Wednesday, October 05, 2011
M&Ms White Chocolate Candy Corn
Mars has introduced a limited edition, limited distribution of a new variety of M&Ms for Halloween. M&Ms White Chocolate Candy Corn are appearing in WalMart stores exclusively across the United States. Since I’m not able to easily shop at WalMart (really not many in the Los Angeles area), some folks at Mars were kind enough to send me a bag for review.
It’s tempting when I hear about candies like this to write the review before I even get a hold of the candy. That would not only be a horrible disservice to the readers, it’s really unfair to the candy. I’m supposed to have an open mind. Luckily I kept mine open for this one. (In reality, I thought it sounded like a dreadful idea, and I blame the Hershey’s Candy Corn Kisses and Jelly Belly Buttered Popcorn candies for my predisposition.)
The M&Ms are larger than the regular M&Ms Milk Chocolate, though they vary a little bit in size and shape. They’re thicker and have a larger diameter. They come in three colors: white, bright yellow and bright orange. (The orange and yellow are actually different from the standard colors. The orange is darker and not as shiny and the yellow has a matte caste to it and a slightly neon note.)
Mars has marketed White Chocolate M&Ms before, in 2006 they introduced M&Ms Pirate Pearls in conjunction with Pirates of the Caribbean: Dead Man’s Chest. Unlike the other limited edition version of Dark Chocolate M&Ms (tie in with Star Wars), they were never added to the regular or seasonal offerings.
Mars has stuck to their Real Chocolate pledge here, it’s real white chocolate made with oodles of cocoa butter (cocoa butter is the second ingredient - sometimes white chocolate products have milk fat before the cocoa butter). There are no other filler oils.
The candies smell a bit like strawberries or cotton candy, very sweet but not in an artificial way. I was fully expecting the liberal use of diacetyl. Happily that was not the case.
Candy Corn M&Ms on the left and classic Milk Chocolate M&Ms on the right
The shells are crunchy and seem thicker than the standard Milk Chocolate variety sports. Some of the shells were cracked, I don’t know if that was because this was sent to me and got shaken up in transit or if they’re particularly vulnerable.
The center is soft and yielding. It’s sweet and buttery smooth, like a well made buttercream frosting. The flavors are only slightly milky, the sweetness is rather clean and again reminds me of Cotton Candy. I was hoping for the honey notes that good Candy Corn has, but this was all a pleasant surprise.
They’re quite rich, both in fat and in sugar, so I found that I couldn’t eat more than about a dozen without feeling a little overwhelmed by the sweetness. Ultimately though I didn’t feel like they rose to the level of an actual Candy Corn flavored candy. Still, they’re nice, and for white chocolate fans who have so few choices for real cocoa butter white chocolate, you might be pleased.
Now I’m waiting for Egg Nog M&Ms .... mmm, nutmeg white chocolate would be dreamy.
One other note I have about this packaging. I noticed on the nutrition panel that they’re giving better information. In the serving size it gives the portion in variety of formats. A serving size is 1.5 ounces, 42 grams or about 1/4 cup. So you really get a sense of how much they mean. The new green what’s inside block also breaks it out very clearly. One portion is 220 calories and 11 grams of total fat (17% DV) and 7 grams of saturated fat (35% DV).
UPDATE 9/11/2012: White Chocolate Candy Corn M&Ms are back for 2012. They’re available in all stores, in both the large bags as well as 1.5 ounce individual serving bags (with a variety of different designs on the front).
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.