Friday, May 10, 2013
Milk Chocolate M&Ms Chocolate Bar
M&Ms are ranked as the #1 candy by companies who track such things. But that popularity has always been limited to the lentil type candies, not other candies branded under M&Ms. As an example, Mars launched the M-Azing bar, a chocolate bar with M&Ms in 2004 but it was discontinued in 2008.
Mars is trying again trying to flatten and solidify the candies with the new Milk Chocolate M&Ms Chocolate Bar. The tagline is chocolate bars are better with M.
The bar, as you can imagine, is a milk chocolate base studded with M&Ms (candy coated milk chocolate pieces). I was curious if the chocolate of the bar was the same as the chocolate inside the M&Ms. Looking at the ingredients list, it appears they are slightly different.
The embedded candies are the mini sized M&Ms, not the full sized. (As you can imagine, the bar would need to be pretty thick to full encapsulate them.) The minis have a much thinner shell, so less of a sharp crispness.
The bar is cute to look at. It’s nicely segmented and molded and breaks apart easily with a good snap. The scent is sweet and a little on the sugary side; it didn’t smell rich and reminded me of R.M. Palmer. The melt is pretty smooth overall, but there’s a slight cereal flavor to it, which I’m guessing is from the candy shells. It’s also has a slight sharpness to it, almost verging on a Hershey’s taste. On the whole, I was unimpressed.
The candy pieces inside gave a little crisp crunch to it and added sweetness. There was little difference in the flavor when it came to the centers of the M&Ms when eaten in the context of the bar. Overall ... the chocolate itself was never the strong suit of M&Ms, it’s always been the munchable, colorful portability of them.
If you’ve been looking for a milk chocolate bar with more artificial ingredients, this might be just the thing. Not only do you get the artificial colors on the actual M&Ms, there’s also the added bonus of PGPR,
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.