Friday, September 13, 2013
M&Ms Pumpkin Spice
The Pumpkin Spice M&Ms are a Target exclusive this year (just as the Candy Corn M&Ms were also exclusive their first year at WalMart). The package is cute and was easy to spot at the store. It features the orange M&M character looking like a pumpkin.
The flavor is not pumpkin pie itself, but the spices used to turn pumpkin custard into a seasonal dessert. Traditional pumpkin spices are a mix of cinnamon, nutmeg, ginger, cloves, allspice, and/or mace. The ingredients for these M&Ms are vague, just listing “artificial and natural flavorings” at the end of the list.
The pieces are, for the most part, the mega size. They’re larger than a standard M&M and come in three colors in the package: dark brown, orange and green.
The flavor is overwhelmingly cinnamon. Though they smell like chocolate, they taste like chocolate milk sipped in a room with too many Christmas-scented candles. The candy shell is crispy and the milk chocolate center is, well, a bit fudgy and grainy. I think I prefer the size of the regular M&Ms, since the chocolate is merely passable. In this format the amount of sugar easily overwhelms the chocolate.
I didn’t actually notice that much of a difference from the previous limited edition Cinnamon M&Ms from two years ago. Maybe a little more note of clove. I would have preferred more of the nutmeg and ginger spices than the Tic Tac notes of cinnamon candies.
Pumpkin Spice seems to be a pretty hot flavor these days (though the Hershey’s Kisses version has been around since 2008), a lot of seasonal candies are being released (see list below of previous reviews). If you like Spiced Chai or cinnamon in general, it’s a great time to pick up this twist on old candy favorites. If not, wait a few months and the Candy Cane and Egg Nog versions will emerge.
Finally, with all the crazy flavors of M&Ms that have come out over the years, I’m a loss to why they’d go with something like peanut butter and jelly before coffee.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.