Wednesday, September 30, 2009

Hershey’s White Chocolate Meltaway Bliss

Hershey's White Chocolate Meltaway BlissEarlier this year Hershey’s provided me with a peek at some new products. I’ve been hanging onto the new Bliss White Chocolate Meltaway until it was closer to arriving on store shelves.

This addition to the Hershey’s line will set it apart from many other chocolate morsels such as the Dove line because instead of going super dark, they went all white.

The good news is that Hershey’s is using real white chocolate made with cocoa butter for their meltaway. Though it’s not a real gourmet product it’s still an excellent option for white chocolate lovers for a less-expensive treat. The ingredients list white chocolate as the first ingredient (sugar, cocoa butter, nonfat milk, milk, lactose, milk fat, soy lecithin, tocopherols, vanillin & salt). The meltaway center is made with a mix of the white chocolate and palm kernel oil. As you can imagine the saturated fat content is through the roof, with 6 pieces completing 45% of your daily recommended allowance of saturated fat but also 10% of your calcium.

Hershey's White Chocolate Meltaway BlissThe pieces are quite elegant. They’re wrapped simply in gold foil (though these were samples and I would expect that they would have the Bliss name on them like the other products in the line do).

The pieces are a creamy pale color with a little squiggle design across the rounded dome of the square. The smell sweet and milky and pretty much taste the same. The salt give them a little pop that makes the vanilla flavors come out more strongly than I would have expected. It’s like a vanilla pudding. A little bland but also a bit unchallenging in comforting way.

The difference between the white chocolate shell and the meltaway filling is rather marginal, but that’s not necessarily a bad thing. It felt like a piece of soft and creamy, sweet fat.

I liked the packaging - I thought the light blue, creamy white and gold were elegant and evocative of the product itself. I have a bit of trouble eating too many, so added to a mix of other levels of chocolate would be nicer. My only hesitation with them is that the Bliss line seems a bit expensive (regular price $4.99) for what you get. I’d prefer something without palm oil and with real vanilla. My go to white chocolate is still Green & Black’s.

Related Candies

  1. Chuao Chocolate Blocks from LEGOLAND
  2. Ghirardelli Holiday Squares
  3. Askinosie White Chocolate (Plain, Nibble & Pistachio)
  4. Hershey’s Bliss Creme de Menthe Meltaway Center
  5. Hershey’s Bliss
  6. Ritter Sport White Chocolate with Hazelnuts
Name: Bliss White Chocolate with a Creamy Meltaway Center
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Hershey's
Place Purchased: samples from Hershey's
Price: retail $4.99
Size: 8.6 ounces
Calories per ounce: 152
Categories: White Chocolate, United States, Hershey's, Kosher

POSTED BY Cybele AT 10:42 am Tracker Pixel for Entry    

  1. Have recently learned to like white chocolate so I will definitely check these out.  Thanks for the heads up.

    Comment by Pam Walter on 10/01/09 at 4:24 am #
  2. Yay I love white chocolate! Cant wait to try!

    Comment by Jake on 10/01/09 at 6:03 am #
  3. Found these this afternoon at the drug store. (Hadn’t heard of them.) They are UNBELIEVABLY DECADENT and DELICIOUS. A “10. Superb.” A bit pricey, though, for an unemployed person like me.

    Comment by Joel A. on 10/09/09 at 5:28 pm #
  4. About time someone put out a great white chocolate.  Thank YOu

    Comment by Bill Thompson on 2/16/10 at 6:17 am #
  5. mmmm… White Chocolate…. probably the best I’ve had in a while…. Hershey’s knows what they’re doing.

    Comment by Jim Scott on 2/17/10 at 3:03 am #
  6. I love white chocolate and found these at Valentines.  I went to buy more and was told that Hershey’s is discontinuint the BLISS which I think would be a big mistake.  Older people don’t always want a large candy bar and this chocolate is better than regular Hersheys candy and far better.

    Comment by Ann on 3/22/10 at 1:15 am #
  7. Best tasting candy I have EVER tasted!!!!!!!!!!!!!!!!!!!!!!

    Comment by Kim on 4/20/10 at 3:23 pm #
  8. i found the hershey white bliss around christmas time but have been unable to find it since. what stores in the baltimore, maryland region can it be found.

    Comment by dee miller on 5/24/10 at 9:04 am #
  9. walmart

    Comment by james simpson on 12/10/10 at 3:47 pm #
  10. These things are so delicious.  They were being handed out at a baby shower I was just at, and I couldn’t stop eating them.  I definitely had more than six though, so I’m a little regretful about all that fat lol…but it was worth it!!

    Comment by Cheryl Colgan on 10/17/11 at 9:19 am #
  11. Who knew that Hershey’s had it in them? Finally a major US chocolate company that got white chocolate right! With the exception of a few private label domestic chocolatiers, quality white chocolate has been mostly the domain of European confectioners. Please Hershey’s, don’t ever stop making this candy. Once I open a bag, I can’t stop eating them.

    Comment by Paula Prowse on 3/05/12 at 3:52 pm #
  12. I am originally from India, the only popular white chocolate there is Milkybar by Nestle. I am glad I found these Bliss candies in the US as a suitable replacement to those.Flavor/texture-wise its a 100% match, the only difference being Hershey’s candies are excessively sweet, burning the throat sometimes.
    Strangely I prefer these over Lindor white truffles.

    Comment by ANURAG GHOSH on 8/20/12 at 9:35 pm #
  13. For several weeks now I’ve been trying to purchase my favorite Hershey’s Bliss White Chocolate with no luck.  Nobody has it! What’s going on?
    Please Please don’t tell me it’s discontinued.

    This is my comfort candy.  I love to sit on my couch at night, after all the dishes are done, after everything is in it’s place, after everyone goes to bed, I eat 3 Bliss. This is my ritual my thing call me crazy but it makes me happy.

    Where can I find my Hershey’s Bliss White Chocolates?????

    Comment by Jaqueline Ardizzi on 4/14/16 at 6:05 pm #
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