Thursday, May 15, 2008

Bubu Lubu

Bubu LubuI picked this bar up at Target. They’re not available at all Target stores, in fact, the only one I see them at is the Target in Harbor City here in the Los Angeles area. I think it’s cool that Target has regionally relevant offerings and while this isn’t exactly a local product, I’m sure the folks who requested it and buy it are happy to have a taste of home.

Bubu Lubu is a Mexican candy from Ricolino. It’s described on the package (in English and Spanish) as strawberry flavored jelly and marshmallow with chocolate flavored coating. I know, I know, why am I buying a mockolate product? How could I not! Look at that metallic blue wrapper, the white marshmallow character with the spiky Lisa Simpson hair and strawberry-flavored scarf & gloves! And the name, people, just say that name out loud a few times.

They don’t say so on the package, but many folks enjoy Bubu Lubu frozen. (I don’t happen to care for cold candy, but that’s just me, so I ate mine room temperature.)

Bubu Lubu

Even the shape of the bar is fun, with its little curves.

Inside, it’s pretty obvious how it lives up to the description. A white marshmallow base with a stripe of fruity red jelly and then covered in a crackly mockolate coating.

The strawberry jelly is tart and smooth but overwhelms any delicate vanilla flavors the marshmallow may have. The marshmallow is bouncing and lightly foamy, kind of like a meringue. The jelly creates a bit of a grainy coating, especially when it comes into contact with the mockolate, so it’s yet another texture. The mockolate, well, it’s kind of waxy and only vaguely cocoa flavored. I consider it the edible container for the jelly & marshmallow, not a full participant in this confection.

The bar is rather light, even though it looks pretty big it only weighs in at 1.23 ounces (35 grams).

Since there’s really nothing else like this in the American candy bar world, I think it’s great that this is finding its way onto American shelves. Not really a bar for me, the strawberry isn’t authentically jammy enough. But hey, it was 50 cents, so it’s not like I can expect something extraordinary. If you’re watching your calories, the fact that there’s no chocolate in there and all that marshmallow & jelly means that it rings in at a modest 126 calories.

This actually isn’t the first time I’ve bought Bubu Lubu, but this was the best looking bar I’ve had so far. I’m not sure if I’m not getting them fresh, or this is just the way that they always look. I’m not sure I’d ever find this combination, even factory-fresh with top notch ingredients excellent, but I’m sure that there are many fans of the bar.

Other views of Bubu Lubu: a review atMexico or Bust, this photo shows what the full character looks like, Candy Addict review and some Bubu Lubu love & nostalgia.

Related Candies

  1. Marshmallow Pig
  2. Joyva Joys
  3. Littlejohn Caramel Marshmallows
  4. Fry’s Turkish Delight
Name: Bubu Lubu
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Ricolino
Place Purchased: Target (Harbor City)
Price: $.50
Size: 1.23 ounces
Calories per ounce: 102
Categories: Mockolate, Jelly, Marshmallow, Mexico

POSTED BY Cybele AT 8:42 am Tracker Pixel for Entry    

  1. This is one of those things I daydream about being made high quality.  How good would that be?  Apparently Americans LOVE chocolate covered marshmallow - Russell Stover sure sells enough.  It’s only a small leap to add a tasty fruit gel or jelly to the mix!

    Comment by April on 5/15/08 at 9:22 am #
  2. I love bubu lubu!  I think it’s a sort of comfort food for me, because a part of me realizes that it is lower quality on the candy quality spectrum.  I usually find them fresh in mexican markets (a great place to find a host of unfamiliar candies).

    Comment by Brady on 5/15/08 at 11:00 am #
  3. When I studied abroad in Mexico these were everywhere. I absolutely hated Bubu Lubu, the jelly was way to firm and the “chocolate” was blah.

    Comment by Katie on 5/15/08 at 5:15 pm #
  4. I saw this at the Target on La Brea and Santa Monica last week.  Glad to see that you’ve reviewed it!

    Comment by Miriam on 5/15/08 at 5:29 pm #
  5. I found this bar at my local Target (Miami, FL) and had to buy one. I find the bar unusual, but nothing special. I do like the jelly marshmallow combination though. Could be much better with a dark chocolate coating.

    Comment by Matthew on 5/16/08 at 6:24 am #
  6. i too found these at Target one day up at the registers. i have a thing for oddity candies (i hate 99% of the Hershey and Mars lines. there, i said it), and my eye caught these. both the price, size(i dont like full sized bars) and description were right(im a marshmellow junkie), so i tried it. and i have to say, these are now about my favorite treat to pick up at target, over Choxie or any of the other smaller brands out there. horribly addictive, and probably a good thing it ISNT any bigger. since its mostly air i could probably eat a larger sized one.

    crap, now i want one…

    Comment by Doug on 5/16/08 at 7:35 am #
  7. The jelly part reminds me of those Kosher Joya gels that come out around passover.

    Comment by Randi on 5/16/08 at 1:52 pm #
  8. This looks just like a Big Turk - exact same curves, only Big Turk uses real chocolate and the fruity jelly isn’t overwhelming; just perfect.  No marshmallow in Big Turk, though.  Big Turk=yummy chocolate goodness….

    Comment by laura on 5/17/08 at 9:35 am #
  9. If Your asking if I Need U the answer is 4Ever..
    If Your askin if I"ll Leave U the answer is Never..
    If Your askin what I value the Answer is U..
    if Your askin if I love U the answer is I do.

    I dream about you evey night
    I shiver when your in sight
    I long to hold you close n tight
    I wanna be there with all my might
    I m just hoping I"m the girl whos right

    Comment by juwel on 5/18/08 at 1:42 am #
  10. I found a Bubu Lubu and another Mexican confection in my shopping bag from a Walmart in South Jersey. As I know I didn’t purchase them, I can only assume the customer in line ahead of me forgot to pick up his last bag. I wish I could remember what the second candy item was—I’m thinking large, marshmellowy, pink & white…?

    Due to profound wimpiness, I was unable to taste these intriguing-looking treats, but I gave them to some teens hanging out in a Starbucks later. They seemed appreciative.

    Comment by Auntie Em on 5/18/08 at 2:54 am #
  11. Sounds like crap. I don’t think I’d eat one of these if I was starving to death. If it was made by a respectable confectioner with real chocolate and high quality marshmallow and jelly filling I might consider it but as long as it’s only available from a bottom tier chocolatier, no way. Also, who can be sure of the sanitary standards being employed (or not as the case may be) by a candy maker located in a third world country?

    Comment by Joe on 5/26/08 at 9:53 am #
  12. Hey, Thanks for the shout out! Nice Bubu Lubu review. I found them pretty nasty, but I still haven’t tried one frozen. Have you tried Mazapan?

    Comment by Mexpat on 6/09/08 at 4:02 pm #
  13. Just for people to know…my son is very allergic to tree nuts, peanuts and eggs..well when we went to Mexico I was really happy because this is a treat my son could eat NO PROBLEM! is free of any of this…most chocolate coated things are made in factories that handle this allergenics.. but the bubu lubu is safe to eat….I love the happines that this little treat brought to my child!

    Comment by Viv on 9/18/08 at 6:26 am #
  14. well i think that they are great! def. better than all the hershey junk north america is coming up with! it’s cheap, it’s yummy and convenient!

    Comment by vianney on 5/16/09 at 5:06 pm #
  15. I was in Austin, Texas a couple of weeks, on my way to float the Guadelupe River and the kids and I stopped by a local grocery store called H-E-B to buy snacks and drinks for the river.  We grabbed these bars at the last minute, just because of the packaging.  Ours looked in much better shape than yours does and we had ours in the ice chest…..ours wasn’t crumbly at all.

    I LOVE THESE and cannot find them here in the Houston area at the local H-E-B’s.  to me they have a taste like Christmas.  When and if I ever find them again I am going to buy more than 1 for each member of the family.  They aren’t too big or too small…..perfect treat size!!!!!

    The name BUBU LUBU and the taste makes me smile!!!!!

    Comment by Kemberly McLain on 6/28/09 at 3:04 pm #
  16. Love, Love, Love this bar. my fav up until I tried it was a big turk so basically this bar just added the marshmellow to something I was already a big fan of. I acctually like the fake chocolate since it has the great parent friendly bendfit of NOT melting even on really really hot days. We can’t get them in Canada but my parents bring them back from Texas and Mexico.

    Comment by Deborah on 7/20/09 at 9:48 am #
  17. You must know that Bubulubu at room temperature tastes average at best. Frozen is another story: I once froze one with liquid nitrogen, it was great raspberry . True story.

    Comment by Jorge on 10/24/11 at 3:59 pm #
  18. Hey I love Bubulubu!!!!!! They sell them here in queens, nyc in a regular grocery store! Never tried them frozen but will do soon! smile

    Comment by melissa on 8/13/12 at 7:16 am #
  19. Not sure if you all know but the way you would pronounce that name is «Boo-boo-loo-boo». Does that sound fun or what? (Just ate one).

    Comment by Pippa on 11/01/12 at 1:31 pm #
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