Wednesday, January 16, 2013
Limited Edition Milky Way French Vanilla
Mars often teases new products months in advance, they announced the Milky Way Limited Edition French Vanilla back in August 2012. It’s supposed to hit store shelves in February, but last summer there were quite a few readers who reported it on shelves already (which could have been test marketing in select cities).
The wrapper is lighter in color, even lighter than the Milky Way Caramel bar, so it should be easy to spot on shelves. The bar is a little smaller, too, at 1.72 ounces instead of 1.84.
It does smell a lot like vanilla. Some of the vanilla notes are authentic, fragrant and round with a little alcoholic rum note to it. But part of it has a fake sweet note as well, which could be an artificial flavor in there.
The construction of the bar is the same as all the American Milky Ways, a nougat base with a stripe of caramel on the top and then a swirly coating of milk chocolate. I found the ratio of caramel and nougat a little off, I seem to recall more caramel than these had.
The vanilla flavor is potent but also seems to heighten the sweetness of the nougat, the caramel and the very milky milk chocolate. The whole thing is sticky and though I found it to be passable, it’s not a bar I might eat again. Cover it in dark chocolate and throw some almonds in there, and I think we’d actually have something great. I might be more satisfied with the ratios if these were the minis. Otherwise, with some strong tea, I thought it was a nice treat.
I’m still unclear if these are out in stores at the moment or if they’ll show up. Mars also said that they were introducing Twix Sugar Cookie minis over the 2012 Christmas holiday, but I can’t find anyone who actually found them in stores. This flavor is more distinctive than the French Vanilla 3 Musketeers that came out back in 2007.
Mars is working on ethical cacao sourcing, starting with their Dove line in the United States. The bar contains soy, eggs and dairy and may contain traces of peanuts. There was no gluten statement on the wrapper. The samples I got were made in Canada, I have no idea if the final version will also be made there.
(I apologize for not getting better shots of the bars. I got two as samples in October but both were smashed in transit. I did my best to find a good angle on the best looking bar. I didn’t want to wait for them to show up in stores, as Los Angeles seems to get limited edition Mars items much later than the rest of the country.)