Wednesday, May 14, 2008
I’ve been a little mad at Hershey’s and while it’s only partly because of this new Bliss line*, I haven’t been that eager to try it. Their website & advertisements for the candy are so bland and generic, they may as well substitute the shots of the computer animated candy with shampoo bottles.
I’m not the only one who wonders why Hershey’s is coming out with a Dove-style bite at this time. It’s not like Hershey’s doesn’t already have a premium creamy chocolate line, whatever happened to Symphony? That’s a great name ... why go off and invent a whole new line? It just seems so silly and useless. And why is it $4 for a bag ... the price is at least a third more than the standard miniatures? How good could it be? Seeing how they’re also pushing another new line of premium chocolates via their Starbucks tie in (stuff that’s actually, I dunno, premium), how is this going to cut through the clutter of choices?
Knowing myself and how my irritation can color my enjoyment of confections, I waited. (And while I waited, I read other reviews: CandyAddict & Chocolate-Snob plus Candy Critic’s special demonstration of why Canadians don’t lock their doors.)
Hershey’s is wise to create these little packets above, I spotted them at Walgreen’s (though the ones I have are free samples) for 50 cents and they include a coupon good for a dollar off of a regular sized bag (so if you like them it’s a good deal). Of course you can also get a coupon on the Hershey’s website for a dollar off without the sample purchase.
Each little packet had three foil wrapped Bliss bites (.76 ounces). No, no package to sample all three varieties: Rich & Creamy Dark Chocolate, Smooth & Creamy Milk Chocolate and Milk Chocolate with a Meltaway Center.
(The names are actually all in lower case, because women dig that, it makes them think that these chocolates cry watching movies on AMC with them and they’re not into yoga but they’re into champagne.)
rich & creamy dark chocolate: comes in a dark maroon foil (the same shade that I love as nail polish but just can’t pull off because I’m so pale and freckly). The little square melts well, and certainly has a silky texture on the tongue. The flavor, well, it’s kind of like hot chocolate - all middle of the road. (There is milkfat in this dark chocolate.)
smooth & creamy milk chocolate: comes in a rather odd purple foil, one of those purples that looks blue under florescent lights but purple under sunlight. Just to compare, I go a hold of a Hershey’s Milk Chocolate miniature to remind myself of the taste and texture. The Bliss bite has a silky melt, it’s rather sweet, a little sticky and has a less nutty and tangy taste than the regular Hershey’s chocolate. If you’re hesitant to try this because you don’t like the taste of Hershey’s Chocolate, this is definitely a different process that doesn’t have that yogurt flavor.
milk chocolate with a meltaway center: comes in rich brown foil. It doesn’t smell like much, but true to its name it does meltaway. This is because instead of being filled with chocolate, it’s filled with chocolate with an added boost of palm kernel oil. And before you go thinking that I don’t like tropical oils, I actually love them when they’re used properly. Instead of being used for a firm center like Frangos or a super-soupy one like Lindt Lindor Truffles, this strikes a nice balance ... think hazelnut paste, but a bit smoother.
I was surprised at how well Hershey’s delivered on the creamy part of their pledge (and without PGPR). They don’t satisfy me, really, they might have a great texture but lack the chocolate punch that would really make them a rich indulgence. Three pieces of the dark chocolate are 100 calories, the other two varieties are 110 calories for three pieces.
* For the record, some of the other things that have Hershey’s in the dog house for me would be: closing the Canada & California factories & moving production to Mexico, changing the chocolate on 5th Avenue to mockolate, changing the Candy Cane Kisses so they no longer have cocoa butter in them and backing the FDA petition to downgrade chocolate definition and even though I didn’t mind them that much, for changing Good & Fruity.
POSTED BY Cybele AT 12:47 pm
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.