Wednesday, December 02, 2009
Long before Hershey’s came out with Kissables, they had a product called Hershey-ets. They were introduced in 1954 and were pretty much direct competitors to M&Ms. They never quite took off so by 1978 the machinery for Hershey-ets was turned over to the Reese’s Pieces project and Hershey-ets were only made seasonally.
My personal memories of these candy covered chocolate lentils are pretty vague. I know that I could get them at Hershey Park in little vending machines for a dime or quarter for a handful. (Not to be confused with the machines that dispensed duck food.) The only reliable time, for many years, to find Hershey-ets was around the holidays when they were sold in Christmas colors and found in bags in the baking aisle or in these cute little clear plastic canes.
Then the disappeared in 2006 with the introduction of Kissables (2005)... then Kissables were reformulated from their original candy-coated milk chocolate drops formula into candy-coating mockolate in 2008... then they were quietly discontinued in 2009. Earlier this year Hershey’s announced a new product line called Pieces, which would add to the existing Reese’s Pieces line three new products: York Peppermint Pattie Pieces, Almond Joy Pieces and Hershey’s Special Dark Pieces. One item missing from that list was a classic milk chocolate version ... the Hershey-ets.
So I can’t say I was surprised when I stumbled on a display of Hershey’s Canes at Target a few weeks ago. They featured the Hershey’s Canes I remembered from my childhood - a clear plastic tube filled with Hershey-ets (green & red) or Reese’s Pieces (in white, green & red). They were only 99 cents so I picked up a few.
There’s not much to say about the construction of them, as most Earthlings are familiar with this candy construction. Milk chocolate ovoid covered with a brightly colored sugar shell.
Are they just smashed Kissables or are they mini Hershey’s Easter Milk Chocolate Eggs?
Kissables Original (2006) Ingredients: Milk chocolate (sugar, cocoa butter, chocolate, nonfat milk, milk fat, lactose, soy lecithin, PGPR & artificial flavors), sugar, red #40, yellow #5, yellow #6, blue #1 & carnauba wax.
Hershey-ets (2009) Ingredients: Sugar, milk, cocoa butter, chocolate, contains 2% or less of artificial colors (yellow #5, red #40, blue #1), corn syrup, corn starch, modified food starch, resinous glaze, soy lecithin, carnauba wax, vanillin. (Manufactured on shared equipment with peanuts).
I don’t have a wrapper for the classic Hershey’s Eggs, but just by tasting these I’m going with a mini version of the Hershey’s Eggs. What’s weird is that there’s no PGPR in there.
Finally, since they look and act like M&Ms, I also did a little one-to-one comparison. Hershey-ets are little bulkier, a little less tapered at the edges. The shell is also thicker, so there’s more crunch.
M&Ms milk chocolate is sweet and tastes a bit like cocoa with a light peanut touch and milk. Not intense and the shell is like a light crust. They’re very easy to eat, and keep eating though they never quite fill me up.
Hershey-ets milk chocolate is classic Hershey’s tang. Honestly, sticking my nose in the little tube, it smelled like chevre, or at the very least, chocolate cheesecake. The tangy yogurt note cuts through the sweetness a bit, and the extra crunchy shell provides more than just melting protection. Still, they’re every sweet and after a handful they gave me a sore throat. I enjoy the fact that they’re so different from M&Ms, but they’re not quite the jumbo pop of the Easter version that I prefer which has more shell and more of an uninterrupted fudgy chocolate flavor and texture. I easily ate both tubes I had over two days.
Lately I’ve found that Hershey’s chocolate has tasted a little rancid, a little more like burps than is considered polite for candy. I’ve been blaming it on PGPR, which I think either adds some sort of off flavor or allows the flavors to oxidize quicker. These don’t seem to have that problem. The flavor, though tangy with that slightly caramelized milk note is still there, but either sealing them in the little airtight candy shell or the lack of PGPR gives me back my classic Hershey’s chocolate.
Though I don’t remember them, they were once available in single serve packages just like M&Ms, Candy Wrapper Archive has an image of them from the 60s. Retro Commercials remembers when Hershey-ets were sold by the bucket.
POSTED BY Cybele AT 10:38 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.