Tuesday, March 15, 2016
Malt M&Ms Mini Eggs
Mars has a few seasonal varieties of M&Ms available this year, including the White Strawberry Shortcake and Easter Sundae M&Ms (which are Target and Walmart exclusives, respectively). For the masses who can’t shop at those stores or don’t want a which chocolate product, there’s one other Easter version that’s new this year: Malt M&Ms Mini Eggs.
I was very excited about these by the name, since Mars already has a great line of malt products available in Europe under the Malteser name. This is not that, in any way.
The new Malt M&Ms Mini Eggs are Crispy M&Ms in their format and ingredients. The only difference is not the addition of malt in the center, but butter flavor.
I picked up both the regular M&Ms Crispy in their Easter colors and the Malt M&Ms Mini Eggs for comparison, when a reader alerted me that they were no different.
There are some small format differences. As noted in the name, the Malts are mini, and they are slightly smaller than the regular Crispy M&Ms, but not something that you’d notice right away. But then again, the Malts aren’t really egg shaped at all, they’re just inconsistent so that some of them are kind of egg shaped and others are spherical.
The candies on the left are the Easter colors for the regular Crispy M&Ms and the handful on the right are the new Malt M&Ms Mini Eggs. Slightly different colors, but similar irregular shapes.
The difference isn’t inside, either. The ingredients and the structure are the same. The crispy rice center is light and airy, but basically flavorless, it’s a little like cereal, a little malty. Outside there’s a little hint of chocolate, not much but with a bit of a milky note. The candy shell is crisp. But as I mentioned earlier, this Malt version is not malty, the outside has a butter flavor to it, and I have to emphasize that it’s just a flavor.
I’ve had these two bags for almost a month, I’ve finished the regular Easter crispy M&Ms but I can’t bear to even have the Malt bag open near me. The smell is disgustingly artificial. It’s not malt at all. I don’t know what Mars was thinking with this product version, but they should definitely consult with other parts of the company that actually make malted items in the future.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.