Wednesday, September 30, 2009
Hershey’s White Chocolate Meltaway Bliss
Earlier this year Hershey’s provided me with a peek at some new products. I’ve been hanging onto the new Bliss White Chocolate Meltaway until it was closer to arriving on store shelves.
This addition to the Hershey’s line will set it apart from many other chocolate morsels such as the Dove line because instead of going super dark, they went all white.
The good news is that Hershey’s is using real white chocolate made with cocoa butter for their meltaway. Though it’s not a real gourmet product it’s still an excellent option for white chocolate lovers for a less-expensive treat. The ingredients list white chocolate as the first ingredient (sugar, cocoa butter, nonfat milk, milk, lactose, milk fat, soy lecithin, tocopherols, vanillin & salt). The meltaway center is made with a mix of the white chocolate and palm kernel oil. As you can imagine the saturated fat content is through the roof, with 6 pieces completing 45% of your daily recommended allowance of saturated fat but also 10% of your calcium.
The pieces are a creamy pale color with a little squiggle design across the rounded dome of the square. The smell sweet and milky and pretty much taste the same. The salt give them a little pop that makes the vanilla flavors come out more strongly than I would have expected. It’s like a vanilla pudding. A little bland but also a bit unchallenging in comforting way.
The difference between the white chocolate shell and the meltaway filling is rather marginal, but that’s not necessarily a bad thing. It felt like a piece of soft and creamy, sweet fat.
I liked the packaging - I thought the light blue, creamy white and gold were elegant and evocative of the product itself. I have a bit of trouble eating too many, so added to a mix of other levels of chocolate would be nicer. My only hesitation with them is that the Bliss line seems a bit expensive (regular price $4.99) for what you get. I’d prefer something without palm oil and with real vanilla. My go to white chocolate is still Green & Black’s.
POSTED BY Cybele AT 10:42 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.