Monday, August 25, 2014
There are a few ways to approach it. They could just continue making different shapes and colors like they do for the holidays. Perhaps a tech themed array like the Facebook like button, the Twitter bird and the loading animation you get when trying to stream videos most of the time. Or perhaps transportation, like cars, boats and airplanes. Some pets, like cats and rabbits and birds (wait, those are already shapes they make). Maybe happy faces or embrace emoji and go with an array of different symbols.
Instead, Peeps have gone a different way with their marketing plans. They’ve taken Peeps out of the tray, made them smaller and singular. Well, not completely singular. They’re still called Peeps even though they’re no longer conjoined. They’re sold in a stand up bag that reseals with a zip. There are 24 in the bag, even though it only holds 3.4 ounces. (A similar sized bag of chocolate candy holds about 6-8 ounces.)
They don’t look chocolatey, and they don’t look marshmallow. They’re slumped little fellows, they look a little tired and deflated. I understand that they haven’t been coddled inside a tray with a sunroof like most other Peeps, so I’ll have to consider that these Peeps aren’t supposed to be admired for their good looks ... you must buy them for their other qualities.
The bag smells like a cake mix, a little like cocoa, and fake vanilla, and sugar of course. There’s a lot of sugar. It seems like there’s more sugar coating, more grainy sugar in proportion to the marshmallow than a regular tray Peep. I didn’t care for the heavy dose of sweetness here, especially since the marshmallow part was so lacking cocoa. It was like weak chocolate milk.
They’re far too sweet for me, even when combined with other treats as a sort of condiment for nuts or very dark chocolate.
Peeps are gluten free but may contain milk, even though here’s none in the ingredients. They’re made in the USA.
Monday, June 16, 2014
Just Born has introduced a new year-round version of marshmallow Peeps. The new Peeps Minis are different in a few ways. First, they’re not packaged a tray, they’re tossed together into a stand up, reasealable bag. Second, they’re mini versions of individual Peeps, each Peeps is not a single bite.
They’re available in several different flavors, but the only one I can find here in Los Angeles right now is the Vanilla Creme Peeps Minis. The package holds on 3.4 ounces and cost $2.79 at Target. They’re part of this whole hand-to-mouth snacking trend, as they analysts call it, that I refer to as morselization.
The surprising thing about Peeps Minis is that they do fulfill a big hole in the candy aisle. There are no sugar crusted marshmallows. If you meander over to the ingredient aisle in grocery stores you’ll find starch coated Jet-Puffed and Campfire marshmallows, but they’re only rarely found in the candy aisle (usually in special displays for S’mores along with graham crackers and chocolate bars).
They do smell a lot like cake. A sort of butter flavored cake, maybe pound cake and strongly of vanilla extract.
Each Peep is pretty small. They’re about half the weight of a regular Peep (which is usually about 8.5 grams) at about 4 grams each. There are only 14 calories per Peep, mostly because they don’t weight much and are made from sugar and a little protein.
I like white Peeps because they have no artificial colors to get in the way of the flavors. They do taste rather cakey, like an Angel Food Cake in both flavor profile and actual texture. I liked them much more than I thought, though I still doubt I’d pick these up as a go-to candy, even in the summer. My biggest issue is the eyes, I can’t stand the little wax eyes on Peeps, I have to pull them off, which means that I can’t just eat them. They are an ideal version of Peeps to take to the movies, as the package is very quiet and of course they’re easy to share ... and would probably pair very well with popcorn.
It seemed like there was less sugar sanding on the, and because the package does a better job of containing the leftover sugar than the trays, they were far less messy. I don’t know how good of a job the zipper-top package does at keeping them fresh, I only had them for a few days, did not seal them and they’re still fresh. (But it’s a bit more humid in Southern California as were in our June Gloom weather pattern of low clouds in the morning.)
They’re gluten free and fat free (as if people have allergies to fat). They’re made in the USA, and may contain milk but have no other notations about allergens such as nuts. Since they’re marshmallows, they’re also made with gelatin and are not for vegetarians. There’s no specification as to the source of the gelatin, so I would guess it’s porcine.
Thursday, March 20, 2014
Peeps were originally an Easter treat, a small dollop of marshmallow sanded with colored sugar to look like a chick. Now they come in many shapes and are released for all the major holidays. The new Party Cake Peeps are a year round Peep item from Just Born where you get to select the celebration.
I noticed they’re not birthday cake themed, just party, so they could be used for engagements, housewarmings, baby showers, retirement parties, graduations ... the list is endless.
The package describes them as a way to bring home the best part of the celebration—without the cleanup! Enjoy the delicious flavor of the party in each yummy marshmallow bite!
They’re not just turquoise blue, they’re covered in flecks of candy confetti. The confetti is just little bit of transparent, different-colored candy shavings. They come in a set of two trays with five conjoined Peeps in a set. They’re not individually sealed, so once you open the package, the clock is ticking for staleness (which may be good, depending on how you prefer your Peeps).
They smell like a cross between microwave popcorn and coconut tanning lotion. It’s not overpowering, but definitely noticeably different from regular Peeps.
They’re Peep textured, soft and bouncy, easy to bite. The sugary grain was not too much, so it didn’t make a big mess. The inside of the Peep is just lightly creamy colored, like a cake. The flavor is marshmallowy, more vanilla than butter but with that toasted sugar flavor like an Angel Food Cake.
Overall, I liked them, perhaps better than a traditional Peep, except that the blue coloring had a bitter aftertaste.
It’s nice to see a sort of generic, all year Peep on the rotation. I’d like them more if they had that little dip of chocolate on the base like some others, but I haven’t tried the Vanilla Creme to compare. As for its simulation of cake ... there’s nothing baked about this, nothing that tastes like cake at all. They’re not even shaped like little cupcakes. It’s just a fun name.
The next flavor craze they should do: Frozen Yogurt Peeps ... each Peep would be shaped like a twisted dollop of FroYo and you can sprinkle chocolate chips, Cap’n Crunch or crushed Butterfingers on them.
Or Whoopie Pie Peeps: You’d have a two chocolate Peep disks with another vanilla Peep disk in the center.
Friday, June 14, 2013
Instead of a row of conjoined Peeps, these are the individual chicks, the packages I have have trays with a pair that come out to only .75 ounces. If you’re looking for a low calorie summer treat, this might be the thing, as they’re only 75 calories for the package.
They smell like Country Time Lemonade Drink Mix. A soft lemon with a little hint of vanilla and anti-caking agents. The Peeps are, well, rather like a lemon meringue.
The marshmallow itself is soft, fluffy and has a mellow sweet lemon flavor, the sugary coating has a little tartness to it now and then, like someone mixed lemon Pixy Stix in with the granulated coating. Overall, it’s actually a pretty successful iteration of the ordinarily bland Peeps.
I didn’t try them toasted, but I bet that would really add to the lemon meringue note.
The PR folks also sent along some boxes of the Mike and Ike Lemonade Blends. I’ve already reviewed them, though I admit they’re my favorite variety of the Mike and Ike, so I was happy to have them.
The reason I mention it is that both candies are part of Just Born’s partnership with Alex’s Lemonade Stand Foundation for Childhood Cancer, which raises money for families dealing the a child with cancer as well as research for cures. Since 2007 they’ve donated over $500,000 to the group through their Mike and Ike packages.
The candies are just regular old Mike and Ike jelly bean rods in five flavors: Lemonade, Tangerine Lemonade, Strawberry Lemonade, Raspberry Lemonade and Lime Lemonade.
The seem to be a lot easier to find now than when they first came out, which I’m guessing is because it’s a good mix of flavors. They’re a bit more tart than the standard Fruit Mike and Ike and the variety is good because the lemon flavor holds it all together so you can combine. I gave them a 7 out of 10 when they first came out, and think they’ve held up well.
Wednesday, June 5, 2013
The newest flavor addition, which I mentioned in a roundup last month, is Bubble Gum Flavored Peeps. As you might expect, they’re pink. They’re also Peep shaped, not bunny shaped or bubble shaped. Even though they’re little baby chicks, they’re considered a year-round flavor.
Just Born bills them as having that “classic bubble gum taste.” Which of course leads me to examine what that flavor actually is. Well, since there’s no natural item, like a vanilla bean to consult, the recipe varies, but generally bubble gum is very mild wintergreen, sometimes with a little fruity banana and vanilla flavors thrown in.
The Peeps come in a row of five conjoined chicks. They’re pink, which isn’t surprising at all, except for the fact that they’re colored all the way through. This ruins it completely for me.
The flavor is mild and actually goes really well with the sweet, aerated gelatin. But the artificial coloring (Red 40) has a bitter, metallic aftertaste for me. So the first bite is great, but shortly after it begins to dissolve, I have a bunch of bitter goo in my mouth.
I’m really disappointed they had to use so much coloring for these, most of the other Peeps they sell are uncolored in the middle (except for the chocolate coated ones). I’m sure that folks who don’t react poorly to Red 40 and also enjoy the slightly medicinal flavor of bubble gum will go wild for these.
Monday, March 25, 2013
This year was, I felt, the best we’ve had so far this decade for Easter candy diversity. It was a nice mix of classic products, new flavor twists on existing items and then some exciting new diversions. The stores seemed well stocked, better than I saw them two years ago, for example. It’s an encouraging sign for the economy and for our tummies.
Just Born is celebrating 60 years of their iconic Peeps marshmallow candies. They’ve come a long way from the early years when they came in plain yellow. Now they’re available in all the colors of the rainbow and special flavors.
To mark the anniversary, they’ve created a 60th Anniversary version in Vanilla Creme flavor. They’re the individual Peeps (not a conjoined row) and feature little sparkly flecks of multi colored candies, like edible confetti.
I prefer an uncolored Peep, as I think the artificial colorings get in the way of the pure sugary flavor. (Ghost Peeps, for that reason, are the best.)
The Vanilla Creme is a soft flavor, artificial and lacking in the complexity of a nice Tahitian vanilla pod, but still it has a soft and comforting flavor that cuts a bit of the sugary sweetness. They’re bouncy and fluffy and grainy. The little confetti add a little bit of a crunch, but mostly they dissolve quickly on the tongue.
These would be a fun version available all year round. I also heard that they’re releasing Birthday Cake Peeps which are a turquoise blue and yellow cake flavored. (Which is also a great idea for a year-round Peep.)
Rating: 7 out of 10
They’re just egg shaped gumballs.
Smarties Bubble Gum Eggs are made by Ford Gum in the USA with real sugar, there are no artificial sweeteners in there. I bought them for $1.49 at Cost Plus World Market, but then I saw them at the 99 Cent Only Store for a dollar.
They’re passably good. They come in different colors, but I really didn’t get a sense that they were different flavors, all vaguely and pleasantly fruity. They were soft enough to bite but have a satisfyingly crunchy shell. Each piece is a good size for chewing, two make for a little too much. The sugar takes a while to be dissolved, so there’s no bubble blowing right away. Even after the sugar is gone, they’re a little too stiff and snappy to blow a good bubble with.
At other times of the year, they’re also available as plain old gumballs. I bought them before and feel the same way about them. They’re okay. Mostly I like them because they’re pretty. I just chew the sugar out, spit out the gum and start up with a new piece.
Rating: 5 out of 10
The concept is that the bunny is flat instead of dimensional, and pre-sectioned to break apart easily. The version I purchased, for a buck, is 2 ounces, or about the size of a King Size bar. It comes apart into five pieces. Each is a good size for dipping into peanut butter, which was always my favorite way to eat my Easter Rabbit.
This is one of those products that solves a problem you didn’t know you had. I’m sure if this were sold on infomercials, the first part would demonstrate all the frustrating things about a sumptuous solid chocolate bunny and how hard it is to eat, how children fight over it and what it should be named.
I don’t have much to say except that it’s a rabbit shaped Hershey’s bar. It’s made from Hershey’s marginally satisfying chocolate, the same stuff in Hershey’s Kisses, Hershey’s Miniatures and those addictive little Hershey’s Candy Coated Eggs. While I don’t think Hershey’s Milk Chocolate is good chocolate, it’s mighty fine candy. It’s fudgy, grainy and tangy and comforting.
It’s also made in Mexico. (The Candy Professor had a bit of a rant about Snapsy.)
Rating: 5 out of 10
Monday, December 3, 2012
The Peeps Gingerbread are a little harder to find than the Snowmen and Christmas Trees. In my case I bought them at the overpriced FAO Schweetz because I was concerned I wouldn’t find them anywhere else. ($3.49 for a package of 6.)
The name pretty much says it all, they’re spiced cookie flavored marshmallows in the shape of a trio or conjoined gingerbread men. The package has two rows of cookies, all in a fancifully designed package that looks like a gingerbread house. I looked over the packages carefully, as they have the expected icing eyes and mouths, but some were not smiling. I chose the happiest looking set I could find.
A serving is a whole row of Gingerbread Men, which is about 1.1875 ounces and only has 120 calories. (They’re gluten free but may contain traces of milk. There’s no statement about peanuts or tree nuts.) Each Gingerbread Man is about 2.75 inches high.
They smell quite nice, like toasted marshmallows. The marshmen are coated with a brown sugar crust that has a light, spicy flavor that might described as “cinnamon.” The marshmallow center is a similar creamy brown color but has less flavor. It might just be a brown sugar flavor, which is fine with me, I like the slight toffee note to the usually overly sweet marshmallows. I wish they were a little more spiced, I’m not getting any hints of ginger or cardamom or even clove. But it’s a Peep, which is the mildest of all candies, so I shouldn’t expect too much from them.
Overall, it’s a great combination of flavor and form and makes far more sense as a holiday novelty than so many other Peeps. The only thing missing are the gum drop buttons and raisin eyes. My next step might be to try them in hot chocolate. (I often put a bit of spice in my hot chocolate, usually nutmeg and cardamom, so this may go very nicely.)
Wednesday, November 28, 2012
Marshmallow Peeps moved on from just being fanciful shapes and colors for different holidays years ago. Now there are flavored and dipped Peeps. For Christmas this year Just Born created two new varieties: Sugar Cookie Dipped Peeps Chicks and Candy Cane Flavored Peeps Chicks Dipped in Chocolate.
I found the Sugar Cookie Peeps at Target at a modest price, but picked up the Candy Cane Peeps at FAO Schweetz because I was afraid I wouldn’t find them anywhere else (and actually haven’t seen them at any other stores, that still doesn’t make them worth the $3.99 I paid for the 1.5 ounce package).
The Peeps are beautifully crafted. They’re puffy and soft and creamy tan colored. The chocolate puddle around its bottom is nicely formed and in perfect condition. The Peeps smell like fake butter and amaretto. This is not an appealing combination to me, but I suppose I can give it points for originality. Each Peep is about a half an ounce in weight.
The bite is soft and plush, the sugar coating is not too grainy but does a good job of creating just a little texture to sell the sugar cookie experience. The flavor is sweet without a trace of that buttery thing, but still a touch of the amaretto. There’s also a note of toasted sugar, like a fresh cookie (or a vanilla marshmallow). The chocolate is sweet and creamy, not really terribly complex, and honestly doesn’t belong on a sugar cookie, but still didn’t hurt the experience.
Overall, they weren’t my favorite kind of Peeps. I wonder how different they are from the Caramel Peeps, I’m guessing the color and the amaretto note are the only differences.
The entire package has 160 calories, which is a pretty good sized treat with a very small caloric price tag. So if you’re looking for an indulgence that feels like the holiday but doesn’t go overboard, these are passable.
Back in 2007, Just Born introduced Peeps Peppermint Stars. I liked the flavor and the shape, but I wasn’t keen that they used artificial sweeteners in the little candy bits. Happily this newer version of Candy Cane Flavored Peeps Chicks Dipped in Chocolate has delicious sugar in it.
The simple construction is a peppermint flavored Peep chick with a light sprinkling of red candy bits. Then it’s dipped partially into semi-sweet chocolate. They’re packaged three to a tray and like the Sugar Cookie version, they’re each about a half an ounce each.
The Peeps hold their shape well and smell light and fresh, like peppermint toothpaste. They’re mercifully spared from much of the artificial colorings that I think muck with the flavor of a good, fresh marshmallow. (Ghost Peeps are probably the best Peeps for this reason.) The coolness of the peppermint flavor was a bit like mouthwash, but not in a bad way. It matched well with the lightly sweet and slightly smoky chocolate base to keep the whole thing from being too sickly sweet.
I did think that when they started dipping them in chocolate, they might stop making the eyes out of wax. Sadly, they’re still inedible and I have to spit those out. (I guess that’s how you know you have a real Peep.) Overall, a good effort. I don’t see why these can’t be a flavor that comes back with a green sparkle to them for St. Patrick’s Day. I much prefer this partially dipped version to the strangely wet fully dipped marshmallows (that are also over-colored).
Fans of the Peepsters, the little foil wrapped chocolates, will be happy to hear that those have returned in green and red foil for the winter as well.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.