Tuesday, May 19, 2009
Limited Edition Strawberried Peanut Butter M&Ms
For the past few years M&Ms has linked up with blockbuster movies to make Limited Edition M&Ms. Shrek (Mega M&Ms), Indiana Jones and the Crystal Skull (Mint Crisp M&Ms), Pirates of the Caribbean (White Chocolate M&Ms) and Star Wars (Dark Chocolate M&Ms). This summer is no different with the release of Transformers: Revenge of the Fallen.
To tie into the movie about aliens that are two kinds of robots in one (more than meets the eye) Mars is introducing Limited Edition Strawberried Peanut Butter M&Ms.
Not only are the candies inside of the “you’ve never tasted this before” variety, they’ve also made seven different versions of the wrapper. Pictured above is The Twins - Pack 7 of 7.
What is a strawberried peanut butter M&M?
They’re pretty much the same as the regular Peanut Butter M&Ms: a peanut butter center covered in milk chocolate and a hard candy shell ... except here the milk chocolate is strawberry flavored.
I admit at first I squintched up my nose at the idea. Then I thought about PB&J (which is ideal with concord grape and white bread on one side, but also fabulous with sunflower wheat bread and raspberry jam) and it kind of made sense.
The colors are red, brown and yellow.
There were no clever motifs on the printing, just the regular M imprint. Except the yellow ones had some red splatter on them (I’m guessing that’s red transformer motor oil).
The strawberry flavor is just that, a flavoring applied on top of the inherent flavors in the peanut butter and the chocolate. The chocolate flavor is pretty much overwhelmed by the floral and sweet berry essences. The peanut butter grounds it pretty well, it’s mostly smooth, rather soft and has a good salty pop towards the end.
They’re not my favorite M&Ms ever, but I had no problem eating the whole bag. They feel about as relevant to the movie as last year’s mint crisp was to Indiana Jones.
I’ll leave you with a photo of the Bumblebee Transformer. Because I had it (hey, I work in Hollywood, I see a lotta stuff):
POSTED BY Cybele AT 6:32 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.