Tuesday, December 6, 2011

Dove Promises White Chocolate

Dove Promises White ChocolateMars has finally hopped into the white chocolate game with both feet. Their new Dove White Chocolate Silky Smooth Promises stand alone as the only mass-market true white chocolate in bite size pieces.

I don’t know if this is a regular item or a seasonal offering from Dove. They’ve already proven that they can make a good white chocolate, which has been their base for their rich Peppermint Bark offerings for the third year in a row.

The package is a stylish amber and gold design with the Dove logo featuring most prominently. The see through part reveals the pieces are foil wrapped in two different shades of gold with white snowflakes.

Dove Promises White Chocolate

Hershey’s has their White Chocolate Meltaway Bliss, but that’s a filled candy, with some sort of palm oil & cream inside. The Dove White Chocolate is truly a white chocolate product, in that it contains only cocoa butter and dairy as its fat base without any other vegetable fats.

Still, it’s pricey stuff. The bar was just shy of 8 ounces while the true chocolate varieties at the same price are over 9.5 ounces.

Dove Promises White Chocolate

The flavor is oddly buttery, as in milky with that sort of churned flavor to it. However, there’s more of an aged dairy taste than a fresh milk flavor. There’s a light hint of salt (45 mg per 5 pieces).

The texture is firm but has a smooth melt, not nearly as silky as the regular Dove Promises but still decadent. It’s sweet, and that sugary quality does give it a but of a thick and sticky quality as it dissolves. Sometimes though it tasted a little on the rancid or perhaps slightly stale side of things. This could be because it picked up some flavors from other items (such as some chocolate flavored marshmallows), but considering the fact that they’re tightly foil wrapped and then in a heavy plastic bag, they shouldn’t be doing that.

Dove White Chocolate Promises

White chocolate is definitely a tough item to do well. These are good, and true white chocolate is hard to find, especially in the grocery or drug store these days. The ingredients are pretty good: sugar, cocoa butter, skim milk, milk fat, soy lecithin, salt, natural flavor and PGPR. They’re made in a facility that processes peanuts and tree nuts. There’s no mention of gluten. They’re Kosher.

It’s a good quality product for the price, but it’s not going to be my go-to white chocolate. I’ll still opt for Green & Black’s super-vanilla infused White Chocolate which is also fair trade. But if I needed something festive and foil wrapped, I’d grab a bag of these.

Related Candies

  1. Trader Joe’s Eggnog Almonds
  2. M&Ms White Chocolate Candy Corn
  3. Dove Peppermint Bark
  4. Cookies ‘n’ Creme Showdown
  5. Hershey’s White Chocolate Meltaway Bliss
  6. Ritter Sport White Chocolate with Hazelnuts
  7. Green and Black’s White Chocolate

Name: White Chocolate Promises
Brand: Mars
Place Purchased: Target (Glendale)
Price: $3.49
Size: 7.94 ounces
Calories per ounce: 156
Categories: Candy, Christmas, Mars, Kosher, White Chocolate, 7-Worth It, United States, Target

POSTED BY Cybele AT 11:27 am Tracker Pixel for Entry     All NaturalCandyReviewChristmasMarsKosherWhite Chocolate7-Worth ItUnited StatesTarget

  1. I love white chocolate, so I’m always excited when a new product comes out!
    I will be trying these!

    Comment by Sal on 12/06/11 at 5:20 pm #
  2. Just gave these to my son as a St. Nicholas day present. Will be asking him to try a couple!

    Comment by Barbara on 12/06/11 at 5:36 pm #
  3. Will this white chockolate be yearroung as it is delicious .Please dont onlymake it seasonal .Thank you,Linda

    Comment by Linda Cook on 12/30/11 at 5:35 pm #
  4. please make white chocolate promises all the time.  It is the best white chocolate I have ever tasted.  It is so creamy that it almost melts in your mouth.

    Comment by angie welborn on 1/09/12 at 10:24 am #
  5. Given Dove’s position in the quality chocolate marketplace and how long they took to offer a white chocolate, I had high hopes for their white chocolate. As fast as it hit the market, I bought a bag. But I was very disappointed.

    I too experienced an “off” sort of rancid taste. Not sufficiently creamy or sweet enough. Dove needs to consult some experienced European chocolatiers and go back to the drawing board. Hershey’s Bliss is a far superior product.

    Comment by Paula Prowse on 3/05/12 at 3:46 pm #
  6. I absolutely love Dove white chocolate drops but can’t find them anywhere. last time i had them i purchased them at Rite-Aid but can’t find them anywhere now? whats up with this?

    Comment by judi on 4/04/12 at 10:48 am #
  7. Try CVS !

    Comment by Barbara on 4/04/12 at 11:01 am #
  8. Reminds me of a bar of white soap. Never seen white Dove / Galaxy in Edinburgh ever. I just noticed they started selling Galaxy Truffles on their own, after being replaced by Twix in the boxes of Celebrations…

    Comment by Cwaazy P3nguin on 4/21/12 at 1:15 pm #
  9. It’s very good Don’tchange

    Comment by Greg on 4/06/13 at 5:28 pm #
  10. I like the white chocolate what store sells them

    Comment by Kenya Wimberly on 7/16/15 at 4:47 pm #
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