Monday, February 28, 2011
Peeps Peepsters (Milk & Dark Chocolate)
Just Born has been steadily expanding the Peeps line of products for the the past five years or so. Beyond just new colors and shapes for the iconic sugar crusted marshmallows, they’ve also delved into flavors and more recently, the addition of chocolate.
The newest member of the Peeps repertoire is Peeps Peepsters Chocolate with Marshmallow Flavored Creme. They come in two varieties, milk and dark chocolate and sound like an interesting new version, more about the chocolate and less about the marshmallow.
I found them at the drug store before Valentine’s Day, so I paid full price for my bags - $3.99, which I found startling for 11 ounces of candy whose first ingredient was sugar and contained palm kernel oil.
I’ll start with the Peepsters Milk Chocolate with Marshmallow Flavored Creme which are enclosed in an easy to spot yellow bag with brown and green trim. The pieces inside are visible through a little window and foil wrapped in a matte pastel assortment of yellow, orange and pink.
The pieces are a little bit bigger than a Rolo. They feel solid and firm. Even without unwrapping them a vague soft vanilla flavor wafted from the bag. The little domes on the pieces have a little Peep on them, but that’s the only chicky thing about them. There’s really nothing that otherwise makes these feel Peepy except that the packaging tells me so.
The chocolate is smooth and has an excellent snap (however, it is rather cold in Los Angeles right now, they’ve been sitting in the unheated Candy Blog studio, which is about 58 degrees right now). It’s quite sweet but what’s most notable about the creme center is how firm it is. It seems to have the same density as the chocolate. So biting into it is like biting into a thick chunk of chocolate. As you can see from the cross section, there’s a lot of chocolate and not much filling.
The chocolate is sweet and milky, which adds to the marshmallow notes. The cream center does melt a bit on the tongue, kind of like a white chocolate but without the extra milk notes and malty flavor. Instead it’s all vanilla and sweetness. I didn’t get marshmallow at all. If this was served to me without a name, I don’t think think I would have come up with marshmallow as a descriptor. The essential elements of marshmallow are missing. (Lightness, fluffiness and smooth melt.)
The Peepsters Dark Chocolate filled with Marshmallow Flavored Creme are similar to the milk counterpart. They come in a blue bag with white polka dots and the same brown trim. The foil wrapping on the pieces is blue, green and lilac. (So you could mix these in a bowl and knowing the key, pick out your preference.)
The dark chocolate contains milk fat, so it’s not suitable for vegans ... but the creme center has milk products in it anyway. There is no gelatin in it though, so lacto-ovo vegetarians can indulge if they want to. The thickener used for the center is gum arabic.
The caloric density on the dark version is slightly higher, there are two more grams of fat per serving in this version.
Again there’s nothing Peepish about these. They have a much more pronounced vanilla smells to them, and less of the milky notes.
The chocolate is deep and rich, though not entirely well rounded. There are bitter, woodsy notes of charcoal and a lack of fruity notes to balance it all out. So it’s a very rough sort of flavors in combination - the one note sweet vanilla flavored center and then the cocoa powder outside. The balance of sweetness in this was much better though, so I definitely felt much less throat-searing on this version.
It’s an interesting brand extension from a company that I’ve never really though of much more than a sugar candy manufacturer. The foil is cute, but the ratio of center to chocolate was a bit off for something that I thought was going to have the lightness of marshmallow. The attention to detail on the production though is much better than my recent experiences with the Chocolate Covered Peeps. The pieces were well made and protected appropriately by their wrappings. I like that there’s no unnecessary food coloring used in the centers to make them violently yellow - so parents can feel better about giving these to kids. And for once vegetarians can enjoy a Peeps product.
But if I were to pick up an Easter themed cream, I think I’d stick with the Russell Stover eggs line, even though the ratio of chocolate to cream is pretty much the opposite.
UPDATE 11/29/2012: Just Born updated the packaging look for Peepsters this year, though the product remains the same. They also introduced a Christmas-themed version with red and green foil wrappings.