Thursday, May 10, 2012

Candy Tease: Mars 2012 Announcements

Mars has scaled back on the new product introductions they announce at Sweets & Snacks Expo, but there are still plenty of new twists on your favorite candies coming out in the next six months or so. Here are some highlights:

Dove Cookies and CremeName: Dove Cookies and Creme
Brand: Dove (Mars)
Description: Savor the grown-up experience of a childhood favorite with the delicious flavors of cookies and crème. New DOVE® Brand Silky Smooth Cookies and Crème blends sweet and creamy white chocolate and crunchy chocolate cookie bits into an indulgence that only DOVE Chocolate can deliver.
Introduction Date: September 2012
Notes: I am actually looking forward to this. The Hershey’s version has gone downhill since they stopped using all cocoa butter but the Dove Peppermint Bark that came out two years ago did turn out really well ... the big question remains, will it have the right ratio of chocolate cookies.

Milky Way Caramel AppleName: Milky Way Caramel Apple
Brand: Mars
Description: Caramel apples are a Halloween tradition, and new MILKY WAY® Brand Caramel Apple Miniatures add a chocolate twist to this Halloween favorite. Combining the irresistible tastes of chocolate, rich and creamy caramel and apple, this new item brings a unique, new flavor to trick-or-treating, decorating and snacking.
Introduction Date: September 2012
Notes: These are coming out for Halloween, but will be around through the end of the year. I know that the apple and caramel flavor thing has been around for a while, but I have my doubts that this will taste realistic and not fake.

3 Musketeers Hot CocoaName: 3 MUSKETEERS Brand Hot Cocoa with Marshmallow
Brand: Mars
Description: What’s better than hot cocoa on a cold winter’s day? Try new 3 MUSKETEERS Brand Hot Cocoa with Marshmallow Minis and find out! This new limited-edition holiday flavor may not warm the bones, but with its smooth and creamy goodness, it’s sure to satisfy holiday decorating and snacking this season.
Introduction Date: November 2012
Notes: 3 Musketeers has been the area where Mars has been throwing its muscle in the seasonal flavors. The previous 3 Musketeers Marshmallow for Easter 2011 was a bit lackluster. I’m not quite sure what this flavor will be, except less malty (is it possible for the current version of 3 Musketeers to be less malty) than the current version.

Dove StrawberryName: DOVE PROMISES Silky Smooth Milk Chocolate & Strawberry Crème Swirl Hearts
Brand: Dove (Mars)
Description: Juicy strawberry crème coated in milk chocolate combine for a decadent and irresistible taste sensation. DOVE captures this hallmark flavor of the season in new DOVE PROMISES Silky Smooth Milk Chocolate & Strawberry
Introduction Date: January 2013
Notes: The white & milk swirl that Dove came out with is nicely done. The fakey fruit flavors that I had in the raspberry was just not my cup of tea, but there are others that might enjoy these, especially in small pieces with a Valentine’s theming on them.

Other items returning:

M&M’S Candy Corn White Chocolate Candies were an unexpected hit last year. I was surprised that I liked them and am glad to see that they’ll return for Halloween 2012. Full review here.

Dove Peppermint Bark will be back for Christmas in the bark and Promises version, but also a new DOVE Peppermint Bark Singles which sounds like a great way to just pick up a small, easy to eat bar instead of a large bag. Previous review of Promises here.

DOVE PROMISES Silky Smooth White Chocolate will also return for Christmas 2012. Previous review is here.

3 MUSKETEERS Dark Chocolate Strawberry Minis were introduced in a Fall Mix in 2007 (along with French Vanilla and Cappuccino). Lately they’ve been bringing out Cherry and Raspberry seasonally, but this Strawberry version will be out for Valentine’s Day 2013.

Images courtesy of Mars, Inc.

Related Candies

  1. Candy Tease: Sweets & Snacks Expo 2012 - Part 2
  2. Candy Tease: Sweets & Snacks Expo 2012 - Part 1
  3. Candy Tease Spring 2012
  4. Candy Tease: October 2011
  5. Candy Tease: Mars 2011 Announcements
  6. Candy Tease: Mars 2010

POSTED BY Cybele AT 8:09 am Tracker Pixel for Entry     CandyNew Product AnnouncementMarsHighlightFeatured News

Comments
  1. Hello Cybele .... been awhile since I’ve commented. Still read the blog!

    Enjoying all your (sweet!) travels?

    The above candies are so-so. The flavors (artifical taste)do not excite me enough to purchase. I would try the hot cocoa minis. Might be overly sweet though.

    Just give me a high quality piece of organic (dark) chocolate and I’m good to go!

    Comment by Marcee on 5/10/12 at 6:06 pm #
  2. The Dove Milk Chocolate/Strawberry Swirls were out for Valentine’s Day this year!

    Walmart had them, so we gave them a shot—sort of tasted like a neopolitan ice cream, to me.  yum!

    Comment by Jen on 5/12/12 at 4:48 am #
  3. The milky way caramel apple looks soo tasty!

    Comment by kat on 5/21/12 at 8:30 am #
  4. You are very lucky to get so many different varieties, I wish Mars were so prolific over here inthe UK grr lol theyre not very innovative here for some reason. They just like to repackage and relaunch. They do create new things but they seem more adventurous over there.

    I think orange and biscuit galaxy, galaxy bubbles and bubbles orange (bubbly chocolate like aero) and galaxy bites (chocolate covered caramels) have been the most recent innovations!

    Comment by Alan on 5/27/12 at 1:44 am #

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