Thursday, May 15, 2008
I picked this bar up at Target. They’re not available at all Target stores, in fact, the only one I see them at is the Target in Harbor City here in the Los Angeles area. I think it’s cool that Target has regionally relevant offerings and while this isn’t exactly a local product, I’m sure the folks who requested it and buy it are happy to have a taste of home.
Bubu Lubu is a Mexican candy from Ricolino. It’s described on the package (in English and Spanish) as strawberry flavored jelly and marshmallow with chocolate flavored coating. I know, I know, why am I buying a mockolate product? How could I not! Look at that metallic blue wrapper, the white marshmallow character with the spiky Lisa Simpson hair and strawberry-flavored scarf & gloves! And the name, people, just say that name out loud a few times.
They don’t say so on the package, but many folks enjoy Bubu Lubu frozen. (I don’t happen to care for cold candy, but that’s just me, so I ate mine room temperature.)
Even the shape of the bar is fun, with its little curves.
Inside, it’s pretty obvious how it lives up to the description. A white marshmallow base with a stripe of fruity red jelly and then covered in a crackly mockolate coating.
The strawberry jelly is tart and smooth but overwhelms any delicate vanilla flavors the marshmallow may have. The marshmallow is bouncing and lightly foamy, kind of like a meringue. The jelly creates a bit of a grainy coating, especially when it comes into contact with the mockolate, so it’s yet another texture. The mockolate, well, it’s kind of waxy and only vaguely cocoa flavored. I consider it the edible container for the jelly & marshmallow, not a full participant in this confection.
The bar is rather light, even though it looks pretty big it only weighs in at 1.23 ounces (35 grams).
Since there’s really nothing else like this in the American candy bar world, I think it’s great that this is finding its way onto American shelves. Not really a bar for me, the strawberry isn’t authentically jammy enough. But hey, it was 50 cents, so it’s not like I can expect something extraordinary. If you’re watching your calories, the fact that there’s no chocolate in there and all that marshmallow & jelly means that it rings in at a modest 126 calories.
This actually isn’t the first time I’ve bought Bubu Lubu, but this was the best looking bar I’ve had so far. I’m not sure if I’m not getting them fresh, or this is just the way that they always look. I’m not sure I’d ever find this combination, even factory-fresh with top notch ingredients excellent, but I’m sure that there are many fans of the bar.
POSTED BY Cybele AT 8:42 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.