Friday, May 27, 2011

Candy Tease: Mars 2011 Announcements

Mars had a few tidbits of exciting news with the products for the coming year. Most of it was in their snack foods areas, like Kudos and their Marathon bars (not the old caramel bars). There were a few new items on the candy front though:

imageName: 3 Musketeers Bar: Now Richer Chocolate Taste
Brand: Mars
Description: Mars has reformulated the classic light and fluffy taste of 3 MUSKETEERS Bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 MUSKETEERS Bar, and this new enhancement still satisfies as a lighter candy bar (45 percent less fat) while increasing the chocolate appeal among consumers.
Introduction Date: April 2011
Notes: These should be hitting stores right now, so look sharp when you pick up your next bar. I was always attracted to the malty flavor in 3 Musketeers but ultimately let down because, well, it wasn’t very malty. So maybe going full boar with chocolate would be a more satisfying bar. I don’t buy into the whole “less fat” thing though, it’s still a huge bar with the same amount of calories as most others.

imageName: DOVE Chocolate Swirl Large Bars and PROMISES
Brand: Dove Chocolate (Mars)
Description: DOVE introduces two new sophisticated and delicious flavor combinations Raspberry & Dark Chocolate Swirl and White & Milk Chocolate Swirl. Research shows that consumers are looking for new varieties and flavors as part of their snacking experience. The two new flavor combinations are not filled or blended, yet perfectly fuse the flavor combinations into DOVE’s signature, silky smooth chocolate. 
Introduction Date: January 2011
Notes: I often wonder about the “research” that goes into the creation of these sorts of things. If they researched things that I prefer, I’d say that I don’t care for artificial colors in my chocolate if possible. My personal interest level in these is pretty low, but I have a feeling that the creamy milk and white chocolate combo will be successful.

Christmas

For Holiday offerings, Mars & Dove are bringing back many tried and true favorites, like the holiday colored M&Ms and novelty packaged candies. Also be on the look out for single serve bags of M&Ms with holiday characters on them.

imageName: Dove Peppermint Bark Promises
Brand: Dove Chocolate (Mars)
Description: Introduced in 2009, DOVE PROMISES Silky Smooth Peppermint Bark is now available in an 18-piece gift box. These individually wrapped PROMISES pair creamy white chocolate infused with peppermint candy pieces with DOVE Silky Smooth Dark Chocolate. What’s not to love?
Introduction Date: November 2011
Notes: I liked the Peppermint Bark a lot and I’m happy to see that it’s going to return once again. I like it when seasonal items are dependable.

Valentine’s Day 2012

There are no specifically new products, just lots of themed packaging for gift giving. Of course most of the focus is on the DOVE line of chocolates, including heart shaped boxes of the Dove Truffle Hearts. Most notably the M&MS Cherry Chocolate Candies will return for a seasonal run. (Available, as far as I can tell, only in the large 9.9 ounce bags.)

imageName: Dove Promises Silky Smooth Dark Chocolate & Cherry
Swirl Hearts

Brand: Dove Chocolate (Mars)
Description: Check out the perfect couple! DOVE PROMISES Silky Smooth Dark Chocolate and Cherry Swirl Hearts combine the hallmark flavor of the season “cherry” with silky smooth DOVE Dark Chocolate.
Introduction Date: January 2012
Notes: Cherry seems to be one of Mars go-to flavors. I wonder how long it will be before we see a Cherry Twix.

Easter 2012

I haven’t heard much, but it looks like the Dove Coconut Eggs will return. I base this assumption on the fact that they gave me samples of them.

POSTED BY Cybele AT 12:37 pm Tracker Pixel for Entry     CandyNew Product AnnouncementHighlightNews

Comments
  1. Dove Coconut Eggs ruled!  I hunted them down totally based on Candy Blog, and was not disappointed.

    Keep up the great work.

    Comment by Anita Senkowski on 5/27/11 at 12:44 pm #
  2. on those 3 musketeer bars is there anything on the package label different to look for?

    Comment by whotony on 5/30/11 at 8:23 am #
  3. Cybele's avatar

    whotony - I found them at Walgreen’s over the weekend, there’s a little brown banner across the top that says “now richer chocolate taste” instead of the yellow one that said “45% less fat”. (Photo.)

    Comment by Cybele on 6/01/11 at 2:18 pm #
  4. Please - oh please- tell me what they’ve done with my beloved Marathon bar! I can’t find it ANYWHERE anymore.. not even the ‘Marts… save me…

    Comment by Nichole H on 7/18/11 at 11:54 am #

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