Tuesday, January 31, 2006

Darth M&Ms

In my continuing effort to bring you timely reviews of new products (that’s a joke), I finally found some Darth M&Ms at the 99 Cent Only Store. I picked up collector’s pack 18 of 72. In fact, they were all 18 of 72 at the 99 Cent Only Store. I’m not certain if these are still available, the website is still up.


I was a little confused at how these are considered dark chocolate, as they have milk in them, but that’s probably part of the evil Sith plan. The colors are actually pretty nice. Navy Blue, Maroon, Gray, Black and Lavender. All great colors for a snazzy sweater or scarf.

As long as I’ve brought up the subject of color, this is probably a good time to talk about consumption techniques. There are those people who like to eat M&Ms by color. Eating your candies by color of course makes sense with Skittles where they’re different flavors. But M&Ms are not. Still, when I dump a bunch out on my desk for snacking, I divide them up by color. Plain M&Ms are consumed in lots of three, all the same color and when I get to the end, there are particular pairings of colors that are acceptable. I have no idea why I do this, but I’m guessing it’s a way of taking full advantage of the colors as a feature.


Anyway, these are darker-than-milk chocolate M&Ms. Their colors are bright and shells crunchy but the centers are strangely grainy. Not grainy in the sense of the sugar is not completely dissolved, they’re grainy like someone left some ground up oyster shells in them. They’re slightly less sweet than the regular plain M&Ms and do have a bit more complex, chocolatey flavor. But they somehow lack the punch of a regular M&M. I wouldn’t mind them trying this chocolate on the Almond M&Ms, but I don’t really think they work in this format. Maybe the Peanut ones are better (Writers & Artists Snacking at Work liked them). There’s little benefit here either for Vegans or those with nut allergies as it’s not a suitable candy for either. I also resent dark chocolate being represented as evil. I mean, as candy goes, it’s more pure.

For the record, the colors are: Dooku Blue, Grievous Silver, Emperor Red, Vader Black & Maul Purple.

More timely reviews around the blogosphere - Toys are Good Food & Joshilyn Jackson.

Related Candies

  1. Mint Crisp M&Ms (Indiana Jones)
  2. Skittles Chocolate Mix
  3. M&Ms Razzberry - Limited Edition
  4. Cherry Almondine M&Ms
  5. M&Ms Line
  6. M&M Pirate Pearls
Name: Darth M&Ms
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Mars
Place Purchased: 99 Cent Only
Price: $.50
Size: 3.14 ounces
Calories per ounce: 146
Categories: Chocolate, United States, Mars, Limited Edition

POSTED BY Cybele AT 10:29 am Tracker Pixel for Entry    

  1. I think big chocolate companies are generally afraid of dark chocolate as it’s harder to be consistent with flavors than the very standardized milk varieties.
    Also it’s more expensive not being all watered down with milk products so the bottom line shrinks.
    As an example look at Starbuck’s Chantico drink which was so sweet as to be nearly unpalatable.  It would be really hard to compete with the bottom line profits of coffee and if Chantico was a hit it would have opened the door for drinking chocolate as competition perhaps on a major scale.  That would set them up for similar problems as I mentioned earlier.
    Eventually people will learn that mixing cocoa powder with their coffee might save them from the case of nerves they’re not enjoying so much.

    Comment by Rob on 1/31/06 at 12:08 pm #
  2. I have yet to buy some candy to review from the local Dollar Store. They do have some weird/wacky stuff smile


    Comment by Brian on 1/31/06 at 3:28 pm #
  3. I feel your pain with trying to find certain candy.  I had to fly all the way to California to finally get my hands on some Mega M&M’s.

    Comment by Marvo on 1/31/06 at 8:21 pm #
  4. Eating by color: My high school tennis team used to play “War” with M&Ms; on bus trips. The fact that they’ve associated these colors with characters would make for interesting philosophical discussions about the outcomes of certain pairings!

    Anyway, I bought a big bag of Darth M&Ms; in the fall when our Target was clearing them out. My boys questioned why silver/gray and lavendar should be considered “dark” colors! We thought about doing a side-by-side taste test but managed to eat all of them before we got some regular Ms.

    Comment by Tricia on 1/31/06 at 8:51 pm #
  5. Okay this is my system for eating M&Ms;: First I divide them up by colour. And then I take one from each colour group and put them together to make a diverse group of colour. And then if there are any leftovers… like too many browns, or yellows, I eat those first. And then I eat the less diverse colour groups, and then finish off with a group that has all the colours in it.

    Anyone want to share theirs?

    Comment by Mila. on 2/01/06 at 5:06 am #
  6. Yes!  These are awesome in the Peanut variety.  I never tried them in the plain, but the Peanuts had my co-workers scrounging at my cubicle begging for more handfuls.  In fact, when the last of them went on sale, last summer, I believe, we bought as many bags as we could find.  They are now carefully stored and I parcel them out, praying M&Ms; will make these permanent.

    Comment by Julilla on 2/02/06 at 1:01 pm #
  7. great item, Ms. C! you cracked me up w/ the “new product” line ... the photo of the candies themselves is AWESOME - the color, the sheen on the shells! breathtaking. also, i appreciate the informativeness of this item, cuz i never got around to trying the regulars, just the peanut version. so the grit factor you mention is very interesting/enlightening.
    meanwhile, hopefully marvo will do better now at scoring the megas - their distrib has been flaky - they were originally a ltd edition but they got bumped up to regular product, right? i see ‘em everywhere now. i’ve washed my hands entirely of the regular size (even tho it makes me feel like a typical plus-size piggish american…)

    Comment by tg on 2/03/06 at 6:26 am #
  8. Cybele's avatar

    Mila - you mix them up? Interesting, I don’t know if I’ve ever seen someone actually separate the colors and then purposely recombine them.

    Julilia & tg - I’m going to have to scout to see if I can find any of the Peanut ones now.

    I’m still not sold on the Megas (and I don’t see them that much in the king sized packs anymore) but then again, I’ve been rather smitten with Kissables lately.

    Comment by Cybele on 2/03/06 at 3:36 pm #
  9. I found my Mega M&M;‘s at Dollar Giant!  They are addicting.

    Comment by Annie on 6/24/08 at 11:39 am #
  10. I found a package of Mega M&M;‘s at the Dollar Giant BUT I found them a bit different in taste.  I’m used to buying the smaller bags from convenience stores.

    Comment by Annie on 6/24/08 at 11:43 am #
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