Thursday, June 28, 2012
UNREAL #5 Chocolate Caramel Nougat Bar
The description matches the Mars Milky Way bar pretty well. It’s been around since 1923 and pretty much established the Mars candy company. Companies come and go over the years trying to make that simple formula better, and right now the prime contender in the field is the new line called UNREAL which features all natural ingredients and even some nutrient fortification.
The UNREAL #5 Chocolate Caramel Nougat Bar is 22% smaller than the Milky Way bar, so that right there makes it a more responsible portion. (Milky Way is 57 grams, UNREAL #5 is 45 grams.)
What’s so bad about a Milky Way? Well, just look:
According to UNREAL, the junk ingredients are partially hydrogenated soybean oil, GMO corn syrup and artificial flavor (I’m guessing vanillin. )
The UNREAL #5 bar is pretty impressive to look at. The insides contain just as many ingredients, though I wouldn’t say that all are specifically better.
The bar is 3.5 inches long and a little over an inch wide.
It smells good, quite a bit richer and darker than a standard Milky Way. The cocoa notes are far more pronounced. The caramel has a wonderful, stringy and chewy pull without being too stiff to chew easily. The caramel isn’t really a buttery caramel, as far as I can tell from the ingredients it’s just sugar with more palm oil than real cream like they promise. The chocolate is much darker than the standard milk chocolate of Mars, it’s rich and has a smooth melt on the tongue, though a light bitter note.
Oh, but that nougat. I’m not fond of the nougat in the Milky Way or 3 Musketeers. But this nougat, this is something else. It’s like a fluffy Tiger Milk bar. There’s a lot more protein in this bar than the Milky Way, and it’s easy to assume that it’s in the nougat as “milk protein concentrate”. It’s grainy, it tastes like cardboard and stale Nestle Quik powder. It really ruins it for me.
I was concerned that I got a bad bar, so I actually went out, to a different store across town, and bought another. It was the same texture and flavor profile. (The did share the same expiry date of 5/4/2013.)
I think the rest of the line is doing great things, but this one is a huge miss for me. Fortification is one thing, but it shouldn’t come at the expense of the primary reason I’m eating it: for enjoyment. (And the burps later on remind me of B vitamins.) For a bar that wants to be transparent, I’m having some trouble getting info directly out of the company. I’ve tried emailing them and messaging on Twitter. They haven’t replied to either. They say that they’re sourcing things ethically and sustainably, but there’s nothing to back that up. (Where does the chocolate come from, what kind of Palm Fruit Oil is that? Is that really non GMO soy lecithin? Why doesn’t it say those things on the package?)
The bars are made in Canada. They contain milk, soy, eggs and wheat. They’re made in a facility with peanuts, wheat and tree nuts.
UPDATE 8/1/2012: I have sent multiple messages to UNREAL on several different addresses. The first was to the address they published on their website on June 20, 2012. In the interim I’ve sent twitter messages. Then on July 20, 2012 I sent another message to a named contact at UNREAL at an email address given to me by a reader who met her at a twitter event. I have still not heard back (and sent another message today). So my confidence in the company’s transparency is quite low at the moment. Eat it for the taste and what you know is in the package, but I can’t buy into the ethics at the moment for the claims on the website.
UPDATE 9/17/2012: After many months and more than a half a dozen attempts to get answers from UNREAL, I did get a reply. Here is what I can tell you:
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