Monday, December 7, 2015
Target’s newest seasonal edition of M&Ms is a rather nonseasonal but welcome classic: M&Ms Milk Chocolate Cafe Mocha.
They’re far more expensive than regular M&Ms. At Target they were on sale 2 bags for $6, but the regular varieties were larger bags. Milk Chocolate M&Ms come in an 11.4 ounce bags. For Halloween picked up the Pumpkin Spice Latte in a 9.9 ounce bag. The same is true for the returning Peppermint White Chocolate M&Ms, they’re now in an 8 ounce bag.
They’re larger than standard M&Ms, basically puffier. If you eat them carefully by cleaving them in half you can tell that the milk chocolate center is created in two layers. It’s like they took a regular M&M and then gave it another chocolate coating and then a candy shell. I’m not sure why the Limited Edition flavors are all this shape, but they are. It’s interesting to note that the Walmart exclusive flavor of Hot Chocolate M&Ms does have a different center. I have to wonder if this is because the manufacturing process is re-purposed from the failed M&Ms Premiums line from 2008.
The shells are green or red. My bag contained mostly green, it was tough to find reds to populate the photos, they’re less than a third of the package. There’s no actual coffee listed in the ingredients.
They don’t smell like much in the bag, a little less like chocolate but not fully like coffee. The bite is not at all soft, the chocolate is a little chalky and fudgy. The melt gives off a lot of sweetness and a little note of bitterness at first as well as a good whiff of coffee. The chocolate is okay, not great but the bitterness of the coffee notes, the roasted and woodsy aspects kind of cover for the milk flavors. It’s not really a latte flavor, its more of a coffee with milk and cocoa. It might have been fun to see them try this with a dark chocolate, but I’m patient. This is their first try at coffee M&Ms since the Premiums line. (And there will be another version of coffee and peanuts next spring.)
Mars does a great job with their coffee flavors, it’s well rounded without too much of a fake flavor note to it (like some other buttery things they’ve done). I’d love to see these come back as a seasonal tradition, but at all stores. I’ll pick up more bags soon, just in case they don’t.
Thursday, September 3, 2015
I picked up the Pumpkin Spice Latte, though I admit I was a little confused about how different this was from the Pumpkin Spice Milk Chocolate M&Ms from 2013.
It’s always a little odd to pick up “seasonal” items when I live in Los Angeles. The package here shows the brown M&M all bundled up with steamy drink. It was 96 degrees in the shade when I got back to my car with the purchase (it’s also hot in a lot of other places around the country, it was still August when these hit the shelves).
The pieces are large, as all of the specialty flavors lately have turned out to be. They come in orange, cream and dark brown. (The earlier 2013 Pumpkin Spice were orange, green and dark brown.)
The ingredients list no specifics about the flavors, there are no lists of spices and definitely no actual pumpkin or coffee. What I expected to be different about this variety is more of the latte beverage experience. So, I’m hoping for creamy milk notes, maybe some espresso and of course the spice mix known as pumpkin.
The flavor combination here is immediately cinnamon with a touch of coffee and chocolate. The spices are warm, but not very evenly balanced, it’s almost all cinnamon and not much in the way of nutmeg or ginger. The coffee notes keep it from being as sweet as some others, though it’s a little inconsistent. The chocolate itself is grainy and not terribly creamy. In general the chocolate quality on M&Ms is disappointing as a chocolate item, but fine as a candy.
I’m a little confused how this whole coffee craze can come about and there are no coffee M&Ms, but some how a beverage that includes coffee can actually get the M&M treatment.
Wednesday, November 12, 2014
Mars made an exciting announcement earlier this fall that they’re bringing M&Ms Crispy back to American stores starting January 2015.
Some folks at Mars were good enough to send me some samples (though not in the final packaging, so I included the press release version of the package design for reference).
You can read more on Crispy M&Ms in this write up I did a few years ago when I reviewed the European version. Basically, the American version of Crispy M&Ms came out in 1998 and were discontinued in 2005. They had their fans, and current social media allowed them to speak directly with Mars to voice their enthusiasm for the return of the candy.
The Crispy M&M, if you’ve never heard of them, are described as feature a unique, crispy center covered in creamy milk chocolate, enclosed in a colorful candy shell. The center is like a little cereal puff.
The new package will hold only 1.35 ounces, which is more than the Pretzel M&Ms which are only 1.14 ounces but less than the standard Milk Chocolate M&Ms which is 1.69 ounces.
The new version comes in the same color array as regular M&Ms: red, orange, yellow, blue, green and brown.
The pieces are much smaller than I expected, since I’ve had the European versions, which are closer to the size of a Peanut M&M. These are a similar diameter to a Milk Chocolate M&M, but puffy. But they’re also quite irregular. They’re lumpy and sometimes close to spherical, while others are long or pointy in spots.
They’re easy to bite and crunch, and extremely light. The center crunch is kind of like the flavor of a corn flake ... very mild with only a hint of salt and malt. But for the most part they’re neutral. The chocolate is sweet, but otherwise generic. The crunchy shell provides a different sweetness compared to the chocolate and a different more brittle crunchy compared to the centers.
Overall, it’s a pleasant snack that I have no trouble scooping by the handful. But it made me wish for something else ... I wanted a Malted Milk M&M. This is not so hard for Mars to manage, they’d just take the Maltesers they make in the UK and give them a colorful candy shell.
The earlier versions of Crispy M&Ms used a blue wrapper, but that has since been usurped by the Pretzel M&Ms, so the 2015 version will be in lime green packages. I can’t say for certain that these are better or similar to the originals, as it’s been a long time since I’ve had them. They definitely fit into a niche that’s not well served in the chocolate market right now, which is the crossover with snacks. Here’s what the Crispy M&Ms announcement said about it:
M&Ms briefly had Mint Crispy M&Ms as a limited edition.
The European Crispy M&Ms featured mostly natural colors for the shells, which meant a slightly muted palette. Natural colors can sometimes bring their own flavors, though, so some folks can tell the difference between the colors (I can usually pick out the yellows and oranges by taste). It would have been interesting, though, for Mars to make this revival of Crispy M&Ms with the European colors, just to see if that would catch in the US.
I’m curious to see how Crispy M&Ms do this time around. The survival rate for revived candies isn’t great, but the success rates for completely new candies aren’t any better. I have no stats for that, just personal experience paging through the blog at home many candies I’ve reviewed over the past 9 years that don’t exist any longer. Maybe read about M&Ms Premiums or compare the early Mega M&Ms that were discontinued, and the new version.
They are far more consistent (less bumpy) than the samples I used for this review. Though they weren’t any smaller than the smallest from my sample, they were all small pieces. This could just be the way that they were packaged, that the weight difference means that the like sized pieces end up on the bagging platform together. I would need to buy more bags to be sure, but it’s something I’ll keep my eye out for in other reviews. I did eat a whole bag and though it’s not very much at 1.35 ounces, it was filling enough.
Tuesday, February 25, 2014
Last week I showed off the new Milk Chocolate Mega M&Ms, this week I have the Mega Peanut M&Ms. I picked both bags up at CVS on sale at two bags for $5.00. Since the bag is 11.4 ounces, that’s a pretty good deal.
The bag makes use of the familiar yellow of the Peanut M&Ms franchise and a blue Mega logo similar to the one on the Milk Chocolate M&Ms bag (which has a brown background).
The Milk Chocolate Mega M&Ms boasted 3 times more chocolate, but the Peanut Mega M&Ms only say that there’s more chocolate and bigger peanuts.
While the Mega Milk Chocolate M&Ms were obviously bigger, I didn’t see much of a difference when I dumped a handful of these out. So, that meant that I had to go back out and pick up some regular Peanut M&Ms for comparison. The Mega are on the left and the regular are on the right. Some are identically sized, but many of the Mega are obviously bigger than the standard.
Oddly enough I didn’t find the Megas were different for me, they tasted and behaved like the Peanut M&Ms I might want to eat. That said, I feel like Peanut M&Ms have gotten smaller over the years and these may just be what I used to find ordinary. The chocolate ratio is good, there’s plenty of chocolate there’s a good crunch from the shell and a good crunch from the peanuts. I just don’t see that big of a difference to warrant another slot on the store shelves for this when they could make room for Coffee M&Ms or Crispy M&Ms.
Friday, February 21, 2014
They’re sold in familiar packaging, the large laydown bags and the individual serving size. I lucked into a sale at CVS and got two bags for $5, which I think is a fair price for fair quality chocolate.
I scrounged up all the M&Ms I had, and you can see them here from small to large, from left to right: Milk Chocolate Mini, Milk Chocolate Classic, Birthday Cake, and Milk Chocolate Mega. The individual Megas are about .75 inches across. (About the same diameter as an American nickel.) What I also noticed is that they’re extremely similar to the Mars Galaxy Minstrels. I’ve been trying to find a package of those but have had no luck. However, I’ll be in London next month and will try to pick up a package for later comparison.
The original Mega M&Ms were fat, more rounded. They’re basically the same as the current special flavor M&Ms, such as the Birthday Cake or Coconut. I’m a little unclear why they even used the same name, when it’s been only about 8 years since they were last on the shelves.
The Mega M&Ms boast three times the chocolate of a regular M&M. The Mega M&Ms weigh about 2.73 grams each while a regular M&M is about .85 grams. The color assortment is identical to the 21st century Milk Chocolate M&Ms: red, green, yellow, brown, orange and blue.
The flatness makes them easy to pick up and bite. The shell has a very satisfying crunch and there’s a large density of chocolate at the center that’s easy to distinguish. The chocolate itself isn’t extraordinary. It’s sweet and milky, though not entirely smooth in its melt. I found it a bit chalky overall, a bit on the sweet side. That said, they were wonderfully munchable and I did find myself reaching for them while they sat on my desk. I’d like to say that M&Ms would be better with better chocolate, but they tried that with Premium M&Ms and it didn’t spark with the public. Candy companies make the candy we buy. I can wish all I want, but I’m probably not M&Ms ultimate target market.
Since they’re also made by Mars, it was a natural item to compare to the new Milk Chocolate Mega M&Ms.
Unlike M&Ms, Minstrels come in only one color, dark brown.
It’s pretty easy to see why I was interested in comparing them, they’re extremely similar in size and shape.
What I did notice, though, is that the brown is much darker and more consistent. The M&Ms version is a little less deep.
In essence, the Brown Mega M&Ms and Galaxy Minstrels look the same, but the similarities end with the shell. The chocolate inside of the Minstrels is smooth, creamy, slightly malty and quite good. There’s a definite European flavor to it, a sort of dairy note that American chocolate rarely has. The M&Ms have a grainy, fudgy quality that is still absolutely tasty, but has more of a candy quality than a chocolate one.
Of the two, I was much more interested in eating the Galaxy Minstrels, and ended up eating my small bag before finishing the handful of Mega M&Ms I saved for this purpose.
Tuesday, February 11, 2014
Birthday Cake Milk Chocolate M&Ms are out on shelves even though Mars announced that they would be released in May 2014. The new cake flavor comes right on the heels of the Walmart-exclusive Red Velvet M&Ms that also came out this year.
The description is rather vague: Delicious milk chocolate infused with birthday cake flavor creates an exciting new treat worth celebrating. Part of my confusion comes from an actual non-standardization of birthday cake as a singular flavor. Is it yellow cake with vanilla icing? Is it devil’s food with chocolate frosting? Is it an ice cream cake with candle wax? I’m going to go with chocolate cake and white (vanilla) icing, since that’s what the red M is holding on the package.
It’s unclear if this is a new permanent addition to the M&Ms varieties, which currently include: Milk Chocolate, Peanut, Dark Chocolate, Dark Peanut, Peanut Butter, Almond, Dark Mint, Raspberry, and Pretzel plus other seasonal varieties. They currently come in two package sizes, the stand up bag holding 8 ounces shown here and the single serve version.
The candy coated chocolates are quite big and very bright in primary red, yellow and blue. I noticed that they had the same cracking and dusting problem I experienced with my Red Velvet M&Ms earlier this year. I don’t know if it’s because they’re bigger or that the specialty versions just get treated more roughly than regular versions. I polished them individually for their photo shoot. (Really.)
They do smell sweeter, with a little more of a vanilla note than regular M&Ms. They’re not that different from regular Milk Chocolate M&Ms, except that they’re bigger. They’re not that good though, the novelty of the flavor wears off after about five of them. They just seemed sweeter ... the chocolate certainly isn’t great. I’ve noticed that the quality of the chocolate is one item that Mars has not been focusing on over the years, instead it’s been the added flavors, colors or special printing you can get on the shell.
I did try them compared to the Red Velvet M&Ms, since they’re both based on cakes. What I noticed is that the Red Velvet tasted more like buttered popcorn but also had a bit more of a tangy note. The Birthday Cake, on the other hand, has an Angel Food Cake note of baked sugar and vanilla.
I’ll stick to the Almond M&Ms, just in case anyone was wondering which M&Ms to have at my birthday party.
Monday, January 6, 2014
Every once in a while candies get a revamp, so I like to revisit them. Here are a few that caught my eye.
Pretzel M&Ms were introduced in 2010 (original review) and have done well enough for Mars that they have continued as part of their regular repertoire, even getting seasonal color varieties for the holidays. I noticed a new version on shelves that advertised “now more pretzel taste.” Since I was able to find the previous version, I thought I’d taste them side-by-side. They have similar “best before” dates.
They look identical. The originals are on the left and the new version are on the right. Same colors, same shape, same size.
It is striking how much better the new ones are. The new ones are crunchier, taste lighter and airier yet have more of that malty, pretzel toasted coating. There was no difference I could see in the ingredients or in the new nutrition panel. They’re still a pretty low calorie candy treat, at only 150 calories per package, they’re pretty satisfying without being too fatty. (Of course the portion is only 1.14 ounces, but there’s a lot going on with the textures.)
The original rating stands at 7 out of 10. They’re not perfect and I still don’t think I’ve bought them since the first introduction (though I eat them when given a sample package, which happens once or twice a year). I still go for the Almond M&Ms when given the chance.
Hershey’s Rally Bar is a strange sort of candy bar in that it appears and disappears on store shelves with little notice. It’s a Hershey’s candy bar, first test marketed in the late 1960s, it was in wide distribution by 1970 across the country. The advertising theme was: Reach Me a Rally Bar, the Milk Chocolate Covered Nut Roll for the Man-Sized Appetite as well as the more gender-neutral The Crowded Candy Bar. This was one of the Hershey Corporation’s earliest attempts at advertising, before this they stood with the founder’s position that a quality product would sell itself. More about the Rally Bar on Collecting Candy.
The candy bar has no real package identity to adhere to in this reissue. This is what it looked like back in 2008 and this is what it looked like in 2004. The new one doesn’t even mention the name Hershey on the front. I picked it up at Walgreen’s as an exclusive item.
Though it was probably a chocolate candy bar when it was introduced, by the 2004 wrapper it was evident that this was a mockolate item. (Here’s my original review.)
This is smaller than the 2.2 ounce bar I tried back in 2008. This is 1.66 ounces (which is actually a good size for me). It smells like peanuts. The fudgy center is like a nougat, it’s soft and chewy with little flavor of its own. The peanuts are Payday-like, they’re crunchy, though not quite as salty. The chocolatey coating actually has a hint of salt, keeping it from being sickly sweet. Overall, it’s an okay bar but I don’t see it as that different from a Baby Ruth.
I stand by my previous rating of 6 out of 10.
There was a time when there were oodles of limited edition candies - not a month went by in the late Aughts that the major candy companies didn’t present a flavor twist on one of their tried and true candies. Snickers alone went through many iterations including: Shrek (green nougat), Indiana Jones (spiced nougat), Charged (caffeinated), 3X (chocolate nougat, chocolate caramel), Fudge (chocolate fudge instead of nougat), Xtreme (no nougat) and Nut n Butter Crunch (peanut buttery nougat).
The Snickers Rockin’ Nut Road changed up a few items in the standard Snickers Bar. First, they replaced the milk chocolate coating with dark chocolate. I approve. Second, they replaced the peanuts with almonds. I find this to be a good substitution. Third, they changed the lightly peanut butter nougat with a smoother marshmallow nougat. Definitively goes with the other two items. The structure is the same - nutty nougat on the bottom, caramel on the top and covered in chocolate.
I gave these an 8 out of 10 rating last time (full review) and I fully endorse them again this time. The nougat is smoother than the 3 Musketeers style and the crunch of the almonds is great. It’s more of a variation on the classic Mars Bar, but I won’t quibble with Mars if they want to bring this back. (In fact, I prefer it to the standard Snickers Almond, which replaced the Mars bar).
Friday, January 3, 2014
Red Velvet cake is made with buttermilk and vinegar plus some cocoa. It’s not a rich chocolate cake, just a lightly chocolate cake with a tangy note to it. The fact that it’s red is really inconsequential to the flavor. The color can be created naturally or using artificial food coloring. The cake is usually frosted with a cream cheese icing or browned butter icing.
I’m not much of a cake fan in the first place and Red Velvet is so low on my list that I’d probably prefer not to eat anything at all. Just to be really diligent about this, I went to Sprinkles, a cupcake bakery, and picked up a Red Velvet Cupcake to remind myself what the heck this is supposed to taste like. The Sprinkles website says that they’ve added extra cocoa to theirs and chose a cream cheese frosting.
The cake is moist and bouncy with a good crumb. The cream cheese frosting is what really prevails here. It’s wonderfully smooth and fresh, the only hint of sugary grain is in the crust, but the rest has a pleasant tangy note to the milky sweetness. The cake itself has a sort of corn meal flavor to it, it’s slightly floral, not terribly sweet and overall ... just nice. Not chocolatey, a little on the vanilla side. But nothing I’d get really excited about.
Now that I had something to compare it to, I figured I was prepared to complete my review.
The pieces come in three colors: maroon, red and white. They’re the larger, chunky M&Ms, which are inconsistent sizes. Some are the size of regular M&Ms, but most are super-sized.
The centers are milk chocolate with a light tangy note to them. They’re not more chocolatey, and as you can see from the ingredients above, they didn’t alter their milk chocolate recipe to include buttermilk. They seem like they have more of a vanilla note, like poundcake.
If someone just gave these to me without any clue about the special flavoring, I wouldn’t have picked Red Velvet. At this point I’m curious about how different this will taste from the upcoming Birthday Cake M&Ms. (I’ll set some aside for comparison when those come out in May 2014.) I think it’s a nice idea for Valentine’s Day, a little less run-of-the-mill, but if Russell Stover has had a Red Velvet seasonal piece on store shelves for two seasons, perhaps they’re not really on trend, just slightly behind it.
Red Velvet M&Ms contain milk and soy and may contain traces of peanuts, almond and wheat (in addition to listed artificial colors and unknown artificial flavors). Though Mars has a plan for certified sourcing of their cacao, M&Ms have not yet been added to that list.
Since Mars’ M&Ms team seems to be running out of flavors, let me see if I can make some suggestions: Milk Chocolate Cappuccino, Milk Chocolate Cookies n’ Creme, Milk Chocolate German Chocolate Cake, Milk Chocolate S’mores, Milk Chocolate Banana, Milk Chocolate Chai Latte, Milk Chocolate Creme Brulee, Dark Chocolate Chili Pepper, Dark Chocolate Amaretto, White Chocolate Peanut Butter, White Chocolate Strawberry Cheesecake, White Chocolate Lemon Meringue, White Chocolate Key Lime. All of my previous reviews for M&Ms that actually exist are here.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.