Tuesday, June 8, 2010

Candy Tease: Mars 2010

New products from Mars seem to go on the theme of sweet and salty. At Sweets and Snacks ExpoChicago at the end of May, Mars was highlighting their newest products. Here are a few that are just out or scheduled to hit shelves in the next year:

imageName: Snickers Peanut Butter Squared
Brand: Mars
Description: With everything there is to love about SNICKERS -peanuts, caramel, nougat and milk chocolate-consumers will be nuts with the addition of peanut butter in the new SNICKERS Brand Peanut Butter Squared.  Available in December 2010, each singles pack will include two delicious square-shaped bars.
Introduction Date: December 2010
Notes: This was the one new product that go a lot of people talking at the Expo. It has more peanut butter taste than the regular Snickers, the little squares make it feel more decadent and for some may help with portion control.

imageName: Snickers Xtreme
Brand: Mars
Description: Made with ALL peanuts and caramel smothered in real milk chocolate, the limited-edition SNICKERS Xtreme Bar, available in September 2010, satisfies hunger with five grams of protein per bar.
Introduction Date: September 2010
Notes: Not all the product announcements were about new items. Some were just reappearances of items we’ve seen before. (I like that the limited editions can come back periodically.) This is like the Milky Way Caramel is to the Milky Way. Nougat deleted. It’s like the opposite of the Snickers Peanut Butter Squared.

imageName: 3 Musketeers Truffle Crisp Bar
Brand: Mars
Description: The new 3 MUSKETEERS Truffle Crisp Bar delivers a unique experience through twin bars of rich, whipped truffle and elegant airy crisp, wrapped in real milk chocolate. This addition to the 3 MUSKETEERS family is “rich enough to share, but you really won’t want to” and complements the 3 MUSKETEERS Brand portfolio as it offers unapologetic great taste for a “lighter way to enjoy chocolate.” Each tasteful bar contains a tantalizing truffle sitting on a subtle airy crisp layer of meringue enrobed in velvety chocolate.
Introduction Date: January 2010
Notes: Some on the West Coast may remember when these came in three flavor versions and were called Fling. They sported an launch campaign which was widely derided by women’s blogs (and a few candy blogs). They’ve done away with the sparkly dust, feminine hygiene packaging inspired wrappers and whittled the product down to just one flavor. I still think it should have been included in the Dove line (and the dark chocolate maintained as a version) but I like the new package and think it’s a unique product.

imageName: DOVE Sugar Free Chocolates with Peanut Butter Crème
Brand: Dove (Mars)
Description: New DOVE Sugar Free Chocolates with Peanut Butter Crème allows consumers to “spare the sugar, not the decadence.” This newest permanent item indulges with the captivating flavor of DOVE Brand Milk Chocolate in a savory, sugar-free experience.

DOVE Sugar Free Chocolates with Peanut Butter Crème is rich, creamy and silky smooth throughout, thereby preserving the unparalleled texture and taste consumers love and expect from DOVE Brand the #1 premium chocolate brand. Retail $2.99 for 3.4 ounce Bag.
Introduction Date: April 2010
Notes: The new candies use a combination of sugar alcohols and artificial sweeteners. I haven’t had Dove’s sugar free versions but I’m told they have an excellent mouthfeel and do a decent job of imitating the real thing. So diabetics may be very interested in these (they’re not exactly diet or low calorie, just low sugar).

imageName: M&Ms Brand Milk Chocolate Cherry Cordial Chocolate Candies
Brand: Mars
Description: M&Ms Brand Milk Chocolate Cherry Cordial Chocolate Candies for the Holidays have a rich cherry flavor and the great taste of smooth milk chocolate covered in a crisp candy shell. Cherry-flavored chocolate is the most popular fruit chocolate segment, making this delicious cherry and chocolate combination a hit with chocolate and cherry lovers alike!
Introduction Date: November 2010
Notes: Can anyone explain the difference between these and the Wildly Cherry M&Ms? I don’t care much for cherry but I’m rather relieved to see that some other flavor besides mint is being used for a holiday candy.

imageName: Dove Promises Snowflakes
Brand: Mars
Description: DOVE Brand PROMISES Silky Smooth Milk Chocolate Snowflakes, DOVE Brand PROMISES Silky Smooth Dark Chocolate Snowflakes, DOVE Brand PROMISES Silky Smooth Chocolate Assortment Snowflakes have one of four unique snowflake designs embedded on each chocolate and a new snowflake wrap design. The snowflake, holiday-neutral shape resonates with the season while appealing to a variety of consumers. So this holiday season, don’t just deck the halls . . . go decadent with DOVE. 9.9 ounce package with retail price of $2.50.
Introduction Date: November 2010
Notes: Wow, they really sold me with that promise of a holiday-neutral shape. I’m often looking for more neutral candy ... don’t want to offend anyone during the “winter holidays” with something so in-your-face as balls, bells or wreaths.

imageName: Dove Brand Promises Silky Smooth Peppermint Bark
Brand: Dove (Mars)
Description: Introduced in 2009 and now available in a stackable display case, DOVE Brand PROMISES Silky Smooth Peppermint Bark is a new holiday taste tradition. These individually wrapped PROMISES pair creamy white chocolate infused with peppermint candy pieces with a layer of DOVE Brand Silky Smooth Dark Chocolate. This signature flavor of the season is sure to be a shining star in any yuletide line up. Size 7.94 ounces for a retail price of $3.49.
Introduction Date: November 2010
Notes: I’m glad to hear these are back for 2010. One of the few peppermint bark candies that uses real white chocolate instead of partially hydrogenated palm oils.

imageName: DOVE Brand PROMISES Silky Smooth Dark Chocolate & Cherry Swirl Hearts
Brand: Dove (Mars)
Description: Cheers for cherry a classic Valentine’s Day flavor for candy lovers! These new DOVE Brand PROMISES combine creamy, rich dark chocolate with the sweet taste of cherry for a delicious taste combination. To get in the mood, display these new PROMISES with wine and create a onestop romance center with the perfect accents for a special evening. Retail $3.99 for 7.94 ounces.
Introduction Date: January 2011
Notes: I’m curious to see if any retailers actually create this “onestop romance center”. Frankly cherry flavored chocolate and wine sounds like a dreadful combination.

Other items on the horizon as well: Easter 3 Musketeer Marshmallow Minis (mini marshmallows covered in milk chocolate packaged in pastels) and Dove Coconut Creme Eggs. There were other products featured at the Expo that I’ve covered before including: Twix Java, Milky Way Simply Caramel and M&Ms Pretzel Candies.

And for those who want a little video, here’s the tour of the Mars booth at the Expo with the new candy:

What are you looking forward to trying?

POSTED BY Cybele AT 3:11 pm Tracker Pixel for Entry     CandyNew Product AnnouncementFeatured News

  1. Yes!!! So glad to hear Dove’s Peppermint Bark is coming back; I adored it.

    Comment by alyssa on 6/08/10 at 5:52 pm #
  2. More sugar free for our chocoholics turned diabetic please!

    Comment by Anon on 6/09/10 at 6:55 am #
  3. Alyssa, I’m there with you.  I ate the Dove Peppermint Bark non-stop last holiday season, and have still not lost the weight.

    Comment by LL on 6/09/10 at 10:11 am #
  4. Well I know one mother and two grandmothers that are going to be thrilled to hear that Dove Peppermint Bark is going to back this year! I ran around last Christmas like chicken with my head cut off looking for those! lol…

    I for one, would just be thrilled if the 3 Musketeers Truffle Crisp Bars would stick around for awhile and become just a tad easier to find around here.

    Comment by gracecarriveau on 7/26/10 at 10:46 pm #
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