples (though not in the final packaging, so I included the press release version of the package design for reference).
You can read more on Crispy M&Ms in this write up I did a few years ago when I reviewed the European version. Basically, the American version of Crispy M&Ms came out in 1998 and were discontinued in 2005. They had their fans, and current social media allowed them to speak directly with Mars to voice their enthusiasm for the return of the candy.
The Crispy M&M, if you’ve never heard of them, are described as feature a unique, crispy center covered in creamy milk chocolate, enclosed in a colorful candy shell. The center is like a little cereal puff.
The new package will hold only 1.35 ounces, which is more than the Pretzel M&Ms which are only 1.14 ounces but less than the standard Milk Chocolate M&Ms which is 1.69 ounces.
The new version comes in the same color array as regular M&Ms: red, orange, yellow, blue, green and brown.
The pieces are much smaller than I expected, since I’ve had the European versions, which are closer to the size of a Peanut M&M. These are a similar diameter to a Milk Chocolate M&M, but puffy. But they’re also quite irregular. They’re lumpy and sometimes close to spherical, while others are long or pointy in spots.
They’re easy to bite and crunch, and extremely light. The center crunch is kind of like the flavor of a corn flake ... very mild with only a hint of salt and malt. But for the most part they’re neutral. The chocolate is sweet, but otherwise generic. The crunchy shell provides a different sweetness compared to the chocolate and a different more brittle crunchy compared to the centers.
Overall, it’s a pleasant snack that I have no trouble scooping by the handful. But it made me wish for something else ... I wanted a Malted Milk M&M. This is not so hard for Mars to manage, they’d just take the Maltesers they make in the UK and give them a colorful candy shell.
The earlier versions of Crispy M&Ms used a blue wrapper, but that has since been usurped by the Pretzel M&Ms, so the 2015 version will be in lime green packages. I can’t say for certain that these are better or similar to the originals, as it’s been a long time since I’ve had them. They definitely fit into a niche that’s not well served in the chocolate market right now, which is the crossover with snacks. Here’s what the Crispy M&Ms announcement said about it:
M&Ms briefly had Mint Crispy M&Ms as a limited edition.
The European Crispy M&Ms featured mostly natural colors for the shells, which meant a slightly muted palette. Natural colors can sometimes bring their own flavors, though, so some folks can tell the difference between the colors (I can usually pick out the yellows and oranges by taste). It would have been interesting, though, for Mars to make this revival of Crispy M&Ms with the European colors, just to see if that would catch in the US.
I’m curious to see how Crispy M&Ms do this time around. The survival rate for revived candies isn’t great, but the success rates for completely new candies aren’t any better. I have no stats for that, just personal experience paging through the blog at home many candies I’ve reviewed over the past 9 years that don’t exist any longer. Maybe read about M&Ms Premiums or compare the early Mega M&Ms that were discontinued, and the new version.
They are far more consistent (less bumpy) than the samples I used for this review. Though they weren’t any smaller than the smallest from my sample, they were all small pieces. This could just be the way that they were packaged, that the weight difference means that the like sized pieces end up on the bagging platform together. I would need to buy more bags to be sure, but it’s something I’ll keep my eye out for in other reviews. I did eat a whole bag and though it’s not very much at 1.35 ounces, it was filling enough.
Tuesday, February 25, 2014
Last week I showed off the new Milk Chocolate Mega M&Ms, this week I have the Mega Peanut M&Ms. I picked both bags up at CVS on sale at two bags for $5.00. Since the bag is 11.4 ounces, that’s a pretty good deal.
The bag makes use of the familiar yellow of the Peanut M&Ms franchise and a blue Mega logo similar to the one on the Milk Chocolate M&Ms bag (which has a brown background).
The Milk Chocolate Mega M&Ms boasted 3 times more chocolate, but the Peanut Mega M&Ms only say that there’s more chocolate and bigger peanuts.
While the Mega Milk Chocolate M&Ms were obviously bigger, I didn’t see much of a difference when I dumped a handful of these out. So, that meant that I had to go back out and pick up some regular Peanut M&Ms for comparison. The Mega are on the left and the regular are on the right. Some are identically sized, but many of the Mega are obviously bigger than the standard.
Oddly enough I didn’t find the Megas were different for me, they tasted and behaved like the Peanut M&Ms I might want to eat. That said, I feel like Peanut M&Ms have gotten smaller over the years and these may just be what I used to find ordinary. The chocolate ratio is good, there’s plenty of chocolate there’s a good crunch from the shell and a good crunch from the peanuts. I just don’t see that big of a difference to warrant another slot on the store shelves for this when they could make room for Coffee M&Ms or Crispy M&Ms.
Friday, February 21, 2014
They’re sold in familiar packaging, the large laydown bags and the individual serving size. I lucked into a sale at CVS and got two bags for $5, which I think is a fair price for fair quality chocolate.
I scrounged up all the M&Ms I had, and you can see them here from small to large, from left to right: Milk Chocolate Mini, Milk Chocolate Classic, Birthday Cake, and Milk Chocolate Mega. The individual Megas are about .75 inches across. (About the same diameter as an American nickel.) What I also noticed is that they’re extremely similar to the Mars Galaxy Minstrels. I’ve been trying to find a package of those but have had no luck. However, I’ll be in London next month and will try to pick up a package for later comparison.
The original Mega M&Ms were fat, more rounded. They’re basically the same as the current special flavor M&Ms, such as the Birthday Cake or Coconut. I’m a little unclear why they even used the same name, when it’s been only about 8 years since they were last on the shelves.
The Mega M&Ms boast three times the chocolate of a regular M&M. The Mega M&Ms weigh about 2.73 grams each while a regular M&M is about .85 grams. The color assortment is identical to the 21st century Milk Chocolate M&Ms: red, green, yellow, brown, orange and blue.
The flatness makes them easy to pick up and bite. The shell has a very satisfying crunch and there’s a large density of chocolate at the center that’s easy to distinguish. The chocolate itself isn’t extraordinary. It’s sweet and milky, though not entirely smooth in its melt. I found it a bit chalky overall, a bit on the sweet side. That said, they were wonderfully munchable and I did find myself reaching for them while they sat on my desk. I’d like to say that M&Ms would be better with better chocolate, but they tried that with Premium M&Ms and it didn’t spark with the public. Candy companies make the candy we buy. I can wish all I want, but I’m probably not M&Ms ultimate target market.
Since they’re also made by Mars, it was a natural item to compare to the new Milk Chocolate Mega M&Ms.
Unlike M&Ms, Minstrels come in only one color, dark brown.
It’s pretty easy to see why I was interested in comparing them, they’re extremely similar in size and shape.
What I did notice, though, is that the brown is much darker and more consistent. The M&Ms version is a little less deep.
In essence, the Brown Mega M&Ms and Galaxy Minstrels look the same, but the similarities end with the shell. The chocolate inside of the Minstrels is smooth, creamy, slightly malty and quite good. There’s a definite European flavor to it, a sort of dairy note that American chocolate rarely has. The M&Ms have a grainy, fudgy quality that is still absolutely tasty, but has more of a candy quality than a chocolate one.
Of the two, I was much more interested in eating the Galaxy Minstrels, and ended up eating my small bag before finishing the handful of Mega M&Ms I saved for this purpose.
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