Tuesday, December 06, 2011
Dove Promises White Chocolate
Mars has finally hopped into the white chocolate game with both feet. Their new Dove White Chocolate Silky Smooth Promises stand alone as the only mass-market true white chocolate in bite size pieces.
I don’t know if this is a regular item or a seasonal offering from Dove. They’ve already proven that they can make a good white chocolate, which has been their base for their rich Peppermint Bark offerings for the third year in a row.
The package is a stylish amber and gold design with the Dove logo featuring most prominently. The see through part reveals the pieces are foil wrapped in two different shades of gold with white snowflakes.
Hershey’s has their White Chocolate Meltaway Bliss, but that’s a filled candy, with some sort of palm oil & cream inside. The Dove White Chocolate is truly a white chocolate product, in that it contains only cocoa butter and dairy as its fat base without any other vegetable fats.
Still, it’s pricey stuff. The bar was just shy of 8 ounces while the true chocolate varieties at the same price are over 9.5 ounces.
The flavor is oddly buttery, as in milky with that sort of churned flavor to it. However, there’s more of an aged dairy taste than a fresh milk flavor. There’s a light hint of salt (45 mg per 5 pieces).
The texture is firm but has a smooth melt, not nearly as silky as the regular Dove Promises but still decadent. It’s sweet, and that sugary quality does give it a but of a thick and sticky quality as it dissolves. Sometimes though it tasted a little on the rancid or perhaps slightly stale side of things. This could be because it picked up some flavors from other items (such as some chocolate flavored marshmallows), but considering the fact that they’re tightly foil wrapped and then in a heavy plastic bag, they shouldn’t be doing that.
White chocolate is definitely a tough item to do well. These are good, and true white chocolate is hard to find, especially in the grocery or drug store these days. The ingredients are pretty good: sugar, cocoa butter, skim milk, milk fat, soy lecithin, salt, natural flavor and PGPR. They’re made in a facility that processes peanuts and tree nuts. There’s no mention of gluten. They’re Kosher.
It’s a good quality product for the price, but it’s not going to be my go-to white chocolate. I’ll still opt for Green & Black’s super-vanilla infused White Chocolate which is also fair trade. But if I needed something festive and foil wrapped, I’d grab a bag of these.
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