Friday, February 21, 2014
Milk Chocolate Mega M&Ms
They’re sold in familiar packaging, the large laydown bags and the individual serving size. I lucked into a sale at CVS and got two bags for $5, which I think is a fair price for fair quality chocolate.
I scrounged up all the M&Ms I had, and you can see them here from small to large, from left to right: Milk Chocolate Mini, Milk Chocolate Classic, Birthday Cake, and Milk Chocolate Mega. The individual Megas are about .75 inches across. (About the same diameter as an American nickel.) What I also noticed is that they’re extremely similar to the Mars Galaxy Minstrels. I’ve been trying to find a package of those but have had no luck. However, I’ll be in London next month and will try to pick up a package for later comparison.
The original Mega M&Ms were fat, more rounded. They’re basically the same as the current special flavor M&Ms, such as the Birthday Cake or Coconut. I’m a little unclear why they even used the same name, when it’s been only about 8 years since they were last on the shelves.
The Mega M&Ms boast three times the chocolate of a regular M&M. The Mega M&Ms weigh about 2.73 grams each while a regular M&M is about .85 grams. The color assortment is identical to the 21st century Milk Chocolate M&Ms: red, green, yellow, brown, orange and blue.
The flatness makes them easy to pick up and bite. The shell has a very satisfying crunch and there’s a large density of chocolate at the center that’s easy to distinguish. The chocolate itself isn’t extraordinary. It’s sweet and milky, though not entirely smooth in its melt. I found it a bit chalky overall, a bit on the sweet side. That said, they were wonderfully munchable and I did find myself reaching for them while they sat on my desk. I’d like to say that M&Ms would be better with better chocolate, but they tried that with Premium M&Ms and it didn’t spark with the public. Candy companies make the candy we buy. I can wish all I want, but I’m probably not M&Ms ultimate target market.
Since they’re also made by Mars, it was a natural item to compare to the new Milk Chocolate Mega M&Ms.
Unlike M&Ms, Minstrels come in only one color, dark brown.
It’s pretty easy to see why I was interested in comparing them, they’re extremely similar in size and shape.
What I did notice, though, is that the brown is much darker and more consistent. The M&Ms version is a little less deep.
In essence, the Brown Mega M&Ms and Galaxy Minstrels look the same, but the similarities end with the shell. The chocolate inside of the Minstrels is smooth, creamy, slightly malty and quite good. There’s a definite European flavor to it, a sort of dairy note that American chocolate rarely has. The M&Ms have a grainy, fudgy quality that is still absolutely tasty, but has more of a candy quality than a chocolate one.
Of the two, I was much more interested in eating the Galaxy Minstrels, and ended up eating my small bag before finishing the handful of Mega M&Ms I saved for this purpose.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.